Analisis Faktor-Faktor yang Mempengaruhi Minat Masyarakat Mengunjungi Wisata Halal di Bali

Fitria Alhamid Maba, Dwiyani Sudaryanti, Abdullah Syakur Novianto

Abstract


This study analyzes the influence of easy access to halal food and beverages and facilities on Muslim tourists’ interest in visiting halal tourism destinations in Bali. The study employs a quantitative method using a 1–5 Likert scale questionnaire administered to 123 tourist respondents in Denpasar City, Bali. The data are processed using multiple linear regression. The results show that ease of access to halal food and beverages and facilities have a significant effect on visit intention, with facilities exerting a stronger influence than access to halal food. All hypotheses are accepted. The findings emphasize the importance of prayer rooms (mushola) and Muslim-friendly accommodation for the development of halal tourism in Bali. The study recommends mass halal certification of restaurants and the promotion of a “Muslim-Friendly Bali” concept.

Keywords: Halal tourism, halal food access, tourist facilities, visiting intention, Bali


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References


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