ANALISIS PENGARUH PERSEPSI DAN GAYA HIDUP SEHAT MAHASISWA TERHADAP KEPUTUSAN KONSUMSI MAKANAN SEHAT (STUDI KASUS MAHASISWA PERTANIAN UNIVERSITAS ISLAM MALANG)

Azizatur Rokhma, Sri Hindarti, Dina Kartika Sari

Abstract


Abstract

The COVID-19 pandemic has driven an increased awareness of the importance of health and healthy eating. This study, conducted among agriculture students at Islamic University of Malang, aimed to analyze the influence of perception and lifestyle on healthy food consumption decisions. Multiple linear regression analysis revealed that both perception (β = 16.535, p < 0.001) and lifestyle (β = 2.317, p = 0.023) had a significant impact on healthy food consumption decisions. The coefficient of determination (R²) of 0.557 indicates that 55.7% of the variance in consumption decisions can be explained by these two variables. These findings suggest that, although lifestyle also has an influence, perception plays a more significant role in shaping healthy food consumption decisions among students.

Keywords: healthy food, Perception, Lifestyle Multiple Regression.

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References


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