Analisis Faktor-Faktor Yang Mempengaruhi Minat Nasabah Untuk Menabung Di Bank Syariah (Studi Kasus Mahasiswa FEB Unisma Angkatan 2021-2023)

Siti Nurmalasari, Harun Alrasyid, Irma Hidayati

Abstract


This study aims to analyze the factors that influence customer interest in saving at Islamic banks, with a case study of students of the Faculty of Economics and Business, Islamic University of Malang class of 2021-2023. The factors studied include religiosity, service, and knowledge. The research method used is quantitative with data collection techniques through questionnaires distributed to 95 respondents. The results showed that religiosity, service, and knowledge had a positive and significant effect on interest in saving at Islamic banks. Partially, religiosity and service have a greater influence than knowledge. This study implies that Islamic banks need to improve service quality and education about Islamic products and services to attract customers.

Keywords: Islamic bank, customer interest, religiosity, service, knowledge


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References


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