PENGARUH KEPERCAYAAN, PERSEPSI RISIKO DAN SYARIAH COMPLIANCE TERHADAP KEPUTUSAN BERTRANSAKSI MELALUI INSTAGRAM (Studi Kasus Mahasiswa di Kota Malang)
Abstract
Internet technology in Indonesia is experiencing rapid development in the field, like the current
Instagram sosial media, not only as an entertainment medium, but also as an online business media, so
it is not uncommon to find cases of fraud that occurred When making purchases on Instagram. The
purpose of this study was to determine the effect of trust, risk perception and sharia compliance on
decisions to transact via Instagram. This study is a descriptive quantitative study, using a sample of
97 student respondents In Kota Malang City who have made purchases on Instagram, sampling using
non-probability sampling technique. The analytical method used is multiple linear regression analysis,
instrument test, data normality test, classical assumption test and hypothesis test. The result of this
study partially show that the trust variable (X1) has a positive and significant effect on purchasing
decisions, the risk perception variable (X2) has a positive and significant effect on purchasing decisions,
And the sharia compliance variable (X3) has a positive and significant effect on purchasing decisions
through Instagram. and based on the result of the F test, It shows that the variables of trust, risk
perception and shariah compliance jointly affect purchasing decisions through Instagram.
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