ANALISIS VARIABEL KUALITAS PELAYANAN, PROMOSI DAN PRODUK YANG MEMPENGARUHI KEPUTUSAN NASABAH DALAM MENABUNG DI PT BPR ARTHA KANJURUHAN

Abstract

ABSTRACT
This research is conducted by the aim: to know the service quality,
promotion, and product variables which influence customers’ decision in
depositing at PT BPR ARTHA KANJURUHAN. From the observation, population
used in this research was the customers of PT BPR ARTHA KANJURUHAN who
have been served/ have did transaction on their own account at least in 1 to 5
years. Sampling technique of this research was purposive sampling. Based on
criteria, there were 71 respondents as the samples. The research method used was
multiple linear regressions. Based on research result it can be concluded, that: 1)
T result shows that service quality variable gives significant influence on the
decision of depositing. 2) Promotion variable gives significant influence on the
decision of depositing. 3) Product variable gives significant influence on the
decision of depositing. 4) F result shows that service quality, promote, and
product variables give simultaneous influence on the decision of depositing.
Keywords: service quality, promotion, product, and decision of depositing