Pengaruh Persepsi Harga dan Kepercayaan Terhadap Minat Beli Di E-Commerce (Studi Kasus Mahasiswa Muslim Pengguna Tokopedia Di Kota Malang)
Abstract
This study aims to determine the effect of perceived priceand trust on buying interest in E-Commerce. Samples were taken using the Purposive sampling method. The data writing technique used in this study uses multiple linear regression analysis techniques. The results of data analysis show that there is a simultaneous influence of price perception and trust on buying interest in E-Commerce. Partially the effect of price perception and trust has a positive effect on buying interest in E-Commerce.
Keyword: price perception, trust, buying interest
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