Faktor-Faktor yang Mempengaruhi Adopsi Metode Pembayaran Digital di Kalangan Gen Z

Chelsea Nur Fadilah, Harun Alrasyid, Ratna Tri Hardaningtyas

Abstract


This study aims to analyze The Factors Influencing the Intention to Adopt Digital Payments among Generation Z. The independent variables used in this study are Perceived Usefulness, Perceived Ease of Use, Social Influence, and Trust, while Intention to Adopt Digital Payments serves as the dependent variable. This study employed a quantitative approach with multiple linear regression analysis. Data were collected through a questionnaire (Google Form) distributed to Generation Z respondents who use Digital Payments. The results indicate that Perceived Usefulness, Perceived Ease of Use, Social Influence, and Trust influence Intention to Adopt Digital Payments. The findings of this study are expected to contribute academically to the development of technology adoption studies and provide practical considerations for Digital Payment service providers, particularly in the context of Islamic Banking.

Keywords: Digital payment, perceived usefulness, perceived ease of use, social influence, trust, intention to adopt.


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References


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