PENGARUH SERTIFIKASI HALAL, KUALITAS PRODUK DAN HARGA TERHADAP MINAT BELI KONSUMEN WARDAH (STUDI PADA: KONSUMEN WARDAH KOTA MALANG)

Abstract

This study goals to decide the impact of halal certification, product satisfactory and fee on the buying interest of wardah clients. a centered pattern with criteria defined via the researcher. strategies of facts series in this examine the use of a questionnaire. multiple linear regression evaluation the use of IBM SPSS 25 turned into used as an evaluation technique. The results of the observe confirmed that each halal certification, product first-rate and price had a tremendous high quality impact at the shopping hobby of consumers inside the town of Wardah Malang with a take a look at result fee of 0.00 <0.05. in component, this shows that halal certification does no longer have a substantial tremendous impact on the purchasing hobby of customers inside the town of Wardah Malang with a test end result fee of 1.46 > 0.05. In component, the satisfactory of the goods has a significant fine impact at the buying interest of customers in the city of Wardah Malang with a take a look at result fee of 0.22 <0.05. In part, this suggests that the charge has a enormous high-quality effect on purchaser buying hobby in wardah Malang town with a take a look at fee of 0.17 <0.05.
keywords: halal certification, product high-quality, rate and reason to shop for