PENGARUH KEPERCAYAAN, KEAMANAN, PERSEPSI RISIKO, SERTA KESADARAN NASABAH TERHADAP ADOPSI E-BANKING DI BANK BRI KANTOR KAS UNIVERSITAS ISLAM MALANG
Abstract
ABSTRACT
This study was conducted in order to determine the effect of trust, security,
risk perception, as well as customer awareness towards the adoption of e-banking
at Bank BRI Malang Islamic University Cash Office. The selected type of research
is quantitative study using a sample of customers. Results from this study showed
that variables significantly confidence or positive effect on the adoption of ebanking. While the security and risk perception variables do not significantly or
adversely adoption of e-banking. And the awareness variable influence
significantly or positively impact the adoption of e-banking. According to this
research, we can see that the trust and awareness is the main factor of customers
choosing to use e-banking in the transaction.
Keywords: Confidence, security, risk perception, awareness, adoption, e-banking
This study was conducted in order to determine the effect of trust, security,
risk perception, as well as customer awareness towards the adoption of e-banking
at Bank BRI Malang Islamic University Cash Office. The selected type of research
is quantitative study using a sample of customers. Results from this study showed
that variables significantly confidence or positive effect on the adoption of ebanking. While the security and risk perception variables do not significantly or
adversely adoption of e-banking. And the awareness variable influence
significantly or positively impact the adoption of e-banking. According to this
research, we can see that the trust and awareness is the main factor of customers
choosing to use e-banking in the transaction.
Keywords: Confidence, security, risk perception, awareness, adoption, e-banking
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