ANALISIS PENGARUH HARGA, BRAND IMAGE, BRAND TRUST DAN ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG (Studi Pada Mahasiswa Universitas Islam Malang)

Abstract

Target of this research is to know influence of price, Brand Image, Brand Trust and product attribute by parsial to decision purchasing of Samsung smartphone and influence of price, Brand Image, Brand Trust and product attribute by simultan to decision of purchasing of Samsung smartphone in environment Student University of Islamic Malang. Result of research show price by parsial have an effect on significan to decision purchasing of Samsung smartphone. Brand Image by parsial have an effect on significan to decision purchasing of Samsung smartphone. Brand Trust by parsial have an effect on significan to decision purchasing of smartphone. Product attribute by parsial have an effect on signifikan to decision purchasing of Samsung smartphone. Price, Brand Image, Brand Trust and attribute product have an effect by simultan to decision purchasing of Samsung smartphone in environment Student University of Islamic Malang.