Pengaruh Kemudahan, Kualitas Layanan Dan Islamic Marketing Mix Terhadap Kepuasan Nasabah Menabung Di Bank Syariah Indonesia  (Studi Kasus Pada Masyarakat Kota Malang)

Rina Fatmawati; M Cholid Mawardi; Harun Alrasyid

Pengaruh Kemudahan, Kualitas Layanan Dan Islamic Marketing Mix Terhadap Kepuasan Nasabah Menabung Di Bank Syariah Indonesia (Studi Kasus Pada Masyarakat Kota Malang)

Rina Fatmawati, M Cholid Mawardi, Harun Alrasyid

Abstract

This study aims to determine the effect of convenience, service quality, and Islamic marketing mix on customer satisfaction in saving at Bank Syariah Indonesia. The population in this study are customers of Bank Syariah Indonesia who save at the branch of Bank Syariah Indonesia in Malang City. The sample in this study were 110 customers of Bank Syariah Indonesia who saved at the branch of Bank Syariah Indonesia in Malang City. The sampling technique in this study is saturated sampling or total sampling. The data collection technique used is non-probability sampling. The data analysis used was multiple linear regression analysis using the SPSS program. The results of the study show that convenience, service quality, and Islamic marketing mix simultaneously have a positive and significant effect on customer satisfaction in saving at Bank Syariah Indonesia. Convenience, service quality, and sharia marketing mix partially have a positive and significant effect on customer satisfaction in saving at Bank Syariah Indonesia. The conclusion of this study is that convenience, service quality, and Islamic marketing mix have a positive and significant effect on customer satisfaction with savings at Bank Syariah Indonesia, Malang City. Therefore, Bank Syariah Indonesia in Malang City needs to improve convenience, improve service quality, and improve the sharia marketing mix in order to increase customer satisfaction when saving at Bank Syariah Indonesia. In addition, Bank Syariah Indonesia also needs to maintain convenience, service quality, and the existing Islamic marketing mix in order to maintain customer deposit satisfaction at Bank Syariah Indonesia.

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