Pengaruh Halal Awareness dan Sertifikasi Halal pada Produk Kecantikan MS Glow terhadap Minat Beli Muslim Millennial
Abstract
MS Glow beauty product on purchase intention of Muslim Millennial. This type of
research is quantitative research. Sampling was done by using the non probability
sampling with accidental sampling method. There are 102 respondents who are
Muslim Millennial in Malang and using MS Glow beauty product. The analytical tool
used is Multiple Linear Regression Analysis using SPSS 25. The result showed that
the variable Halal Awareness (X1) had a positive and partially significant effect on
purchase intention (Y), halal certification (X2) had positive and significant effect on
partial to purchase intention (Y).
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