USAGE ANALYSIS MOBILE BANKING AND REVENUE ON CONSUMPTIVE BEHAVIOR OF SHARIA BANK CUSTOMERS

Abstract

Study This aim For explore and analyze influence use of mobile banking as well level income to behavior consumptive sharia bank customers , especially customers of Bank Syariah Indonesia (BSI) Sub- Branch Office (KCP) Malang Pasar Besar. In the era of digitalization banking is increasing developing , mobile banking services are becoming one factor it's important that you can influence habits and behavior consumption customers . Study This focuses on customers active use BSI Mobile Banking Sharia (BSI Mobile) service , though amount the right population No known . For overcome uncertainty this , research This use formula of Malhotra designed For handle population not finite , with assumptions that all over BSI KCP Malang Pasar Besar customers are relevant population . Through comprehensive data analysis , results study This disclose that mobile banking usage and rate income in a way significant and positive contribute to improvement behavior consumptive customers . Findings This give outlook important for internal sharia bank manager designing marketing and development strategies products that can increase loyalty customers through optimization digital services offered