PENGARUH PENGETAHUAN NASABAH, PROMOSI, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN NASABAH MENABUNG DI BANK SYARIAH INDONESIA ( Studi Kasus Bank Syariah Indonesia KC Kota Blitar )

Dayu Amelia, Nur Diana, Harun Alrasyid

Abstract


This The motivation behind this study stems from the phenomenon of the swift growth of Islamic banks, making competition increasingly sharp between banks in winning the hearts of customers, thereby providing products that have superior value, namely by holding promotions about products to customers, so that customers are interested in using bank products and placing confidence in the bank's level of excellence . Subsequently, there are still regional, people who are not familiar with the existence of this Islamic bank, both its existence and its products. Therefore, in order for a bank to survive, be able to compete, To dominate the market, the bank needs to demonstrate factors that can impact customers' decisions to save, such as customer awareness, promotional efforts, and the quality of services.


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