Pengaruh Literasi Ekonomi, Literasi Digital Dan Pendidikan Kewirausahaan Terhadap Minat Berwirausaha Mahasiswa Pada Program AWMM Universitas Brawijaya

Abstract

At Brawijaya University, a study was conducted to find out how economic literacy, digital literacy, and entrepreneurship education impacted 91 students' interest in entrepreneurship. These students specifically took part in the Independent Student Entrepreneurial Academy program during 2022 and were selected from 979 students. Quantitative approach with descriptive method was used for this research because multiple linear regression method was applied to analyze the data. In the AWMM Brawijaya University program, students' interest in entrepreneurship is influenced by three main factors: economic literacy, digital literacy, and entrepreneurship education. The findings of this study support this notion, as they reveal that students with higher levels of economic and digital literacy, as well as access to entrepreneurship education, are more likely to show an interest in entrepreneurship. Overall, the impact of these factors on student interest in entrepreneurship is significant and cannot be ignored. In particular, this study shows that education on economic literacy, digital literacy, and entrepreneurship is important in shaping students' attitudes towards entrepreneurship at Universitas Brawijaya.