PENGARUH PRICE DISCOUNT, HEDONIC SHOPPING MOTIVATION, DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING DALAM PRESPEKTIF EKONOMI ISLAM
Abstract
This research aims to examine the influence of price discounts, hedonic shopping motivation, and store atmosphere on impulse buying from the perspective of Islamic economics. The study was conducted by analyzing questionnaire data obtained from consumers of Deliwafa Store in Malang who had made impulse purchases. Data processing methods included quantitative correlational analysis with various research phases, including questionnaire distribution, data collection, and data analysis. The results of data analysis indicate a significant positive influence between the variables of price discounts, hedonic shopping motivation, and store atmosphere on impulse buying within the framework of Islamic economics. These findings provide valuable insights into understanding consumer behavior and its implications in the context of Islamic economics, which emphasizes ethical values in business and consumption.
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