Pengaruh Faktor Emosional dan Faktor Rasional Terhadap Keputusan Mahasiswa dalam Memilih Produk Bank Syariah Indonesia (Studi Pada Mahasiswa Universitas Islam Malang)
Abstract
Indonesian Islamic Bank products at the University of Islam Malang students. The sample in this study was 99
students of the Islamic University of Malang. Data was collected by distributing questionnaires. Analysis of the
data used in this study using validity test, reliability test, normality test, multicollinearity, heteroscedasticity,
simultaneous F test, coefficient of determination, and t-test. The results of this study show that variable
emotional factors and rational factors significantly affect the decision to choose a product. While partially 1)
the emotional factor variable partially has a significant and positive effect on the decision to choose a product,
2) the rational factor variable partially has a significant and positive effect on the decision to choose a product.
Full Text:
PDFReferences
Agustian, Ary Ginanjar. 2003. ESQ Power Sebuah Inner Journey Melalui Ihsan. Jakarta: Arga.
Anshori, Abdul Ghofur. 2018. Perbankan Syariah Di Indonesia. Yogyakarta: Gadjah Mada
University Press.
Djafri, Novianty. 2017. Manajemen Kepemimpinan Kepala Sekolah:(Pengetahuan Manajemen,
Efektivitas, Kemandirian Keunggulan Bersaing Dan Kecerdasan Emosi). ed. Arifin Tahir.
Yogyakarta: Deepublish.
Al Faqir, Anisyah. 2021. “OJK: Literasi Dan Inklusi Keuangan Syariah Di Indonesia Masih Rendah.”
Liputan6.com. https://www.liputan6.com/bisnis/read/4480107/ojk-literasi-dan-inklusi-keuangansyariah-di-indonesia-masih-rendah (November 7, 2021).
Hanna, Nessim, and Richard Wozniak. 2001. Consumen Behavior An Applied Approach. New Jersey:
Prentice Hall.
Hasan, Ali. 2010. Marketing Bank Syariah. Bogor: Ghalia Indonesia.
Khasanah, Uswatun. 2009. “Analisis Perbandingan Kinerja Keuangan Antara Bank Konvensional12
Dan Bank Syariah Periode 2005-2007.” http://eprints.ums.ac.id/3291/ (June 5, 2022).
Kusnandar, Viva Budy. 2021. “DITJEN DUKCAPIL KEMENDAGRI.” databoks.
https://dukcapil.kemendagri.go.id/?keyword=jumlah penduduk (December 23, 2021).
Lupiyoadi, Rambat. 2001. Manajemen Pemasaran Jasa : Teori Dan Praktek. Pertama. ed. Salemba
Empat. Jakarta.
Munajim, Ahmad, and Saeful Anwar. 2016. “Faktor Yang Mempengaruhi Keputusan Menjadi
Nasabah Bank Syariah.” jurnal.syntaxliterate.co.id 1.
http://jurnal.syntaxliterate.co.id/index.php/syntax-literate/article/view/28 (December 22, 2021).
OJK. 2021. “Statistik Perbankan Indonesia.” https://www.ojk.go.id/id/kanal/perbankan/data-danstatistik/statistik-perbankan-indonesia/default.aspx (December 21, 2021).
Pollock, TG, K Lashley, VP Rindova - … of Management Annals, and undefined 2019. 2019. “Which
of These Things Are Not like the Others? Comparing the Rational, Emotional, and Moral
Aspects of Reputation, Status, Celebrity, and Stigma.” journals.aom.org 13(2): 444–78.
https://journals.aom.org/doi/abs/10.5465/annals.2017.0086 (November 1, 2021).
Santoso, Imam, and Harries Madiistriyatno. 2021. Metodologi Penelitian Kuantitatif. Tangerang:
Indigo Media.
Setiadi, Nugroho J. 2003. Perilaku Konsumen : Konsep Dan Implikasi Untuk Strategi Pemasaran.
Jakarta: Kencana.
Sugiyono. 2015. Metode Penelitian Kombinasi (Mix Methods). Bandung: Alfabeta.
Suwarman, Ujang. 2011. Perilaku Konsumen: Teori Dan Penerapannya Dalam Pemasaran. Bogor:
Ghalia Indonesia.
Refbacks
- There are currently no refbacks.
El-Aswaq : Islamic Economic and Finance Journal is indexed by:
El-Aswaq : Islamic Economic and Finance Journal also registered in ICI (Index Copernicus International) as N/I Journal
