STRATEGI PROMOSI DIGITAL MARKETING WISATA RAFTING GUNA MENINGKATKAN POTENSI DESA WISATA

Dewi Diah Fakhriyyah, Daimatul Munawaroh, Diah Utami, Dita putri, Fadhila Khoirun Nisa', Fadhila Nur Khaliza, Fandi Ahmad, Farradina Farradina, Ferlika Ferlika, Jacky Jaffan, Muhammad Maimun, Muhammad Mudzakir

Abstract


Banyu Rancang Rafting Tour which is located in Torongrejo Village, Batu City is experiencing problems in promoting tourism. This is the background for conducting socialization activities and marketing practices both through print and digital marketing media. Activities are carried out using socialization, training and mentoring methods. The socialization material is about digital marketing which is currently a trend to expand market potential. Then the training is carried out by practicing making banner designs and tourism promotion brochures which can later be printed and can also be uploaded on social media. Next is to create a Tiktok social media account and create video content to be uploaded on Tiktok social media accounts, as well as Facebook and Instagram that have been previously owned. The result of this activity is the addition of social media accounts from Banyu Rancang Rafting, namely Tiktok accounts, tourism promotional content videos, brochures both printed and online, as well as banners installed in various strategic places.

Full Text:

PDF

References


Bastomi, M., Rahmy, G., Wahon, H., Ridha, M. Y., & Nasrun, A. (2021). Pelatihan peternak lele berbasis inovasi olahan pangan dan strategi promosi media sosial. Prosiding Konferensi Nasional Pengabdian Masyarakat (Kopemas), 2, 375–380.

Bastomi, M., Suprianto, A., Ansori, M., Alghifari, M. F., Afiyah, F. N., Zahro, F. F., Priyanti, M. P., Rahmawati, N. N., Umah, S. N., Hawa, Z. B. P., & Prasetya, A. R. I. (2022). Pengembangan Usaha Kecil Bubuk Jahe Dan Kunyit Melalui Peningkatan Strategi Pemasaran. As-Sidanah : Jurnal Pengabdian Masyarakat, 4(1), 71–78. https://doi.org/10.35316/assidanah.v4i1.71-78

Fakhriyyah, D. D., Susanti, Y., & Laili, S. S. (2022). Pengembangan Inovasi Produk dan Penggunaan Digital Marketing sebagai Upaya Peningkatan Penjualan UMKM Makanan. Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M), 3(1), 9. https://doi.org/10.33474/jp2m.v3i1.13198

Hereyah, Y., & AW, C. K. (2020). Pemanfaatan Media Vlogging Untuk Pengembangan Pemasaran Desa Wisata Kabupaten Lebak (Sawarnah Dan Bayah). Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat Dan Corporate Social Responsibility (PKM-CSR), 3, 1189–1193. https://doi.org/10.37695/pkmcsr.v3i0.1018

Zulfikar, A. R., & Mikhriani. (2020). Pengaruh Social Media Marketing Terhadap Brand Trust Pada Follower Isrtagram. Al-Idarah, 20(2).




DOI: http://dx.doi.org/10.33474/penadimas.v1i1.18563

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Pena Dimas: Jurnal Pengabdian Masyarakat is indexed by:

   

 

 

 

This work is licensed under a Creative Commons Attributions-ShareAlike 4.0 International License.