PENGARUH CORPORATE IMAGE, CUSTOMER RELATIONSHIP MARKETING DAN LAYANAN FINTECH TERHADAP LOYALITAS NASABAH (Studi Kasus Pada Bank Syariah Indonesia KC. Kota Malang)
Abstract
Relationship Marketing, and Fintech Services on Customer Loyalty (Case study at
Bank Syariah Indonesia KC. Malang City). This type of research is quantitative
research. The object of research used is all customers of Bank BSI KC. Malang
City, Sutoyo. This study took a sample of 100 respondents. The sampling
technique used is probability sampling. The data used in this study are primary
data obtained from distributing questionnaires. The data obtained were then
processed with SPSS version 16.0, and the data analysis used in this research was
multiple linear regression analysis. The results of this study indicate that the
independent variable, namely Corporate Image (X1), has a partial negative effect
on Customer Loyalty (Y). Variable Customer Relationship Marketing (X2) Has a
positive and significant impact on Customer Loyalty (Y). And the Financial
Technology variable (X3) has a positive and significant effect on Customer
Loyalty (Y). In contrast, the variables Corporate Image (X1), Customer
Relationship Marketing (X2), and Fintech Services (X3) have a positive and
significant effect simultaneously on Customer Loyalty.
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