E-JRM : Elektronik Jurnal Riset Manajemen
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSNÂ 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Pengaruh Adopsi Teknologi Digital, Dukungan Pemerintah, Dan Literasi Keuangan Terhadap Keberlangsungan Usaha Pedagang Pasar Besar Malang
Abstract This research seeks to analyze and determine the influence of digital technology adoption, government support, and financial literacy on the business sustainability of traders at Pasar Besar Malang. This study employed quantitative methods and a Likert scale as a measurement tool. The sample used a purposive sampling technique, with 100 respondents, namely traders at Pasar Besar Malang. Primary data were obtained through direct questionnaire distribution using Google Forms and printed questionnaires. Testing in this study used validity, reliability, normality, classical assumption tests, multiple linear regression, and hypothesis testing using SPSS 25 software. The results of this study indicate that digital technology adoption, government support, and financial literacy each have a partial effect on business sustainability. Keywords: Digital Technology Adoption, Government Support, Financial Literacy, Business Sustainability.
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Pengaruh Promosi Media Instagram, Lifestyle dan Brand Image Terhadap Keputusan Pembelian Pada Kopi Kenangan Suhat Kota Malang (Studi Kasus Mahasiswa di Kota Malang)
Abstract The dynamic of contemporary developments have driven the coffee shop industry in Indonesia to experience rapid growth. This study examines the influence of instagram based promotional activities, lifestyle and brand image on consumer purchasing decisions. The population consist of university student in Malang City with a sample of 100 respondent determined using the slovin formula and selected through a purposive sampling method. A quantitative approach was employed, while data processing and analysis were conducted using SPSS version 27. The analytical procedures included validity and reliability testing, normality test, classical assumtion test, hypothesis test, multiple linear regression analysis and calculation of the coefficient of determination (Adjusted R2). Result indicate instagram promotion, lifestyle and brand image plays an important role in shaping purchasing decision, both simultaneously and partially.. Keywords: Instagram Media Promotion, Lifestyle, Brand Image, Purchasing Decisions
Pengaruh Gaya Kepemimpinan, Kompensasi, Dan Lingkungan Kerja Terhadap Loyalitas Karyawan (Studi pada PT Albarokah Makmur Jaya. Lumajang)
Abstract This study aims to analyze the influence of leadership style, compensation, and work environment on employee loyalty at PT Albarokah Makmur Jaya, Kunir, Lumajang. A quantitative approach was employed by distributing questionnaires to all employees, totaling 35 respondents, using a saturated sampling technique (census). The variables examined leadership style, compensation, and work environment are key factors in measuring the level of employee loyalty. The findings of this research demonstrate that simultaneously, leadership style, compensation, and work environment have an effect on employee loyalty. Partially, leadership style does not influence employee loyalty, compensation does not influence employee loyalty, while the work environment has a partial influence on employee loyalty. This study suggests that the company needs to improve the quality of its leadership style, enhance its compensation system, and maintain as well as develop a conducive work environment to strengthen employee loyalty and minimize turnover in the future. Keywords: Leadership Style, Compensation, Work Environment, Employee Loyalty.
Optimasi Supply Chain Melon Di CV. Panggah Langgeng: Evaluasi Kinerja Berbasis Supply Chain Operations Reference (SCOR)
Abstract Ketidakseimbangan antara permintaan dan ketersediaan produk hortikultura, khususnya melon, menjadi tantangan utama dalam pengelolaan supply chain pertanian . CV. Panggah Langgeng sebagai distributor melon di Kabupaten Malang menghadapi permasalahan berupa keterlambatan pengiriman, ketidakpatuhan petani terhadap standar operasional prosedur (SOP), serta ketidakmampuan memenuhi permintaan pasar secara konsisten. Penelitian ini bertujuan untuk mengidentifikasi alur supply chain serta mengevaluasi kinerja supply chain melon menggunakan model Supply Chain Operations Reference (SCOR). Metode penelitian yang digunakan adalah deskriptif kuantitatif dengan pendekatan studi kasus. Pengukuran kinerja dilakukan berdasarkan lima atribut utama SCOR, yaitu reliability, responsiveness, agility, cost, dan asset management, melalui metrik Perfect Order Fulfillment (POF), Order Fulfillment Cycle Time (OFCT), flexibility, Total Supply Chain Management Cost (TSCMC), dan Cash To Cash Cycle Time (CTCCT). Hasil penelitian menunjukkan bahwa kinerja reliability dan responsiveness berada pada kategori advantage, sedangkan agility dan efisiensi biaya masih memerlukan peningkatan. Penelitian ini memberikan kontribusi empiris terhadap penerapan model SCOR pada sektor pertanian berbasis komunitas lokal serta menghasilkan rekomendasi perbaikan supply chain yang aplikatif. Keywords: Supply chain, SCOR, Kinerja Supply Chain, Melon, Pertanian Hortikultura
Peran Hedonic Shopping Motivation Sebagai Mediasi dalam Hubungan Antara Visual Merchandising dan Fear of Missing Out (FoMO) terhadap Impulse Buying pada Pengguna E-commerce Shopee di Kecamatan Lowokwaru, Malang
Abstract Rapid growth of e-commerce, particularly Shopee platform, has intensified impulse buying behavior influenced by external and psychological factors such as visual merchandising also FoMO. Examine effects of visual merchandising also FoMO on impulse buying also hedonic shopping motivation, as well as mediating role of hedonic shopping motivation among Shopee users in Lowokwaru District, Malang. A quantitative survey method was employed using questionnaires distributed to 100 active Shopee users and analyzed using PLS-SEM. Results indicate that visual merchandising significantly affects impulse buying (O = 0.240; t = 1.965; p = 0.049) and hedonic shopping motivation (O = 0.305; t = 2.663; p = 0.008), but hedonic shopping motivation does not mediate its effect on impulse buying. FoMO shows strongest influence on impulse buying (O = 0.346; t = 3.032; p = 0.002) and hedonic shopping motivation (O = 0.468; t = 4.521; p = 0.000), mediating effect of hedonic motivation is not significant. Findings suggest that external stimuli play a more dominant role than internal motivation in driving impulse buying behavior in e-commerce settings. Keywords: Impulse Buying,Visual Merchandising, FoMO, Hedonic Shopping Motivation.
Peran Persepsi Nilai Yang Dirasakan Konsumen dalam Memediasi Pengaruh Kualitas Produk, dan Persepsi Harga terhadap Kepuasan Konsumen Generasi Z Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Islam Malang (Studi Pada Rucas Brand)
Abstract The rapid development of the local fashion industry in Indonesia has intensified competition among brands, particularly in attracting Generation Z consumers. Consumer satisfaction is a key determinant of brand sustainability and is influenced by product quality, price perception, and perceived value. This study aims to examine the effect of product quality and price perception on Generation Z consumer satisfaction, with perceived value as a mediating variable, using Rucas as the research object. This research adopts a quantitative explanatory approach. The population consists of students of the Faculty of Economics and Business, Universitas Islam Malang, who have purchased or used Rucas products. A total of 100 respondents were selected using purposive sampling. Data were collected through questionnaires and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4.0. The results show that product quality and price perception have a positive and significant effect on consumer satisfaction. Product quality and price perception also significantly affect perceived value. Furthermore, perceived value has a positive and significant effect on consumer satisfaction and mediates the relationship between product quality and consumer satisfaction, but does not mediate the relationship between price perception and consumer satisfaction. These findings highlight the important role of perceived value in strengthening the influence of product quality on Generation Z consumer satisfaction in local fashion brands. Keywords: Product Quality, Price Perception, Perceived Value, Consumer Satisfaction, Generation Z
Pengaruh Motivasi Kerja, Work Familiy Conflict, Lingkungan Kerja Terhadap Produktivitas Kerja Karyawan (Study Pada Kantor BPBD Kab Lembata. NTT)
Abstract This study aims to determine the influence of work motivation, work-family conflict, and the work environment on employee productivity. The approach used was a quantitative method, with the primary instrument being a questionnaire administered to all employees of the Lembata Regency Regional Disaster Management Agency (BPBD) as respondents. Data analysis was performed using multiple linear regression to determine the extent of influence of each variable on employee productivity. The results of the analysis Y = 13.981 + 0.560 x1 + -.294 x2 + -.234 x3 + e. From these results it is known that Work Motivation (X1) and Work Family Conflict (X2) have a positive and significant influence on work productivity (Y). However, the Work Environment (X3) does not show a significant influence on employee productivity. This is supported by the results of the partial test (t) on the employee work motivation variable (X1) which has a Sig value of 0.000 <0.05 and a t-count value of 4.805> t-table 2.660, the work family conflict variable (X2) has a sig value of 0.000 <0.05 and a t-count value of -4.045> t-table 2.660 and the employee work environment variable (X3) has a sig value of 0.104> 0.05 and a t-count value of -.1654 <t-table 2.660, also the results of the simultaneous test (f) show a significant 0.000 <0.05 and a calculated f value of 13.948> f table 2.76 the results of the determinant coefficient analysis show 46.6% employee work productivity (Y) is influenced by the variables of work motivation (X1), Work Family Conflict (X2) and Work Environment (X3). The difference of 53.4% is influenced or explained by other variables not included in the study. Keywords: Work Motivation, Work Family Conflict, Work Environment, Employee Work Productivity
Pengaruh Konten Kreatif Instagram Dan FOMO (Fear Of Missing Out) Terhadap Keputusan Pembelian Skintific Dengan Customer Engagement Sebagai Variabel Mediasi
Abstract The rise of social media has significantly impacted consumer behavior, especially Generation Z, who actively use Instagram. This research looks at the effects of Instagram creative content and Fear of Missing Out (FOMO) on purchase decisions, with customer engagement as a mediating variable. By employing a quantitative method, data was gathered using surveys of Generation Z students at Universitas Islam Malang who had purchased Skintific products. To find both direct and indirect links between variables, path analysis was used. The findings demonstrate that creative content and FOMO significantly increase customer engagement, which in turn positively affects purchase decisions. Customer engagement also mediates the correlation between creative content, FOMO, and purchase decisions. These results emphasize the significance of creating engaging Instagram content and strengthening customer engagement to enhance purchase decisions in digital marketing strategies targeting Generation Z Keywords: : Customer Engagement, Fear of Missing Out, Generation Z, Instagram Creative Content, Purchase Decision
Pengaruh Lokasi Usaha Dan Kualitas Layanan Terhadap Loyalitas Melalui Kepuasan Konsumen Di AHASS Adi Jaya Motor Malang
Abstract This study investigates the influence of business location and service quality on customer loyalty, with customer satisfaction as an explanatory variable, at AHASS Adi Jaya Motor Malang. The research is motivated by the growing competition in the motorcycle service industry, which requires authorized workshops to maintain customer loyalty through superior service performance. A quantitative associative approach was employed using Structural Equation Modeling with the Partial Least Squares (SEM-PLS) method. Data were collected through online questionnaires from 81 respondents selected using purposive random sampling. The findings indicate that business location and service quality have a positive and significant effect on customer satisfaction. Customer satisfaction also shows a positive and significant influence on customer loyalty. Furthermore, customer satisfaction plays an important role in explaining the relationship between business location and service quality with customer loyalty. These results suggest that a strategic and easily accessible location, supported by consistent and reliable service quality, contributes to positive customer evaluations and encourages repeat service usage. Therefore, AHASS Adi Jaya Motor Malang is advised to improve location accessibility, maintain customer comfort, and continuously enhance employee competence and service responsiveness to strengthen long-term customer loyalty. Keywords: Business Location, Service Quality, Customer Satisfaction, Customer Loyalty, AHASS.
Pengaruh Green Product, Green price, Green Place dan Green Promotion terhadap Purchase Intention Konsumen di Pasar Induk Among Tani Kota Batu
Abstract This study aims to examine the effects of green product, green price, green place, and green promotion on consumers’ purchase intention at Pasar Induk Among Tani, Batu City. A quantitative approach with a survey method was employed, involving 142 respondents selected through purposive sampling. The data were analyzed using multiple linear regression with the assistance of SPSS version 25. The results indicate that green product, green price, and green place have a positive and significant effect on purchase intention when tested partially, while green promotion does not have a significant partial effect. However, the simultaneous test shows that all green marketing mix variables collectively have a significant influence on consumers’ purchase intention. These findings highlight the importance of an integrated green marketing strategy in enhancing consumers’ purchase intention. Keywords: Green Product, Green Price, Green Place, Green Promotion, Purchase Intention
Pengaruh Product Quality , Brand Image Dan Product Variant Terhadap Kepuasan Pelanggan Mixue (Studi Kasus Pada Warga Kota Malang)
Abstract The purpose of this study is to determine the influence of product quality, brand image, and product variants on Mixue customer satisfaction. The number of samples in this study was 80 respondents determined using the Malhotra formula with the characteristics that respondents are in Malang City and have purchased Mixue Ice Cream & Tea products. This type of research uses explanatory research and data analysis used is multiple linear regression analysis. The results of this study state that product quality, brand image, and product variants have a significant effect on Mixue customer satisfaction in Malang City partially and simultaneously. Keywords: Product Quality, Brand Image, Product Variant, Kepuasan Pelangan
Pengaruh Brand Ambassador, Brand Trust, Brand Awereness, dan Brand Image Terhadap Keputusan Pembelian Produk Ultra Milk X Stray Kids
Abstract High competition in the milk beverage industry drives firms to adopt innovative marketing strategies, including the use of global brand ambassadors and brand equity enhancement. This study investigates the effects of brand ambassador, brand trust, brand awareness, and brand image on Generation Z’s purchasing decisions toward Ultra Milk X Stray Kids products. A quantitative survey was conducted with 90 respondents selected through snowball sampling, and the data were analyzed using multiple linear regression. The results show that all variables simultaneously influence purchasing decisions. However, only brand awareness has a positive and significant partial effect. These findings indicate that brand awareness is the key determinant of purchasing decisions among Generation Z consumers. Keywords: Brand Ambassador, Brand Trust, Brand Awareness, Brand Image, Purchasing Decision
Pengaruh Kualitas Produk, Celebrity Endorser, dan Brand image Terhadap Keputusan Pembelian Produk Facial Wash KAHF (Studi pada Konsumen Produk Facial Wash KAHF di Kabupaten Jombang)
Abstract This study aims to analyze the effect of product quality, celebrity endorser, and brand image on purchasing decisions of KAHF facial wash products in Jombang Regency. This research uses a quantitative approach with an explanatory research design. The population consists of consumers who have purchased and used KAHF facial wash products in Jombang Regency. The sampling technique used was purposive sampling with a total of 120 respondents. Data were collected through questionnaires measured using a Likert scale and analyzed using multiple linear regression analysis with SPSS. The results show that product quality, celebrity endorser, and brand image simultaneously have a significant effect on purchasing decisions. Partially, product quality, celebrity endorser, and brand image each have a positive and significant effect on purchasing decisions. These findings indicate that improving product quality, selecting appropriate celebrity endorsers, and strengthening brand image can enhance consumer purchasing decisions. Keywords: Product Quality, Celebrity Endorser, Brand Image, Purchase Decision
Pengaruh Lingkungan Kerja, Disiplin Kerja Dan Motivasi Kerja Terhadap Kinerja Karyawan Pada Pabrik Rokok Rejeki Barokah Prima Kabupaten Blitar.
Abstract This research examines the influence of work environment, work discipline, and work motivation on employee performance at Rejeki Barokah Prima Cigarette Factory, Blitar Regency. A quantitative method with an explanatory approach was applied in this study. The research population included all employees working in the production and packing divisions, totaling 51 respondents, with sampling conducted using a saturated sampling method. Data were obtained through structured questionnaires and processed using multiple linear regression techniques. The findings indicate that work environment, work discipline, and work motivation simultaneously affect employee performance. On an individual basis, the work environment variable does not show a significant influence, whereas work discipline and work motivation demonstrate a positive and significant impact on employee performance. Keywords: Work Environment, Work Discipline, Work Motivation, Employee Performance
Pengaruh Iklan Digital, Influencer Marketing, Dan Content Marketing Terhadap Keputusan Pembelian Motor Trail Di Robby MX (Studi Kasus Pada Konsumen Di Robby MX )
Abstract This research examines how digital advertising, influencer marketing, and content marketing influence purchasing decisions among trail motorcycle consumers at Robby MX. A quantitative research design was applied through a survey approach. Primary data were obtained by distributing structured questionnaires to 80 Robby MX customers, with respondents selected using purposive and snowball sampling methods. The collected data were processed using multiple linear regression analysis after the measurement instruments were confirmed to be valid, reliable, and compliant with classical assumption requirements. The findings demonstrate that digital advertising, influencer marketing, and content marketing each exert a positive and statistically significant impact on consumer purchasing decisions, both individually and collectively. These results highlight the strategic role of digital-based marketing activities in shaping consumer decisions within the trail motorcycle market. Keywords:Digital Advertising, Influencer Marketing, Content Marketing, Purchasing Decision.
Pengaruh Perilaku Overconfidence Dan Herding Terhadap Keputusan Investasi Saham Pada Generasi Z Di Malang
Abstract This study aims to determine the effect of Overconfidence and Herding on stock invesrment decisions among generation Z investors in Malang. The research method used is a quantitative method with data collection techniques through distributing questionnaires. The research sample consisted of 75 respondents who are generation Z and have stock investment experience. Data were analyzed using multiple linear regression analysis. The results showed that Overconfidence behavior has positive effect on stock investment decisions, while Herding behavior has no effect on stock investment decisions. This indicates that the level of confidence of generation Z investors plays a role in investment decision-making, while the tendency to follow other investor sis not a determining factor. This research is expected to contribute to the development of literacy behavior finance and become a consideration for young investors Keywords: Overconfidence, Herding, Investment Decisions, Generation Z
Pengaruh Gaya Kepemimpinan Transformasional, Motivasi Kerja, Dan Kepuasan Kerja Terhadap Kinerja Pegawai (Study Pada Pegawai Politeknik Negeri Malang)
Abstract This study aims to analyze the influence of Transformational Leadership Style, Work Motivation, and Job Satisfaction on the Performance of Employees at the State Polytechnic of Malang. This study uses a quantitative approach with a research population of 190 non-ASN employees of the State Polytechnic of Malang. The sampling technique used proportional random sampling and purposive sampling and obtained a sample of 66 employees. Data collection was carried out through questionnaires and analyzed using multiple linear regression to test the influence of independent variables on employee performance. The results of the study indicate that leadership style has a positive and significant effect on employee performance. In addition, work motivation also has a significant positive effect on employee performance and job satisfaction has a positive and significant effect on employee performance at the State Polytechnic of Malang. The results indicate an increase in the effectiveness of transformational leadership and optimal motivation and job satisfaction can encourage an increase in employee performance at the State Polytechnic of Malang. Keywords: Transformational Leadership Style, Work Motivation, Job Satisfaction, Employee Performance.
Pengaruh Influencer Marketing, Kualitas Produk Dan Harga Terhadap Kepuasan Konsumen Generasi Z Di Marketplace Online (Studi Kasus Pada Pengguna Tiktok Shop Di Kecamatan Singosari)
Abstract This study aims to examine the simultaneous and partial effects of influencer marketing, product quality, and price on the consumer satisfaction of Generation Z on the TikTok Shop online marketplace. Utilizing a quantitative approach, a sample 95 respondents was selected through proportional sampling techniques in the Singosari District. The result indicate that, simultaneously, these three variables have a significant impact on consumer satisfaction, contributing 61.3% to the total variance. Partially, influencer marketing, product quality, and price each exert a positive and significant influence, with price being identified as the most dominant factor. Keywords: Influencer Marketing, Product Quality, Price, Consumer Satisfaction, Generation Z.
Pengaruh Strategi Digital Marketing, Promosi Penjualan, Dan Kualitas Layanan Terhadap Kepuasan Konsumen Pada Produk Sepatu Adidas (Studi Pada Mahasiswa Universitas Islam Malang)
Abstract This study examines the impact of digital marketing strategies, sales promotions, and service quality on consumer satisfaction with Adidas footwear products. The research employs an explanatory approach using quantitative methods. The population consists of students from the Islamic University of Malang, with a sample of 105 respondents selected through purposive sampling. Primary data were collected using questionnaires, and data analysis was conducted with SPSS version 26.0. The findings reveal that, both simultaneously and individually, digital marketing strategies (X1), sales promotions (X2), and service quality (X3) significantly influence consumer satisfaction (Y). However, partial analysis indicates that sales promotion and service quality have a positive and significant effect, whereas digital marketing shows a negative influence on consumer satisfaction. These results suggest that consumer satisfaction is more strongly driven by direct experiences gained from promotional activities and service quality rather than digital marketing content. Keywords: Digital Marketing Strategy, Sales Promotion, Service Quality, Consumer Satisfaction, Adidas Shoes.
Penerapan Balanced Scorecard (BSC) Dalam Pengukuran Kinerja Organisasi Publik (Studi Kasus pada Dinas Perhubungan Kota Malang)
Abstract Public organizations are required to demonstrate effective, efficient, and accountable performance in response to increasing public demands for service quality. One comprehensive approach to measuring organizational performance is the Balanced Scorecard (BSC), which integrates four perspectives: financial, customer, internal business process, and learning and growth. This study aims to analyze the implementation of the Balanced Scorecard in measuring the performance of public organizations at the Department of Transportation of Malang City. The research employs a descriptive quantitative approach using a case study method, with a population of 138 civil servants and a sample of 103 respondents. The data consist of primary data collected through employee self-assessment questionnaires and secondary data obtained from financial reports and institutional documents. Data analysis techniques include descriptive statistics and narrative analysis. The results indicate that the performance of the Department of Transportation of Malang City based on the four BSC perspectives is generally categorized as good. The financial perspective reflects relatively economical budget management, while the customer, internal business process, and learning and growth perspectives support the implementation of public services. Overall, the Balanced Scorecard provides a comprehensive overview of organizational performance in the public sector. Keywords: Balanced Scorecard; Public Organizational Performance; Performance Measurement; Department of Transportation.
Pengaruh Pelatihan Dan Pengembangan Terhadap Karir Pegawai Dengan Modal Sosial Sebagai Variabel Mediasi (Studi Pada Dinas Perhubungan Kota Malang)
Abstract This study aim to examines the effect of training and development on employee career advancement with social capital serving as a mediating variable at the Malang City Transportation Office. A quantitative approach with a confirmatory research design was employed. Primary data were collected through questionnaires administered to 58 civil servants selected using purposive sampling. Data analysis was conducted using Structural Equation Modeling with the Partial Least Square (SEM-PLS) technique via SmartPLS software. The results reveal that training and development have a positive and significant effect on employee career advancement as well as on social capital. Moreover, social capital exerts a positive influence on employee career outcomes and partially mediates the relationship between training and development and career advancement. These findings indicate that the effectiveness of training initiatives is not solely determined by improvements in individual competencies, but also by the formation of professional networks, trust, and collaborative social relationships within the organization. Consequently, strengthening social capital constitutes a strategic mechanism for enhancing the impact of training programs and supporting sustainable career development among public sector employees. Keywords: training and development, social capital, employee career..
Pengaruh Kualitas Pelayanan, Promosi Dan Lokasi Terhadap Kepuasan Konsumen Dengan Perceived Value Sebagai Variabel Mediasi Pada Sektor Pariwisata (Studi Pada Desa Wisata Alam Taman Dolan Kota Batu)
Abstract The tourism sector is vital for regional economic growth, requiring destination management to focus on value creation and consumer satisfaction. This study analyzes the impact of service quality, promotion, and location on consumer satisfaction, using perceived value as a mediating variable at Taman Dolan Nature Tourism Village, Batu City. Grounded in Resource-Based View (RBV) theory, the research treats these factors as strategic resources. Using a quantitative explanatory design, data were gathered from 130 respondents via purposive sampling and analyzed using PLS-SEM with SmartPLS. The results show that service quality significantly affects consumer satisfaction, whereas promotion and location do not. However, both service quality and promotion significantly influence perceived value. Furthermore, perceived value significantly impacts consumer satisfaction and effectively mediates the relationships between service quality, promotion, and satisfaction. The study concludes that enhancing consumer satisfaction in rural tourism depends on strengthening service quality to build positive perceived value for tourists.. Keywords: Service Quality, Promotion, Location, Perceived Value, Consumer Satisfaction
Pengaruh Life Style, Social Media Marketing Dan Product Differentiation Terhadap Keputusan Pembelian Produk Mayang Collection
Abstract The purpose of this research is to determine and analyze the influence of lifestyle, social media marketing, and product differentiation on purchasing decisions, including the influence of lifestyle on purchasing decisions, social media marketing on purchasing decisions, and product differentiation on purchasing decisions. This thesis employs explanatory research, with a sample size of 105 respondents. The data were analyzed using multiple linear regression analysis. The results indicate that lifestyle, social media marketing, and product differentiation significantly influence purchasing decisions for Mayang Collection products. Lifestyle significantly influences purchasing decisions for Mayang Collection products, meaning that as lifestyle increases, purchasing decisions for Mayang Collection products will increase. Social media marketing significantly influences purchasing decisions for Mayang Collection products, meaning that as social media marketing increases, purchasing decisions for Mayang Collection products will increase. Product differentiation significantly influences purchasing decisions for Mayang Collection products, meaning that as product differentiation increases, purchasing decisions for Mayang Collection products will increase. Keywords: Lifestyle, Social Media Marketing, Product Differentiation, and Purchasing Decisions
Pengaruh Fitur Personalisasi dan Trust Terhadap Loyalitas Konsumen Gen Z di Aplikasi Shopee (Studi Kasus Gen Z Kota Malang)
Abstract This study aims to analyze the influence of personalization and trust features on the loyalty of Generation Z consumers on the Shopee app. The approach used was quantitative, employing a survey method, by distributing questionnaires to Generation Z Shopee users in Malang City. The research sample was determined using purposive sampling, with 65 respondents. The collected data were then analyzed using multiple linear regression with the aid of SPSS software.The results show that personalization and trust features simultaneously have a positive and significant influence on consumer loyalty. Partially, personalization features were shown to have a positive and significant influence on consumer loyalty, indicating that product recommendations and promotions tailored to user preferences can increase interest and encourage repeat purchases. Furthermore, trust also had a positive and significant influence on consumer loyalty, indicating that confidence in the platform's security and confidentiality plays a crucial role in building consumer loyalty. The findings of this study are expected to serve as a reference for e-commerce managers in designing effective strategies to increase consumer loyalty. Keywords: Personalization Features, Trust, Consumer Loyalty, Shopee.
Pengaruh Flash Sale, Voucher Gratis Ongkir dan Star Seller Terhadap Keputusan Pembelian Konsumen di Platform Shopee (Studi Kasus Konsumen Shopee di Kota Malang).
Abstract The development of e-commerce in Indonesia has driven increasingly fierce competition among digital platforms to attract consumer attention and interest. Shopee, as one of the largest e-commerce platforms, implements various promotional strategies, such as flash sales, free shipping vouchers, and the Star Seller label, to influence consumer purchasing decisions. Based on these conditions, this study aims to analyze the influence of flash sales, free shipping vouchers, and the Star Seller label on consumer purchasing decisions on the Shopee platform.This study used a quantitative approach with descriptive methods. Data were obtained by distributing questionnaires to 95 Shopee user respondents in Malang City, selected using a purposive sampling technique. The collected data were analyzed using multiple linear regression. The results show that flash sales, free shipping vouchers, and the Star Seller label simultaneously have a positive and significant influence on consumer purchasing decisions. These findings suggest that appropriate promotional strategies and consumer trust in sellers play a crucial role in driving online purchasing decisions. Keywords: Flash Sales, Free Shipping Vouchers, Star Seller, Purchasing Decisions, Shopee
Pengaruh Kualitas Sistem Informasi Dan Kemudahan Akses Terhadap Loyalitas Pengguna Dengan Kepuasan Sebagai Variabel Mediasi Pada Platform Weverse (Studi Pada Komunitas Digital Fans K-Pop)
Abstract Accessibility on Weverse users' continuous commitment, with satisfaction serving as a mediating variable. Using the Theory of Reasoned Action as the conceptual foundation, this study employed a quantitative approach with an explanatory design, involving 105 active Weverse users from the Malang City region, selected through purposive sampling. Data were collected using electronic questionnaires with Likert scales and analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM) with SmartPLS version 4.0 software. The measurement model evaluation verified that all indicators met the convergent validity criteria, with factor loadings between 0.785 and 0.908, and Average Variance Extracted values above the 0.50 threshold, along with strong internal consistency reliability as indicated by Composite Reliability and Cronbach's Alpha exceeding 0.70. The empirical results show that platform accessibility has a significant impact on user satisfaction (T-statistic = 3.652; P-value = 0.000) and commitment (T-statistic = 3.578; P-value = 0.000). Contrary to the initial hypothesis, system infrastructure quality did not show a significant influence on satisfaction (P-value = 0.077) or loyalty (P-value = 0.449). Furthermore, satisfaction did not mediate the relationship between these predictors and loyalty. The coefficient of determination reveals that the independent variables explain 20.4% of the variance in satisfaction and 23.8% in user loyalty. Overall, these findings emphasize that operational flexibility and user-friendly features of the platform are primary drivers of loyalty in K-Pop fan digital communities, while concerns about data security and system reliability remain significant barriers in building user loyalty. Keywords: Ease Of Access, User Satisfaction, User Loyalty
Pengaruh Kemudahan dan Keamanan Terhadap Purchase Intention Dimediasi Kepercayaan Pada Pengguna Shopee Paylater
Abstract This study aims to examine the influence of perceived ease of use and security on purchase intention, with trust serving as a mediating variable among Shopee Paylater users. The research adopts a quantitative approach and employs the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method to test relationships among variables specified in the research model. The data used are primary data collected through structured questionnaires distributed to respondents. The population of this study consists of students from the Faculty of Economics and Business at Universitas Islam Malang. The sampling technique applied is non-probability sampling using a purposive sampling method, involving 120 respondents with prior experience using Shopee Paylater in online transactions. The findings indicate that perceived ease of use does not have a significant direct effect on purchase intention. In contrast, security has a significant effect on purchase intention. Moreover, perceived ease of use and security significantly influence user trust. Trust also significantly affects purchase intention. Furthermore, perceived ease of use and security have a significant indirect effect on purchase intention through trust as a mediating variable. These results suggest that trust plays an important role in mediating the effects of ease of use and security on users’ purchase intention toward Shopee Paylater. Keywords: Perceived Ease of Use, Security, Trust, Purchase Intention
Pengembangan Bisnis Model Cnvas untuk Meningkatkan Pendapatan (Fotokopi Mandiri di Kabupaten Pasuruan)
Abstract This study aims to analyze the implementation of the Business Model Canvas (BMC) and its contribution to increasing the revenue of Fotokopi Mandiri, a micro and small enterprise operating in Pasuruan Regency. The research focuses on examining the application of the nine core elements of the BMC, formulating revenue enhancement strategies, and evaluating the impact of BMC implementation on business revenue performance. A descriptive qualitative approach was employed, with data collected through observation, in-depth interviews, focus group discussions (FGD), and documentation. The informants consisted of the business owner, employees, and customers who were directly involved in business operations. The findings indicate that the implementation of the BMC supports more structured and systematic business management. Among the nine elements, four components—value proposition, Customer relationships, Channels, and revenue streams—play a dominant role in driving revenue growth. The application of the BMC positively influences business performance through improved operational efficiency, strengthened marketing strategies, enhanced service quality, and more effective resource utilization. Furthermore, BMC implementation contributes to business sustainability by increasing production capacity and supporting the adoption of digital technology in service delivery and promotion. Overall, this study demonstrates that the Business Model Canvas is an effective strategic tool for improving revenue performance and ensuring the sustainability of micro-scale service enterprises, particularly in the photocopy and printing service sector. Keywords: Business Model Canvas, Revenue Growth, Micro And Small Enterprises, Photocopy Services, Business Sustainability
Pengaruh Content Marketing Dan Brand Awareness Terhadap Keputusan Pembelian Pada Produk Brand Elizabeth Dengan Kepercayaan Konsumen Sebagai Variabel Mediasi (Studi Kasus Perempuan Di Kota Malang)
Abstract This study examines the effects of content marketing and brand awareness on purchasing decisions of Elizabeth brand products, with consumer trust as a mediating variable. A quantitative survey was conducted involving 100 female consumers in Malang City selected through purposive sampling. Data were collected using questionnaires and analyzed with the SEM-PLS method to evaluate direct and indirect relationships among variables. The results indicate that content marketing and brand awareness significantly and positively influence purchasing decisions and consumer trust. Furthermore, consumer trust strengthens the relationship between these variables and purchasing decisions. Therefore, companies are encouraged to improve marketing content quality and enhance brand image to build trust and stimulate purchase intentions. Keywords: Content Marketing, Brand Awareness, Purchase Decisions, Consumer Trust
Pengaruh Celebrity Endorsement, Brand Image Dan Testimoni Terhadap Keputusan Pembelian Konsumen Produk Sepatu Aerostreet (Studi Kasus Pada Mahasiswa Unisma)
Abstract The objective of this research is to explore the effects of Celebrity Endorsement, brand image, alongside consumer testimonials regarding the purchase decisions of Aerostreet shoes among students of Universitas Islam Malang. The research employed a quantitative approach using questionnaires Utilizing a By applying a Likert scale alongside multiple linear regression, the findings demonstrate that all three variables significantly affect purchase decisions both simultaneously and partially, with Celebrity Endorsement emerging as the dominant factor. These findings highlight the importance of marketing strategies based on public figures, strong brand image, and social validation in enhancing consumer trust and attractiveness toward local brands. Keywords: Celebrity Endorsement; Brand Image; Testimonials; Purchase Decision; Aerostreet
Pengaruh Brand Image dan Product Quality terhadap Repurchase Intention : Customer Satisfaction sebagai Variabel Mediasi ( Studi pada Pelanggan Clodia Outfit Malang )
Abstract This study aims to analyze the effect of Brand Image and Product Quality on Repurchase Intention with Customer Satisfaction as a mediating variable among Clodia Outfit Malang customers. This study uses quantitative research with an explanatory approach. Data were collected using a survey method with a sample of 120 respondents, with the population being Clodia Outfit customers in Malang City. Data were analyzed using the Structural Equation Modeling (SEM-PLS) method with the help of Smart PLS 4.0 software. The results show that brand image does not have a significant effect on customer satisfaction, product quality has a significant effect on customer satisfaction, brand image has a significant effect on repurchase intention, product quality has a significant effect on repurchase intention, customer satisfaction has a significant effect on repurchase intention, customer satisfaction is not able to mediate the effect of brand image on repurchase intention, and customer satisfaction is able to mediate the effect of product quality on repurchase intention. Keywords: fashion; brand image; product quality; customer satisfaction; repurchase intention
Ulasan Pelanggan Memediasi Brand Ambassador Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Kecantikan Scarlett Whitening Pada Mahasiswi Universitas Islam Malang Angkatan 2022
Abstract This study was conducted to examine the mediating role of customer reviews in the relationship between brand ambassador and product quality on purchase decisions of Scarlett Whitening beauty products among students of Universitas Islam Malang, class of 2022. The research employed an explanatory design, utilizing primary data collected through Likert-scale questionnaires distributed to 135 respondents selected via purposive sampling, as well as secondary data obtained from relevant scientific literature. Data analysis was carried out using Structural Equation Modeling (SEM) with a Partial Least Square (PLS) approach. The findings reveal that brand ambassador, product quality, and customer reviews have a positive and significant effect on purchase decisions, while brand ambassador and product quality also positively influence customer reviews. Furthermore, customer reviews were found to play a significant mediating role, strengthening the influence of brand ambassador and product quality on purchase decisions. The implications of this study indicate that customer reviews serve as social validation and provide practical insights for companies to enhance the appeal of local beauty products. Keywords: Brand Ambassador, Product Quality, Customer Reviews, Purchase Decision, Scarlett Whitening
Pengaruh Gaya Kepemimpinan, Motivasi Kerja, Budaya Organisasi Dan Work Life Balance Terhadap Retensi Karyawan Ramayana Departement Store Cabang Alun-Alun Kota Malang
Abstract This study examines the influence of leadership style, work motivation, organizational culture, and work life balance on employee retention at Ramayana Department Store, Alun-Alun Branch, Malang City. Using a quantitative approach, data were collected from 68 permanent employees through a Likert scale questionnaire and analyzed using multiple linear regression. Validity, reliability, and classical assumption tests were conducted prior to hypothesis testing. The results show that leadership style, work motivation, organizational culture, and work life balance each have a positive and significant effect on employee retention. Simultaneously, all variables significantly influence employee retention. These findings highlight the importance of effective leadership, enhanced motivation, a positive organizational culture, and balanced work life policies in improving employee retention. The study provides practical implications for human resource management strategies in the retail industry. Keywords: Leadership Style, Work Motivation, Organizational Culture, Work Life Balance, Employee Retention.
Peran Modal Sosial Dan Kepercayaan Interpersonal Dalam Meningkatkan Kinerja Dosen Melalui Komitmen Organisasi Di Lingkungan Universitas Islam Malang
Abstract This study aims to examine the role of social capital and interpersonal trust in improving lecturer performance through organizational commitment at Universitas Islam Malang. This research employs a quantitative approach using Structural Equation Modelling–Partial Least Squares (SEM-PLS). The sample consisted of 204 lecturers selected through proportional sampling. The results indicate that social capital has a positive and significant effect on organizational commitment and lecturer performance. Interpersonal trust has a positive and significant effect on organizational commitment but does not directly affect lecturer performance. Organizational commitment significantly influences lecturer performance. Furthermore, organizational commitment mediates the relationship between social capital and lecturer performance, as well as the relationship between interpersonal trust and lecturer performance. The model explains 44.8% of the variance in lecturer performance and 34.1% of the variance in organizational commitment. These findings highlight the strategic importance of strengthening social relationships and trust within academic institutions to enhance organizational commitment and improve lecturer performance. Keywords: Social Capital, Interpersonal Trust, Organizational Commitment, Lecturer Performance, SEM-PLS
Pengaruh Persepsi Kemudahan, Kepuasan, Dan Minat Pengguna Terhadap Adopsi QRIS Sebagai Inovasi Pembayaran Digital Di Kalangan Generasi Z
Abstract The acceleration of digital transformation has shifted public payment behavior toward cashless systems, including the Quick Response Code Indonesian Standard (QRIS). This study aims to analyze the effect of perceived ease of use, user satisfaction, and behavioral intention on QRIS adoption among Generation Z. A quantitative survey method was applied involving 100 Generation Z respondents in Malang City selected through purposive sampling. The data were analyzed using multiple linear regression with SPSS. The results reveal that perceived ease of use and user intention significantly and positively influence QRIS adoption, while user satisfaction does not show a significant effect. Simultaneously, all independent variables collectively affect QRIS adoption. The coefficient of determination (R²) of 0.326 indicates that 32.6% of QRIS adoption can be explained by the proposed variables. These findings provide insights for policymakers and service providers in formulating strategies to strengthen QRIS adoption among Generation Z. Keywords: Perceived Ease of Use; User Satisfaction; User Interest; QRIS Adoption; Generation Z
Pengaruh Lokasi, Harga dan Kualitas Produk Terhadap Minat Beli Rumah Hunian di Singhasari Residence (Studi Pada Masyarakat Penghuni Singhasari Residence)
Abstract This research is motivated by the rapid population growth in Singosari District, which has triggered a high demand for housing, making it essential for developers to understand the factors influencing consumer purchase interest. Employing a quantitative approach with a causal associative method, this study involved 55 respondents from the Singhasari Residence community, selected through simple random sampling. Data were analyzed using multiple linear regression via SPSS software to examine the effects of location, price, and product quality. The primary findings indicate that, simultaneously, these three variables significantly influence purchase interest, contributing 61.3% to the variance. Partially, location and price have a positive and significant impact due to strategic accessibility and competitive economic value, whereas product quality does not show a significant effect due to the perceived uniformity of building standards. In conclusion, purchase interest at Singhasari Residence is predominantly driven by location and price factors; therefore, developers are advised to continuously optimize pricing strategies and accessibility advantages to maintain market attractiveness. Keywords: Location, Price, Product Quality, Purchase Interest, Singhasari Residence.
Pengaruh Literasi Keuangan, Fear Of Missing Out Dan Ekspektasi Return Terhadap Minat Investasi Saham Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang Angkatan 2022
Abstract This study examines the effect of financial literacy, fear of missing out (FoMO), and return expectation on stock investment interest among students of the Faculty of Economics and Business, Universitas Islam Malang, class of 2022. The research employs a quantitative approach with a survey method. The population consists of FEB UNISMA students from the 2022 cohort enrolled in the Management, Accounting, and Islamic Banking study programs who have received investment-related education through courses such as Digital Investment and the Islamic Capital Market, possess basic investment knowledge, and may or may not have prior investment experience. Simple random sampling was used, resulting in a total of 100 respondents. Data analysis was conducted using multiple linear regression with the assistance of SPSS version 25. The findings reveal that financial literacy, fear of missing out, and return expectation each have a positive and significant influence on students’ interest in stock investment. These results indicate that enhancing financial knowledge, addressing psychological factors, and understanding expected investment returns are crucial in encouraging more rational and sustainable stock investment interest among university students. Keywords: Financial Literacy, Fear Of Missing Out (FoMO), Return Expectation, Stock Investment Interest
Pengaruh Keputusan Pembelian, Kepuasan Pelanggan Terhadap Minat Beli Ulang Pada Shopeefood Di Kota Malang (Studi Kasus Pada Mahasiswa Feb Universitas Islam Malang Angkatan 2021)
Abstract This study aims to analyze the influence of purchase decisions and customer satisfaction on repurchase intention for ShopeeFood services in Malang City, with a case study on students of the Faculty of Economics and Business, Islamic University of Malang, class of 2021. The research employs a quantitative approach, collecting data through questionnaires distributed to 89 respondents. Data analysis was conducted using multiple linear regression to examine the relationship between the independent variables (purchase decisions and customer satisfaction) and the dependent variable (repurchase intention). The results indicate that both simultaneously and partially, purchase decisions and customer satisfaction have a positive and significant effect on repurchase intention. The coefficient of determination (R2) of 0.751 suggests that 75% of the variation in repurchase intention can be explained by these two independent variables, while the remaining 25% is influenced by other factors not examined in this study. These findings imply that enhancing purchase decisions and customer satisfaction can foster consumer loyalty towards ShopeeFood services. Keywords: Purchasel, Delcision, Customelr Satisfaction, Rapurchasel Intelntion, Shoppelelfood.
Implementasi Lean Management Dalam Meningkatkan Efisiensi Operasional Di PT Niaga Sejahtera Plastik Industri
Abstract This study aims to analyze the implementation of Lean Management in improving operational efficiency at PT Niaga Sejahtera Plastik Industri. Lean Management focuses on eliminating waste to create a lean process. The study used a qualitative descriptive approach through interviews, observations, and documentation. The results show that the implementation of 5S, Kaizen, Kanban, VSM, and JIT can reduce production process time, reduce defect rates, and increase productivity. Lean Management has been proven effective in improving the company's operational efficiency. Keywords: Lean Management, Operational Efficiency, Waste, Kaizen, VSM
Pengaruh Customer Experience, Halal Awareness, Dan Customer Engagement Terhadap Customer Loyalty Melalui Customer Satisfaction: Studi Pada Konsumen Online Madu PT Kembang Joyo Sriwijaya
Abstract This study aims to analyze the influence of Customer Experience, Halal Awareness, and Customer Engagement on Customer Loyalty mediated by Customer Satisfaction among online consumers of PT Kembang Joyo Sriwijaya honey products. This research uses a quantitative approach with a purposive sampling technique involving 130 respondents who have purchased the product online. Data analysis was performed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with SmartPLS software. The results indicate that Customer Experience and Customer Engagement have a positive and significant effect on Customer Satisfaction and Customer Loyalty. However, Halal Awareness proved to have no significant effect on either satisfaction or loyalty, indicating that halal certification is considered a hygiene factor rather than a satisfier in this industry. Furthermore, Customer Satisfaction successfully mediates the relationship between Customer Engagement and Customer Loyalty, but fails to mediate the influence of Customer Experience and Halal Awareness. These findings suggest that to increase loyalty, the company should focus on building active engagement and ensuring a seamless customer experience, rather than solely relying on halal labeling. Keywords: Customer Experience, Halal Awareness, Customer Engagement, Customer Satisfaction, Customer Loyalty, PT Kembang Joyo Sriwijaya, SmartPLS, Honey.
Pengaruh Influencer Marketing, Content Marketing, Online Consumer Review Terhadap Keputusan Pembelian Studi Pada Mahasiswa Kota Malang Pembeli Moisturizer Glad To Glow (G2G)
Abstract This study aims to examine the effects of influencer marketing, content marketing, and online consumer reviews on purchase decisiouns among university students in Malang City who have purchased Glad2Glow moisturizer products. This study employs a quantitative method using multiple lineaar regression analysis. Data were collected from 110 respondentss through a questionnaire, consisting of university students in Malang City who had previously purchased Glad2Glow moisturizer. Instrument testing included validity and reliability tests, as well as normality testing, classical assumption tests, F-tests, t-tests, and coefficient of determination analysis to evaluate the proposed hypotheses. The findings indicate that, both individually and simultaneously, influencer marketing, content marketing, and online consumer reviews have a significant effect on purchase decisions. Among these variables, influencer marketing demonstrates the strongest influence, suggesting that students tend to be more responsive to recommendations and the perceived credibility of influencers when making purchasing decisions for skincare products. Keywords: Influencer Marketing, Content Marketing, Online Consumer Review, Keputusan Pembelian, Glad2Glow
Pengaruh Work-Life Balance dan Lingkungan Kerja Terhadap Kepuasan Kerja Karyawan Generasi Z dan Peran Mediasi Keterikatan Kerja (Studi pada PT Torabika Eka Semesta Tangerang Banten)
Abstract Gen Z workers at PT Torabika Eka Semesta were the subjects of this research, which aimed to determine the relationship between work-life balance, workplace climate, and job satisfaction via the medium of work engagement. Researchers used purposive random sampling to gather data from 93 respondents using quantitative methodologies. Structural Equation Modeling (SEM) analysis based on PLS was then used to analyze the data. According to the findings, job satisfaction and engagement were positively affected by both work-life balance and the work environment. Curiously, although work engagement did moderate the link between work environment and job satisfaction, it did not significantly mitigate the effect of work-life balance on job satisfaction. Keywords: Work-Life Balance, Work Environment, Job Satisfaction, Work Engagement, Generation Z.
Peran Mediasi Customer Engagement Pada Analisis Pengaruh Gamifikasi Digital, Percieved Personalization, Dan Algoritma Plaform Terhadap Impulse Buying Konsumen Generasi Z Di E-Commerce Shopee
Abstract The rapid growth of e-commerce has significantly influenced consumer behavior, particularly among Generation Z, who are increasingly prone to impulse buying. Shopee, as one of the largest e-commerce platforms in Indonesia, implements various digital strategies such as digital gamification, perceived personalization, and platform algorithms to enhance user experience. This study aims to analyze the effects of digital gamification, perceived personalization, and platform algorithms on impulse buying among Generation Z consumers on Shopee, as well as to examine the mediating role of customer engagement. This research employs a quantitative approach using a survey method involving Generation Z consumers who are active Shopee users. The sampling technique used is purposive sampling, and the data are analyzed using the Structural Equation Modeling–Partial Least Square (SEM-PLS) method. The results indicate that digital gamification, perceived personalization, and platform algorithms have a positive and significant effect on impulse buying. Furthermore, these three variables also have a positive and significant effect on customer engagement. Customer engagement is found to have a positive and significant effect on impulse buying and is able to mediate the effects of perceived personalization and platform algorithms on impulse buying. This study concludes that customer engagement plays a crucial role in explaining how digital strategies implemented by e-commerce platforms can stimulate impulse buying behavior among Generation Z consumers. Keywords: Digital Gamification, Perceived Personalization, Platform Algorithms, Customer Engagement, Impulse Buying.
Pengaruh Persepsi Kualitas Produk, Persepsi Promosi Harga (Tanggal Kembar), Dan Buy Now Pay Later Terhadap Pembelian Impulsif Produk Wardah Di Shopee (Studi pada Mahasiswi Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Malang Angkatan 2022)
Abstract This research seeks to analyze the influence of perceived product quality, price promotions through double-date campaigns, and the buy now pay later payment option on impulsive buying behavior toward Wardah products on the Shopee platform. The study adopts a quantitative research design using a survey approach. The population comprises female undergraduate students enrolled in the Management Study Program, Faculty of Economics and Business, Universitas Islam Malang, cohort of 2022. A purposive sampling technique was utilized, yielding 89 valid respondents. The collected data were processed using multiple linear regression analysis with the support of SPSS software. The results reveal that perceived product quality exerts a positive yet statistically insignificant impact on impulsive purchasing. Conversely, price promotions associated with double-date events and the buy now pay later facility show a positive and significant effect on impulsive buying behavior. When examined simultaneously, all independent variables exhibit a significant positive influence on impulsive purchasing decisions for Wardah products on Shopee. These findings highlight the importance of promotional mechanisms and flexible payment alternatives in encouraging impulsive purchasing within e-commerce settings. Keywords: Impulsive Buying. Perceived Product Quality. Price Promotion. Buy Now Pay Later.
Pengaruh Environmental Concern, Fear Of Missing Out (FOMO), Dan Corporate Governance Terhadap Keputusan Investasi Saham Pada Generasi Z (Studi Kasus Mahasiswa FEB Universitas Islam Malang Angkatan 2021)
Abstract The aim of this research is to determine and examine the impact of Environmental Concern, Fear of Missing Out (FOMO), and Corporate Governance on stock investment decisions among Generation Z. This study employs an explanatory research method with a quantitative approach, using a Likert scale as the measurement instrument. Purposive sampling was applied with predetermined criteria, resulting in a total of 87 respondents. Primary data were collected through the distribution of questionnaires using Google Forms. The data analysis methods included validity and reliability tests, normality tests, classical assumption tests, multiple linear regression analysis, hypothesis testing, and coefficient of determination analysis using SPSS version 25. The results of this study indicate that Environmental Concern, Fear of Missing Out (FOMO), and Corporate Governance simultaneously influence stock investment decisions among Generation Z. Environmental Concern does not have a significant effect on stock investment decisions among Generation Z. Fear of Missing Out (FOMO) has a significant effect on stock investment decisions among Generation Z. Corporate Governance has a significant effect on stock investment decisions among Generation Z. Keywords: Environmental Concern, Fear of Missing Out (FOMO), Corporate Governance, Stock Investment Decision, Generation Z.
Pengaruh Lingkungan Sosial, Potensi Diri dan Peluang Karir Terhadap Minat Untuk Melanjutkan Pendidikan Tinggi (Studi Pada Sekolah SMAN 1 Waru Pamekasan)
Abstract This study aims to analyze the influence of the social environment, self-potential, and career opportunities on students' interest in continuing higher education at SMAN 1 Waru Pamekasan. This type of research is quantitative using an associative approach. The study population included all 364 students in grades X, XI, and XII, with a sample of 191 respondents determined using the Slovin formula. The sampling technique used was non-probability sampling with a convenience sampling method. Data collection used a questionnaire method that will be given through (online) media using Google Form with a five-point Likert scale. The data obtained were analyzed using the SPSS program version 28. The results of the study indicate that the social environment, self-potential, and career opportunities simultaneously have a positive and significant effect on students' interest in continuing higher education. Partially, each variable also shows a positive and significant effect on interest in continuing higher education. However, this influence is not fully optimal because it is still influenced by economic limitations, family cultural pressures, and minimal career guidance. Therefore, it is necessary to strengthen the role of schools and environmental support in encouraging the sustainability of higher education. Keywords: Social Environment, Self-Potential, Career Opportunities, Interest in Continuing Higher Education.
Pengaruh Pendidikan Karakter, Peran Keluarga, Dan Lingkungan Sosial-Digital Terhadap Kesiapan Sumber Daya Manusia Dalam Menghadapi Persaingan Global Di Era Society 5.0 (Studi pada Mahasiswa FEB UNISMA Angkatan 2022)
Abstract This study aims to analyze the influence of character education, family role, and social-digital environment on human resource readiness in the Society 5.0 era. The research population consisted of individuals pursuing higher education, with a sample of 80 respondents obtained through purposive sampling. The dependent variable in this study was human resource readiness, while character education, family role, and social-digital environment were independent variables. The F test results show that the three independent variables together have a significant effect on human resource readiness. The partial t test results show that character education, family role, and social-digital environment each have a positive and significant effect, with the social-digital environment as the most dominant variable. The coefficient of determination (Adjusted R²) of 0.590 shows that 59% of the variation in human resource readiness can be explained by these three variables, while the remaining 41% is influenced by factors outside this study, indicating that there is still an opportunity for further research to explore additional factors that affect human resource readiness. Keywords: Character Education, Family Role, Social-Digital Environment, Human
Pengaruh Flash Sale, Interaktivitas Host, Dan Fomo Terhadap Impulse Buying Gen Z Pada Tiktok Live Shopping Produk Kecantikan GLAD2GLOW
Abstract The development of social media, particularly the TikTok Live Shopping feature, has driven changes in Generation Z’s shopping behavior, especially in the purchase of beauty products. This study aims to analyze the effect of flash sales, host interactivity, and Fear of Missing Out (FOMO) on Generation Z’s Impulse Buying behavior on TikTok Live Shopping for Glad2Glow beauty products. This research employs a quantitative method with an explanatory approach, involving 85 respondents selected using a purposive sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression with the assistance of SPSS. The results show that flash sales, host interactivity, and FOMO simultaneously have a positive and significant effect on Impulse Buying behavior. Partially, flash sales and FOMO have a positive and significant effect, while host interactivity does not show a significant effect on Impulse Buying. These findings indicate that time-limited promotional strategies and psychological encouragement through FOMO play an important role in stimulating Generation Z’s Impulse Buying behavior on the TikTok Live Shopping platform. This study is expected to serve as a consideration for companies, particularly the Glad2Glow brand, in designing effective marketing strategies through TikTok Live Shopping. Keywords: Flash sale, Host Interactivity, Fear of Missing Out (FOMO), Impulse Buying, TikTok Live Shopping
Pengaruh Kemudahan Penggunaan, Persepsi Manfaat, Pengetahuan, Dan Risiko Terhadap Minat Penggunaan E-Payment Qris Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang
Abstract The transformation of financial technology has changed the transaction patterns of students towards digital payment systems, one of which is through the Indonesian Standard Quick Response Code (QRIS). This study aims to examine the influence of ease of use, perceived benefits, knowledge, and risk on students' interest in using QRIS at the Faculty of Economics and Business, Islamic University of Malang. The approach used is quantitative with a causal associative research design. Data were collected through an online questionnaire from 108 active students who had used e-payment at least three times, then analyzed using multiple linear regression with the help of IBM SPSS version 25. The results of the analysis show that perceived benefits and knowledge levels have a positive and significant effect on interest in using QRIS. Meanwhile, ease of use and risk did not have a significant partial effect. However, collectively, all independent variables had a significant effect on the interest in using QRIS. The research model explained 50% of the variation in the interest in using QRIS. Keywords: QRIS, Interest In Using, Perceived Benefits, Knowledge, Risk.
Analisis Dampak Job Hopping, Budaya Organisasi, Dan Gaya Kepemimpinan Terhadap Kepuasan Kerja Pegawai Dengan Perkembangan Karir Sebagai Variabel Mediasi Pada BKPSDM Kota Malang
Abstract This study analyzes the influence of job hopping, organizational culture, and leadership style on employee job satisfaction, with career development as a mediating variable at the Malang City Human Resources Development Agency (BKPSDM). Civil servant job satisfaction is crucial for improving the quality of public services in local government agencies. The study employed a quantitative explanatory approach with a population of Malang City Civil Servant Agency (BKPSDM) employees. Data were collected through questionnaires that had been tested for validity and reliability, then analyzed using Structural Equation Modeling Partial Least Squares (SEM-PLS) with SmartPLS 4.0. The results showed that job hopping had a positive and significant effect on job satisfaction. However, organizational culture and leadership style did not have a significant direct effect on job satisfaction. Organizational culture and leadership style had a significant positive effect on career development, while job hopping had no effect. Career development did not significantly influence job satisfaction and did not mediate the relationship between the three independent variables and job satisfaction (no mediation in all paths). These findings indicate that in the context of a rigid civil servant bureaucracy, job satisfaction is more directly influenced by job stability and internal job mobility than by career development. The implication is that the BKPSDM needs to optimize internal job hopping and strengthen leadership to increase employee satisfaction. Keywords: Job Hopping, Organizational Culture, Leadership Style, Career Development, Job Satisfaction.
Pengaruh Persepsi Harga, Keragaman Produk, Dan Kepercayaan Konsumen Terhadap Keputusan Pembelian Di Minimarket Al Khaibar
Abstract This investigation seeks to examine the influence of price perception, product variety, and consumer trust upon purchasing decisions within the context of Al Khaibar Minimarket at Universitas Islam Malang (UNISMA). The study adopts a quantitative research design utilizing a survey technique. Information was gathered via questionnaires administered to 70 individuals who had previously transacted at Al-Khaibar Minimarket UNISMA. The analytical procedure involved multiple linear regression, facilitated by SPSS software. Findings reveal that, individually, price perception and consumer trust exert no significant influence on purchasing decisions. Conversely, product variety demonstrates a significant impact. Nevertheless, when considered together, price perception, product variety, and consumer trust collectively exhibit a significant effect on purchasing decisions. These outcomes suggest that product completeness and variety serve as the primary determinants of consumer purchasing decisions at Al-Khaibar Minimarket UNISMA, whereas price and consumer trust are regarded as standard considerations. Keywords: Price Perception, Product Variety, Consumer Trust, Purchasing Decision.
Pengaruh Brand image, Shopping lifestyle, dan Live streaming Terhadap Impulse buying Pada Pengguna E-commerce Shopee Di Kalangan Mahasiswa Unisma
Abstract The purpose of this study was to determine and analyze the influence of Brand image, Shopping lifestyle, and live streaming on Impulse buying among Shopee e-commerce users among students at the Islamic University of Malang. This study employed a quantitative method with a Likert scale as the measurement tool. The research sample was selected using a purposive sampling technique, with 85 students as respondents. Primary data were collected through an online questionnaire distributed using Google Forms. Data testing was carried out through validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, hypothesis tests, and coefficient of determination tests using SPSS version 26 software. The results showed that Shopping lifestyle and Live streaming had a positive and significant effect on Impulsive Buying partially, while Brand image had no significant effect partially. Simultaneously, Brand image, Shopping lifestyle, and Live streaming influenced Impulsive Buying among Shopee e-commerce users among students at the Islamic University of Malang. Keywords: Brand Image, Shopping Lifestyle, Live Streaming, Impulse Buying.
Analisis Literasi Keuangan Terhadap Keberhasilan Usaha Mikro Kecil Dan Menengah (UMKM) Di Kota Malang Dengan Pemanfaatan Teknologi Digital Sebagai Variabel Moderasi
Abstract This study is motivated by the crucial importance of financial management and digital adaptation for the sustainability of Micro, Small, and Medium Enterprises (MSMEs) amid post-pandemic global economic competition. This study aims to analyze the effect of financial literacy on the success of MSMEs in Malang City, using digital technology as a moderating variable. Using a descriptive-verificative quantitative approach, data were collected through questionnaires from 150 MSME respondents selected through purposive sampling. Data analysis was performed using the Partial Least Square (PLS) method with SmartPLS 4.0. The results showed that financial literacy and the use of digital technology each had a positive and significant effect on business success. Furthermore, digital technology was found to significantly strengthen the relationship between financial literacy and MSME success. The implications of this study confirm that the integration of competent financial managerial capacity and the optimization of digital instruments are essential strategies for improving operational efficiency, competitiveness, and long-term business sustainability. Keywords: Financial Literacy, Digital Technology Utilization, Business Success, Malang City MSMEs
Pengaruh Pemanfaatan Chatbot (AI), Customer Relationship Management (CRM) dan E-Service Quality Terhadap Kepuasan Pelanggan Pada E-Commerce (Studi Pada Mahasiswa Pengguna Shopee di Kota Malang)
Abstract This study examines the influence of Chatbot (AI) utilization, Customer Relationship Management (CRM), and E-Service Quality on customer satisfaction among student users of Shopee in Malang City. The study is grounded in the rapid expansion of e-commerce in Indonesia and the growing expectations of digitally oriented students who demand fast, accurate, and reliable online services. Customer satisfaction is considered a crucial factor in sustaining loyalty and maintaining competitiveness in the e-commerce industry. This research applies a quantitative approach with an explanatory research design. The population consists of students in Malang City who actively use Shopee, and 160 respondents were selected through purposive sampling based on specific criteria. Data were gathered using structured questionnaires and analyzed through validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-test, F-test, and coefficient of determination (Adjusted R Square). The findings reveal that Chatbot (AI), Customer Relationship Management (CRM), and E-Service Quality simultaneously have a significant effect on customer satisfaction. Partially, each variable also demonstrates a positive and significant impact. These results emphasize the importance of optimizing digital service strategies to improve student satisfaction in e-commerce platforms. Keywords: Chatbot (AI), Customer Relationship Management (CRM), E-Service Quality, Customer Satisfaction, E-Commerce.
Pengaruh Pembayaran Cash On Delivery Dan Online Customer Rating Terhadap Keputusan Pembelian Di Shoope (Studi Kasus Pada Mahasiswa FEB UNISMA Angkatan Tahun 2022)
Abstract This study aims to analyze the effect of cash on delivery payment and online customer rating on purchasing decisions on the Shopee e-commerce platform. This research employed a quantitative approach using a survey method by distributing questionnaires to 105 students of the Faculty of Economics and Business, Universitas Islam Malang, class of 2022. Data were analyzed using multiple linear regression with SPSS. The results show that simultaneously cash on delivery and online customer rating have a positive and significant effect on purchasing decisions. Partially, cash on delivery has a positive and significant effect on purchasing decisions, and online customer rating also has a positive and significant effect. These findings indicate that transaction security and social information from customer ratings are important factors in enhancing consumer purchasing decisions. Keywords: Cash On Delivery, Online Customer Rating, Purchasing Decision, Shopee
Pengaruh Lingkungan Kerja, Keselamatan Kerja, Dan Kompensasi Terhadap Motivasi Kerja Karyawan: Studi Pada Petugas Penjaga Pintu Perlintasan Kereta Api Di Wilayah Resort 8.16 Lawang
Abstract The purpose of this study is to examine how the workplace affects, occupational safety, and compensation on the work motivation of railway crossing gatekeepers in the Resort 8.16 Lawang area. The study used a survey method with a quantitative approach. The population was made up of all railway crossing gatekeepers (PJL), totaling 40 employees. Therefore, the entire population was used as a research sample using a saturated sampling technique. A questionnaire with a Likert scale was distributed to collect data. Multiple linear regression analysis was used to evaluate the data with IBM SPSS Statistics. The results of the study show that work motivation is greatly influenced by the work environment, work safety, and wages simultaneously. Additionally, each variable exhibits a positive and substantial influence on the employees’ work motivation. These findings suggest that improving the quality of the work environment, implementing effective occupational safety practices, and providing fair compensation are important factors in enhancing the work motivation of railway crossing gatekeepers. Keywords: Work Environment, Occupational Safety, Compensation, Work Motivation.
Pengaruh Product Quality, Price, Dan Promotion Terhadap Customer Loyalty Melalui Customer Satisfaction Pada Konsumen Mie Cetar Di Malang.
Abstract The purpose of this research is to investigate the impact of product quality, price, and promotion on customer loyalty through customer satisfaction among Mie Cetar consumers in Malang. A quantitative approach was employed using a survey method involving 110 respondents. Data were collected through questionnaires and analyzed using Partial Least Square–Structural Equation Modeling (PLS-SEM). The results indicate that product quality and promotion have a significant effect on customer loyalty, while price does not have a direct effect. Furthermore, product quality, price, and promotion significantly influence customer satisfaction. Customer satisfaction mediates the effect of product quality and price on customer loyalty, but does not mediate the effect of promotion on customer loyalty. These findings highlight the importance of maintaining product quality and appropriate pricing strategies to improve customer satisfaction and loyalty in the culinary MSME sector. Keywords: Product Quality, Price, Promotion, Customer Satisfaction, Customer Loyalty
Pengaruh Fashion Lifestyle, Sosial Media Marketing, Dan Variasi Produk Terhadap Minat Beli Produk Thrift Di Kota Malang (Studi Kasus Pada Gen Z Di Kecamatan Lowokwaru)
Abstract This study aims to examine the influence of fashion lifestyle, social media marketing, and product variation on Generation Z’s purchase intention toward thrift products. A quantitative approach with a survey method was employed, involving 129 respondents selected through purposive sampling. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression with SPSS version 31. The results indicate that all variables simultaneously have a positive and significant effect on purchase intention. Partially, fashion lifestyle, social media marketing, and product variation each show a positive and significant influence on purchase intention. These findings suggest that alignment with fashion lifestyle trends, effective social media marketing, and diverse product offerings play an important role in enhancing Generation Z’s purchase intention toward thrift products. This study emphasizes the importance of implementing an integrated marketing strategy to attract young consumers in the sustainable fashion industry. Keywords: Fashion Lifestyle, Social Media Marketing, Product Variation, Purchase Intention.
Pengaruh Work Engagement, Work-Life Balance, Self-Efficcay, dan Fleksibilitas Jam Kerja Terhadap Kepuasan Kerja Karyawan Cafe black Dew, Pacet
Abstract This study aims to analyze the influence of Work Engagement, Work-Life Balance, Self-Efficacy, and Working Hours Flexibility on Employee Job Satisfaction at Black Dew Cafe, Pacet. The research method used is quantitative with an explanatory research approach. The sampling technique used saturated sampling, with a sample of 39 respondents from all employees of Black Dew Cafe. Data were collected through questionnaires and analyzed using multiple linear regression. The results showed that simultaneously, Work Engagement, Work-Life Balance, Self-Efficacy, and Working Hours Flexibility had a positive and significant effect on Job Satisfaction. Partially, Work-Life Balance, Self-Efficacy, and Working Hours Flexibility had a positive and significant effect on Job Satisfaction, while Work Engagement had no significant effect on Job Satisfaction. Keywords: Work Engagement, Work-Life Balance, Self-Efficacy, Working Hours Flexibility, Job Satisfaction
Pengaruh Motivasi dan Disiplin Kerja Terhadap Kinerja Karyawan Melalui Kepuasan Kerja Sebagai Mediasi ( Studi Pada Karyawan Perkemahan Dusun Sahabat Alam )
Abstract This research seeks to investigate and explain the impact of motivation and discipline concerning employee performance through job satisfaction as a mediator (a study of employees at the Perkemahan Dusun Sahabat Alam). A sample size of 40 respondents was collected. The analysis tools used were Multiple Linear Regression and PROCESS using SPSS. The results indicate that motivation has a positive and significant influence on employee job satisfaction at the Sahabat Alam Hamlet Campsite, but does not have a significant direct impact on employee performance. Meanwhile, work discipline has been shown to have a positive and significant influence on both job satisfaction and employee performance. Job satisfaction has also been shown to have a positive and significant influence on improving employee performance. Based on the results of the mediation analysis, job satisfaction is found to fully mediate the relationship between motivation and employee performance. On the other hand, in the relationship between work discipline and employee performance, job satisfaction acts as a partial mediator. Keywords: Motivation, Work Discipline, Employee Performance, Job Satisfaction
Pengaruh Influencer Marketing Dan Brand Trust Terhadap Keputusan Pembelian Produk Skincare Glad2glow Dengan Minat Beli Sebagai Variabel Mediasi Di Kota Malang
Abstrak This study examines the effect of influencer marketing and brand trust on purchasing decisions for Glad2Glow skincare products, with purchase intention as a mediating variable. A quantitative explanatory approach was employed involving 75 consumers of Glad2Glow skincare products in Malang City selected through purposive sampling. Data were collected using structured questionnaires and analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with SmartPLS 4.0. The findings reveal that influencer marketing does not significantly affect purchasing decisions, while brand trust has a positive and significant effect on purchasing decisions. Influencer marketing has a positive but insignificant effect on purchase intention, whereas brand trust significantly and positively influences purchase intention. Furthermore, purchase intention significantly and positively affects purchasing decisions. Mediation analysis indicates that purchase intention does not mediate the relationship between influencer marketing and purchasing decisions but successfully mediates the effect of brand trust on purchasing decisions. These results suggest that strengthening brand trust plays a more crucial role than influencer marketing in encouraging consumers to develop purchase intention and ultimately make purchasing decisions for Glad2Glow skincare products. Keyword: Influencer marketing, Brand trust, Purchase Intention, Purchase Decision
Pengaruh Konten Media Sosial, Influencer, Dan Ulasan Online Terhadap Keputusan Pembelian Produk Fashion Pada Marketplace (Studi Pada Kalangan Generasi Z Di Kota Malang )
Abstract This research aimed to examine and explain the influence of content presented through social media, the role of influencers, and online reviews on the purchasing decision-making process of fashion products in marketplaces among Generation Z in Malang City. The data obtained were then analyzed using multiple linear regression. Prior to the main analysis, instrument and research model testing was conducted, including validity, reliability, and classical assumption testing to ensure the validity of the data used in the analysis. The results showed that social media content, influencers, and online reviews collectively have a significant influence on purchasing decisions for fashion products in marketplaces. Meanwhile, the remaining 15.4% is influenced by factors outside the variables analyzed in this study. The findings of this study illustrate that a digital marketing strategy that optimally utilizes social media, supported by the credibility of influencers and the quality of informative and convincing online reviews, plays a crucial role in driving purchasing decisions for fashion products in the marketplace, particularly among Generation Z consumers. Keywords: Social Media Content, Influencers, Online Reviews, Purchasing Decisions.
Pengaruh Harga, Kualitas Produk dan Atmosphere Terhadap Keputusan Pembelian di ROESTAM SK Dau (Studi kasus paada konsumen Roestam SK Dau)
Abstract This study aims to determine the extent to which price, product quality, and store atmosphere influence purchasing decisions at ROESTAM SK Dau, Malang. This study uses a quantitative approach with a survey method by distributing questionnaires to 80 respondents selected using the Accidental Sampling technique. The collected data were analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, and F tests and t tests with the help of the SPSS version 27 program. The results of the analysis show that the three independent variables of price, product quality, and store atmosphere have a positive and significant effect on purchasing decisions, both partially and simultaneously. This finding confirms that the right pricing strategy, improving product quality, and a comfortable store atmosphere are important factors in driving consumer purchasing decisions at ROESTAM SK Dau. Keywords: Price, Product Quality, Store Atmosphere, Purchase Decision
Pengaruh Pengetahuan Produk, Labelisasi Halal, dan Cita Rasa Terhadap Keputusan Pembelian Street Food Lowokwaru Kota Malang
Abstract This research aims to analyze the influence of product knowledge, halal labeling, and taste on purchasing decisions among street food consumers in Lowokwaru District, Malang City. This research employed a quantitative approach with data collected through questionnaires distributed to 102 respondents selected using purposive sampling. The data were analyzed using multiple linear regression to assess the impact of each independent variable on the dependent variable. The results indicate that knowing a lot about a product doesn't greatly influence someone's choice to buy it. In contrast, halal labeling and taste have a positive and significant effect on people's choices when buying food. These findings indicate that street food consumers in Lowokwaru District place greater emphasis on halal aspects and taste rather than their level of product knowledge when making purchasing decisions. This study provides implications for street food business actors to pay more attention to halal certification and maintain taste quality in order to increase consumer purchasing decisions. Keywords: product knowledge, halal labeling, taste, purchasing decisions, street food
Pengaruh Strategi Promosi Digital, Kemudahan Akses, Literasi Digital, Dan Kepercayaan Konsumen Terhadap Minat Penggunaan Aplikasi Pegadaian Digital Service ( Studi Pada Kantor Pegadaian Di Kota Malang )
Abstract This study aims to analyze the influence of digital promotion strategies, ease of access, digital literacy, and consumer trust on the interest in using the Pegadaian Digital Service (PDS) / Tring! application. The background of this research is the digital transformation in the financial sector, which has encouraged PT. Pegadaian to innovate through digital platforms. However, not all customers have fully shifted to digital services. This quantitative study used a sample of 80 respondents who were customers of PT. Pegadaian Branch Blimbing Malang and had used the PDS/Tring! application. Data were collected through a questionnaire and analyzed using multiple linear regression with the help of SPSS 25. The results showed that the variables of digital promotion, ease of access, digital literacy, and consumer trust simultaneously have a significant effect on usage interest. Partially, only the digital promotion variable has a positive and significant effect on usage interest. Meanwhile, the variables of ease of access, digital literacy, and consumer trust partially have no significant effect on usage interest. The coefficient of determination (Adjusted R²) of 0.074 indicates that 7.4% of the variation in usage interest can be explained by these four variables, while the remaining 92.6% is explained by other factors outside the model. The findings of this study imply that PT. Pegadaian needs to continue focusing on effective digital promotion strategies and providing assistance to customers, especially those less familiar with digital technology, to increase their interest in using the application. Keywords: Digital Promotion, Ease of Access, Digital Literacy, Consumer Trust, Application Usage Interest
Pengaruh Digital Marketing, Brand Awareness, Online Customer Review Dan Flash Sale Terhadap Minat Beli Produk Skintific di E-Commerce (Studi Kasus Pada Mahasiswa Unisma 2021-2024)
Abstact This study aims to analyze the influence of digital marketing, brand awareness, online customer reviews, and flash sales on purchase intention of Skintific products on e-commerce platforms. This research employs a quantitative approach with a survey method involving 103 respondents—students of the Islamic University of Malang (UNISMA) from the 2021–2024 cohort who have purchased Skintific products through e-commerce. The sampling technique used is purposive sampling, and data were analyzed using multiple linear regression through SPSS software. The results are expected to show that the four independent variables simultaneously have a significant effect on purchase intention, while digital marketing and brand awareness are the most dominant factors. The findings provide practical implications for companies to design more effective digital marketing strategies to increase consumer purchase intentions, especially among young consumers. Keywords: Digital Marketing, Brand Awareness, Online Customer Review, Flash Sale, Purchase Intention, Skintific, E-Commerce.
Pengaruh Pengembangan Sumber Daya Manusia, Kepemimpinan Dan Budaya Organisasi Terhadap Kepuasan Anggota Organisasi (Studi Pada DPM Universitas Islam Malang)
Abstract This research seeks to examine the effect of human resource development, leadership, and organizational culture on the satisfaction level of members within the Student Representative Council (DPM) at the Islamic University of Malang. The phenomenon of psychological degradation, such as burnout and declining motivation in student organizations, serves as the background for the urgency of this research. This study employs a quantitative causal-associative approach with a census method (saturated sampling) involving 68 active members from the University and Faculty DPM. Data were collected through Likert-scale questionnaires and analyzed using multiple linear regression techniques. The simultaneous results indicate that the three independent variables significantly influence member satisfaction, contributing 22.7% to the variance. Partially, leadership and organizational culture have a positive and significant impact on member satisfaction. However, human resource development was found to have no significant effect on member satisfaction within the DPM Unisma environment. These findings suggest that member satisfaction in student organizations is more determined by managerial styles and the collective value climate rather than existing formal training programs. Organizations are advised to conduct an in-depth evaluation of the relevance of competence development programs to better align with the actual needs of their members. Keywords:HR Development, Leadership, Organizational Culture, Member Satisfaction, DPM Unisma.
Pengaruh Motivasi Kerja, Disiplin Kerja dan Lingkungan Kerja Terhadap Kinerja Karyawan Studi Pada PT Elharamain Wisata
Abstract This study examines the influence of work motivation, work discipline, and work environment on employee performance at PT Elharamain Wisata. The research was conducted using a quantitative approach with a survey method. The population consisted of all employees of PT Elharamain Wisata, and a saturated sampling technique was applied, involving 35 respondents. Data were collected through structured questionnaires that had passed validity and reliability testing. The analysis employed multiple linear regression, supported by classical assumption tests, as well as simultaneous (F-test) and partial (t-test) hypothesis testing. The findings indicate that work motivation, work discipline, and work environment simultaneously have a significant effect on employee performance. Partially, each independent variable also demonstrates a positive and significant influence on performance. These results suggest that higher levels of motivation, stronger discipline, and a more conducive work environment contribute to improved employee performance. This study highlights the importance of integrated human resource management strategies, particularly in service-based companies operating in a competitive religious travel industry. The results provide practical implications for management in enhancing employee productivity and service quality, while also contributing to the development of human resource management literature. Keywords Work Motivation, Work Discipline, Work Environment, Employee Performance, Human Resource Management, PT Elharamain Wisata.
Pengaruh Visual Merchandising, Online Customer Review, Dan Online Customer Rating Terhadap Keputusan Pembelian Produk EIGER Di Marketplace Shopee (Studi Pada Konsumen Produk EIGER di Kota Malang)
Abstract This study examines the impact of Visual Merchandising, Online Customer Reviews, and Online Customer Ratings on purchase decisions for Eiger products at the official Shopee store in Malang City. Adopting a quantitative methodology, it targets consumers in Malang who have bought Eiger items via Shopee, with a sample of 150 respondents chosen through purposive sampling. Primary data from questionnaires were analyzed using SPSS version 26.0. Findings reveal that these three factors collectively exert a positive and significant effect on buying decisions, with each element individually demonstrating substantial influence as well. The results highlight the critical role of online store visuals, customer feedback, and star ratings in shaping consumer choices for Eiger purchases on Shopee. Keywords: Visual Merchandising, Online Customer Review, Online Customer Rating, Purchasing Decisions
Pengaruh Kompensasi, Efektivitas Kinerja, Dan Kepuasan Kerja Terhadap Produktivitas Karyawan pada CV Griya Façade
Abstract This study examines the effect of compensation, performance effectiveness, and job satisfaction on employee productivity at CV Griya Facade. Human resources play a crucial role in determining organizational success, particularly in companies engaged in construction and manufacturing services where work efficiency, quality, and timeliness are essential. Low productivity levels, such as project delays, employee absenteeism, and declining work quality, indicate the need to identify factors that influence employee productivity. This research uses a quantitative approach with explanatory research design to analyze the relationship between the independent variables and employee productivity. The population of this study consisted of all employees of CV Griya Facade, and a saturated sampling technique was applied, meaning that all employees were used as research respondents. Data were collected through questionnaires using a Likert scale and analyzed using multiple linear regression analysis supported by validity tests, reliability tests, and classical assumption tests. The results of the study indicate that compensation and job satisfaction have a positive and significant effect on employee productivity, while performance effectiveness shows a positive but not statistically significant effect. Simultaneously, compensation, performance effectiveness, and job satisfaction significantly influence employee productivity. These findings imply that organizations need to improve fair compensation systems and create a supportive work environment to increase job satisfaction, which ultimately contributes to higher employee productivity and organizational performance. Keywords: Compensation, Performance Effectiveness, Job Satisfaction, Employee Productivity..
Pengaruh Status Sosial, Keluarga, Situasi dan Kepecayaan Terhadap Keputusan Pembelian Jeruk di Desa Poncokusumo.
Abstract This study examines the effect of social status, family, situational factors, and trust on consumers’ purchasing decisions of oranges in Poncokusumo Village. A quantitative approach was applied using survey data collected from 95 respondents selected through purposive sampling. Data were analyzed using multiple linear regression. The results show that social status, family, situational factors, and trust simultaneously and partially have a significant influence on purchasing decisions. These findings indicate that purchasing decisions are influenced by both social and psychological factors, in addition to economic considerations. The study provides insights for local farmers and agribusiness actors to develop more effective marketing strategies for local orange products. Keywords: Social Status, Family, Situational Factors, Trust, Purchasing Decision.
Pengaruh Event-Based Marketing, Sensory Marketing, Dan User Generated Content Terhadap Loyalitas Merek Jiniso (Studi Pada Pada Mahasiswa Unisma)
Abstract This study aims to analyze the influence of Event-Based Marketing, Sensory Marketing, and User-Generated Content (UGC) on Jiniso Jeans brand loyalty among students at the Universitas Islam Malang. This study used a quantitative approach with a survey method by distributing questionnaires to 110 respondents selected using a purposive sampling technique. The data analysis technique used was multiple linear regression analysis with the help of SPSS. The results showed that simultaneously, Event-Based Marketing, Sensory Marketing, and User-Generated Content significantly influenced Brand Loyalty. Partially, Event-Based Marketing and Sensory Marketing significantly influenced Brand Loyalty, while User-Generated Content did not. These results indicate that in the context of marketing through TikTok Shop, consumer loyalty is more influenced by event experiences and sensory stimuli than by user-generated content. This research is expected to serve as a reference for companies in designing more effective digital marketing strategies to increase brand loyalty. Keywords: Event-Based Marketing, Sensory Marketing, User-Generated Content, Brand Loyalty
Analisis Tingkat Pendidikan, Pengalaman, dan Pelatihan Terhadap Profesionalisme Guru (Studi Kasus Pada SMK TI Bali Global Denpasar)
Abstract This study aims to analyze the influence of education level, teaching experience, and training on teacher professionalism at SMK TI Bali Global Denpasar. The research background is based on the demand for improving the quality of learning in technology-based vocational schools, which require teachers to have high competencies and the ability to adapt to current developments. The study employed an explanatory research design and a quantitative methodology. In this research, 36 educators made up the population and were selected using a saturation sampling approach. Using multiple linear regression after passing reliability, validity, and classical assumption tests, data were retrieved from a Likert-scale questionnaire. The results showed that simultaneously, education level, experience, and training significantly influenced teacher professionalism. Partially, experience and training proved to have a positive and significant effect, while education level showed no significant effect. The coefficient of determination value of 93.8% indicates that teacher professionalism is strongly influenced by these three variables. This finding indicates that teaching experience and ongoing training are dominant factors in shaping teacher professionalism in the era of technology- based education. Keywords : Education Level, Teaching Experience, Training, Teacher Professionalism
Pemimpin Milenial dalam Mengembangkan Budaya Kerja Fleksibel Bagi Generasi Z di Industri Kreatif
Abstract The rapid development of digital technology has significantly transformed work patterns across various sectors, including the creative industry. This sector relies heavily on innovation, creativity, and adaptability, making flexible work practices increasingly relevant, particularly for Generation Z, which now dominates the workforce. This study aims to analyze the role of millennial leaders in developing a flexible work culture for Generation Z in the creative industry. A qualitative approach with a phenomenological design was employed to explore leadership practices and employee perceptions in depth. The research was conducted at Kinaryo Studio and Blooms Organizer in Malang City. Data were collected through in-depth interviews, participant observation, and documentation involving millennial leaders and Generation Z employees. Data analysis was carried out through data condensation, data presentation, and conclusion drawing, supported by triangulation to ensure the validity of the findings. The results show that millennial leaders interpret flexible work culture as a results-oriented system that allows employees to manage their working time and location while maintaining responsibility for achieving organizational targets. Generation Z perceives flexibility as an essential factor that supports motivation, job satisfaction, and work–life balance. Leadership strategies such as open communication, trust-based management, and outcome-based performance evaluation contribute to stronger work engagement, employee loyalty, and improved productivity within the creative industry. Keywords : Millennial Leadership, Flexible Work Culture, Generation Z, Creative Industry.
Pengaruh Iklan Instagram, Content Marketing, Interaktivitas Media Sosial Terhadap Minat Menggunakan Jasa BLOOMS Wedding Organizer
Abstract The rapid growth of the wedding organizer industry in Indonesia has intensified competition, encouraging firms to adopt effective digital marketing strategies. Instagram has become a dominant platform due to its visual advertising features, content marketing capabilities, and interactive communication with potential consumers. This study aims to analyze the influence of Instagram advertising, content marketing, and social media interactivity on consumers’ intention to use BLOOMS Wedding Organizer services in Malang City. The research is grounded in the Theory of Reasoned Action, which explains that behavioral intention is formed through attitudes and subjective norms shaped by marketing stimuli.This study employed a quantitative associative research design. Data were collected using an online questionnaire with a Likert scale distributed to 104 Instagram users aged 20–35 years who were familiar with BLOOMS Wedding Organizer. Purposive sampling was applied to ensure respondent relevance. Data analysis was conducted using multiple linear regression with SPSS, supported by validity tests, reliability tests, classical assumption tests, and hypothesis testing. The results indicate that Instagram advertising, content marketing, and social media interactivity have positive and significant effects on consumers’ intention to use BLOOMS Wedding Organizer services. This finding confirms the importance of integrated digital marketing strategies in wedding services industry. Keywords: Instagram Advertising, Content Marketing, Social Media Interactivity, Purchase Intention, Wedding Organizer
Pengaruh Harga, Promosi, dan Pengalaman Pelanggan terhadap Repurchase Intention pada Marketplace Shopee (Studi pada Gen Z dan Milenial Kabupaten Magetan)
Abstract This study aims to analyze the influence of Price, Promotion, and Customer Experience on Repurchase Intention among Shopee marketplace users from Generation Z and Millennials in Kabupaten Magetan, using a quantitative approach through questionnaires administered to 75 respondents who had made more than one transaction. The study employed purposive sampling and data were analyzed using instrument testing, classical assumption tests, multiple linear regression, t-test, and F-test with SPSS. The results indicate that collectively, the three variables have a positive and significant effect on Repurchase Intention; however, partially, only Price and Customer Experience are significant, with Price identified as the most dominant variable. This confirms that appropriate pricing and satisfying shopping experiences are key factors in increasing repurchase intention among young consumers in non-metropolitan areas. Keywords: Price, Promotion, Customer Experience, Repurchase Intention, Shopee.
Pengaruh Influencer Marketing, Online Review, Dan Brand Image Terhadap Keputusan Pembelian Produk Skincare Glad2glow Pada Platform Shopee (Studi Kasus Mahasiswa Universitas Islam Malang)
Abstract Digital technological developments in Indonesia have brought significant changes in consumption patterns and consumer shopping behavior.This study was conducted to determine and analyze the influence of influencer marketing, online reviews, and brand image on purchasing decisions for Glad2Glow skincare products on the Shopee platform. This type of research uses a quantitative approach. The population in this study were students who had purchased Glad2Glow skincare products on the Shopee platform at least once at the Islamic University of Malang. The sampling technique used purposive sampling with a sample of 100 respondents. Data were obtained from a questionnaire using a Likert scale. Data analysis of this study used multiple linear regression analysis. The results show that influencer marketing, online reviews, and brand image simultaneously influence purchasing decisions and each independent variable, influencer marketing, online reviews, and brand image have a positive and significant effect on purchasing decisions. Keywords: Influencer Marketing, Online Review, Brand Image, Purchase Decision
Pengaruh Work-Life Balance Terhadap Turnover Intention Melalui Stres Kerja Sebagai Variabel Mediasi Pada Karyawan PLN UP3 Malang
Abstract This study aims to analyze the effect of Work-Life Balance on Turnover Intention through Job Stress as a mediating variable among employees of PLN UP3 Malang. The research employed a quantitative approach using Structural Equation Modeling based on Partial Least Square (SEM-PLS) with the assistance of SmartPLS software. A saturated sampling technique was applied, involving all permanent employees as respondents. The results of the measurement model evaluation indicate that all indicators of Work-Life Balance, Job Stress, and Turnover Intention met the criteria for validity and reliability, making them suitable for further analysis. The structural model testing reveals that Work-Life Balance has a significant effect on Job Stress as well as on Turnover Intention. Furthermore, Job Stress is also proven to significantly influence Turnover Intention. These findings emphasize that the balance between work and personal life plays a crucial role in shaping employees’ psychological conditions and their intention to remain within the organization. Job Stress is found to mediate the relationship between Work-Life Balance and Turnover Intention, meaning that a better work-life balance can reduce stress levels, which in turn lowers employees’ intention to leave the company. Therefore, enhancing organizational policies and practices that support Work-Life Balance becomes an essential strategy for reducing Turnover Intention and creating a healthy, productive, and sustainable work environment. Keywords: Work-Life Balance, Job Stress, Turnover Intention, Mediation.
Pengaruh Good Coorporate Governance, Manajemen Risiko, Dan Intelllectual Capital Terhadap Kinerja Keuangan (Studi Pada Perusahaan Sektor Perbankan Yang Terdaftar di BEI Periode 2022-2024)
Abstract This study analyzes the effect of good corporate governance (GCG), risk management, and intellectual capital on the financial performance of banks listed on the Indonesia Stock Exchange (IDX) for the 2022-2024 period. The sample was selected using purposive sampling, and the data were analyzed using multiple linear regression. GCG was measured using the Corporate Governance Performance Indicator (CGPI score), risk management was proxied by Non-Performing Loan (NPL), intellectual capital was measured by Value Added Intellectual Coefficient (VAIC), and financial performance was proxied by Return on Equity (ROE). The results show that GCG and risk management have a significant effect on financial performance, while intellectual capital has an insignificant effect. These findings indicate that good governance and effective credit risk control effectively drive profitability, but investments in intellectual capital require time to be converted into improved performance. The implications of this study are beneficial for investors, bank management, and regulators. Keywords: Good Corporate Governance, Risk Management, Intellectual Capital, Financial Performance, Banking
Pengaruh Atmosphere, Word Of Mouth, Dan Kualitas Pelayanan Terhadap Loyalitas Melalui Kepuasan Pengunjung: Studi Empiris Pada Wisata Bukit Gandrung Kediri.
Abstract The tourism sector continues to grow and contributes significantly to the Indonesian economy. Bukit Gandrung Tourism in Kediri is one of the destinations experiencing rapid development. Increasing competition among tourist attractions requires effective strategies to build visitor loyalty through satisfaction. This study aims to analyze the effect of atmosphere, word of mouth, and service quality on visitor loyalty through visitor satisfaction at Bukit Gandrung Kediri. This research uses a quantitative approach with an explanatory research design. Data were collected through questionnaires distributed to 120 visitors who met the research criteria. Data analysis used Structural Equation Modeling–Partial Least Square (SEM-PLS) with SmartPLS 4.0. The results show that atmosphere, word of mouth, and service quality significantly influence visitor satisfaction. These variables also significantly affect visitor loyalty. In addition, visitor satisfaction significantly influences visitor loyalty and mediates the relationship between atmosphere, word of mouth, service quality, and visitor loyalty. These findings provide insights for tourism managers in improving visitor loyalty by enhancing visitor satisfaction. Keywords: Atmosphere, Word of Mouth, Service Quality, Visitor Loyalty,Visitor Satisfaction.
Pengaruh Harga, Lokasi, Dan Brand Image Terhadap Loyalitas Pelanggan Tomoro Coffee Di Kota Malang.
Abstract This study aims to determine and analyze the effect of price, location, and brand image on customer loyalty at Tomoro Coffee in Malang City. This research uses an explanatory research method with a quantitative approach. The data were collected through questionnaires distributed to 80 respondents, consisting of students of Universitas Islam Malang class of 2021 who have made at least one purchase at Tomoro Coffee Dinoyo branch. The sampling technique used in this study is purposive sampling. The data analysis method applied is multiple linear regression to examine the relationship between variables. The results of this study indicate that price, location, and brand image simultaneously have a significant effect on customer loyalty. Partially, each variable, namely price, location, and brand image, also has a positive and significant effect on customer loyalty. Price reflects the value received by customers, location provides ease of access and convenience, while brand image builds positive perceptions in the minds of consumers. These findings suggest that improving pricing strategies, selecting strategic locations, and strengthening brand image are essential factors in increasing customer loyalty. Therefore, companies are expected to optimize these variables to maintain and enhance long-term customer relationships. Keywords: Price, Location, Brand Image, Customer Loyalty
Pengaruh Content Marketing, Endorsement Influencer, Dan Customer Review Terhadap Minat Beli Keripik Lokal (Studi pada Generasi Z di Kabupaten Mojokerto)
Abstract This study aims to analyze the effect of content marketing, influencer endorsement, and customer reviews on purchase intention toward local chips among Generation Z in Mojokerto Regency. This research uses a quantitative approach with a survey method involving 85 respondents selected through purposive sampling. Data were collected through questionnaires and analyzed using multiple linear regression analysis. The results indicate that content marketing, influencer endorsement, and customer reviews simultaneously and partially have a positive and significant effect on purchase intention toward local chips among Generation Z in Mojokerto Regency. These findings suggest that effective digital marketing strategies, credible influencer endorsements, and informative customer reviews can increase consumers’ interest in purchasing local chip products. Therefore, local chip business owners are encouraged to utilize digital marketing strategies and social media platforms to enhance consumer engagement and improve purchase intention among Generation Z. Keywords: Content Marketing, Influencer Endorsement, Customer Review, Purchase Intention, Generation Z
Retensi Karyawan Sebagai Mediasi Dalam Pengaruh Talent Management Dan Motivasi Kerja Terhadap Kinerja Karyawan
Abstract This research purposes to analyze the impact of Talent Management and Work Motivation on Employee Performance, with Employee Retention as a mediating variable at CV. Aneka Grafika Malang. The background of this research is the declining number of employees and decreasing performance achievement over the past three years, which have affected operational stability and production target attainment. This research employed a quantitative explanatory approach. The population consisted of 114 employees, and a saturated sampling (census) technique was applied, involving all employees as respondents. Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) was used to examine the data. The findings indicate that Talent Management has a positive and significant impact on Employee Performance. Work Motivation does not have a significant effect on Employee Performance. Talent Management and Work Motivation significantly influence Employee Retention. Employee Retention significantly affects Employee Performance. However, Employee Retention does not significantly mediate the relationship between Talent Management and Work Motivation on Employee Performance. The practical implication suggests that the company should strengthen a structured and sustainable Talent Management system to improve workforce stability and operational performance. Keywords: Talent Management,Work Motivation, Employee Retention, Employee Performance.
Analisis Komparatif Metode Line Balancing Dalam Meningkatkan Produktivitas Sewing Line (Studi Kasus PT XYZ)
Abstract Penelitian ini bertujuan untuk menganalisis efektivitas penerapan metode line balancing dalam meningkatkan produktivitas pada sewing line melalui perbandingan kondisi sebelum dan sesudah improvement di PT XYZ. Permasalahan utama yang dihadapi perusahaan adalah rendahnya efisiensi lintasan produksi akibat ketidakseimbangan beban kerja antar workstation, yang menyebabkan terjadinya Constrains, tingginya idle time, serta rendahnya produktivitas. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan desain studi kasus kuasi-eksperimental (sebelum intervensi dan setelah intrvensi). Data dikumpulkan melalui observasi langsung, studi waktu (time study), serta dokumentasi produksi. Analisis line balancing dilakukan dengan mengidentifikasi kendala (constraint), menghitung cycle time, takt time, dan line efficiency, kemudian merancang ulang alokasi elemen kerja guna menciptakan keseimbangan lintasan produksi. Pengujian statistik dilakukan menggunakan paired sample t-test untuk menguji perbedaan produktivitas sebelum dan sesudah improvement. Hasil penelitian menunjukkan bahwa penerapan metode line balancing mampu meningkatkan line efficiency dari kondisi awal sebesar 55,9% menjadi lebih optimal, menurunkan work in process dan idle time, serta meningkatkan produktivitas sewing line secara signifikan. Kesimpulan penelitian ini menyatakan bahwa metode line balancing terbukti efektif sebagai solusi non-investasi dalam meningkatkan produktivitas dan efisiensi lintasan produksi pada industri garmen. Keywords: Line Balancing, Produktivitas, Line Efficiency, Sewing Line, Improvement
Pengaruh Green Marketing, Digital Engagement, Dan Citra Klinik Terhadap Kepuasan Pasien BPJS Di Klinik Utama Sudirjo Partodimejo Dalam Perspektif Pembangunan Berkelanjutan
Abstract This study is motivated by the importance of improving BPJS patient satisfaction as an indicator of sustainable healthcare service quality. Patient satisfaction is influenced not only by medical service quality but also by environmentally friendly practices, digital technology utilization, and the image of healthcare facilities. From the perspective of consumer behavior and service quality, green marketing, digital engagement, and clinic image are assumed to shape patient satisfaction, with sustainable development acting as a moderating factor. This research aims to analyze the influence of green marketing, digital engagement, and clinic image on BPJS patient satisfaction with sustainable development as a moderating variable at Klinik Utama Sudirjo Partodimejo. The study employed a quantitative approach using purposive sampling of eligible BPJS patients. Data were collected through questionnaires and analyzed using Structural Equation Modeling based on Partial Least Square (SEM-PLS). The results indicate that green marketing, digital engagement, and clinic image significantly affect patient satisfaction. Furthermore, sustainable development strengthens the influence of the independent variables on patient satisfaction. These findings suggest that the integration of environmentally friendly practices, digital service engagement, positive service image, and sustainability commitment plays an important role in enhancing patient experience and satisfaction. Keywords:Green Marketing, Digital Engagement, Clinic Image, Sustainable Development, Patient Satisfaction
Pengaruh Electronic Word of Mouth dan Label Halal Terhadap Keputusan Pembelian Produk Skincare Avoskin Dengan Brand Trust Sebagai Variabel Mediasi (Studi Pada Gen Z di Kota Malang)
Abstract This study aims to examine the influence of electronic word of mouth and halal labeling on purchasing decisions of Avoskin skincare through brand trust. The study employs a quantitative model with an explanatory research technique. The population consists of Gen Z individuals residing in the city of Malang, and the sample was determined using the Malhotra formula, resulting in 70 respondents. The study uses data analysis (SEM) with the assistance of SmartPLS 4.0 software. The findings indicate that electronic word of mouth plays a role in influencing purchasing decisions, while halal labeling does not have a significant effect on purchasing decisions. Electronic word of mouth contributes to brand trust, as does halal labeling. However, electronic word of mouth and halal labeling do not affect purchasing decisions through brand trust. Keywords : Electronic Word of Mouth, Halal Label, Brand Trust, Purchasing Decision
Pengaruh Pengembangan Karir, Kepuasan Kerja, Dan Kompetensi Terhadap Kinerja Pegawai Badan Pemerintah Kota Malang
Abstract This study aims to analyze and determine the influence of career development, job satisfaction, and competence on employee performance at the Malang City Government Agencies, both simultaneously and partially. The type of research used is quantitative research with a descriptive approach. The population in this study includes all 159 employees in five agencies of the Malang City Government, with a sample of 62 respondents determined using the Slovin formula and purposive sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression methods with the help of SPSS software. The results showed that simultaneously, career development, job satisfaction, and competence significantly influence employee performance. Partially, career development and competence are proven to have a positive and significant effect on employee performance. However, the job satisfaction variable was found to have no significant partial effect on employee performance at the Malang City Government Agencies. The Adjusted R Square value of 0.429 indicates that 42.9% of the variation in employee performance is influenced by these three independent variables, while the remaining is influenced by other factors outside this study. Keywords: Career Development, Job Satisfaction, Competence, Employee Performance, Government Agency, Human Resources.
Pengaruh Islamic Branding Terhadap Customer Loyalty Dengan Brand Awareness Sebagai Variabel Mediasi (Studi Pada Pengunjung Lafayette Coffe And Eatry, Kota Malang)
Abstract This study aims to analyze the influence of Islamic Brandingon Customer Loyalty, with Brand Awarenessas a mediating variable, among visitors to Lafayette Coffee and Eatry in Malang City. The study employed a quantitative approach with a survey method involving 120 respondents selected using a purposive sampling technique. Data were analyzed using Structural Equation Modeling Partial Least Squares (SEM-PLS).The results indicate that Islamic Brandinghas a positive and significant effect on Brand Awarenessand Customer Loyalty. Furthermore, Brand Awarenessalso has a positive and significant effect on Customer Loyaltyand has been shown to mediate the effect of Islamic Brandingon Customer Loyalty. These findings suggest that implementing Islamic Brandingwill be more effective in increasing Customer Loyaltyif it can first build strong Brand Awareness. This research is expected to contribute to the development of sharia marketing and serve as a practical reference for halal culinary businesses in designing sustainable branding strategies. Keywords: Islamic Branding, Brand Awareness, Customer Loyalty, Sharia Marketing, Halal Culinary Industry
Pengaruh Harga, Lokasi, Dan Variasi Produk Terhadap Loyalitas Pelanggan Nice So Cabang Tlogomas Kota Malang
Abstract The recovery of Indonesia’s retail sector after the pandemic has shown a positive trend, driven by increased household consumption and economic activity. Due to the increased competition, businesses must increase customer loyalty as a critical component of their long-term viability.. This study aims to analyze the effect of price, location, and product variety on customer loyalty at Nice So Tlogomas Branch. A quantitative approach was employed, with data collected through questionnaires distributed to 95 respondents who had made at least two purchases. The data were analyzed using multiple linear regression with SPSS. The results indicate that partially, price, location, and product variety each have a positive and significant effect on customer loyalty, with product variety emerging as the most dominant variable. Simultaneously, all three variables significantly influence customer loyalty, as evidenced by an F-test significance value of 0.000 (less than 0.05). Furthermore, the coefficient of determination (Adjusted R²) of 0.609 shows that 60.9% of customer loyalty variation is explained by these variables, while the remaining 39.1% is influenced by other factors not included in the model. These findings suggest that competitive pricing, strategic and accessible locations, and diverse, relevant product offerings play a crucial role in enhancing customer satisfaction and fostering long-term customer loyalty in the retail sector.. Keywords: Customer Loyalty, Price, Location, Product Variety, Modern Retail
Pengaruh Literasi Keuangan, Persepsi Resiko, dan Media Sosial Terhadap Minat Investasi Saham (Studi Kasus Pada Wanita Generasi Z di Kota Malang)
Abstract This study aims to analyze the influence of financial literacy, risk perception, and social media on stock investment interest. This research employs an explanatory research design using a quantitative method. The population of this study consists of Generation Z women in Malang City, with a sample of 102 respondents selected using purposive sampling. Primary data were collected through questionnaires, and SPSS version 26.0 was used as the data analysis tool. The results show that simultaneously, financial literacy, risk perception, and social media have a significant effect on stock investment interest. Partially, financial literacy and social media have a positive and significant effect on stock investment interest, while risk perception does not have a significant effect. These findings indicate that stock investment interest among Generation Z women is more influenced by financial understanding and the use of social media as a source of investment information than by perceptions of investment risk. Keywords : Financial Literacy, Risk Perception, Social Media, Stock Investment Interest, Generation Z
Pengaruh Motivasi Kerja Dan Kepuasan Kerja Terhadap Pelayanan Aparatur Pemerintah Desa Yang Di Mediasi Oleh Efektivitas Kerja (Studi Pada Kecamatan Bumiaji)
Abstract This study aims to analyze the effect of Work Motivation and Job Satisfaction on Apparatus Service with Work Effectiveness as a mediating variable among village government officials in Bumiaji District. This research uses a quantitative approach with a survey method through questionnaire distribution to respondents from village apparatus. The sampling technique used was purposive sampling. The data analysis method applied was Structural Equation Modeling based on Partial Least Square (SEM-PLS). The results show that Work Motivation and Job Satisfaction have a significant effect on Apparatus Service. Job Satisfaction also has a significant effect on Work Effectiveness, while Work Motivation does not have a significant effect on Work Effectiveness. Work Effectiveness is proven to have a significant effect on Apparatus Service and is able to mediate the effect of Job Satisfaction on Apparatus Service, but does not mediate the effect of Work Motivation on Apparatus Service. These findings indicate that improving the quality of apparatus service is influenced not only by motivation and job satisfaction factors, but also by work effectiveness as a strengthening mechanism. This study is expected to contribute to the development of public sector human resource management and serve as a practical reference for village governments in improving service quality. Keywords: Work Motivation, Job Satisfaction, Work Effectiveness, Apparatus Service
Pengaruh Live Streaming Dan Brand Image Terhadap Repurchase Intention Pada Mahasiswa FEB Universitas Islam Malang Konsumen TikTok Shop
Abstract This study aims to analyze the influence of Live Streaming and Brand Image on Repurchase Intention among students of the Faculty of Economics and Business at the Islamic University of Malang who use TikTok Shop. The research applies a quantitative approach, with data collected through questionnaires distributed to 116 respondents. The instruments were examined using validity and reliability tests, followed by classical assumption testing. Due to the non-normal distribution of residual data, the bootstrapping method was utilized in the analysis. The findings reveal that Live Streaming does not have a significant effect on Repurchase Intention. This indicates that live streaming activities on TikTok Shop are not the primary factor driving students to repurchase products. On the other hand, Brand Image shows a significant effect on Repurchase Intention, meaning that a favorable brand perception can enhance students’ intention to make repeat purchases. In conclusion, Brand Image plays a more dominant role than Live Streaming in influencing Repurchase Intention among FEB Unisma students. These results suggest that strengthening brand perception is essential for increasing customer loyalty and encouraging repeat purchasing behavior among student consumers in digital marketplace environments. Keywords: Live Streaming, Brand Image, Repurchase Intention, TikTok Shop.
Pengaruh Green Innovation, Digital Marketing, Dan Market Orientation Terhadap Keunggulan Kompetitif. ( Studi Pada Konsumen Batik Olive Kota Batu )
Abstract This study aims to analyze the effect of Green Innovation, Digital Marketing, and Market Orientation on Competitive Advantage at consumers Batik Olive in Kota Batu. This research employs a quantitative approach with an explanatory research design. The sample consists of 85 respondents who are consumers of Batik Olive Kota Batu, selected using a purposive sampling technique. Primary data were collected through questionnaires and analyzed using multiple linear regression with the assistance of SPSS version 26.0. The results simultaneously indicate that Green Innovation (X1), Digital Marketing (X2), and Market Orientation (X3) have a significant effect on Competitive Advantage (Y). Partially, Digital Marketing and Market Orientation have a positive and significant influence on Competitive Advantage, while Green Innovation does not have a significant effect on the Competitive Advantage of UMKM Batik Olive Kota Batu. These findings suggest that the improvement of Batik Olive’s competitiveness is more dominantly influenced by the optimization of digital marketing strategies and market orientation compared to the implementation of green innovation, which has not yet been fully integrated strategically. Keywords: Green Innovation; Digital Marketing; Market Orientation; Competitive Advantage; batik MSMEs.
Pengaruh Gender, Beban Kerja, dan Work-Life Balance Terhadap Stres Kerja (Studi Pada Dosen Fakultas Ekonomi dan Bisnis Universitas Islam Malang)
Abstract The increasing demands of the Tri Dharma of Higher Education, combined with rapid technological advancements, have intensified lecturers’ workload and blurred the boundaries between professional and personal life, potentially leading to job stress that affects well-being and productivity. Job stress among lecturers is a complex phenomenon influenced by various factors, yet previous studies on the effects of gender, workload, and work-life balance have produced inconsistent findings. This study aims to examine the influence of gender, workload, and work-life balance on job stress among lecturers at the Faculty of Economics and Business, Universitas Islam Malang. The study employed a quantitative approach, with 54 lecturers selected through proportionate stratified random sampling. Using SPSS 30, data were analysed using multiple linear regression after being collected through a Likert-scale questionnaire. The results indicate that gender, workload, and work-life balance simultaneously have a significant effect on job stress. Partially, workload has a positive and significant effect, while work-life balance has a negative and significant effect. Gender does not have a significant effect. These findings highlight the importance of effective workload management and the promotion of work-life balance to reduce job stress and support lecturers’ well-being. Keywords: Gender, Work load, Work-Life Balance, Work Stress, Lecturers.
Pengaruh Environmental Awarenees, Green Marketing, Brand Image, Dan Brand Trust Terhadap Keputusan Pembelian Produk Avoskin Pada Konsumen Generasi Z Di Store The Beauty Shop Sply Kota Malang
Abstract Environmental awareness has increasingly shaped Generation Z’s consumption behavior in selecting eco-friendly beauty products, such as Avoskin. The purpose of this research is to examine how environmental consciousness, green marketing, brand perception, and trust in the brand affect the purchase choices of millennials and Gen Zers at Malang City's The Beauty Shop Sply (TBSS). One hundred thirty-five participants, chosen at random, participated in the study using a quantitative strategy based on an explanatory research technique. Using a Likert-scale questionnaire, we gathered data and ran it through multiple linear regression, which included tests for partial significance (t-test), simultaneous significance (F-test), and coefficient of determination. Results show a positive and statistically significant correlation between each of the the four factors and the choice to buy. The impacts of Green Marketing are moderate at best, whereas those of Brand Image and Brand Trust are strong and favorable. Environmental Awareness, on the other hand, has only a moderate impact. According to these results, among Gen Z customers in Malang City, Avoskin product purchases are mostly influenced by consumers' perceptions of the brand and their level of confidence in it. Keywords : Environmental Awareness, Green Marketing, Brand Image, Brand Trust, Purchasing Decision.
Pengaruh Strategi Limited edition Product (Scarcity Effect) Dan Fear of Missing Out (FOMO) Terhadap Impulsive Buying Behavior Dengan Hedonic shopping motivation Sebagai Variabel Mediasi (Studi Pada Konsumen Rucas di Kota Malang)
Abstract The increasing competition in the fashion industry encourages companies to implement marketing strategies that influence consumer behavior, particularly impulsive buying. This study aims to examine the effect of limited edition strategy and Fear of Missing Out (FOMO) on impulsive buying behavior, with hedonic shopping motivation as a mediating variable among Rucas consumers. This research employs a quantitative approach using a survey method. Data were collected from 72 respondents through questionnaires and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS).The results indicate that the limited edition strategy does not have a significant direct effect on impulsive buying behavior, while FOMO has a positive and significant effect on impulsive buying behavior. Furthermore, both limited edition strategy and FOMO have a positive and significant influence on hedonic shopping motivation. Hedonic shopping motivation also has a positive and significant effect on impulsive buying behavior. In addition, hedonic shopping motivation significantly mediates the relationship between limited edition strategy and impulsive buying behavior, as well as between FOMO and impulsive buying behavior. These findings suggest that emotional factors play a crucial role as a mechanism linking marketing stimuli to consumer behavioral responses.The implications of this study indicate that scarcity-based marketing strategies and psychological pressure will be more effective in encouraging impulsive purchases when they enhance consumers’ emotional experiences and enjoyment during shopping activities. Keywords: Limited edition, Fear Of Missing Out, Hedonic shopping motivation, Impulsive Buying Behavior, SEM-PLS
Pengaruh Mental Accounting, Literasi Keuangan Syariah Dan Love of Money Terhadap Perilaku Keuangan Pelaku Usaha (Studi pada Anggota Koperasi BMT Sarana Wiraswasta Muslim di Kota Malang)
Abstract The financial behavior of entrepreneurs nowadays is becoming increasingly varied and complex, influenced by technological advancements and the instability of global economic conditions. Entrepreneurs' financial behavior plays a crucial role in maintaining healthy and sustainable financial management, especially in cooperative environments like BMT Self-employment facilities Muslim in Malang City. This study aims to examine the impact of mental accounting, Islamic financial literacy, and love of money on the financial behavior of entrepreneurs among members of the BMT Self-employment facilities Cooperative in Malang City, partially. This study employs a quantitative approach with data collection through purposive sampling technique. The sample size reaches 64 respondents, namely active members of the BMT SWM Cooperative in Malang City. Data analysis was conducted using multiple linear regression with SPSS 25 software. The findings of this study indicate that there is no significant influence from the variables of mental accounting and love of money on entrepreneurs' financial behavior. Conversely, the variable of Islamic financial literacy has a significant influence on entrepreneurs' financial behavior among members of the BMT Self-employment facilities Muslim Cooperative in Malang City. Keywords: Mental Accounting, Islamic Financial Literacy, Love Of Money, Financial Behavior Of Business Actors.
Pengaruh Keterlibatan Karyawan, Lingkungan Kerja Dan Budaya Organisasi Terhadap Kinerja Karyawan (Studi Pada UMKM Pelaku Usaha Madu Di Kota Malang)
Abstract This study analyzes the influence of employee engagement, work environment, and organizational culture on employee performance in honey-based MSMEs in Malang City. This research is motivated by the importance of optimizing human resources as a key factor in organizational performance, especially in MSMEs that still face challenges such as low employee involvement, less supportive work environments, and suboptimal organizational culture. The study aims to examine both simultaneous and partial effects of these variables on employee performance. A quantitative explanatory approach was employed using a saturated sampling technique involving 49 employees. Data were collected through structured questionnaires and analyzed using multiple linear regression with SPSS. The results indicate that simultaneously all variables significantly affect employee performance. Partially, employee engagement has a positive and significant effect, while work environment and organizational culture do not show significant effects. These findings suggest that employee engagement is the most dominant factor in improving employee performance. Therefore, MSMEs should prioritize strategies that enhance employee engagement to improve performance outcomes. Keyword : Employee engagement, Work environment, Organizational culture, Employee performance
Pengaruh Harga, Kualitas Barang Terhadap Keputusan Pembelian Air Mineral AQNU (Studi Kasus Pada Mahasiswa Universitas Islam Malang
Abstract This study to examine the influence of price and product quality on purchasing decisions of AQNU bottled water (A case study on students of Universitas Islam Malang). The population in this study consists of students from Universitas Islam Malang. The sampling technique used is non-probability sampling with a purposive sampling approach. Data collection was conducted using a questionnaire method. The sample size was determined using the Slovin formula, resulting in 100 respondents. The sample characteristics include students who have purchased AQNU bottled water products at least twice. Keywords: Behavior Finance, Knowledge Investment, Tolerance Risk, Investment Decisions, Theory Of Panned Behavior
Pengaruh Kenaikan Cukai Hasil Tembakau, Biaya Produksi, Dan Volume Penjualan Terhadap Profitabilitas PT Gudang Garam TBK. (Periode 2020-2024)
Abstract This study aims to analyze the impact of increases in tobacco excise taxes, production costs, and sales volume on the profitability of PT Gudang Garam Tbk during the 2020–2024 period. This study employs a quantitative approach using secondary data obtained from the company’s financial statements, analyzed via multiple linear regression using EViews software. The results indicate that, simultaneously, the variables of tobacco excise tax increases, production costs, and sales volume influence profitability. However, individually, these three variables do not significantly affect profitability. The coefficient of determination indicates that the independent variables explain 53.64% of the variation in profitability, while the remaining 46.36% is influenced by other variables outside the research model. These results suggest that the company is able to make adjustments through pricing strategies, cost efficiency, and sales management, thereby minimizing the impact of excise tax increases and production costs on profitability. Keywords: Tobacco Excise Tax, Production Costs, Sales Volume, Profitability
Pengaruh Store Atmosphere, Bonus Pack, Dan Halal Awareness Terhadap Purchase Intention (Studi pada Store Retail Watsons Malang Town Square)
Abstract This study was motivated by the increasing competition in the health and beauty retail sector, which necessitates an understanding of the factors influencing consumer purchase intention, including shopping experience and halal awareness. The objective of this study is to analyze the influence of store atmosphere, bonus packs, and halal awareness on consumer purchase intent. The study employs a quantitative approach using a survey method involving 112 respondents selected via purposive sampling, with data analyzed using multiple linear regression. The results indicate that all three variables have a positive and significant influence on purchase intention, both partially and simultaneously, with halal awareness being the most dominant variable. This indicates that, in addition to promotional factors and store atmosphere, halal aspects are a primary consideration in shaping consumer purchase intentions. In conclusion, purchase intention can be increased through the management of an attractive store atmosphere, effective bonus pack strategies, and the strengthening of product halal guarantees. The implications of this study underscore the importance of integrating marketing strategies with consumers’ religious values to enhance retail competitiveness. Keywords: Store Atmosphere, Bonus Pack, Halal Awareness, Purchase Intention
Pengaruh Kualitas Pelayanan, Kualitas Produk, Dan Harga Terhadap Kepuasan Pelanggan Fans.Net Di Desa Watukebo Banyuwangi
Abstract This research sets out to examine the role of three variables—service quality, product quality, and price—in shaping customer satisfaction, looked at both simultaneously and partially. The subjects of the study are subscribers of Fans.net residing in Watukebo Village, Banyuwangi, whose total number could not be determined precisely. Sampling was carried out through a non-probability route, specifically purposive sampling, which selects respondents on the basis of predetermined criteria. A questionnaire was administered to 90 participants, and the responses were processed using SPSS. Findings demonstrate that the three predictors, taken together, exert a significant influence on customer satisfaction. When tested individually, however, only service quality and product quality registered statistically significant effects, whereas price did not. Keywords: Service Quality, Product Quality, Price, Customer Satisfaction.
Pengaruh Konten Kreatif, Influencer, Dan Kepercayaan Digital, Terhadap Minat Beli Konsumen Generasi Z Pada Live Thrift
Abstract Digital transformation has reshaped how consumers obtain information, interact with sellers, and make purchasing decisions through social media. TikTok has emerged as a prominent platform by integrating live streaming features for marketing and transactional activities, including the rise of live thrift shopping. This study aims to analyze the influence of creative content, influencers, and digital trust on Generation Z's purchase intention in TikTok live thrift activities. A quantitative approach was employed using a survey method involving 100 respondents who met the criteria as TikTok users from Generation Z. Data were analyzed through multiple linear regression using SPSS version 26. The findings reveal that creative content, influencers, and digital trust have positive and significant effects on purchase intention, both partially and simultaneously. These results suggest that live-stream-based marketing strategies should emphasize engaging content presentation, credible communicators, and trust-building mechanisms to enhance promotional effectiveness and stimulate consumer purchasing decisions Keywords: Purchase Intention, Creative Content, Influencers, Digital Trust, Generation Z, TikTok Live Thrift
Pengaruh Gaya Kepemimpinan Transaksional Dan Transformasional Terhadap Kinerja Karyawan Yang Di Mediasi Oleh Motivasi Kerja
Abstract This study aims to determine the direct and indirect effects of transactional and transformational leadership on employee performance, with motivation as a mediator. This study uses a quantitative method with an explanatory research approach by conducting a questionnaire survey of respondents. The research hypothesis was tested using multiple linear regression and path analysis tests. The conclusions of this study are (1) transactional leadership and transformational leadership have an effect on motivation. (2) Transactional leadership style and work motivation cannot influence employee performance, but transformational leadership style can influence employee performance. (3) Work motivation cannot mediate the relationship between transactional leadership and transformational leadership on employee performance. Keywords : Transactional Leadership, Transformational Leadership, Motivation, Employee Performance.
Pengaruh Gaya Hidup, Motivasi, Dan Literasi Terhadap Kemampuan Kritis Mahasiswa (Studi Pada Mahasiswa FEB UNISMA)
Abstract This study aims to analyze the influence of lifestyle, motivation, and literacy on the critical thinking skills of students in the Faculty of Economics and Business at the Islamic University of Malang. Using an explanatory quantitative approach, Data were collected from 90 respondents. They were selected through purposive sampling. The data were analyzed using multiple linear regression. This was done via SPSS software. The results indicate that, simultaneously, lifestyle, motivation, and literacy significantly influence critical thinking skills. However, when analyzed individually, only the lifestyle and literacy variables were determined to impact the model positively and significantly, while the motivation variable was not found to have a significant effect. These findings indicate that patterns of productive activities and proficiency in managing information are dominant factors in shaping students’ critical reasoning. The implications of this study emphasize the importance of educational institutions in designing curricula that stimulate academic literacy and support a scientific lifestyle to enhance the intellectual competitiveness of graduates in the global era. Keywords: Critical Thinking, Lifestyle, Literacy, Motivation, Students.
Pengaruh Influencer Marketing Dan Online Customer Review Terhadap Keputusan Pembelian Melalui Brand Awareness (Studi Konsumen Produk KAHF Melalui TikTok Shop Sebagai Media Pemasaran)
Abstract This research seeks to examine the effect of influencer marketing and online customer reviews on purchasing decisions, with brand awareness functioning as an intervening variable. The study focuses on consumers of KAHF products purchased through TikTok Shop, particularly students from the Faculty of Economics and Business at Universitas Islam Malang. A quantitative research method with an explanatory research approach was applied in this study. The respondents were selected using a purposive sampling technique, resulting in 104 participants who had experience purchasing and providing reviews for KAHF products on TikTok Shop. Data collection was carried out through questionnaires, while data analysis employed the Partial Least Squares (PLS) method. The findings reveal that influencer marketing positively and significantly influences both purchasing decisions and brand awareness. Likewise, online customer reviews demonstrate a significant positive impact on purchase decisions as well as on brand awareness. In addition, brand awareness is proven to positively affect consumer purchasing decisions. Regarding the mediating role, brand awareness is found to mediate the influence of influencer marketing on purchasing decisions and the relationship between online customer reviews and purchasing decisions, although the magnitude of the mediation effects differs.These results imply that the optimization of influencer marketing initiatives and the enhancement of online customer review quality can strengthen brand awareness, which subsequently contributes to consumer purchasing behavior. Accordingly, companies, particularly KAHF, are encouraged to reinforce their digital marketing efforts by collaborating with trustworthy influencers and promoting genuine customer feedback in order to improve their competitive position on social commerce platforms such as TikTok Shop. Keyword: Influencer Marketing, Online Customer Review, Brand Awareness, Keputusan Pembelian.
Efektivitas Strategi Flash Sale dan Gratis Ongkir Terhadap Perilaku Impulsive Buying Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Islam Malang Sebagai Konsumen Online
Abstract The purpose of this study was to examine how digital advertising tactics, such as flash sales and free shipping, influence online impulse buying behavior among students at the Faculty of Economics and Business, Islamic University of Malang. Due to the rapid development of e-commerce, digital platforms are encouraged to use marketing techniques that emphasize financial benefits and time urgency, which can lead to impulsive purchases. Students, as a digital generation, are a group frequently exposed to such promotional stimuli. To investigate the causal relationship between variables, this study employed a quantitative approach using explanatory research. Data were collected through questionnaires administered to students at the Faculty of Economics and Business, Islamic University of Malang. Multiple linear regression analysis was then used to examine the simultaneous and partial effects of flash sales and free shipping on impulsive buying behavior. The results showed that both promotional tactics had a significant impact on impulse buying, with free shipping increasing perceived transaction value by lowering shipping costs and flash sales stimulating purchases through time pressure and perceived scarcity. It is hoped that this study will theoretically add to knowledge of digital consumer behavior and practically offer guidance to e-commerce professionals and academic institutions on how to improve rational consumption literacy in the digital era. Keywords: Flash Sale, Free Shipping, Impulsive Buying, Consumer Behavior, E-Commerce.
Pengaruh Live Music, Varian Menu Dan Atmosfer Terhadap Kepuasan Pengunjung Cafe Amstirdam Di Jl. Soekarno Hatta Kota Malang
Abstract Coffee-based culinary delights have a unique appeal in Indonesia. The purpose of this study was to analyze the influence of live music, menu variety, and atmosphere on customer satisfaction at Cafe Amsterdam in Malang City. The location of this study was Amstirdam Coffee. Amstirdam Coffee itself has four branches in Malang City, one of which is Amstirdam Suhat, located at Ruko Soekarno Hatta Indah, No. D18, Jl. Mojolangu, Lowokwaru District, Malang City, East Java. The study used an explanatory method. The visitor population at Cafe Amsterdam in Malang City used the Hair formula to determine a sample of 95 consumers. The results of the study simultaneously examined the variables of Live Music, Menu Variety, and Atmosphere on Customer Satisfaction at Cafe Amsterdam in Malang City. Partially, Live Music, Menu Variety, and Atmosphere have a significant positive effect on customer satisfaction at Cafe Amsterdam, which is able to adapt to customer preferences. Keywords: Live Music, Menu Variety, Atmosphere, Customer Satisfaction
Pengaruh Content Marketing, Sales Promotion, Dan Ease Of Payment Terhadap Impulse Buying Generasi Z Di Marketplace Tiktok (Studi Kasus Pada Generasi Z Kota Malang)
Abstract This study aims to determine the influence of content marketing, sales promotion, and ease of payment on impulse buying in the TikTok marketplace among Generation Z in Malang City. This research used a quantitative method with a non probability sampling technique through convenience sampling, in which respondents were selected based on accessibility and suitability with the research criteria. The research sample consisted of 96 respondents, determined using the formula proposed by Hair et al. (2014). Data were collected through questionnaires and analyzed using multiple linear regression with the assistance of SPSS. The results showed that partially, content marketing did not have a significant effect on impulse buying, while sales promotion and ease of payment had a positive and significant effect on impulse buying. Simultaneously, content marketing, sales promotion, and ease of payment had a significant effect on impulse buying. The findings of this study indicate that sales promotion and ease of payment play a greater role in encouranging impulse buying among Generation Z in TikTok Shop compared to content marketing. Keywords: Content Marketing, Sales Promotion, Ease Of Payment, Impulse Buying
Pengaruh Brand awareness Ricky Harun di Instagram, Brand awareness, dan Harga Promo Terhadap Keputusan Pembelian Brand Kahf (Studi Kasus Pada Mahasiswa FEB Unisma)
Abstract This study investigates how brand awareness endorsement, brand awareness, and promotional pricing influence purchasing decisions toward Kahf grooming products among university students. A quantitative explanatory approach was employed using survey data collected from 105 male students of the Faculty of Economics and Business at Universitas Islam Malang. Data were analyzed using multiple linear regression to examine both partial and simultaneous effects. The findings demonstrate that brand awareness credibility and attractiveness, strong brand awareness, and competitive promotional pricing significantly affect purchasing decisions. Among the variables tested, brand awareness shows the strongest predictive power. The results highlight the importance of integrating brand awareness marketing strategies with consistent brand-building and value-oriented promotional pricing to strengthen consumer decision-making. This research contributes to digital marketing literature by providing empirical evidence from an emerging market context. Keywords: Brand awareness Marketing, Brand Awareness, Promotional Strategy, Consumer Behavior, Purchasing Decision
Pengaruh Perceived Taste Dan Suasana Kafe Terhadap Keputusan Pembelian Dengan Persepsi Nilai Sebagai Variable Mediasi Pada Tomoro Coffee Cabang Dinoyo (Studi Pada Mahasiswa Unisma)
Abstract This study aims to determine the influence of Perceived Taste and Café Atmosphere on Purchasing Decisions with Perceived Value as a mediating variable among consumers of Tomoro Coffee Dinoyo Branch. This research employed a quantitative approach, with data collected through questionnaires distributed to 101 respondents who had previously purchased products at Tomoro Coffee. The data analysis technique used in this study was Partial Least Square – Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS software. The results showed that Perceived Taste significantly affects Perceived Value and Purchasing Decisions. In addition, Café Atmosphere significantly influences Perceived Value but does not have a significant direct effect on Purchasing Decisions. Furthermore, the mediation analysis indicated that Perceived Value fully mediates the relationship between Café Atmosphere and Purchasing Decisions. This finding suggests that the café atmosphere does not directly encourage consumers to make purchasing decisions; instead, consumers’ perceptions of taste and value play a more dominant role in influencing their purchasing decisions toward Tomoro Coffee products and services. In conclusion, Perceived Taste and Perceived Value are more dominant in influencing consumer purchasing decisions than Café Atmosphere directly. The findings of this study imply that improving product taste quality and creating positive perceived value are important strategies for encouraging better purchasing decisions in the coffee shop industry. Keywords: Perceived Taste, Café Atmosphere, Perceived Value, Purchasing Decision, Tomoro Coffee.
Pengaruh Electronic Word Of Mouth Dan Brand Image Terhadap Keputusan Pembelian Kembali Melalui Kepercayaan Pada E-Commerce Shopee (Studi Kasus Pada Gen Z Di Kota Malang)
Abstract This study aims to analyze the effect of electronic word of mouth (e-WOM) and brand image on repurchase decisions through trust in the Shopee e-commerce platform. This research employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to respondents who had previously made purchases on Shopee. The data were analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) to examine the relationships among variables. The results indicate that brand image has a significant effect on trust and repurchase decisions. Trust also has a significant effect on repurchase decisions. However, electronic word of mouth does not have a significant effect on trust nor on repurchase decisions through trust. These findings suggest that although the reviews available on Shopee tend to be positive, consumers rely more on personal experience and brand perception in forming trust and making repeat purchase decisions. In conclusion, brand image and trust are the main factors influencing repurchase decisions on the Shopee e-commerce platform, while e-WOM does not directly affect repurchase decisions through trust. Therefore, companies should strengthen their brand image and maintain service quality to enhance customer loyalty. Keywords: Electronic Word Of Mouth, Brand Image, Trust, Repurchase Decision, Shopee
Pengaruh Produk, Harga, Tempat Dan Promosi Terhadap Keputusan Pembelian (Studi Kasus Pada Konsumen Waroeng Dhuro)
Abstract This study aims to analyze the influence of product, price, place, and promotion on consumer purchasing decisions at Waroeng Dhuro. This study uses a quantitative approach with a descriptive research type. The population in this study were all consumers who made purchasing transactions at Waroeng Dhuro, with a sampling technique using accidental sampling of 80 respondents. Data collection was carried out through distributing questionnaires using a Likert scale, while data analysis used instrument tests, classical assumption tests, multiple linear regression analysis, F tests, t tests, and coefficients of determination (Adjusted R²) with the help of the SPSS version 25 application. The results of the study indicate that product, price, place, and promotion variables simultaneously have a significant effect on consumer purchasing decisions at Waroeng Dhuro. Partially, product, price, and promotion variables have a positive and significant effect on purchasing decisions, while the place variable does not have a significant effect on consumer purchasing decisions. This study proves that marketing mix strategies, especially in the aspects of product, price, and promotion, have an important role in increasing consumer purchasing decisions in regional culinary businesses. Therefore, Waroeng Dhuro is expected to maintain product quality, set prices that are in line with consumer purchasing power, and improve promotional strategies to increase consumer interest and loyalty. Keywords: Product, Price, Place, Promotion, Purchase Decision.
Pengaruh Influencer Marketing, Citra Merek, Media Sosial, dan Harga Terhadap Keputusan Pembelian Sepatu Compass Pada Mahasiswa Universitas Islam Malang
Abstract The domestic footwear sector, particularly the Compass brand, exhibits progressive growth and strong appeal among the younger generation, notably university students who are digitally engaged. This empirical study designs to examine the impact of influencer marketing, brand image, social media engagement, and pricing strategies on Compass shoes purchase choices among students at the Islamic University of Malang. Employing a quantitative approach, data gathered from 105 participants via purposive sampling criteria. The structural data collection utilized a 1-5 Likert scale questionnaire, followed by validity, reliability, classical assumption analysis, and multiple linear regression testing via SPSS. The empirical results demonstrate that influencer marketing, brand image, social media, and price significantly affect purchasing decisions simultaneously and partially. Notably, brand image and influencer marketing emerged as the most prominent determinants. These outcomes offer strategic insights for local enterprises in optimizing marketing frameworks targeted at youth segments. Keywords: Influencer Marketing; Brand Image; Social Media; Price; Purchase Decision
Pengaruh Motivasi Kerja, Reward Dan Punishment Terhadap Kinerja Karyawan Pada PT Malang Strudel
Abstract: This study aims to examine the effect of work motivation, Reward, and Punishment on employee performance at PT Malang Strudel, both simultaneously and partially. This research employed a quantitative approach using a survey method. The sample consisted of 56 employees, selected using a saturated sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression with SPSS. The results indicate that work motivation, Reward, and Punishment simultaneously have a significant effect on employee performance. Partially, work motivation has a positive and significant effect on employee performance, indicating that higher work motivation leads to better employee performance. Reward has a negative and significant effect on employee performance, suggesting that Rewards have not become the primary factor in improving employee performance. Meanwhile, Punishment has a positive and significant effect on employee performance, demonstrating that fair and consistent Punishment can enhance employee discipline and responsibility, thereby improving performance. Therefore, the effective management of work motivation, Reward, and Punishment is essential for enhancing employee performance at PT Malang Strudel. Keywords: Work Motivation, Reward, Punishment, Employee Performance
Pengaruh Lingkungan Kerja, Disiplin Kerja, Beban Kerja, Motivasi Kerja Terhadap Kepuasan Kerja Karyawan UD. Jaya Kelapa Mojokerto
Abstract Job satisfaction is an important aspect that reflects the level of comfort and well-being of employees in the workplace. This study aims to analyze the influence of work environment, work discipline, workload, and work motivation on employee job satisfaction at UD. Jaya Kelapa Mojokerto. This research employed a quantitative approach. Data were collected through questionnaires distributed to the entire population of 66 employees; therefore, a saturated sampling technique was applied. Data analysis was conducted using multiple linear regression and hypothesis testing through both simultaneous and partial tests.The results of the study indicate that: (1) the work environment has a positive and significant effect on employee job satisfaction; (2) work discipline has a positive and significant effect on employee job satisfaction; (3) workload has a positive and significant effect on employee job satisfaction; and (4) work motivation has a positive and significant effect on employee job satisfaction. Furthermore, simultaneously, work environment, work discipline, workload, and work motivation have a positive and significant effect on employee job satisfaction at UD. Jaya Kelapa Mojokerto. These findings indicate that a better work environment, higher work discipline, a more appropriate workload, and stronger work motivation contribute to increased employee job satisfaction. Keywords: Work Environment, Work Discipline, Workload, Work Motivation, Job Satisfaction.
Peran Strategi Komunikasi Digital dan Kualitas Konten Media Sosial dalam Membangun Loyalitas Konsumen melalui Brand Image sebagai Variabel Mediasi (Studi Kasus Pada Konsumen Skincare Garnier Di Kota Malang)
Abstract This study aims to determine and analyze the influence of digital communication strategies and the quality of social media content on consumer loyalty with brand image as a mediating variable on consumers of Garnier skincare products in Malang City. This study applies consumer behavior theory to understand how consumers form perceptions of brands through information received from digital communication and social media content. These findings indicate that strengthening communication strategies, improving content quality, and building a positive brand image are essential for enhancing long-term consumer loyalty. The population of this study is Garnier consumers in Malang City who are at least 17 years old and have used Garnier products at least twice. The sample in this study amounted to 80 respondents. Data analysis using the Partial Least Square (PLS) method with the help of the SmartPLS 4 application. The results of the study show that digital communication strategies and social media content quality have positive and significant effects on both brand image and consumer loyalty. Brand image also has a positive and significant effect on consumer loyalty and successfully mediates the influence of digital communication strategies and social media content quality on consumer loyalty. Keywords: Digital Communication Strategy, Social Media Content Quality, Brand Image, Consumer Loyalty, Garnier.
Pengaruh Harga Konten Marketing Dan Digital Marketing Terhadap Kepuasan Pelanggan Pada Produk Skincare Skintific (Studi Kasus Pada Konsumen Mahasiswa Universitas Islam Malang)
Abstract The rapid growth of the skincare industry in Indonesia has encouraged companies to implement effective marketing strategies to enhance customer satisfaction. Skintific is one of the popular skincare brands among consumers, especially the younger generation, by offering competitive pricing, informative content marketing, and intensive use of digital marketing. This study aims to analyze the effect of price, content marketing, and digital marketing on customer satisfaction of Skintific skincare products, both simultaneously and partially. This research uses a quantitative approach with a survey method. Data were collected through questionnaires distributed to consumers who have used Skintific skincare products. The sampling technique used was purposive sampling, with a total of 96 respondents. The data analysis method used was multiple linear regression analysis supported by validity testing, reliability testing, classical assumption testing, F-test, and t-test. The results showed that price, content marketing, and digital marketing simultaneously have a significant effect on customer satisfaction. Partially, price has a significant effect on customer satisfaction, content marketing has a significant effect on customer satisfaction, and digital marketing also has a significant effect on customer satisfaction of Skintific skincare products. The findings of this study are expected to serve as a reference for skincare companies in formulating effective marketing strategies to improve customer satisfaction. Keywords: Price, Content Marketing, Digital Marketing, Customer Satisfaction, Skintific Skincare
Pengaruh Beban Kerja Dan Fleksibilitas Kerja Terhadap Kinerja Karyawan Dengan Work-Life Balance Sebagai Variabel Mediasi (Studi Pada Industri Kreatif Digital Di Kota Malang)
Abstract This study examines the effects of workload and work flexibility on employee performance by incorporating work-life balance as a mediating variable in the digital creative industry in Malang City. The research was conducted in response to the rapid expansion of the digital creative sector, which has increased work demands while emphasizing the need for flexible work arrangements and a balanced integration of employees' professional and personal lives. A quantitative explanatory research design was employed. The study targeted employees working in the digital creative industry in Malang City, with 65 respondents selected through purposive sampling. Primary data were collected using Likert-scale questionnaires and analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) approach with SmartPLS 4 software. The findings indicate that both workload and work flexibility have positive and significant effects on work-life balance. In contrast, workload does not significantly influence employee performance, whereas work flexibility and work-life balance positively and significantly affect employee performance. Furthermore, work-life balance significantly mediates the relationship between workload and employee performance but does not mediate the effect of work flexibility on employee performance. These findings suggest that organizations should manage employee workloads appropriately while adopting flexible work policies that promote work-life balance to achieve better employee performance in the digital creative industry. Keyword : Workload, Work Flexibility, Work-life balance, Employee Performance, Digital Creative Industry.
Analisis Pengaruh Komunikasi Interpersonal, Pengalaman Magang, dan Efikasi Diri Terhadap Kesiapan Kerja (Studi Kasus Pada Mahasiswa Manajemen Yang Telah Mengikuti Praktik Magang Universitas Islam Malang Angkatan 2022)
Abstract The challenges of employment and increasingly competitive work environments require college graduates to be mentally, socially, and professionally prepared for work. This study aims to analyze the influence of interpersonal communication, internship experience, and self-efficacy on the work readiness of Management students from the Faculty of Economics and Business, Islamic University of Malang, class of 2022. The study used a quantitative approach, with a sample of 80 students selected through purposive sampling. Data were collected through questionnaires and analyzed using multiple linear regression analysis using SPSS version 25. The results showed that all three variables simultaneously had a significant effect on work readiness. Partially, interpersonal communication had a positive but insignificant effect, while internship experience and self-efficacy had a positive and significant effect. These findings indicate that student work readiness is influenced by environmental and personal factors, with increased internship experience and self-efficacy being important aspects in supporting student work readiness. Keywords: Interpersonal Communication, Internship Experience, Self-Efficacy, Work Readiness, Students.
Pengaruh Pelatihan Disiplin Kerja Dan Motivasi Kerja Terhadap Kinerja Aparatur Desa Kecamatan Kotaanyar.
Abstract This study aims to describe training, work discipline, work motivation, and the performance of village officials, as well as to determine the influence of training, work discipline, and work motivation on official performance, both partially and simultaneously. A quantitative approach was employed, specifically utilizing explanatory research. The study sample consisted of 135 village officials from Kotaanyar District. To obtain accurate and detailed data, a questionnaire-based data collection method was used. Data analysis involved instrument testing, normality testing, multiple linear regression analysis, classical assumption testing, and hypothesis testing, all conducted using SPSS 25 for Windows. The results indicate that training, work discipline, and work motivation simultaneously influence the performance of village officials in Kotaanyar District; furthermore, each of these factors—training, work discipline, and work motivation—also exerts a partial influence on the officials' performance. Keywords: Training, Work Discipline, Work Motivation, And Civil Servant Performance..
Pengaruh Gaya Kepemimpinan, Komunikasi Internal, Dan Komitmen Organisasi Terhadap Kinerja Karyawan (Studi pada PT. Japfa Comfeed Indonesia Tbk)
Abstract This research was conducted to determine how leadership style, internal communication, and organizational commitment contribute to employee performance at PT Japfa Comfeed Indonesia Tbk. A quantitative research design was adopted, and data were gathered through questionnaires administered to all employees of the company. Since the population consisted of 62 employees, the study applied a saturated sampling technique, allowing every member of the population to participate as respondents. The analysis involved several procedures, including validity and reliability assessments, normality and classical assumption tests, multiple linear regression analysis, hypothesis testing using t-tests and F-tests, and coefficient of determination analysis, all performed using SPSS software. The findings demonstrate that leadership style positively and significantly influences employee performance. Similarly, internal communication and organizational commitment were found to have positive and significant effects on employee performance. When examined simultaneously, these three variables collectively exert a significant influence on employee performance, with an Adjusted R Square value of 0.703, indicating that the model explains 70.3% of the variation in employee performance. These results highlight the importance of developing effective leadership, fostering strong communication practices, and reinforcing organizational commitment as strategic efforts to improve employee performance, particularly in agribusiness firms characterized by complex operational activities. Keyword : Leadership Style, Internal Communication, Organizational Commitment, Employee Performance
Pengaruh Online Customer Review, Brand Image Dan Persepsi Kualitas Produk Sepatu Casual Terhadap Buying Intention Aerostreet Di Shopee Pada Mahasiswa FEB Universitas Islam Malang
Abstract This study aims to analyze the influence of online customer review, brand image, and perceived quality on buying intention of Aerostreet products on Shopee marketplace among students of the Faculty of Economics and Business, Universitas Islam Malang. This research uses a quantitative approach with explanatory research. The sample was determined using purposive sampling with 102 respondents. Data analysis was performed using multiple linear regression assisted by SPSS. The results showed that simultaneously online customer review, brand image, and perceived quality have a significant effect on buying intention. Partially, perceived quality has a positive and significant effect, while online customer review and brand image do not have a significant effect. Keywords: Online Customer Review, Brand Image, Perceived Quality, Buying Intentio
Pengaruh Servant Leadership, Budaya Kerja, Dan Kepercayaan Diri Terhadap Kepuasan Kerja Karyawan (Studi pada Bank BRI Kantor Cabang Pembantu Sukun dan Bank BRI Unit Gadang)
Abstract This research aims to analyze the influence of servant leadership, work culture, and self-confidence on employee job satisfaction at Bank BRI Malang City Branch Office. The background of this research is based on the importance of the role of human resources in improving organizational performance, as well as differences in previous research results related to the influence of the three variables on employee job satisfaction. This research uses a quantitative approach with an associative research type. The population in this study is all employees of Bank BRI Malang City Branch Office, with sampling techniques using methods that are adjusted to the research criteria. Data collection is done through the distribution of questionnaires. Data analysis includes validity tests, reliability tests, classical assumption tests, and multiple linear regression analysis to test simultaneous and partial effects. Research results show that servant leadership, work culture, and self-confidence simultaneously have a significant effect on employee job satisfaction. Partially, servant leadership and work culture have a positive and significant effect on employee job satisfaction, while self-confidence has a more varied influence depending on individual conditions and work environment. In conclusion, increasing employee job satisfaction can be done through the implementation of a servant leadership style, strengthening a positive work culture, and developing employee confidence. This research is expected to contribute to the development of human resource management science as well as be a consideration for the management in improving the quality of performance and employee welfare. Keywords: Servant Leadership, Work Culture, Self-efficacy, Job Satisfaction.
Pengaruh Customer Experiences, Content Marketings, Dan Electronic Word Of Mouth (E-Wom) Terhadap Purchase Decision Pada Pengguna Tiktokshop Di Kota Malang
Abstract This study examines the influence of customer experience, content marketing, and electronic word of mouth (e-wom) on purchase decisions in Tiktokshop. A quantitative approach was applied using survey methods through questionnaires distributed to respondents who had previously purchased products on Tiktokshop. Data analysis was conducted using multiple linear regression. Results show that customer experience, content marketing, and e-wom simultaneously have a significant effect on purchase decisions. Partially, customer experience and e-wom significantly influence purchase decisions, while content marketing does not show a significant effect. These findings indicate that user experience and consumer reviews are more influential in shaping purchase decisions than marketing content. The study provides practical insights for businesses to improve digital marketing strategies by enhancing customer experience and optimizing positive e-wom on Tiktokshop. Keywords: Customer Experience, Content Marketing, Electronic Word of Mouth (E-WOM), Purchase Decision
Peran Emosional Branding Sebagai Mediator Pengaruh Social Media Marketing Terhadap Purchase Intention Skincare N’pure Mediasi Pada Mahasiswa FEB Unisma Prodi Manajemen
Abstract This study aims to examine the effect of Social Media Marketing on purchase intention, the effect of Social Media Marketing on emotional branding, the effect of Emotional Branding on purchase intention, and the mediating role of Emotional Branding in the relationship between Social Media Marketing and purchase intention among N'PURE skincare consumers. This study employed a quantitative approach with an explanatory research design. A total of 100 respondents were selected using a purposive sampling technique. Data were collected through questionnaires and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS software. The results indicate that Social Media Marketing has a positive and significant effect on both purchase intention and emotional branding. Furthermore, Emotional Branding has a positive and significant effect on purchase intention and is proven to mediate the relationship between Social Media Marketing and purchase intention. These findings suggest that effective social media marketing, supported by strong emotional branding, can enhance consumers' purchase intention toward N'PURE skincare products. Keywords: Social Media Marketing, Emotional Branding, Purchase Intention
Pengaruh Harga, Brand Awareness, Dan Kualitas Layanan Terhadap Customer Satisfaction Pada Tomoro Coffee (Studi Pada Konsumen Mahasiswa Universitas Islam Malang)
Abstract This study aims to analyze the influence of Price, Brand Awareness, and Service Quality on Customer Satisfaction at Tomoro Coffee. The object of this research is students of Universitas Islam Malang who have purchased products at Tomoro Coffee. This study employed a quantitative approach using explanatory research. The sampling technique used was purposive sampling with a total of 90 respondents. Data were collected through questionnaires and analyzed using multiple linear regression analysis with the assistance of SPSS software. The results indicate that Price, Brand Awareness, and Service Quality simultaneously have a significant effect on Customer Satisfaction. Partially, Price has a positive and significant effect on Customer Satisfaction. Brand Awareness also has a positive and significant effect on Customer Satisfaction. Meanwhile, Service Quality does not have a significant effect on Customer Satisfaction. Keywords: Price, Brand Awareness, Service Quality, Customer Satisfaction, Tomoro Coffee.
Pengaruh Konten Pemasaran Digital, Interaksi Media Sosial, Dan Rekomendasi Influencer Terhadap Keputusan Pembelian Pengguna Tiktok Shop Di Kota Malang
Abstract This study aims to investigate the effect of digital marketing content, social media interaction, and influencer recommendations on the purchasing decisions of TikTok Shop users in Malang City. The research employed a quantitative approach with an explanatory research design. A total of 85 respondents were selected from the population of active TikTok Shop users in Malang City through proportional purposive random sampling. Data were collected by means of a Likert-scale questionnaire and subsequently analyzed using multiple linear regression analysis with the aid of SPSS software. The findings of this study demonstrate that simultaneously, all three independent variables exert a statistically significant influence on consumer purchasing decisions. Nevertheless, partial hypothesis testing revealed that only digital marketing content and social media interaction exhibited a positive and significant effect on purchasing decisions, whereas influencer recommendations failed to demonstrate a statistically significant influence. Based on the aforementioned findings, it can be concluded that purchasing decisions among TikTok Shop users are more predominantly determined by the quality of digital marketing content and the intensity of social media interaction, rather than by the role of influencer recommendations. Consequently, business practitioners are strongly encouraged to direct their strategic focus toward the development of creative and innovative content, while simultaneously reinforcing active consumer engagement through sustained and consistent interaction across social media platforms. Keywords: Digital Marketing Content, Social Media Interaction, Influencer, Purchase Decision
Pengaruh Gaya Kepemimpinan Dan Disiplin Kerja Terhadap Kepuasan Kerja Karyawan Dengan Motivasi Kerja Sebagai Variabel Mediasi Pada Pengadilan Negeri Bangil
Abstract This study investigates the influence of leadership style and work discipline on employee job satisfaction at the Bangil District Court, using work motivation as an intervening variable. Job satisfaction plays a crucial role in improving organizational effectiveness and employee performance and is influenced by factors such as leadership practices, employee motivation, and discipline. This study employed a quantitative research design with a survey method. The sample consisted of all 64 employees at the Bangil District Court. A census was conducted; data were collected through questionnaires distributed to all respondents. Subsequent data analysis was conducted using structural equation modeling (SEM) based on partial least squares (PLS) with SmartPLS software to assess the direct and indirect effects between variables. The results showed that both leadership style and work discipline had a significant and positive impact on employee job satisfaction. Furthermore, these two variables also contributed positively to work motivation. Work motivation itself led to a significant increase in job satisfaction, demonstrating the influence of leadership style and work discipline on this. These findings suggest that improving employee motivation requires effective leadership methods, strengthening work discipline, and continuously nurturing employee motivation. These steps are expected to enable organizations to improve the quality of services and achieve their institutional goals more effectively and sustainably. Keywords: Leadership Style, Work Discipline, Work Motivation, Job Satisfaction
Pengaruh Inovasi Digital, Kepuasan Pelanggan, Dan Kualitas Produk Terhadap Loyalitas Pelanggan Pada UMKM Keripik Tempe Khas Malang (Studi pada UMKM Keripik Tempe Toko Swari Sanan Malang)
Abstract This study aims to analyze the effect of digital innovation, customer satisfaction, and product quality on customer loyalty at Swari Sanan Malang Tempe Chips MSMEs. This research used a quantitative approach with explanatory research type. The sample consisted of 100 respondents who had made repeat purchases, selected using purposive sampling techniques. Data collection was conducted through questionnaires, while data analysis used multiple linear regression analysis with SPSS assistance. The results showed that digital innovation, customer satisfaction, and product quality simultaneously had a positive and significant effect on customer loyalty. Partially, digital innovation and product quality had a positive and significant effect on customer loyalty, while customer satisfaction had no significant effect on customer loyalty. Digital innovation became the most dominant variable affecting customer loyalty. These findings indicate that optimizing digital technology and maintaining product quality are important strategies in increasing customer loyalty in MSMEs. Keywords: Digital Innovation, Customer Satisfaction, Product Quality, Customer Loyalty, MSMEs.
Pengaruh Online Customer Rating, Online Customer Review, Cash On Delivery (COD), dan Gratis Ongkos Kirim Terhadap Keputusan Pembelian pada e-commerce TikTok di Kalangan Gen Z di Wilayah Kecamatan Gempol
Abstract This study aims to analyze the effect of online customer rating, online customer review, cash on delivery (COD), and free shipping on purchase decisions in TikTok e-commerce among Generation Z in Gempol District, Pasuruan Regency. This research uses an explanatory method with a quantitative approach, where data were collected through questionnaires using the Malhotra formula from 90 respondents selected through purposive sampling techniqueThe data were analyzed through several stages, including instrument evaluation using validity and reliability tests, followed by a normality test and classical assumption tests consisting of multicollinearity and heteroscedasticity tests. Furthermore, multiple linear regression analysis was employed to examine the relationships among the variables, while hypothesis testing was conducted using the t-test. Finally, the coefficient of determination (Adjusted R²) was calculated to assess the explanatory power of the regression model. The data analysis process was carried out using SPSS. The results show that online customer rating and cash on delivery (COD) have a positive and significant effect on purchase decisions, while online customer review and free shipping do not have a significant effect on purchase decisions. Keywords: Online Customer Rating, Online Customer Review, Cash on Delivery (COD), Free Shipping, Purchase Decision
Pengaruh Price Dan Influencer marketing Terhadap Keputusan Pembelian Produk Sunscreen Wardah Dengan Purchase intention Sebagai Variabel Mediasi Pada Mahasiswa Aktif FEB UNISMA.
Abstract The rapid growth of the cosmetics industry, together with growing public awareness of the need to safeguard the skin against harmful ultraviolet (UV) radiation, has intensified competition within the sunscreen market. In this environment, price and influencer marketing are widely recognized as important determinants of consumer purchasing behavior, either directly or indirectly through purchase intention. This research investigates how price and influencer marketing affect consumers' purchasing decisions, while purchase intention functions as the mediating variable, among undergraduate students enrolled in the Faculty of Economics and Business, Universitas Islam Malang. A quantitative method was adopted in this study. The data were obtained by distributing questionnaires to 100 purposely selected respondents and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The analysis revealed that pricing significantly and positively influences both consumers' purchase intention and their purchasing decisions. Meanwhile, influencer marketing has a significant impact on purchase intention, although its direct influence on purchase decisions is insignificant. Furthermore, purchase intention contributes to purchasing decisions while acting as an intermediary linking price and influencer marketing with those decisions. These findings suggest that competitive pricing and strong purchase intention are essential drivers of purchasing decisions, whereas influencer marketing mainly encourages consumers by strengthening their intention to buy rather than directly determining their final purchase. Keywords: Price , Influencer Marketing, Purchasing Decisions, And Purchase Intention.
Pengaruh Kualitas Layanan, Fasilitas Wisata Dan Aksesiblitas Terhadap Keputusan Berkunjung Kembali Dengan Kepuasan Pengunjung Wisatawan Sebagai Variabel Mediasi Studi Wisata Tumpak Sewu Lumajang
Abstract This study aims to analyze the direct and indirect effects of service quality, tourism facilities, and accessibility on tourists' revisit decisions through tourist satisfaction as a mediating variable at Tumpak Sewu tourism, Lumajang. This type of research is explanatory research using a quantitative approach. The research population consists of all tourists visiting Tumpak Sewu, with a sample size of 99 respondents calculated using the Slovin formula (10% margin of error). The sampling technique employed is purposive random sampling, targeting respondents who have visited at least twice. Primary data collection was conducted online by distributing structured questionnaires via Google Forms measured on a 5-point Likert scale. The data analysis tool utilized is Structural Equation Modeling-Partial Least Square (SEM-PLS) assisted by SmartPLS software. The results indicate that service quality, tourism facilities, and accessibility have a positive and significant effect on tourist satisfaction. Furthermore, service quality, accessibility, and tourist satisfaction directly exert a positive and significant effect on revisit decisions. In contrast, tourism facilities do not significantly influence revisit decisions directly. The mediation analysis proves that tourist satisfaction significantly mediates the effects of service quality, tourism facilities, and accessibility on tourists' revisit decisions. The implications of this study suggest that managers should enhance physical accessibility and facilities to maximize satisfaction, thereby driving sustainable repeat visits. Keywords: : Accessibility, Revisit Decision, Service Quality, Tourism Facilities, Tourist Satisfaction
Pengaruh Harga, Interior Nuansa Jawa, Variasi Menu Terhadap Kepuasan Pelanggan (Studi Kasus Pada Warung Kasemo Dau Malang)
Abstract This study aims to analyze the effect of price, Javanese-style interior, and menu variety on customer satisfaction at Warung Kasemo Dau Malang. This research employed a quantitative approach with a survey method involving 100 respondents selected through purposive sampling. Data were collected using questionnaires and analyzed using multiple linear regression. The results indicate that price, Javanese-style interior, and menu variety simultaneously have a positive and significant effect on customer satisfaction. Partially, each variable also has a positive and significant effect on customer satisfaction, with menu variety being the most influential variable. These findings imply that improving customer satisfaction can be achieved by maintaining competitive pricing, creating a comfortable Javanese-themed interior, and providing diverse menu options. KeywordsPrice, Javanese-style Interior, Menu Variety, Customer Satisfaction
Pengaruh Diskon Dan Online Customer Review Terhadap Loyalitas Melalui Kepuasan Konsumen (Studi pada Pengguna ShopeeFood di Kelurahan Purwantoro Kota Malang)
Abstract This study aims to examine the effect of discounts and online customer reviews on consumer loyalty through consumer satisfaction among ShopeeFood users in Purwantoro Village, Malang City. This research employed a quantitative approach using a survey method. The population consisted of ShopeeFood users in Purwantoro Village who had placed orders at least three times. The sample was determined using a purposive sampling technique, resulting in 85 respondents. Data were collected through questionnaires and analyzed using Structural Equation Modeling – Partial Least Squares (SEM-PLS). The results of the study indicate that discounts and online customer reviews have a positive and significant effect on consumer satisfaction. Discounts and online customer reviews also have a positive and significant effect on consumer loyalty. Consumer satisfaction has a positive and significant effect on consumer loyalty. Furthermore, consumer satisfaction significantly mediates the relationship between discounts and consumer loyalty, as well as between online customer reviews and consumer loyalty. In conclusion, discounts and online customer reviews are important determinants of ShopeeFood consumer loyalty, both directly and indirectly through consumer satisfaction as a mediating variable. Therefore, ShopeeFood should continue to optimize attractive and relevant discount programs while enhancing the quality and credibility of customer reviews to increase consumer satisfaction and foster long-term consumer loyalty. Keywords : Discount, Online Customer Review, Customer Satisfaction, Customer Loyalty, ShopeeFood.
Pengaruh Gaya Hidup Hedonis Dan Paparan TiktokTerhadap Keputusan Pembelian Produk Skincare Melalui Minat Beli Sebagai Variabel Mediasi (Studi Kasus pada Konsumen TikTok di Kota Malang)
Abstract This study aims to examine the influence of hedonic lifestyle and TikTok exposure on skincare purchasing decisions through purchase intention as a mediating variable among TikTok consumers in Malang City. This research employed a quantitative approach using a survey method. The sample consisted of 100 respondents selected through purposive sampling, namely active TikTok users aged at least 17 years who had purchased skincare products through TikTok Shop. Data were collected using questionnaires and analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method with SmartPLS 3.0. The findings indicate that hedonic lifestyle and TikTok exposure have a positive and significant effect on purchasing decisions. Both variables also have a positive and significant influence on purchase intention. In addition, purchase intention has a positive and significant effect on purchasing decisions. The mediation analysis shows that purchase intention significantly mediates the relationship between hedonic lifestyle and purchasing decisions, as well as between TikTok exposure and purchasing decisions. These findings suggest that consumers with stronger hedonic tendencies and greater exposure to TikTok content are more likely to develop purchase intention, which subsequently encourages them to make skincare purchasing decisions through TikTok Shop. Keywords: Hedonic Lifestyle, TikTok Exposure, Purchase Intention, Purchasing Decision.
Peran Gender Dalam Memoderasi Pemanfaatan Teknologi Informasi, Pelatihan SDM, Dan Budaya Organisasi Terhadap Kinerja Pegawai (Studi Pada Dinas Pendidikan dan Kebudayaan Kota Malang)
Abstract This study investigates the influence of Information Technology Utilization, Human Resource Training, and Organizational Culture on Employee Performance, with Gender Role acting as a moderating variable, at the Malang City Education and Culture Office. A quantitative research approach was employed, involving 90 respondents selected as the research sample. The collected data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method. The results indicate that information technology utilization, human resource training, and organizational culture each have a positive and significant effect on employee performance. Furthermore, gender role positively moderates the relationship between information technology utilization and organizational culture with employee performance, while negatively moderating the relationship between human resource training and employee performance. The coefficient of determination (R²) of 0.719 indicates that the proposed model explains 71.9% of the variance in employee performance. These findings highlight the importance of information technology utilization, human resource training, and organizational culture in supporting the improvement of employee performance. Keywords: Information Technology Utilization, Human Resource Training, Organizational Culture, Gender Role, Employee Performance.
Pengaruh Kompensasi, Work-Life Balance, Dan Dukungan Sosial Terhadap Kepuasan Kerja Karyawan PT Cemerlang Bumi Plastik
Abstract This study aims to analyze the effect of compensation, work-life balance, and social support on employee job satisfaction at PT Cemerlang Bumi Plastik. A quantitative associative research design was employed involving 90 employees as respondents. Data were collected using a structured questionnaire and analyzed using multiple linear regression with IBM SPSS. The results indicate that compensation has a positive and significant effect on job satisfaction (β = 0.214; t = 2.751; p = 0.007). Work-life balance also has a positive and significant effect (β = 0.312; t = 3.691; p < 0.001), representing the strongest predictor. Social support significantly influences job satisfaction (β = 0.187; t = 2.793; p = 0.006). Simultaneously, all independent variables significantly affect job satisfaction (F = 11.288; p < 0.001), with an Adjusted R² of 0.257. These findings suggest that improving compensation systems, work-life balance, and workplace social support contributes to higher employee job satisfaction. Keywords: Compensation; Work-Life Balance; Social Support; Job Satisfaction
Pengaruh Work-Life Balance, Work Engagement, Dan Job Satisfaction Terhadap Turnover Intention Di Era Hybrid Working (Studi Pada Generasi Z Di Kota Malang)
Abstract The high employee turnover rate among Generation Z presents a strategic challenge for human resource management, especially in the context of increasingly flexible work models. This study aims to analyze the influence of Work-Life Balance, Work Engagement, and Job Satisfaction on Turnover Intention in the era of Hybrid Working among Generation Z in Malang City. The study employs a quantitative method with an explanatory research approach. The study population consists of Generation Z employees working under a hybrid work model in Malang City. The sample comprises 88 respondents selected using purposive sampling. Data were collected via a questionnaire and analyzed using multiple linear regression with the assistance of SPSS version 25. The results indicate that all three variables simultaneously have a significant effect on Turnover Intention. Partially, Work-Life Balance and Job Satisfaction have a negative effect on Turnover Intention. Meanwhile, Work Engagement does not have a significant effect on Turnover Intention. These findings indicate that to reduce Turnover Intention rates among Generation Z, it is not sufficient to focus solely on engagement; rather, the focus should be on providing time flexibility for Work-Life Balance as well as enhancing job satisfaction. Keywords: Work-Life Balance, Work Engagement, Job Satisfaction, Generation Z
Pengaruh Kepemimpinan Servant, Lingkungan Kerja, Dan Disiplin Kerja Terhadap Kinerja Karyawan Dengan Employe Engagement Sebagai Variabel Mediasi
Abstratc This study aims to analyze the effect of servant leadership, work environment, and work discipline on employee performance, with employee engagement serving as a mediating variable at PT. Gayatri Lintas Nusantara, Tulungagung Regency. The study employed a quantitative approach, with data collected through the distribution of questionnaires. Data were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method with the assistance of SmartPLS software.The results indicate that: (1) servant leadership has a positive and significant effect on employee performance; (2) the work environment has a positive and significant effect on employee performance; (3) work discipline has a positive and significant effect on employee performance; (4) servant leadership has a positive and significant effect on employee engagement; (5) the work environment has a positive and significant effect on employee engagement; (6) work discipline has a positive and significant effect on employee engagement; and (7) employee engagement has a positive and significant effect on employee performance. Furthermore, employee engagement was found to significantly and positively mediate the effects of servant leadership, work environment, and work discipline on employee performance. These findings confirm that improving leadership quality, creating a conducive work environment, and strengthening employee discipline, accompanied by enhanced employee engagement, constitute effective strategies for sustainably improving employee performance. Keywords: Servant Leadership, Work Environment, Work Discipline, Employee Performance.
Pengaruh Sistem Informasi Manajemen, Dukungan Teknologi Informasi, Dan Kompetensi Digital Terhadap Efektivitas Kerja Pegawai Pada Ritel (Studi Pada Royal ATZ Malang).
Abstract Employee work effectiveness is one of the key factors in supporting the achievement of organizational goals. Management Information Systems, Information Technology Support, and Digital Competence have the potential to influence employee work effectiveness. However, previous studies examining the effects of these three variables on employee work effectiveness have shown inconsistent findings, indicating the need for further research. Therefore, this study aims to analyze the influence of Management Information Systems, Information Technology Support, and Digital Competence on Employee Work Effectiveness at Royal ATZ Malang, both simultaneously and partially. A quantitative approach with an explanatory research design was employed in this study. The study population comprised 84 employees, all of whom were included as respondents through a saturarated sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression with IBM SPSS Statistics 31. The results showed that, simultaneously, Management Information Systems, Information Technology Support, and Digital Competence had a significant effect on Employee Work Effectiveness. Partially, Management Information Systems had a significant effect on Employee Work Effectiveness, whereas Information Technology Support and Digital Competence had no significant effect. These findings indicate that employee work effectiveness at Royal ATZ Malang was more strongly influenced by the implementation of Management Information Systems than by the other factors. Keywords: Management Information Systems, Information Technology Support, Digital Competence, Employee Work Effectiveness.
Pengaruh Konten Tren Slow living, Work life balance, Dan Self development Di Tiktok Terhadap Komitmen Kerja Generasi Milenial Di Kota Malang
Abstract This study examines the influence of slow living, work life balance, and self development content on TikTok on the work commitment of millennials in Malang City. An explanatory quantitative design was applied to 95 respondents selected through non-probability purposive sampling. Respondents were millennials who lived or worked in Malang City, actively used TikTok, and had viewed the three types of content. Data were collected using a Likert-scale questionnaire and analyzed with IBM SPSS through instrument testing, classical assumption testing, multiple linear regression, the F-test, the t-test, and the coefficient of determination. The results indicate that slow living content has a positive and significant effect on work commitment (B = 0.192; t = 2.656; p = 0.009). Work life balance has no significant effect (B = 0.058; t = 0.581; p = 0.563). Self development has a positive and significant effect (B = 0.170; t = 3.273; p = 0.002). Simultaneously, the three variables significantly affect work commitment (F = 6.898; p < 0.001). The adjusted R-square of 0.158 shows that the model explains 15.8% of work commitment variation, while 84.2% is explained by other factors. Keywords: Slow living, Work life balance, Self development, TikTok, Work Commitment
Peran Pelatihan Kerja, Budaya Organisasi Dan Kompensasi Terhadap Employee Engagement Gen Z Di Galaxy Solusindo Malang
Abstract This study aims to analyze the influence of on-the-job training, organizational culture, and compensation on employee engagement among Gen Z employees. Generation Z is beginning to dominate the workforce and exhibits characteristics that differ from previous generations, making the improvement of employee engagement a challenge for companies. This study was conducted among Gen Z employees at Galaxy Solusindo in Malang using a quantitative approach. The sampling technique used was non-probability, specifically saturation sampling. Data were analyzed using IBM SPSS 25. The results show that, collectively, on-the-job training, organizational culture, and compensation have a significant effect on employee engagement. Furthermore, when analyzed individually, on-the-job training and compensation have a significant positive effect on employee engagement, while organizational culture has a significant negative effect on employee engagement. Keywords: Employee engagement, Training, Organizational Culture, Compensation, And Gen Z.
Beauty Influencer TikTok Dan Electronic Word Of Mouth Terhadap Keputusan Pembelian Skincare Finally Found You
Abstract This study investigates the effect of TikTok beauty influencers and electronic word of mouth (e-WOM) on consumers purchasing decisions regarding finally found you skincare products in Malang City. The growing prominence of social media in consumers’ daily lives has significantly influenced purchasing behavior, particularly as recommendations from influencers and online custumers reviews have become increasingly important in the decision-making process. This research adopted a quantitative approach using an explanatory research design. Primary data were obtained through questionnaires distributed to 96 respondents selected through purposive sampling. The respondents were active TikTok users who had previously purchased finally found you skincare productc. Data analysis involved validity and reability testing, classical assumption test, partial significance testing (t-test), simultaneous significance testing (F-test), and the coefficient of determination (R). The results demonstrate that both TikTok beauty influencers and e-WOM individually exert a positive and statistically significant influence on cosumers’ purchasing decisions (p < 0.001). furthermore, the simultaneous test confirms that the two independent variables significantly affect purchasing decisions, as indicated by an F-value of 105.180 with a significance level of p < 0.001. the coefficient of determination (R) of 0.693 indicates that TikTok beauty influencers and e-WOM collectively account for 69.3% of the variation in consumers’ purchasing decisions, while the remaining 30.7% is attributable to other factors beyond the scope of this study.these findings highlight the importance of credible beauty influencers and favorable e-WOM in shaping consumer evaluation and encouraging purchasing decidions for skincare products. Keywords: Beauty Influencer; Tiktok; Electronic Word Of Mouth; Purchasing Decisions; Skincare
Pengaruh Online Customer Review, Brand Trust, Dan Personal Selling Terhadap Purchase Decision Produk Lab Art Aromatique Parfume Malang
Abstract The cosmetics and perfume industry continues to grow and is one of the sectors with quite high competition in Indonesia. Lab Art Aromatique Parfume Malang is one of the perfume products facing increasingly tight market competition, so the right marketing strategy is needed to increase consumer purchasing decisions. This study aims to analyze the influence of online customer reviews, brand trust, and personal selling on purchase decisions for Lab Art Aromatique Parfume Malang. This study uses a quantitative approach with an explanatory research type. Research data were obtained by distributing questionnaires to 85 respondents who are consumers of Lab Art Aromatique Parfume Malang products and selected based on predetermined criteria. The data analysis technique used is multiple linear regression analysis with the help of IBM SPSS Statistics software. The results of the study indicate that online customer reviews do not have a significant effect on purchase decisions. In addition, brand trust and personal selling have a significant effect on purchase decisions. Simultaneously, the results of the study indicate that online customer reviews, brand trust, and personal selling have a significant effect on purchase decisions for Lab Art Aromatique Parfume Malang products. These findings are expected to be a consideration for companies in improving consumer purchasing decisions through effective and sustainable marketing strategies. Keywords: Online Customer Review, Brand Trust, Personal Selling, Purchase Decision.
Pengaruh Kepuasan Kerja Terhadap Organizational Citizenship Behavior Yang Dimediasi Oleh Motivasi Kerja Pada CV. Semangat Jaya Makmur Kabupaten Lamongan
Abstract This investigation seeks to examine the impact of job satisfaction on Organizational Citizenship Behavior (OCB), with work motivation acting as the mediating variable for personnel of CV. Semangat Jaya Makmur. The present inquiry adopted a quantitative methodology utilizing an explanatory research framework. The respondent group comprised 53 permanent staff members, who were chosen via the saturated sampling method. Relevant information was gathered using survey questionnaires, then evaluated through Structural Equation Modeling-Partial Least Squares (SEM-PLS) operated on SmartPLS 3.0 software. The findings demonstrate that job satisfaction exerts a positive and substantial influence on both Organizational Citizenship Behavior (OCB) and work motivation. Work motivation also has a positive and significant effect on OCB and significantly mediates the relationship between job satisfaction and OCB. These findings suggest that higher job satisfaction enhances employees' work motivation, which in turn encourages voluntary behaviors beyond formal job responsibilities to support organizational effectiveness. Keywords: Job Satisfaction, Work Motivation, Organizational Citizenship Behavior
Pengaruh Financial Literacy, Self-Control, Dan Hedonic Motivation Terhadap Impulsive Buying Pada Penggunaan Shopee Paylater Di Kalangan Mahasiswa Unisma.
Abstract The growth of e-commerce, supported by Buy Now Pay Later (BNPL) services such as Shopee PayLater, has made online transactions more convenient while increasing the potential for impulsive buying behavior. This study aims to examine the influence of financial literacy, self-control, and hedonic motivation on impulsive buying among Shopee PayLater users at the Islamic University of Malang (UNISMA). A quantitative approach with an explanatory research design was employed. The sample consisted of 150 students selected through purposive sampling. Data were collected using questionnaires and analyzed through multiple linear regression with IBM SPSS Statistics. The findings reveal that financial literacy, self-control, and hedonic motivation simultaneously have a significant effect on impulsive buying. Partially, financial literacy has a significant negative effect, indicating that higher financial literacy reduces impulsive buying behavior. Hedonic motivation has a significant positive effect, showing that stronger hedonic motivation increases impulsive buying. Meanwhile, self-control does not have a significant effect on impulsive buying. These findings indicate that improving financial literacy can help reduce impulsive buying tendencies, while hedonic motivation remains a major factor encouraging behavior. This study is expected to provide useful insights for universities, students, and digital credit service providers in promoting responsible financial behavior and BNPL services. Keywords: Financial Literacy, Self-Control, Hedonic Motivation, Impulsive Buying, Shopee Paylater.
Pengaruh Penggunaan Aplikasi Pegadaian Digital Service dan Lingkungan Kerja Terhadap Produktivitas Karyawan Dengan Employee Engagement Sebagai Variabel Mediasi di PT Pegadaian Cabang Blimbing
Abstract This research analyzes the influence of using the Pegadaian Digital Service application and work environment on employee productivity, with employee engagement as the mediating variable at PT Pegadaian Blimbing Branch, Malang City. The study is motivated by the gap between expectations of productivity improvement through digital transformation and actual field conditions, where employee productivity still fluctuates despite the implementation of the digital system. This is a quantitative study using a causality approach. The population and sample consisted of 70 employees, selected through purposive sampling. Data were collected using Likert-scale questionnaires and analyzed using Structural Equation Modeling Partial Least Square (SEM-PLS) with SmartPLS 4. The results show that the use of Pegadaian Digital Service increases employee engagement, while the work environment has no significant effect on engagement. Employee engagement also has no direct effect on productivity, nor do the digital application and work environment. Furthermore, employee engagement is not proven to mediate the relationship between these factors and productivity. These findings indicate that amid intensive digital transformation, limited employee technical competencies and unstable technology infrastructure are the main barriers, causing engagement to not yet be optimally translated into productivity. Keywords: Pegadaian Digital Service; Work Environment; Employee Engagement; Employee Productivity.
Pengaruh Inisiatif, Kemampuan Berfikir Kritis, Dan Penghargaan Terhadap Kinerja Pegawai (Studi Pada Dinas Pendidikan Dan Kebudayaan Kota Malang)
Abstract This study aims to analyze the influence of initiative, critical thinking skills, and rewards on employee performance at the Malang City Education and Culture Office. This research is motivated by the importance of improving the quality of human resources in government agencies to achieve organizational goals effectively and efficiently. Employee performance is a key factor determining organizational succes, therefore, it needs to be supported by work initiative, critical thinking skills, and rewards given to employees. The research method used was quantitative explanatory research. The population in this study was 79 civil servants at the Malang City Education and Culture Office. A saturated sampling technique was employed, in which all members of the population were included as the research sample. Data collection was conducted through a Likert-scale questionnaire. The collected data were examined using instrument validity and reliability tests, followed by classical assumption testing, multiple linear regression analysis, hypothesis testing, and coefficient of determination analysis. The results indicated that initiative had a positive and significant effect on employee performance, critical thinking skills had a positive and contributes significantly to employee performance, and rewards had a positive and is significantly associated with employee performance. This shows that the higher the level of initiative, critical thinking skills, and appreciation received by employees, the better the employee's performance in carrying out their duties and responsibilities. Keywords: Initiative, Critical Thinking Skills, Rewards, Employee Performance
Peran Kinerja Tour Guide Dalam Memediasi Pemanfaatan Instagram Terhadap Daya Tarik Wisata.
Abstract The rapid advancement of digital technology has transformed social media from a communication platform into a strategic tool that supports information management in the tourism sector. However, empirical studies examining Instagram as a Management Information System (MIS) support platform at the operational level of tour guides and its influence on tourist attraction remain limited. This study aims to examine the effect of Instagram utilization as a Management Information System support platform on tourist attraction by investigating the mediating role of tour guide performance. A quantitative approach with an explanatory research design was employed. Data were collected through questionnaires distributed to 70 active tour guides operating in the Mount Bromo tourism area via Malang, selected using purposive sampling. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The findings indicate that Instagram utilization as a Management Information System support platform has a positive and significant effect on both tourist attraction and tour guide performance. Furthermore, tour guide performance significantly enhances tourist attraction and partially mediates the relationship between Instagram utilization and tourist attraction, with a Variance Accounted For (VAF) value of 54.16%. These findings demonstrate that the effective use of Instagram not only improves the operational performance of tour guides but also strengthens destination attractiveness through better service quality and enhanced tourist experiences. This study contributes to the growing literature on tourism digitalization by providing empirical evidence of the role of social media as a Management Information System support platform in improving the competitiveness of tourism destinations. Keywords: Instagram Utilization; Management Information System; Tour Guide Performance; Tourist Attraction; PLS-SEM
Pengaruh Employer Branding, Lingkungan Kerja Dan Career Development Terhadap Retensi Karyawan Dengan Employee Engagement Sebagai Variabel Mediasi (Studi Pada Karyawan Intrans Publishing Kota Malang)
Abstract Employee retention is a critical aspect of human resource management because it sustains organizational continuity, particularly in the publishing industry, which faces the challenges of digitalization and high workforce mobility. This study aims to analyze the influence of Employer Branding, Work Environment, and Career Development on Employee Retention, with Employee Engagement as a mediating variable, among employees of Intrans Publishing in Malang City. The study employed a quantitative approach with an associative design. Primary data were collected through questionnaires distributed to 35 respondents using a saturated sampling technique and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results show that Employer Branding has no significant effect on either Employee Retention or Employee Engagement. Work Environment and Career Development have a significant positive effect on Employee Engagement but no significant effect on Employee Retention. In addition, Employee Engagement has no significant effect on Employee Retention and does not mediate the relationships among the variables. These findings indicate that stronger employee engagement is not yet sufficient to drive retention, so companies need to adopt more comprehensive retention strategies that account for other factors. Future research is encouraged to involve a broader range of respondents and incorporate additional relevant variables. Keywords: Employer Branding, Work Environment, Career Development, Employee Engagement, Employee Retention.
Pengaruh Electronic Word of Mouth, Influencer Review, Dan Experience Pelanggan Terhadap Keputusan Pembelian Kosmetik Halal Pada Aplikasi Shopee (Studi Pada Mahasiswa Universitas Islam Malang)
Abstract This research was conducted to examine and evaluate the effects of Electronic Word of Mouth (e-WOM), Influencer Review, and Customer Experience on the purchasing decisions of halal cosmetic products through Shopee among students at Universitas Islam Malang. A quantitative approach was applied, with data collected using a questionnaire measured on a Likert scale. The respondents consisted of 90 Universitas Islam Malang students who had experience purchasing halal cosmetic products on Shopee, selected through a purposive sampling technique. Primary data were obtained by distributing an online questionnaire via Google Forms. The collected data were processed using SPSS version 26 through validity and reliability testing, classical assumption testing, multiple linear regression analysis, hypothesis testing using the t-test and F-test, as well as the coefficient of determination analysis. The findings reveal that Electronic Word of Mouth (e-WOM), Influencer Review, and Customer Experience each exert a positive and statistically significant influence on consumers' purchasing decisions regarding halal cosmetic products on Shopee. Furthermore, these three independent variables simultaneously have a positive and significant influence on purchasing decisions. The findings suggest that the better the quality of information obtained through e-WOM, the higher the credibility of influencers in providing product reviews, and the more positive the customer experience during shopping on Shopee, the greater the consumers' tendency to make purchasing decisions for halal cosmetic products. Keywords: Electronic Word of Mouth (e-WOM), Influencer Review, Customer Experience, Purchase Decision.
Pengaruh Shopping Lifestyle, Advertising Campaign Dan Brand Experience Terhadap Purchase Intention Produk Skincare Skintific Di Kota Malang (Studi Kasus Pada Konsumen Produk Skincare Skintific)
Abstract The rapid growth of the skincare industry in Indonesia and the increasing competition among skincare brands require companies to understand the factors influencing consumers' purchase intention. This study aims to determine the influence of shopping lifestyle, advertising campaign, and brand experience on purchase intention for Skintific products in the city of Malang. The population in this study consists of Skintific product users in the city of Malang, the exact number of whom is unknown. Therefore, this study used the Maholtra formula to determine the sample size, resulting in a sample of 80 respondents. This study utilizes primary and secondary data sources, employing an online questionnaire (Google Forms) as the data collection method. The results indicate that shopping lifestyle, advertising campaign, and brand experience simultaneously influence purchase intention for Skintific products in Malang. Partially, advertising campaign has a significant effect on purchase intention, while shopping lifestyle and brand experience do not have a significant effect. The findings of this study are expected to provide useful insights for skincare companies in developing effective marketing strategies to increase consumers' purchase intention. Keyword: Shopping Lifestyle, Advertising Campaign, Brand Experience, Purchase Intention.
Pengaruh Digital Literacy, E-commerce, dan ArtificialIntelligence Adoption Terhadap Kinerja UMKM (Studi Kasus Pada UMKM Kecamatan Lowokwaru di Kota Malang)
Abstract This study aims to analyze the effect of digital literacy, e-commerce, and artificial intelligence adoption on the performance of MSMEs in Lowokwaru District, Malang City. A quantitative explanatory research design was employed to examine the causal relationship between the research variables. The population in this study are MSME players in Lowokwatu District, Malang City. Sampling was determined using purposive sampling techniques with a total of 98 MSME actors as respondents. Research data was obtained through the distribution of questionnaires to respondents. The data analysis method used was multiple linear regression analysis using SPSS version 30. The results showed that digital literacy had a significant effect on MSME performance. It indicates that the ability of MSME actors to understand and utilize digital technology can support the improvement of MSME performance. Meanwhile, e-commerce and artificial intelligence adoption did not have a significant effect on MSME performance. These results indicate that the use of e-commerce platforms and AI by MSME actors in Lowokwaru District is still not optimal in supporting business activities. Based on the research results, increasing digital literacy is one of the important factors in supporting MSME performance. Meanwhile, the use of e-commerce and artificial intelligence still requires increased understanding and knowledge. Keywords: digital literacy, e-commerce, artificial intelligence adoption, MSME performance.
Pengaruh Promosi,Media Sosial,Dan Influencer marketing Terhadap Minat Beli Produk MS GLOW BEAUT Di Platform Tiktokshop (Studi Kasus Pada Mahasiswa Universitas Islam Malang)
Abstract The rapid development of digital marketing has transformed how companies engage consumers, particularly through social media and influencer marketing. This study aims to examine the influence of promotion, social media, and influencer marketing on consumers' purchase intention toward MS GLOW Beauty products on the TikTok Shop platform among students of Universitas Islam Malang. This study employed a quantitative explanatory research design involving 100 respondents selected through purposive sampling. Data were collected using structured questionnaires and analyzed through validity and reliability tests, classical assumption tests, multiple linear regression analysis, partial hypothesis testing using the t-test, and the coefficient of determination (R²). The results indicate that promotion, social media, and influencer marketing have a positive and significant influence on purchase intention. Promotion demonstrates the strongest influence (β = 0.353; p < 0.001), followed by social media (β = 0.247; p = 0.009) and influencer marketing (β = 0.220; p = 0.010). Furthermore, the regression model explains 34.7% of the variance in purchase intention (Adjusted R² = 0.347), while the remaining 65.3% is influenced by other factors outside the model. These findings indicate that effective promotional strategies, social media utilization, and credible influencer marketing can strengthen consumers' purchase intention toward MS GLOW Beauty products on TikTok Shop. Keywords: Promotion, Social Media, Influencer marketing, Purchase Intention, TikTok Shop, MS GLOW Beauty
Pengaruh Inovasi Produk Dan Kualitas Pelayanan Dalam Persaingan PO Bus Mtrans Dan PO Bus Juragan 99 Trans Terhadap Minat Beli Konsumen Pada Tiket Bus Malang-Denpasar
Abstract Competition in the bus transportation industry encourages bus operators to continuously improve their competitiveness through product innovation and service quality to meet consumer needs and expectations. This study aims to analyze the influence of product innovation and service quality on consumers' purchase intention for bus tickets on the Malang–Denpasar route, focusing on PO Bus MTrans and PO Bus Juragan 99 Trans. This research employed a quantitative approach using an explanatory research design. The population consisted of members of the "Info Bus Jatim" WhatsApp Group. Data were collected through questionnaires using a Likert scale and analyzed using validity testing, reliability testing, classical assumption tests, multiple linear regression analysis, partial (t) tests, and the coefficient of determination with the assistance of SPSS software. The results indicate that product innovation has a positive and significant effect on consumers' purchase intention. Product innovation reflected in facility improvements, enhanced comfort, and service development successfully increases consumer interest in using bus transportation services. Furthermore, service quality also has a positive and significant effect on purchase intention. Friendly, responsive, timely, and reliable services supported by safe and comfortable buses create positive travel experiences and strengthen consumer confidence. The findings imply that continuous product innovation and high-quality service are essential strategies for improving competitiveness and sustaining customer loyalty in the increasingly competitive bus transportation industry. Keywords: Product innovation, service quality, purchase intention, bus transportation.
Pengaruh Word Of Mouth, Label Halal, Dan Religiusitas Terhadap Minat Beli Produk Makanan Pedas (Studi Kasus Pada Usaha Mie Biting Super Hot di Jabung Malang)
Abstract This study examines the influence of Word Of Mouth (WOM), Halal Label, and Religiosity on purchase intention toward spicy food products at UMKM Mie Biting superhot in Malang Regency. A quantitative approach was employed using explanatory research through questionnaires distributed to 84 consumers. Data were analyzed using multiple linear regression with IBM SPSS Statistics. The results indicate that Word Of Mouth, Halal Label, and Religiosity simultaneously have a significant effect on purchase intention. Partially, Word Of Mouth has a positive and significant influence on purchase intention, while Halal Label and Religiosity do not show significant effects. These findings suggest that consumer recommendations and positive communication are more influential in encouraging purchase intention than halal certification and consumers' level of religiosity. The study provides practical insights for business owners to strengthen Word Of Mouth marketing strategies while maintaining halal certification and product quality to enhance consumer trust. Keywords: Word Of Mouth (WOM), Halal Label, Religiosity, Purchase Intention.
Pengaruh Electronic Word Of Mouth (E-WOM), Brand Image, Dan Promosi Media Sosial Terhadap Minat Beli (Studi pada Konsumen Cafe Sans.sat di Kabupaten Ponorogo)
Abstract This study aims to analyze the effect of Electronic Word Of Mouth (E-WOM), Brand Image, and social media promotion on consumer purchase intention at Cafe Sans.sat. This research uses a quantitative method with a causal associative approach. The study sample consisted of 120 respondents who had made purchases at Cafe Sans.sat, selected using purposive sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression. The results show that Electronic Word Of Mouth (E-WOM), Brand Image, and social media promotion have a positive and significant effect on consumer purchase intention. This means that the better the customer reviews, Brand Image, and social media promotions, the higher the consumer purchase intention. This study is expected to contribute theoretically to the development of marketing management science as well as provide practical implications for business owners in improving digital marketing strategies. Keywords : Electronic Word Of Mouth, Brand Image, Social Media Promotion, Purchase Intention
Pengaruh Customer Experience, Kualitas Layanan, dan Kepercayaan Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Mediasi Pada Nails By Araa Kota Malang (Studi Kasus pada Mahasiswa Kota Malang)
Abstract This study analyzes how customer experience, service quality, and trust affect customer loyalty at Nails by Araa in Malang, using customer satisfaction as a mediating variable. A quantitative method based on the positivist paradigm was employed. The study population consisted of all customers who had used nail design services at Nails by Araa in Malang; a sample of 86 respondents was collected using a non-probabilistic, targeted sampling procedure. The data was analyzed using structural equation modeling (SEM) and the SmartPLS 4.0 software. The results show that customer experience and service quality influence customer loyalty., but trust and customer satisfaction do not. Furthermore, service quality and trust affect customer satisfaction but not customer experience. Finally, the study found no significant indirect influence of customer experience, service quality, or trust on customer loyalty via customer satisfaction. Keywords : Customer Experience, Service Quality, Trust, Customer Loyalty, Customer Satisfaction
Pengaruh Green Brand Image, Influencer Marketing, Dan Online Reviews Terhadap Purchase Intention Produk Skincare NPURE Pada Generasi Muda
Abstract This study aims to examine the influence of green brand image, influencer marketing, and online reviews on young consumer’s purchase intention toward NPure skincare products. The study adopts a quantitative approach using a questionnaire distributed through google forms. The population consists of all young people residing in Malang City who are aware of, use, or have previously purchased NPure skincare products. The sample comprises 95 respondents, determined using Hair’s formula, and selected through purposive sampling. The data were examined through multiple linear regression analysis using SPSS software as the analytical tool. The results reveal that green brand image, influencer marketing, and online reviews significantly influence purchase intention, both simultaneously and partially. These findings suggest that consumer’s perceptions of brand ’s environmental commitmen, the role of influencers in marketing communication, and the presence of online reviews are important factors in shaping young consumer's purchase intention toward NPure skincare products. This study is expected to provide a contribution to the advancement of marketing research, especially in the fields of digital marketing and green marketing. Keywords: Green Brand Image, Influencer Marketing, Online Reviews, Purchase Intention.
Pengaruh Promosi Melalui Media Sosial dan Citra Perusahaan Terhadap Minat Beli Konsumen Hiprindo di Malang
Abstract This study investigates the impact of social media advertising and corporate image on purchase intention. Using a quantitative approach, the research targeted prospective Hiprindo customers in Malang. A sample of 65 respondents was selected via Malhotra's formula and purposive sampling. Data collection was conducted through Google Forms questionnaires. The analysis included: Validity and reliability tests of the survey instrument Classical assumption tests (normality, multicollinearity, heteroscedasticity) Multiple linear regression and hypothesis testing (partial, simultaneous, and coefficient of determination) Findings: Both social media advertising and corporate image simultaneously influence purchase intention. Corporate image has a significant partial effect, whereas social media advertising shows a minor partial influence on purchase intention. Keywords: Social Media Marketing, Corporate Image, and Purchase Intent
Pengaruh Gaya Kepemimpinan Demokratis, Budaya Organisasi, Dan Motivasi, Terhadap Kinerja Pengurus Organisasi Mahasiswa PMII Rayon AI-Farabi
Abstract This study aims to examine the influence of democratic leadership style, organizational culture, and motivation on the performance of members of PMII Rayon Al-Farabi, Universitas Islam Malang. The study used a quantitative approach with an explanatory research type. The research sample consisted of 93 respondents who were active administrators of PMII Rayon Al-Farabi for the 2025–2026 period, selected through purposive sampling technique, then analyzed using multiple linear regression methods with the help of SPSS software. The results of the analysis showed that simultaneously the three independent variables, namely democratic leadership style, organizational culture, and motivation, had a significant effect on the performance of organizational members. However, based on partial testing, only organizational culture and motivation were proven to have a positive and significant effect on performance, while democratic leadership style did not show a significant effect. These findings indicate that strong internalization of organizational values and high intrinsic motivation of members have a greater role in improving the performance of student organizations compared to the influence of leadership styles that tend to be dynamic. Therefore, this study emphasizes the importance of strengthening sustainable cadre development and efforts to maintain intrinsic motivation of members as a strategy to improve and maintain the sustainability of organizational performance in the long term. Keywords: Democratic Leadership, Organizational Culture, Motivation, Organizational Performance, Student Organization
Pengaruh Konten Instagram, Interaksi Online, dan Brand Image Terhadap Keputusan Menggunakan Jasa Makeup Artist Dengan Kepercayaan Konsumen Sebagai Variabel Mediasi (Studi Pada Makeup_Bylala di Malang)
Abstract The rapid development of digital technology has encouraged businesses to utilize social media as a marketing communication tool. Instagram has become one of the most effective platforms for promoting beauty services due to its visual-oriented features and interactive communication capabilities. This study aims to analyze the effect of Instagram content, online interaction, and brand image on the decision to use makeup artist services with consumer trust as a mediating variable. This research employed a quantitative approach using Partial Least Square-Structural Equation Modeling (PLS-SEM). The population consisted of 200 consumers of Makeup_Bylala, while 100 respondents were selected through purposive sampling. Data were collected through questionnaires and analyzed using SmartPLS 4.1.1.7. The findings indicate that brand image has a positive and significant effect on consumer trust and service usage decisions. Online interaction significantly influences consumer trust but does not directly affect service usage decisions. Consumer trust significantly influences service usage decisions and mediates the relationship between online interaction and service usage decisions. However, consumer trust does not mediate the effect of Instagram content and brand image on service usage decisions. These findings highlight the importance of strengthening brand image and maintaining effective online interactions to increase consumer trust and encourage service usage decisions. Keywords: Instagram Content, Online Interaction, Brand Image, Consumer Trust, Service Usage Decision
Pengaruh Personalisasi Layanan, Media Sosial Instagram, Dan Kualitas Produk Terhadap Kepuasan Pelanggan Di Any-O Coffee Kalibaru
Abstract This study aims to analyze the effects of service personalization, Instagram social media, and product quality on customer satisfaction at Any-o Coffee Kalibaru. A quantitative survey approach was employed. The population consisted of Any-o Coffee customers who had made purchases either directly or indirectly, while the sample comprised 65 respondents selected through non-probability purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed with IBM SPSS version 25 through validity and reliability tests, classical assumption tests, multiple linear regression, the F-test, the t-test, and the coefficient of determination. The F-test produced an F-value of 33.127 with a significance level of 0.000, indicating that service personalization, Instagram social media, and product quality simultaneously have positive and significant effects on customer satisfaction. Partially, service personalization has a positive and significant effect with a regression coefficient of 0.443, a t-value of 3.854, and a significance level of 0.000. Instagram social media also has a positive and significant effect with a coefficient of 0.269, a t-value of 2.984, and a significance level of 0.004. Product quality has a positive and significant effect with a coefficient of 0.292, a t-value of 2.445, and a significance level of 0.017. The adjusted R-square value of 0.601 shows that the three independent variables explain 60.1% of the variation in customer satisfaction, while the remaining 39.9% is explained by factors outside the research model. Keywords: Service Personalization, Instagram Social Media, Product Quality, Customer Satisfaction, Any-o Coffee
Pengaruh Persepsi Harga, Brand awareness dan Content marketing Terhadap Keputusan Pembelian Konsumen Gen Z (Studi Pada Jasa Cuci Sepatu Dailyy Cleann Kecamatan Lowokwaru Kota Malang)
Abstract This study aims to determine and analyze the influence of price perception, Brand awareness, and Content marketing on the purchasing decisions of Gen Z consumers at Dailyy Cleann shoe care service in Lowokwaru District, Malang City. This research employs a quantitative explanatory approach using a Likert-scale questionnaire. The sample was determined through purposive sampling of 105 Gen Z respondents who had used Dailyy Cleann's services. Data were analyzed using validity and reliability tests, classical assumption tests, multiple linear regression, t-test, F-test, and the coefficient of determination (Adjusted R²) with the aid of SPSS. The results show that price perception, Brand awareness, and Content marketing have a positive and significant effect on purchasing decisions, both simultaneously and partially, with Brand awareness being the most dominant variable. The regression model explains 77.2% of the variance in purchasing decisions. These findings reinforce Consumer Behavior Theory, which explains that purchasing decisions are shaped by the integration of Brand awareness, price evaluation, and digital marketing stimuli, and offer practical implications for shoe care business owners in designing pricing, brand-strengthening, and content-marketing strategies. Keywords: Price Perception; Brand awareness; Content Marketing; Purchasing Decision; Gen Z
Pengaruh Service Innovation, Consumer Experience Dan Repurchase Interest Terhadap Kepuasan Konsumen Kopi Keliling Modern Setunggal Nusantara (Studi Kasus Mahasiswa Universitas Islam Malang)
Abstract The purpose of this study is to examine the influence of Service Innovation, Consumer Experience, and Repurchase Interest on Consumer Satisfaction. This type of research uses quantitative research with an explanatory research approach. The sample collection method used 75 respondents, consumer of Kopi Keliling Setunggal Nusantara, who participated in this study. Data were processed using IBM SPSS version 22. The results of this research study indicate that the variables Service Innovation (X1), Consumer Experience (X2), and Repurchace Interest (X3) each have a significant partial effect on Consumer Satisfaction (Y). The F test results obtained a calculated F value of 17.956 with a significance level of < 0,05 (0,00 < 0,05). Adjusted R2 analysis shows that the combination of the variables Service Innovation (X1), Consumer Experience (X2), and Repurchace Interest (X3) simultanesously influences Consumer Satisfaction by 40,7% while the remaining 69,3% is influenced by other variables not included in this study. Keywords: Consumer Satisfaction, Service Innovation, Consumer Experience, Repurchace Intention.
Pengaruh Brand Image, Content Marketing, Dan Live Streaming Shopping Terhadap Purchase Decision Di Tiktok Shop (Studi Kasus Pada Gen Z Di Kota Malang)
Abstract This research aims to evaluate the effects of brand image, content marketing, and live streaming shopping on purchase decisions on tiktok Shop, using a case study of Generation Z in Malang City. This study employed a quantitative approach, collecting data via a Google Form questionnaire administered to 90 respondents, aged 13-29 years in Malang City who had previously made purchases on tiktok Shop. The data were examined using the Statistical Package for the Social Sciences (SPSS). The findings reveal that brand image has no significant effect on purchase decisions, whereas content marketing has a positive and significant effect on purchase decisions. Meanwhile, live streaming shopping also has a positive and significant effect on purchase decision. Keywords: Brand Image, Content Marketing, Live Streaming Shopping, Purchase Decision
Pengaruh Orientasi Pasar, Kapabilitas Dinamis, Dan Pengelolaan Keuangan Terhadap Kinerja Usaha (Studi Kasus Pada Pelaku Usaha UMKM Kuliner Senja Bungatan)
Abstract This study examines the effect of market orientation, dynamic capabilities, and financial management on business performance of the MSME culinary actors at Senja Bungatan, Bungatan District, Situbondo Regency. The purpose of this research is to determine the partial effect of the three independent variables on business performance and to test the relationship model among the variables. This is a quantitative study using a saturated sample of 85 business actors, with data collected through a questionnaire and analyzed with the assistance of SPSS. The results show that market orientation has no significant effect on business performance, while dynamic capabilities and financial management each have a significant positive effect on business performance. Simultaneously, market orientation, dynamic capabilities, and financial management significantly affect business performance, with an adjusted R square of 0.487, indicating that the three variables explain 48.7 percent of the variance in business performance. These findings suggest that although a firm grasp of the market alone is not sufficient to move business performance among culinary MSMEs in Senja Bungatan, the ability to adapt internal resources and to plan, record, and control finances are the factors that consistently drive stronger business performance. Keyword: Market Orientation, Dynamic Capabilities, Financial Management, Business Performance
Pengaruh Influencer Marketing, Content Marketing, Label Halal, Dan Product Bundling Terhadap Repurchase Intention Produk Somethinc (Studi pada Mahasiswa FEB Universitas Islam Malang)
Abstract The purpose of this study is to examine the effect of influencer marketing, content marketing, halal label, and product bundling on repurchase intention focusing on students of the faculty of economis and bussines at University Islam Malang. This research employs an explanatory method with a quantitave approach. This study collected data from 90 responden through a questionnaire survey. The sample size was determined using Malhotra formula, while the respondents were selected based on purposive sampling technique. Data analyze was conducted using validity and reliability testing, classical assumption testing, multiple linier regresion analysis, hipotesis testing ( t-test and f-test) and the coefficient of determination (Adjusted R) the result indicate that : 1. Influencer marketing, content marketing, halal label, and product bundling positively and significantly affect the dependent variabel, 2. Influencer marketing positively and significantly affect the dependent variabel, 3. Content marketing positively and significant affect the dependent variabel, 3. Halal label possitively and significant affect the dependent ariabel, 4. Product bundling positively and significant affect the dependent variabel. Keywords: Influencer Marketing, Content Marketing, Halal Label, Product Bundling, Repurchase Intention
Pengaruh Label Halal, Kualitas Produk Dan Persepsi Harga Terhadap Keputusan Pembelian Kosmetik Wardah (Studi Kasus Pada Mahasiswa Universitas Islam Malang)
Abstrack For the Muslim community, Halal cosmetic products are of great importance key considerations when purchasing include high quality, safety, the absence of harmful chemicals, and the presence of a Halal label, alongside the product's price. This study aims to examine and analyze the influence of Halal labeling, product quality, and price perception on purchasing decisions. Employing a quantitative approach and data collection via questionnaires, the study population consisted of Wardah cosmetics consumers specifically students at the Islamic University of Malang aged 17 and older who had purchased Wardah cosmetics at least once resulting in a sample size of 103 respondents. Data analysis was conducted using multiple linear regression with the aid of SPSS Statistics software. The results indicate that Halal labeling, product quality, and price perception both individually and simultaneously have a significant influence on purchasing decisions. This demonstrates that price, product quality, and Halal labeling contribute to driving purchasing decisions for Wardah cosmetic products. Keywords: Halal labeling, product quality, price perception, purchasing decision
Pengaruh Pelatihan, Sertifikasi Kompetensi, dan Beban Kerja Terhadap Kinerja Pegawai PT Niramas Pandaan Sejahtera Pandaan Pasuruan
Abstract The purpose of this study is to test and analyze the influence of Training (X1), Competency Certification (X2), and Workload (X3) on the performance of employees of PT Niramas Pandaan Sejahtera Pandaan Pasuruan. The type of research used is explanatory research with a quantitative approach. The population in this study is 99 employees of PT Niramas Pandaan Sejahtera Pandaan. The sample of this study used the Malhotra formula, which was obtained from a sample of 99 respondents. This study uses a double linear regression analysis method, which was carried out using the SPSS 25 analysis program. The results of this study show that the Training variable (X1) has an effect on Employee Performance at PT Niramas Pandaan Sejahtera Pandaan Pasuruan, the Competency Certification variable (X2) has an effect on Employee Performance at PT Niramas Pandaan Sejahtera Pandaan Pasuruan, and the Workload variable (X3) has an effect on Employee Performance at PT Niramas Pandaan Sejahtera Pandaan Pasuruan. Keywords: Training, Competency Certification, Workload, Employee Performance.
Pengaruh Kualitas Produk, Gaya Hidup, dan Citra Merek Terhadap Keputusan Pembelian Iphone pada Generasi Z Kota Malang
Abstract This study aims to determine how brand image, lifestyle, and product quality influence Generation Z’s decision to purchase an iPhone in Malang. This study was conducted using a quantitative approach via a survey method. Employing purposive sampling, the population consisted of Generation Z individuals who currently use or have previously purchased an iPhone in Malang City. The data were processed using multiple linear regression following their collection through a questionnaire-based survey. The results show that partially, product quality has a positive and significant effect on purchasing decisions, lifestyle has a positive and significant effect on purchasing decisions, and brand image also has a positive and significant effect on purchasing decisions. Simultaneously, product quality, lifestyle, and brand image have a significant effect on purchasing decisions of iPhone among Generation Z in Malang City. This study is expected to provide contributions to companies in improving their marketing strategies, particularly in maintaining product quality, building a strong brand image, and understanding consumer lifestyles in order to increase purchasing decisions. Keywords: Product Quality, Lifestyle, Brand Image, Purchasing Decision
Pengaruh Kualitas Produk, Harga Dan Kenyamanan Tempat Terhadap Kepuasan Konsumen Pada Warung Bakso Duro Kepanjen Kabupaten Malang
Abstract Consumer satisfaction can be defined as the comparison between a consumer perceptions and the actual experience derived front a specific product. Consumers select products that align with their desires and needs, as satisfaction arises when they possess a brand that meets those requirements. This study aims to examine and analyze how product quality, price, and venue comfort influence consumer satisfaction at Warung Bakso Duro Kepanjen, both simultaneously and partially. A quantitative research approach was employed. The study focused on the customers of Warung Bakso Duro Kepanjen, the total population consisted of 4,800 customer over a four-mont period, with a sample size of 96 respondents. Simultaneous testing revealed that the variables of product quality, price, and venue comfort collectively have a positive effect on consumer satifaction at Bakso Duro Kepanjen. Meanwhile, partial testing indicated that each of variables product quality, price, and venue comfort has a significant positive effect on consumer satisfaction at Bakso Duro Kepanjen. Keywords: Product Quality, Price, Venue Comfort, Consumer Satisfaction
Pengaruh Kualitas Pelayanan, Harga, Dan Kualitas Produk Terhadap Kepuasan Pelanggan (Studi Pada CV. Genderang Mercusuar Bahari Di Kabupaten Pasuruan)
Abstract This research examined the influence of service quality, price, and product quality on customer satisfaction at CV. Genderang Mercusuar Bahari, Pasuruan Regency. A quantitative explanatory approach was employed using data collected from 100 respondents through purposive sampling and a Likert-scale questionnaire. The data were analyzed using validity and reliability tests, classical assumption tests, multiple linear regression, t-test, F-test, and the coefficient of determination (R²). The findings reveal that service quality, price, and product quality have a positive and significant effect on customer satisfaction, both individually and simultaneously, setting appropriate prices, and maintaining consistent product quality are essential factors in enhancing customer satisfaction at CV. Genderang Mercusuar Bahari. Keywords: Service Quality, Price, Product Quality, Customer Satisfaction.
Pengaruh Green Finance, Green Investment, dan Green Innovation terhadap Company Value pada Perusahaan Sektor Pertambangan yang Terdaftar di Bursa Efek Indonesia Tahun 2021–2024
Abstract This study aims to examine the effect of green finance, green investment, and green innovation on company value in mining sector companies listed on the Indonesia Stock Exchange (IDX) during the 2021–2024 period. This research employed a quantitative approach with a causal associative research design. The data used were secondary data obtained from annual reports, sustainability reports, financial statements, and other supporting documents. The sample was selected using a purposive sampling technique, resulting in 19 companies with a total of 76 observations. Data were analyzed using multiple linear regression analysis with the assistance of SPSS version 27 after all classical assumption tests had been fulfilled.The results indicate that green finance has no significant effect on company value, green investment has a negative and significant effect on company value, while green innovation has a positive and significant effect on company value. These findings suggest that the implementation of green innovation enhances company value by improving operational efficiency, competitiveness, and investor confidence. In contrast, green investment has a negative impact on company value because it requires substantial investment costs, while its economic benefits tend to be realized over the long term, resulting in a less favorable response from investors. Meanwhile, green finance has not been able to directly enhance company value, indicating that the implementation and disclosure of sustainable finance practices in mining companies are still not optimal. This study is expected to serve as a reference for companies, investors, and future researchers in understanding the role of sustainable business practices in enhancing company value. Keywords: Green Finance, Green Investment, Green Innovation, Company Value, Mining Companies.
Analisis Pengaruh Brand Image, Brand Trust, dan Persepsi Harga terhadap Loyalitas Pelanggan melalui Customer Engagement sebagai Variabel Mediasi (Studi pada Kopi Kenangan Cabang Tlogomas, Kota Malang)
Abstract The rapid growth of the coffee shop industry in Indonesia has triggered intense competition, requiring business players to maintain customer loyalty. Kopi Kenangan leads the market as the most favorite local coffee shop, yet the dynamics of maintaining its loyalty at the local level still require in-depth investigation. This study aims to analyze the effect of brand image, brand trust, and price perception on customer loyalty, both directly and indirectly through customer engagement as a mediating variable. This type of research is explanatory research with a quantitative approach. Primary data were collected through Likert-scale questionnaires from 102 respondents determined using purposive sampling technique with the criteria of Kopi Kenangan Tlogomas Malang City customers who had made purchases at least twice in the last 6 months. The data analysis method used was Structural Equation Modeling (SEM) based on SmartPLS. The results showed that directly, only brand trust and customer engagement had a positive and significant effect on customer loyalty, while brand image and price perception had no significant effect. In the mediation test, customer engagement was proven to fully mediate the relationship between brand image and customer loyalty (full mediation). However, customer engagement was unable to mediate the relationship of either brand trust or price perception on customer loyalty. The practical implication for Kopi Kenangan's management is the importance of utilizing a modern brand image to stimulate customer interaction and emotional attachment first in order to create sustainable loyalty among young consumers. Keywords: Brand Image, Brand Trust, Price Perception, Customer Engagement, Customer Loyalty.
Pengaruh Lingkungan Kerja, Motivasi Kerja Dan Kompetensi Kerja Terhadap Kinerja Karyawan (Studi pada Karyawan PT Bangkit Junior)
Abstract This research examines the extent to which the working environment, employee motivation, and professional competence contribute to the performance of personnel employed at PT Bangkit Junior. A quantitative research design was adopted to address the research objectives. Since the company employed only 30 individuals, the entire population was included as research participants through a census or saturated sampling method. Primary data were obtained by distributing structured questionnaires to all respondents. The collected responses were subsequently analyzed using IBM SPSS Statistics version 25. The statistical analysis included validity and reliability tests, classical assumption tests, multiple linear regression, partial and simultaneous significance tests, and the coefficient of determination. The results indicate that the work environment does not have a significant partial effect on employee performance. In contrast, work motivation demonstrates a positive and statistically significant contribution to performance. Professional competence is also found to have no significant individual effect on employee performance. Nevertheless, when the three explanatory variables are examined collectively, they significantly influence the performance of PT Bangkit Junior employees. The coefficient of determination, represented by an R Square value of 0.752, shows that the proposed model accounts for 75.2% of the variation in employee performance. The remaining 24.8% is associated with other determinants that were not incorporated into this study. Keywords: Work Environment, Work Motivation, Work Competence, Employee Performance
Pengaruh Gaya Kepemimpinan, Konflik Organisasi Dan Budaya Organisasi Terhadap Komitmen Organisasi (Studi Pada Seluruh Badan Eksekutif Mahasiswa Di Universitas Islam Malang Periode 2025)
Abstract This study aims to analyze the effect of leadership style, organizational conflict, and organizational culture on organizational commitment among members of the Student Executive Board (BEM) of Universitas Islam Malang in 2025. A quantitative approach was employed with a sample of 81 respondents selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed by multiple linear regression using SPSS. Open-ended responses were examined through Word Cloud analysis as supporting data. The findings reveal that leadership style, organizational conflict, and organizational culture simultaneously have a significant effect on organizational commitment. Partially, leadership style and organizational culture have a positive and significant effect, while organizational conflict has no significant effect. The Adjusted R Square value of 0.472 indicates that 47.2% of the variation in organizational commitment is explained by the three variables. Word Cloud analysis shows that students’ commitment is mainly driven by the desire to gain new experiences, expand networks, and develop themselves. This study concludes that leadership style is the most dominant factor influencing organizational commitment, followed by organizational culture. Keywords: Leadership Style, Organizational Conflict, Organizational Culture, Organizational Commitment, Word Cloud
Pengaruh Paylater, Doom Spending, Dan Discount Terhadap Perilaku Impulsive Buying Mahasiswa Gen Z Kota Malang (Studi Kasus Pada TikTok Shop)
Abstract This study examines the effects of paylater, doom spending, and discount on impulsive buying behavior among Generation Z students in Malang City who shop through TikTok Shop. The research was motivated by the rapid growth of TikTok Shop as a social commerce platform that combines entertainment, promotion, and instant payment features, which increases the risk of unplanned purchasing among young consumers. A quantitative explanatory research design was employed. The population consisted of Generation Z students in Malang City who had made purchases on TikTok Shop, and 162 valid responses were obtained through purposive sampling and an online questionnaire using a five-point Likert scale. Data were analyzed using multiple linear regression with the assistance of SPSS. The results show that paylater and doom spending have positive and significant effects on impulsive buying, while discount has a significant negative effect on impulsive buying. Simultaneously, paylater, doom spending, and discount significantly affect impulsive buying, with an adjusted R square of 0.906, indicating that the three variables explain 90.6 percent of the variance in impulsive buying. These findings suggest that payment flexibility and emotionally driven spending encourage impulsive purchasing, whereas a stronger perception of discount promotions is associated with more rational, planned purchasing decisions among Gen Z students. Keyword: Paylater, Doom spending, Discount, Impulsive buying, Generation Z
Pengaruh Work-Life Balance, Burnout Syndrome, Dan Kepuasan Kerja Terhadap Kinerja Pegawai Dengan Gender Sebagai Variabel Moderasi Pada BSI Kc Situbondo
Abstract This study examines the effects of Work-Life Balance, Burnout Syndrome, and job satisfaction on employee performance, with gender as a moderating variable, among employees of Bank Syariah Indonesia (BSI) Situbondo Branch Office. This research was motivated by the high work demands, service targets, and shariah-based responsibilities faced by employees at the branch, which raise the risk of work-life imbalance and burnout while placing job satisfaction as a key factor in sustaining performance. A quantitative explanatory research design was employed. As the branch consisted of only 25 employees, a census method was adopted, which meant the entire population was used as the research sample. Data collection was conducted using a questionnaire based on a five-point Likert scale, and the analysis was performed using partial least squares structural equation modeling (PLS-SEM) with SmartPLS 4 software. According to the results, there is a positive and significant relationship between Work-Life Balance and job satisfaction with employee performance, whereas Burnout Syndrome negatively and significantly affects performance. Gender, however, was not found to significantly moderate the relationship between Work-Life Balance and performance, Burnout Syndrome and performance, or job satisfaction and performance. These findings indicate that improving Work-Life Balance and job satisfaction while managing burnout can enhance employee performance regardless of gender, suggesting that human resource policies at BSI Situbondo Branch Office can be designed equitably for all employees without gender-based differentiation. Keyword: Work-Life Balance, Burnout Syndrome, Job Satisfaction, Employee Performance, Gender, Moderating Variable.
Pengaruh Esg Awareness, Opini Influencer, Intensitas Paparan Media Sosial Terhadap Keputusan Investasi Pada Bitcoin
Abstract This study aims to analyze the influence of ESG Awareness, Influencer Opinion, and Social Media Exposure Intensity on Bitcoin Investment Decisions. The study is based on the Theory of Planned Behavior (TPB), which explains that an individual's behavioral decisions are influenced by three main factors: attitude toward the behavior, subjective norms, and perceived behavioral control.This research employed a quantitative approach using an explanatory research design. The population consisted of approximately 5,000 members of the Invictus Trader cryptocurrency community on Telegram. A total of 112 respondents were selected using a purposive sampling technique. Data were collected through an online questionnaire and analyzed using multiple linear regression with the assistance of IBM SPSS software.The results indicate that ESG Awareness, Influencer Opinion, and Social Media Exposure Intensity have a positive and significant effect on Bitcoin Investment Decisions. This is supported by the F-test results, which show an F-value of 84.847 with a significance level of 0.000 (<0.05). The coefficient of determination (Adjusted R Square) is 0.722, indicating that 72.2% of the variation in Bitcoin Investment Decisions can be explained by the three independent variables, while the remaining 27.8% is influenced by other factors outside the research model.Partially, ESG Awareness has a positive and significant effect on Bitcoin Investment Decisions, with a t-value of 8.166 and a significance value of 0.000. Influencer Opinion also has a positive and significant effect, with a t-value of 8.256 and a significance value of 0.000. Furthermore, Social Media Exposure Intensity positively and significantly influences Bitcoin Investment Decisions, with a t-value of 7.832 and a significance value of 0.000. These findings indicate that higher levels of ESG awareness, stronger influence of influencers' opinions, and greater intensity of social media exposure are associated with higher investor decisions to invest in Bitcoin. Keywords: ESG Awareness, Influencer Opinions, Social Media Exposure Intensity, Investment Decision Bitcoin.
Peran Literasi Keuangan Digital, Kemudahan Akses Teknologi Dan Promosi Terhadap Minat Penggunaan E-Wallet DANA ( Studi Kasus Mahasiswa di Kota Malang )
Abstract The rapid development of digital financial technology has encouraged the increasing use of e-wallets in Indonesia. However, students' intention to use the DANA e-wallet is still influenced by several factors, including digital financial literacy, ease of technology access, and promotional activities carried out by service providers. This study aims to analyze the influence of digital financial literacy, ease of technology access, and promotion on students' intention to use the DANA e-wallet in Malang City. This study employed a quantitative approach using an explanatory research design. Primary data were collected through questionnaires distributed to 119 students who use the DANA e-wallet in Malang City, selected using purposive random sampling. The data were analyzed using multiple linear regression with the assistance of SPSS. The results indicate that digital financial literacy, ease of technology access, and promotion each have a positive and significant effect on students' intention to use the DANA e-wallet. Simultaneously, these three independent variables also have a significant effect on the intention to use the DANA e-wallet. The coefficient of determination (R²) of 0.698 indicates that 69.8% of the variation in students' intention to use the DANA e-wallet is explained by these variables, while the remaining 30.2% is influenced by other factors outside the scope of this study. In conclusion, improving digital financial literacy, enhancing ease of technology access, and implementing effective promotional strategies can significantly increase students' intention to use the DANA e-wallet as a digital payment method. Keywords: Digital Financial Literacy, Ease of Technology Access, Promotio, DANA E-wallet.
Pengaruh Limited Time Offer Tactics Dan Meme-Based Content Terhadap Impulsive Buying Dengan Customer Engagement Sebagai Variabel Mediasi Pada Konsumen Generasi Z Di Kota Malang (Studi Pada Konsumen Di Platform TikTok)
Abstract This study aims to examine the influence of limited time offer tactics and meme-based content on impulsive buying, with customer engagement as a mediating variable, among 120 Generation Z consumers in Malang. This study employs a quantitative approach with a purposive sampling technique, and the data analysis method utilizes Structural Equation Modeling-Partial Least Squares (SEM-PLS) through the SmartPLS 4.0 application. The results prove that limited time offer tactics have a significant effect on impulsive buying, while meme-based content has no significant effect on impulsive buying. Conversely, limited time offer tactics have no significant effect on customer engagement, while meme-based content has a significant effect on customer engagement. In addition, customer engagement is proven to affect impulsive buying and is able to mediate the relationship between meme-based content and impulsive buying, but is unable to mediate the relationship between limited time offer tactics and impulsive buying. These findings demonstrate that customer engagement is a crucial factor in enhancing the effectiveness of digital marketing content in driving impulsive buying. Keywords: Limited Time Offer Tactics, Meme-Based Content, Customer Engagement, Impulsive Buying, Tiktok.
Pengaruh Implementasi Total Quality Management (TQM), Inovasi Layanan, Dan Digitalisasi Proses Terhadap Kepuasan Pelanggan (Studi Pada Perumdam Among Tirto Kota Batu)
Abstract This research seeks to examine the influence of total quality management (TQM), service innovation, and process digitalization on customer satisfaction at Perumdam Among Tirto Batu City. Improving the quality of public services has become increasingly important due to technological advancement and rising customer expectations. This research adopted a quantitative approach based on an explanatory research design. The population consisted of 21,223 active customers of Perumdam Among Tirto Batu City, while 100 respondents were selected using the Slovin formula and proportional sampling technique. Data were obtained from a structured questionnaire utilizing a five-point Likert scale and were examined through multiple linear regression analysis conducted using SPSS software. Prior to hypothesis testing, validity, reliability, normality, and classical assumption tests were conducted. The findings reveal that total quality management, service innovation, and process digitalization simultaneously have a positive and significant effect on customer satisfaction. Partially, all independent variables also have positive and significant effects, with process digitalization demonstrating the strongest influence. These findings indicate that continuous quality improvement, innovative service development, and digital transformation contribute significantly to enhancing customer experiences and meeting customer expectations. This study provides practical implications for public service organizations to strengthen quality management practices and optimize digital-based services in order to improve customer satisfaction. Keywords: Total Quality Management, Service Innovation, Process Digitalization, Customer Satisfaction, Public Service.
Pengaruh Kompetensi, Kedisiplinan, dan Etos Kerja Aparat Desa terhadap Kepuasan Masyarakat Pada Pelayanan Administrasi Desa Mlaten
Abstract The following study aims to analyze the influence of village officials' competence, discipline, and work ethic on public satisfaction with administrative services in Mlaten Village. This study utilizes a quantitative approach with a sample of 90 respondents selected using a purposive sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression with SPSS. The study findings show that competence, discipline, and work ethic, both partially and simultaneously, have a significant positive effect on public satisfaction. Each variable has a significance value of 0.001 (p < 0.05), while the simultaneous test shows a significance value of p < 0.001. The Adjusted R Square score of 0.387 indicates that these three variables explain 38.7% of the variation in public satisfaction, while the remaining 61.3% is influenced by other factors outside the scope of this study. It is concluded that improving the competence, discipline, and work ethic of village officials plays an important role in increasing public satisfaction with administrative services in Mlaten Village. Keywords: Competence, Discipline, Work Ethic, Community Satisfaction, Village Administrative Service.
Pengaruh Brand Awareness Dan Brand Loyalty Terhadap Loyalitas Konsumen Melalui Kepercayaan Konsumen Sebagai Variabel Mediasi (Studi Pada Pengguna Shopee di Kota Malang)
Abstract This study aims to analyze the effect of Brand awareness and Brand loyalty on consumer loyalty, with consumer trust as a mediating variable, in used-gadget purchases on the Shopee online marketplace in Malang City. A quantitative approach with an explanatory research method was employed. The sample consisted of 120 respondents who were active Shopee users in Malang City and had made used-gadget purchase transactions, determined using the purposive sampling technique. Data were collected through a Likert-scale questionnaire and analyzed using Structural Equation Modeling based on Partial Least Square (SEM-PLS) with the assistance of SmartPLS 4 software. The results show that Brand awareness and Brand loyalty each have a positive and significant effect on consumer trust. Brand awareness also has a positive and significant effect on consumer loyalty, while Brand loyalty has no significant direct effect on consumer loyalty. Consumer trust is proven to have a positive and significant effect on consumer loyalty and significantly mediates the effect of both Brand awareness and Brand loyalty on consumer loyalty. These findings indicate that consumer trust serves as a key factor that converts Brand awareness and attitudinal loyalty into real behavioral loyalty in used-gadget transactions. The implications of this study emphasize the importance for Shopee of strengthening Brand awareness and building consumer trust through transaction transparency and fund security guarantees, in order to enhance consumer loyalty in the used-gadget product category. Keywords: Brand awareness, Brand loyalty, Consumer Trust, Consumer Loyalty, Used Gadgets, Online Marketplace, SEM-PLS
Peran Kepuasan Kerja Dalam Memediasi Pengaruh Manajemen Waktu Dan Beban Kerja Terhadap Kinerja Driver (Studi Kasus Pada Mitra Driver shopeefood Di Kota Malang )
Abstract This study aims to analyze the effect of time management and workload on the performance of ShopeeFood driver partners in Malang City, with job satisfaction as a mediating variable. This research employed a quantitative approach using a survey method. A total of 100 respondents were selected using non-probability sampling with a convenience sampling technique. Data were collected through questionnaires and analyzed using SmartPLS 4.0. The results indicate that time management has a positive and significant effect on both performance and job satisfaction. Workload also has a significant effect on performance and job satisfaction. Furthermore, job satisfaction has a positive and significant effect on performance and significantly mediates the relationship between time management and performance as well as between workload and performance. These findings imply that effective time management, proper workload management, and improved job satisfaction can enhance the performance of ShopeeFood driver partners in Malang City. Keywords: Time Management, Workload, Job Satisfaction, Performance
Pengaruh Viral Marketing Dan Bandwagon Effect Terhadap Keputusan Penggunaan E-Wallet Dimediasi Kepercayaan Konsumen (Studi Pada Mahasiswa Universitas Islam Malang Angkatan 2022)
Abstract This study aims to analyze the influence of Viral Marketing and Bandwagon Effect on the Decision to Use e-wallets with Consumer Trust as a mediating variable among students of the Islamic University of Malang, class of 2022. The study used a quantitative approach with explanatory research. Data were obtained from 125 respondents selected using purposive sampling technique and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4.0. The results showed that Viral Marketing, Bandwagon Effect, and Consumer Trust have a positive and significant influence on the Decision to Use e-wallets. In addition, Viral Marketing and Bandwagon Effect also have a positive and significant influence on Consumer Trust. Consumer Trust is proven to significantly mediate the influence of Viral Marketing and Bandwagon Effect on the Decision to Use e-wallets. These findings indicate that effective digital marketing strategies, supported by social influence and consumer trust, play an important role in increasing the decision to use e-wallets among students. Keywords: Bandwagon Effect, Consumer Trust, Usage Decision, e-wallet, Viral Marketing.
Pengaruh Brand Awareness Dan Brand Image Melalui Instagram Terhadap Loyalitas Pengikut @Wardahbeauty
Abstract This study aims to analyze the effect of Brand Awareness and Brand Image on Follower Loyalty of the Instagram account @Wardahbeauty. This research employs a quantitative approach with an explanatory research design. The population of this study consists of followers of the Instagram account @Wardahbeauty, while the sampling technique used is purposive sampling with a total of 70 respondents. Data were collected through questionnaires and analyzed using multiple linear regression with the assistance of IBM SPSS software. The results show that Brand Awareness has a positive and significant effect on Follower Loyalty. In addition, Brand Image also has a positive and significant effect on Follower Loyalty. The simultaneous test results indicate that Brand Awareness and Brand Image jointly have a significant effect on Follower Loyalty, with an F-value of 59.672 and a significance level of 0.000. The Adjusted R Square value of 0.630 indicates that the two independent variables explain 63% of the variation in Follower Loyalty, while the remaining percentage is influenced by other factors outside the research model. These findings suggest that increasing brand awareness and building a positive brand image are important factors in enhancing follower loyalty on social media, particularly Instagram. Keywords: Brand Awareness, Brand Image, Follower Loyalty.
Pengaruh Kualitas Produk, Citra Merek, Dan Kepuasan Konsumen Terhadap Loyalitas Pelanggan Sayur 24 Kota Malang
Abstract The purpose of this study is to evaluate how product quality, brand image, and customer satisfaction affect customer loyalty at Sayur 24 in Malang City, analyzing these factors both independently and together. The research background is rooted in the gap between Sayur 24's relatively strong brand image (73%) and its still-low customer loyalty rate (38%) according to CRM data. This is a quantitative study using a causal explanatory approach. The research sample consisted of 92 respondents determined using the Slovin formula with a purposive sampling technique. The collection of data was conducted via a 1-5 Likert-scale questionnaire, which was then analyzed through various methods including validity tests, reliability assessments, classical assumption tests, and multiple linear regression using SPSS version 26. The findings indicate that all instruments demonstrated validity and a high level of reliability. The findings from the t-test suggest that both product quality and brand image positively and significantly influence customer loyalty. In contrast, customer satisfaction shows a significant effect but with a negative coefficient, likely attributed to multicollinearity among the independent variables. The F-test findings reveal that the three independent variables significantly influence customer loyalty together, as evidenced by an adjusted R-squared of 0.680. This indicates that 68% of the differences in customer loyalty are explained by the model presented in this study. According to this study, Sayur 24 is advised to prioritize the consistency of product quality and the enhancement of its brand image to effectively improve customer loyalty. Keywords: Product Quality; Brand Image; Customer Satisfaction; Customer Loyalty; Multiple Linear Regression.
Pengaruh Strategi Collaborations, Digital Advertisisng, dan Brand Image Terhadap Meningkatkan Brand Awareness Samsung.
Abstract The present study aims to look at how collaborations, digital advertising, and brand image affect Samsung smartphone brand awareness. The method used here is quantitative. The study sampled 128 respondents. Data was collected using questionnaires distributed online via Google Form. The analysis method used is multiple linear regression. The results show that individually, collaborations, digital advertising, together with brand image all positively and significantly influence impact with respect to Samsung smartphone Consumer awareness of the brand in Malang City. Keywords: Collaborations, Digital Advertising, Brand Image , And Brand Awareness.
Pengaruh Brand Awareness, Content Marketing, dan Product Innovation Terhadap Keputusan Pembelian Produk Aice Di Kota Malang
Abstract This research was conducted to examine the influence of brand awareness, content marketing, and product innovation on consumers’ purchasing decisions for Aice products. A quantitative research approach was employed, involving 75 respondents selected through a proportional sampling technique. The collected data were analyzed using the Statistical Package for the Social Sciences (SPSS) as an analytical tool. The data analysis procedures included validity testing, reliability testing, classical assumption tests, multiple linear regression analysis, hypothesis testing (t-test and F-test), and the coefficient of determination (Adjusted R²). The findings of this study indicate that: (1) brand awareness, content marketing, and product innovation collectively have a significant effect on purchasing decisions; (2) brand awareness has a significant influence on purchasing decisions; (3) content marketing significantly affects purchasing decisions; and (4) product innovation also has a significant impact on purchasing decisions Keywords: Brand Awareness, Content Marketing, Product Innovation, Purchasing Decisions, Aice
Pengaruh Green Entrepreneurship, Inovasi Berkelanjutan, Dan Transformasi Digital Terhadap Minat Beli Konsumen Brand Lokal KATTOEN Di Lowokwaru Kota Malang
Abstract This study aims to examine and analyze the influence of green entrepreneurship, sustainable innovation, and digital transformation on consumer purchase intention toward the local brand KATTOEN in Lowokwaru District, Malang City. It uses a quantitative associative approach with a population of productive-age individuals (20 to 35 years old) in Lowokwaru District who are aware of or have been exposed to KATTOEN through digital platforms. A sample of 150 respondents was determined through non-probability purposive sampling, referring to Hair et al. (2019). Data were collected through a five-point Likert-scale questionnaire and analyzed using multiple linear regression with SPSS version 25, preceded by instrument testing, classical assumption testing, and hypothesis testing. The results show that green entrepreneurship, sustainable innovation, and digital transformation each have a positive and significant effect on consumer purchase intention, with the regression equation Y = 11.050 + 0.061X1 + 0.741X2 + 0.245X3. Sustainable innovation is the most dominant factor (Sig. 0.000), followed by digital transformation (Sig. 0.000) and green entrepreneurship (Sig. 0.016). The Adjusted R Square of 0.859 indicates that 85.9% of the variation in purchase intention is explained by the three variables. Local brands are advised to strengthen sustainability practices and optimize digital transformation to increase purchase intention. Keywords: Green Entrepreneurship, Sustainable Innovation, Digital Transformation, Consumer Purchase Intention, Local Brand
Pengaruh Viral Marketing, Live Streaming, dan Customer Engagement Terhadap Keputusan Pembelian Pada Platform Medsos (Studi Kasus Pada Mahasiswa FEB Unisma)
Abstract The development of digital technology has changed the business landscape and created a strong trading arena through the integration of e-commerce and social media. The Shopee and TikTok Shop platforms have now transformed into product showcases as well as effective sales channels in influencing consumer behavior. This study aims to analyze the influence of viral marketing, live streaming, and Customer Engagement on student purchasing decisions on the Shopee and TikTok Shop platforms. This type of research is quantitative research with an associative approach. The population in this study is active FEB UNISMA students who have conducted at least one transaction on both platforms. Sampling used a purposive sampling technique with the sample size determined through the Slovin formula, resulting in 151 students as respondents. Data collection was carried out through the distribution of questionnaires measured using a Likert scale. The data analysis technique used in this study is multiple linear regression analysis. The research results show that partially viral marketing, live streaming, and Customer Engagement each have a significant positive influence on the purchasing decisions of FEB students. This study provides an academic contribution to the development of digital marketing literature as well as practical recommendations for business actors in optimizing interactive features on digital platforms to increase sales volume. Keywords: Viral Marketing, Live Streaming, Customer Engagement, Purchasing Decision, Shopee, TikTok Shop
Pengaruh Gaya Kepemimpinan, Komunikasi Internal, Dan Komitmen Organisasi Terhadap Kinerja Karyawan Pada PT Anugrah Jaya Food
Abstract This study aims to analyze the effects of leadership style, internal communication, and organizational commitment on employee performance at PT Anugrah Jaya Food, both simultaneously and partially. The research employed an explanatory quantitative approach using primary data collected through a Likert-scale questionnaire. The population consisted of all 35 employees, and all members were selected as respondents through saturated sampling or a census method. IBM SPSS version 25 was employed to process and analyze the research data. Before hypothesis testing was performed, the research instruments were examined through validity and reliability tests, followed by the Kolmogorov–Smirnov test for normality and diagnostic tests for multicollinearity and heteroscedasticity. Multiple linear regression analysis was then applied, together with the F-test, t-test, and coefficient of determination. The simultaneous test produced an F-statistic of 17.361 with a significance value of 0.000, confirming that leadership style, internal communication, and organizational commitment jointly contribute positively and significantly to employee performance. The partial analysis also revealed significant positive effects from each predictor. Internal communication emerged as the variable with the largest regression coefficient, reaching 0.409 with a significance value of 0.011. Organizational commitment recorded a coefficient of 0.266 and a significance value of 0.021, while leadership style showed a coefficient of 0.139 with a significance value of 0.039. In addition, the coefficient of determination yielded an R-square value of 0.627. This result means that the three independent variables explain 62.7% of the changes in employee performance. Meanwhile, the remaining 37.3% is associated with other determinants that were not incorporated into the proposed regression model.. Keywords: Leadership Style, Internal Communication, Organizational Commitment, Employee Performance
Pengaruh Content Marketing Dan Social Media Terhadap Brand Awareness (Studi Kasus Pada Café UNISMA)
Abstract This study aims to analyze the effect of content marketing and social media on brand awareness at UNISMA cafe, both simultaneously and partially. The background of this study is based on the importance of digital marketing strategies in enhancing brand awareness amid the increasingly competitive culinary industry. As an entrepreneurship laboratory of Universitas Islam Malang, UNISMA cafe utilizes social media as a promotional medium; however, its level of brand recognition among consumers still needs to be improved. This study employed a quantitative approach using an explanatory research design. The population consisted of members of the academic community of Universitas Islam Malang who had visited UNISMA cafe and were familiar with its social media accounts. The sampling technique used was purposive sampling, resulting in a total sample of 65 respondents. Data were collected through a questionnaire using a Likert scale. The data were analyzed using SPSS version 26, including validity testing, reliability testing, classical assumption tests, multiple linear regression analysis, the F-test, the t-test, and the coefficient of determination (Adjusted R²). The results of the study indicate that content marketing and social media simultaneously have a positive and significant effect on the brand awareness of UNISMA cafe. Partially, content marketing has a positive and significant effect on brand awareness, indicating that relevant, accurate, easy-to-understand, easily accessible, and consistent content can enhance consumers' awareness of the UNISMA cafe brand. In addition, social media also has a positive and significant effect on brand awareness, demonstrating that effective communication, engaging content, collaboration, and strong connections with audiences can improve consumers' recognition and recall of the UNISMA cafe brand. These findings suggest that implementing effective content marketing strategies and optimizing social media management can serve as an effective approach to strengthening the brand awareness of UNISMA cafe. Keywords: Content Marketing, Social Media, Brand Awareness, UNISMA Cafe.
Pengaruh Media Sosial, Literasi Keuangan, Dan FOMO Terhadap Keputusan Penggunaan Shopee Paylater (Studi Kasus Pada Gen Z di Kota Malang)
Abstract This study aims to examine the influence of social media, financial literacy, and Fear of Missing Out (FOMO) on the decision to use Shopee PayLater among Generation Z in Malang City. The increasing use of Buy Now, Pay Later (BNPL) services has made it important to identify the factors influencing consumers' decisions. This research employed a quantitative approach with an explanatory research design. A total of 100 respondents were selected using purposive sampling, consisting of individuals living in Malang City who had used Shopee PayLater. Data were collected through questionnaires and analyzed using multiple linear regression with SPSS. The findings show that social media does not have a significant effect on the decision to use Shopee PayLater, indicating that social media information and promotions are not the main factors influencing respondents' decisions. In contrast, financial literacy has a positive and significant effect, suggesting that better financial knowledge encourages more rational decisions in using Shopee PayLater. Furthermore, Fear of Missing Out (FOMO) also has a positive and significant effect, indicating that concerns about missing trends or promotional opportunities encourage consumers to use Shopee PayLater. Therefore, financial literacy and FOMO are the main factors influencing the decision to use Shopee PayLater. Keywords: Social Media, Financial Literacy, Fear of Missing Out (FOMO), Usage Decision, Shopee PayLater.
Pengaruh Kualitas Pelayanan, Ketepatan, Dan Citra Merek Terhadap Kepuasan Pelanggan PT. Global Jet Express (J&T Express) Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang Angkatan 2022
Abstract The purpose of this study was to determine and analyze the influence of service quality, accuracy, and brand image on customer satisfaction. The population in this study was students of the Faculty of Economics and Business, Islamic University of Malang, Class of 2022 who had used J&T Express Malang's expedition services, an unknown number of whom had used it. The approach used a non-probability sampling technique, namely purposive sampling, which is a sample collection technique based on certain criteria. A questionnaire distributed to 80 respondents was used, using SPSS analysis tools. The results showed that the variables of service quality, accuracy, and brand image had a partial and simultaneous influence on customer satisfaction. Keywords: Service Quality, Accuracy, Brand Image, Customer Satisfaction
Pengaruh Lokasi Strategis Dan Kulitas Pelayanan Terhadap Keputusan Pembelian Malalui Minat Beli (Studi Pada Konsumen Warung Madura Di Kota Malang)
Abstract This research is motivated by the increasing competition between traditional and modern retailers, which has pushed Warung Madura in Malang City, particularly in the Merjosari area, to retain customers through strategic locations and quality service. This study aims to analyze the influence of strategic location and service quality on purchasing decisions through consumer purchase intention among Warung Madura customers in Malang City, particularly in the Merjosari area. The study used a quantitative approach with an explanatory research method. The sample consisted of 130 respondents selected using a purposive sampling technique. Data were collected through a Likert-scale questionnaire and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results show that strategic location and service quality have a positive and significant effect on purchase intention. Purchase intention also has a positive and significant effect on purchase decisions. However, strategic location and service quality do not directly influence purchase decisions. Furthermore, purchase intention has been shown to mediate the influence of strategic location and service quality on purchase decisions. These findings suggest that increasing consumer purchase decisions is more effectively achieved through efforts to increase purchase intention supported by a strategic location and good service quality. Keywords: Strategic Location, Service Quality, Purchase Interest, Purchase Decision, SEM-PLS.
Pengaruh Brand Love Dan Customer Engagement Terhadap Minat Beli Ulang Dengan Kepuasan Konsumen Sebagai Variabel Mediasi (Studi Kasus Pada Konsumen Parfum Mykonos di Kota Malang)
Abstract This study aims to analyze the influence of brand love and customer engagement on repurchase intention through consumer satisfaction as a mediating variable among Mykonos perfume consumers in Malang City. This study used a quantitative approach with a survey method. The sample consisted of 105 respondents selected using a purposive sampling technique. Data were collected through a questionnaire with a five-point Likert scale and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with the help of the SmartPLS application. The results showed that brand love and customer engagement have a positive and significant effect on consumer satisfaction. Furthermore, consumer satisfaction, brand love, and customer engagement also have a positive and significant effect on repurchase intention. The results of the mediation test indicate that consumer satisfaction is able to partially mediate the effect of brand love and customer engagement on repurchase intention. This study concludes that the greater the consumer's love for the brand and the higher the consumer's engagement with the brand, the higher the consumer satisfaction, which ultimately drives an increase in repurchase intention for Mykonos perfume. The findings of this study are expected to provide input for companies in designing marketing strategies that focus on strengthening emotional connections, increasing consumer engagement, and creating consumer satisfaction to encourage continuous repurchase. Keyword: Brand love, Customer engagement, Consumer Satisfaction, Repurchase Intention.
Pengaruh E-Service Quality, System Quality, Dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Shopeefood (Studi Pada Mahasiswa FEB Universitas Islam Malang)
Abstract This study empirically examines the impact of e-service quality, system quality, and customer satisfaction on customer loyalty within the highly competitive online food delivery sector. Focusing on the Shopeefood platform, this research targeted students from the Faculty of Economics and Business at Universitas Islam Malang. Utilizing a quantitative explanatory design, data were collected via digital questionnaires from 101 active students selected through purposive sampling. Multiple Linear Regression analysis via SPSS revealed that the residual data met the normality assumption (Sig. 0.195). The results demonstrate that e-service quality positively and significantly affects customer loyalty (p < 0.001). Similarly, system quality exerts a significant positive influence (p < 0.001) and stands out as the most dominant predictor with a Standardized Beta of 0.326. Customer satisfaction also positively impacts loyalty (p = 0.004). The model explains 26.3% of the variance in customer loyalty (R-Square). These findings suggest that enhancing system reliability and digital service quality strengthens customer retention. Notably, the high demand for seamless system functionality among female students underscores the necessity for robust technological infrastructure to prevent switching behavior. Keyword: E-Service Quality, System Quality, Customer Satisfaction, Customer Loyalty.
Pengaruh Perceived Benefits, Ease Of Use, Dan Trust Terhadap Minat Penggunaan Layanan Mobile Banking BRI (Studi Empiris Pada Mahasiswa Angkatan 2022 Pada Universitas Islam Malang)
Abstract The rapid advancement of information and communication technology has accelerated digital transformation in the banking sector, particularly through the development of mobile banking services. This study aims to analyze the influence of Perceived Benefits, Ease of Use, and Trust on the intention to use BRI Mobile Banking (BRImo) among students at Universitas Islam Malang. Using a quantitative approach with an explanatory research design, data were collected through questionnaires and analyzed using multiple linear regression. The results indicate that Perceived Benefits, Ease of Use, and Trust have positive and significant effects on the intention to use BRImo, both individually and simultaneously. Among these variables, Ease of Use emerged as the most influential factor in shaping students' intention to use the application. The findings support the Technology Acceptance Model (TAM), highlighting the importance of perceived usefulness, ease of use, and trust in encouraging the adoption of digital banking services. Keywords: Perceived Benefits, Ease of Use, Trust, Behavioral Intention, Mobile Banking, BRImo, Technology Acceptance Model (TAM).
Pengaruh Orientasi Kewirausahaan Dan Adaptabilitas Lingkungan Terhadap Kinerja Bisnis Berkelanjutan Melalui Competitive advantage (Studi Kasus Pada Akademi Wirausaha Mahasiswa Merdeka 2024)
Abstract This study aims to analyze the effect of Entrepreneurial Orientation and Environmental Adaptability on Sustainable Business Performance, both directly and indirectly through Competitive advantage as a mediating variable in businesses operated by participants of the Independent Student Entrepreneurship Academy (AWMM) in 2024. This study employed a quantitative approach with an associative research design. The sample consisted of 100 respondents selected using purposive sampling. Data were collected through a Likert-scale questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 4. The results show that Entrepreneurial Orientation and Environmental Adaptability have a positive and significant effect on Competitive advantage and Sustainable Business Performance. Competitive advantage also has a positive and significant effect on Sustainable Business Performance. Furthermore, Competitive advantage mediates the effects of Entrepreneurial Orientation and Environmental Adaptability on Sustainable Business Performance. These findings indicate that strengthening entrepreneurial orientation and the ability to adapt to environmental changes, supported by competitive advantage, can improve sustainable business performance. Keywords: Entrepreneurial Orientation; Environmental Adaptability; Competitive advantage; Sustainable Business Performance.
Pengaruh Kualitas Produk, Harga, Brand awarness Terhadap Keputusan Pembelian Produk Skincare “Kahf” Studi Kasus Mahasiswa Ekonomi Dan Bisnis Universitas Islam Malang
Abstract This study aims to analyze the effect of product quality, price, and brand awareness on the purchase decision of Kahf skincare among students of the Faculty of Economics and Business, Islamic University of Malang. The study uses an associative quantitative approach with a questionnaire administered to 75 respondents. The data were analyzed using multiple linear regression through SPSS to test the partial and simultaneous effects of independent variables on purchase decisions. The results show that the product quality variable (X1) has a positive and significant effect on purchasing decisions with a significance value of 0.006 < 0.05 and a regression coefficient of 0.495. The price variable (X2) also has a positive and significant effect on purchasing decisions with a significance value of 0.010 < 0.05 and a regression coefficient of 0.320. Meanwhile, the brand awareness variable (X3) showed insignificant results on purchasing decisions, with a significance value of 0.835 > 0.05 and a regression coefficient of -0.023. Simultaneously, the three independent variables have a significant effect on purchasing decisions with a calculated F-value of 21.585 > F-table 3.124 and significance of 0.000 < 0.05. The research findings show that students consider product quality and price more when purchasing Kahf skincare products, while brand awareness is not a dominant factor. This indicates the importance of improving quality, competitive pricing strategies, and strengthening brand awareness through marketing communications in order to increase consumer purchasing decisions. Keywords: Product Quality, Price, Brand Awareness, Purchase Decision, Kahf Skincare
Pengaruh Brand Image, Kualitas Produk, Harga, Dan Promosi Online Terhadap Keputusan Pembelian Produk Matchaboy Pada Generasi Z Di Kabupaten Sampang
Abstract The ready-to-drink beverage business based on matcha has grown rapidly along with the increasing interest of Generation Z in a healthy and aesthetic lifestyle. This study aims to analyze the influence of brand image, product quality, price, and online promotion on the purchase decision of MatchaBoy products among Generation Z in Sampang Regency, both simultaneously and partially. A quantitative approach was employed using purposive sampling of 113 Generation Z respondents who had purchased MatchaBoy products. Data were collected through questionnaires and analyzed using multiple linear regression with SPSS version 25.0. The results show that brand image, product quality, price, and online promotion simultaneously have a positive and significant effect on purchase decisions (Adjusted R² = 0.812). Partially, only online promotion has a positive and significant effect on purchase decisions, while brand image, product quality, and price show no significant partial effect. These findings indicate that digital promotion through social media is the most dominant factor in driving Generation Z's purchase decisions toward matcha-based beverage products. Keywords: Brand Image; Product Quality; Price; Online Promotion; Purchase Decision; Generation Z
Pengaruh Digital Marketing, Brand Trust dan Servive Quality Terhadap Repurchase Intention McDonald’s MT Haryono di Kota Malang (Studi Kasus McDonald’s MT Haryono)
Abstract A survey-based quantitative study was carried out to determine how digital promotion, brand credibility, and service excellence shape repeat purchase decisions at McDonald’s MT Haryono in Malang. Data were obtained from 100 customers of McDonald’s MT Haryono through purposive sampling. A Likert-scale questionnaire served as the instrument for data collection. The collected data underwent validity testing, reliability testing, classical assumption examination, multiple regression analysis, t-test, F-test, and R² calculation. The analysis results confirm that digital promotion, brand credibility, and service excellence individually have a positive and significant effect on customers’ intention to repurchase. In addition, the simultaneous test shows that the three variables together also significantly affect repurchase decisions. Therefore, this study concludes that McDonald’s MT Haryono can boost customer loyalty and encourage more repeat purchases by optimizing digital promotion, enhancing brand credibility, and upgrading service excellence. Keywords: Digital Marketing, Brand Trust, Service Quality, Repurchase Intention, McDonald's.
Pengaruh Storytelling Marketing, Interaktivitas Media Sosial, Dan Keunikan Produk Terhadap Brand Loyalty Dengan Brand Engagement Sebagai Variabel Mediasi (Studi Kasus Pada Generasi Z Pengguna Tiktok Di Kota Malang)
Abstract The rise of TikTok as a marketing medium has influenced how Generation Z discovers, evaluates, and builds relationships with brands; however, high levels of interaction and content exposure do not necessarily translate into strong loyalty. This study analyzes the impact of storytelling marketing, social media interactivity, and product uniqueness on brand loyalty—with brand engagement serving as a mediating variable among Generation Z TikTok users in Malang City. Employing an explanatory quantitative approach, the study utilized data from online questionnaires completed by 140 respondents selected via purposive sampling and analyzed the data using PLS-SEM (SmartPLS 4). The results indicate that storytelling marketing, social media interactivity, and product uniqueness have positive and significant effects on both brand loyalty and brand engagement; brand engagement also positively and significantly influences brand loyalty and partially mediates the effects of the other three variables. Product uniqueness exerts the strongest direct influence on brand loyalty, whereas storytelling marketing exerts the strongest indirect influence through brand engagement. The study concludes that Generation Z loyalty can be strengthened through compelling brand storytelling, two-way interaction, and distinctive products; consequently, businesses are advised to develop TikTok content that is authentic, interactive, and consistent. Keywords: Storytelling Marketing, Social Media Interactivity, Product Uniqueness, Brand Engagement, Brand Loyalty.
Pengaruh Kepemimpinan Inklusif, Perceived Organizational Support (Pos), Dan Engagement Anggota Terhadap Perilaku Inovatif Pengurus Himpunan Mahasiswa Program Studi Manajemen Universitas Islam Malang (Studi Pada Pengurus Himpunan Mahasiswa Program Studi Manajemen Fakultas Ekonomi Dan Bisnis Universitas Islam Malang)
Abstract This study aims to analyze the influence of inclusive leadership, perceived organizational support (POS), and member engagement on the innovative behavior of Management Student Association (Himaprodi) members at Universitas Islam Malang. This research is motivated by the low level of participation among some members in proposing ideas, limited development of work programs, and the not yet optimal ability of members to generate and implement new ideas. This study employed a quantitative approach using an explanatory research design. The population consisted of 104 members, all of whom were selected as respondents through a saturated sampling technique. Primary data were collected through a five-point Likert scale questionnaire and analyzed using multiple linear regression analysis with the assistance of SPSS software. The results indicate that inclusive leadership, perceived organizational support, and member engagement simultaneously have a positive and significant effect on innovative behavior, with an Adjusted R Square value of 0.745. Partially, the three variables were also proven to have a positive and significant effect on members' innovative behavior. These findings suggest that strengthening inclusive leadership, perceived organizational support, and member engagement needs to be managed simultaneously to encourage innovative behavior within student organizations. Keywords: Inclusive Leadership, Perceived Organizational Support, Member Engagement, Innovative Behavior.
Pengaruh Financial Knowledge, Financial Attitude, Dan Gaya Hidup Terhadap Perilaku Berhutang Pada Platform Digital Di Kalangan Generasi Z
Abstract The rapid expansion of digital financial services has transformed the way people access credit, particularly among Generation Z, who are highly familiar with technology-based financial applications. While digital lending platforms provide convenience and flexibility, they may also encourage borrowing behavior when financial decisions are not supported by adequate financial capability. This study aims to examine the influence of financial knowledge, financial attitude, and lifestyle on borrowing behavior through digital platforms among Generation Z. A quantitative approach with a causal associative design was employed. The study involved 100 students from Universitas Islam Malang selected as respondents using a questionnaire with a five-point Likert scale. The collected data were analyzed using multiple linear regression with SPSS version 25 after passing validity, reliability, and classical assumption tests. The findings indicate that financial knowledge has a significant negative effect on borrowing behavior, suggesting that individuals with better financial understanding tend to be more cautious in using digital credit facilities. In contrast, financial attitude and lifestyle demonstrate significant positive effects on borrowing behavior. Simultaneously, the three independent variables significantly explain borrowing behavior, with an adjusted coefficient of determination of 48.4%. These results highlight the importance of strengthening financial literacy while promoting responsible financial attitudes and healthier consumption patterns to reduce excessive reliance on digital borrowing among Generation Z. Keywords : Financial Knowledge, Financial Attitude, Lifestyle, Borrowing Behavior, Digital Lending Platform, Generation Z.
Pengaruh Orientasi Kewirausahaan, Akses Pasar, Dan Dukungan Pemerintah Terhadap Kinerja Usaha Kelompok Tani Tembakau Di Desa Beleka, Praya Timur, Lombok Tengah
Abstract The tobacco farming sector plays a strategic role in the regional economy, particularly in Central Lombok Regency, West Nusa Tenggara, one of the largest tobacco production centers in Indonesia. Despite its considerable potential, the business performance of tobacco farmer groups in Beleka Village, East Praya District, continues to face challenges such as market price fluctuations, limited access to technology, and dependence on external support. This study aims to analyze the effect of entrepreneurial orientation, market access, and government support on the business performance of tobacco farmer groups. The theoretical framework draws on the entrepreneurial orientation concept of Lumpkin and Dess (1996) together with theories of market access and government institutional support. A quantitative survey approach was employed, with data collected through questionnaires distributed to 85 respondents who are members of tobacco farmer groups, selected through purposive sampling. Data werw analyzed using multiple linear regression, preceded by validity, reliabilty, normality, and classical assumption tests. The results show that entrepreneurial orientation, market access, and government support simultaneously exert a significant effect on business performance. Partially, entrepreneurial orientation and market access have a positive and significant effect on business performance, whereas government support shows a positive but not statistically significant partial effect. The three variables jointly explain 68.0 percent of the variance in business performance. Strengthening entrepreneurial orientation and improving market accessibility are identified as key levers for sustainably enhancing the business performance of tobacco farmer groups. Keywords: Entrepreneurial Orientation, Market Access, Government Support, Business Performance, Tobacco Farmer Group
Pengaruh Kesadaran Lingkungan, Gaya Hidup Berkelanjutan Dan Trend Fashion Terhadap Minat Beli Thrifting Di Kalangan Generasi Z Kota Malang
Abstract This study aims to analyze the influence of environmental awareness, sustainable lifestyle, and fashion trends on the purchase intention of thrifted fashion products among This study employed a quantitative research approach and utilized multiple linear regression analysis to examine the data collected from Generation Z in Malang City. The results show that environmental awareness, sustainable lifestyle, and fashion trends jointly influence purchase intention of thrifted fashion products. Partially, environmental awareness and fashion trends influence purchase intention, while sustainable lifestyle has no significant effect. These findings indicate that environmental awareness and fashion trends are the main factors in increasing purchase intention of thrifted fashion products among Generation Z in Malang City. Keywords: Environmental Awareness, Sustainable Lifestyle, Fashion Trends
Pengaruh Influencer Marketing, Inovasi Produk, Dan Persepsi Harga Terhadap Minat Beli Konsumen Produk Jiniso (Studi Pada Mahasiswa Universitas Islam Malang)
Abstract This study evaluates the impact of Influencer Marketing, product innovation, and price perception on consumer purchase interest in Jiniso products, analyzing both simultaneous and partial effects among students at Universitas Islam Malang. The transition toward digital marketing channels has restructured brand-consumer interactions, positioning social media influencers as critical catalysts of purchase interest within the youth demographic. Jiniso, a domestic denim-focused fashion label, frequently collaborates with public figures for promotional activities while simultaneously refining its product aesthetics and strategic price positioning. Although the brand recorded sales volume growth from 5,665 units in 2020 to 8,418 units in 2022, empirical findings from previous literature yield conflicting conclusions concerning the relative influence of these three drivers, thereby validating a contextual re-examination. Employing a quantitative survey methodology, primary data were gathered via Likert-scale questionnaires administered to 100 eligible students at Universitas Islam Malang and processed using SPSS-assisted multiple linear regression. F-test calculations confirm that the three independent constructs collectively exert a statistically significant effect on purchase interest. On a partial level, Influencer Marketing and price perception demonstrate statistically significant positive influences, whereas product innovation yields no statistically significant impact. These empirical outcomes indicate that Jiniso's strategic marketing efforts ought to prioritize enhancing influencer credibility and maintaining perceived price fairness, while treating product development as a supportive long-term asset. Keywords : Influencer Marketing; Product Innovation; Price Perception; Purchase Interest; Theory Of Planned Behavior
Pengaruh Label Halal Dan Komposisi Produk Mojiso Terhadap Kepercayaan Konsumen Di Kota Malang
Abstract Based on the data analysis and discussion regarding the influence of the halal label and product composition on consumer trust in Mojiso products in Malang City, the conclusions are as follows: The halal label has a positive and significant influence on consumer trust in Mojiso products in Malang City. This influence is primarily driven by the aspect of consumer knowledge, wherein the understanding of the halal label's importance serves as a key factor reinforcing consumer confidence in the product's safety and Sharia compliance. Product composition also has a positive and significant influence on consumer trust in Mojiso products in Malang City. This influence stems largely from the quality of ingredients, as consumer confidence in the quality of the raw materials used forms the primary basis for their assessment of the product's safety and suitability for consumption. Keywords : Halal Labeling, Product Composition, Consumer Trust, Mojiso, Marketing.
Pengaruh Lingkungan Kerja, Kepuasan Kerja, dan Hubungan Kerja Terhadap Kinerja Karyawan di Vila Batu (Studi pada Karyawan Vila yang ada di Desa Oro-Oro Ombo Kecamatan Batu)
Abstract This study aims to analyze the effect of work environment, job satisfaction, and work relationships on villa employee performance in Oro-Oro Ombo Village, Batu. Using quantitative methods with multiple linear regression , the results indicate that work environment and work relationships have a positive effect on employee performance. Work relationships proved to have a highly significant effect and are the most dominant factor in boosting worker performance. Conversely, job satisfaction has a negative and insignificant effect on performance. Simultaneously, these three independent variables explain 64.8% of the total variance in employee performance. Keywords: Work Environment, Job Satisfaction, Work Relationships, Employee Performance, Villa
Pengaruh Customer Experience, Kepuasan, Dan Kepercayaan Terhadap Loyalitas Pengguna GoPay Studi Kasus Pada Gen Z Di Kecamatan Lowokwaru Kota Malang)
Abstract This study aims to examine and analyze the effect of customer experience, satisfaction, and trust on GoPay user loyalty among Generation Z in Lowokwaru District, Malang City, both simultaneously and partially. The rapid growth of digital wallet services in Indonesia has intensified competition among fintech providers, so that user loyalty has become a critical concern for GoPay as one of the country's leading e-money platforms. This research applies a quantitative approach using a survey method. Data were collected from 85 respondents selected through purposive and snowball sampling techniques based on criteria such as active GoPay usage, domicile in Lowokwaru District, and an age range of 17-28 years. The data were analyzed using multiple linear regression with the assistance of SPSS. The results show that customer experience, satisfaction, and trust simultaneously have a significant effect on GoPay user loyalty, with an Adjusted R Square value of 0.606, indicating that the three independent variables explain 60.6% of the variance in user loyalty. Partially, customer experience, satisfaction, and trust each have a positive and significant effect on user loyalty, with customer experience showing the strongest influence. These findings suggest that GoPay should continue to enhance transaction convenience, service responsiveness, and data security in order to strengthen long-term user loyalty among Generation Z. Keywords : Customer Experience; Kepuasan; Kepercayaan; Loyalitas Pengguna; Dompet Digital
Pengaruh Kepemimpinan Autentik Dan Komunikasi Organisasi Terhadap Komitmen Afektif Pengurus Himaprodi Manajemen Dengan Motivasi Intrinsik Sebagai Variabel Mediasi (Studi Pada Pengurus Himpunan Mahasiswa Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Malang)
Abstract This study aims to analyze the influence of authentic leadership and organizational communication on the affective commitment of Management Student Association (Himaprodi) members at Universitas Islam Malang, with intrinsic motivation as a mediating variable. This research employed a quantitative approach using an explanatory research design. The population consisted of 104 members, all of whom were selected as respondents through a saturated sampling technique. Data were collected through questionnaires and analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results indicate that authentic leadership and organizational communication have a positive and significant effect on intrinsic motivation and affective commitment. Intrinsic motivation also has a positive and significant effect on affective commitment. Furthermore, intrinsic motivation mediates the effects of authentic leadership and organizational communication on affective commitment. These findings suggest that improving authentic leadership and organizational communication can strengthen members' affective commitment through enhanced intrinsic motivation. Keywords: Authentic Leadership, Organizational Communication, Intrinsic Motivation, Affective Commitment.
Pengaruh Persepsi Pelanggan, Harga, Dan Online Marketing Dalam Meningkatkan Customer Loyalty (Studi Kasus Pada UMKM Ketan Duren Ala Nana Di Kota Malang)
Abstract This research intends to examine the impact of customer perception, pricing, and digital marketing on customer loyalty at the Ketan Duren ala Nana MSME in Malang City. The study utilised a quantitative methodology featuring a descriptive technique. The methodology employed purposive sampling, involving a total of 85 participants who had previously acquired products from Ketan Duren ala Nana. Data were collected via surveys with a Likert scale and analysed through multiple linear regression. The results indicate that consumer perception, price strategies, and digital marketing significantly impact customer loyalty. Customer perception has a beneficial and large effect on customer loyalty, pricing has a favourable and major influence on customer loyalty, and internet marketing also positively affects consumer loyalty. These results indicate that enhancing customer loyalty can be accomplished through favourable consumer impressions of items, suitable pricing tactics, and efficient digital marketing methods. This research aims to provide guidance for culinary MSMEs in formulating marketing strategies to bolster client loyalty in the digital age.. Keywords : Customer Perception, Price, Online Marketing, Customer Loyalty, Culinary MSMEs
Perspektif Generasi Z: Eksplorasi Harapan Karier Dan Implikasinya Terhadap Pengembangan Kompetensi Adaptif Di Sektor Industri 4.0 (Studi Kasus Pada Unit Usaha Soto Tangkar Babeh Oga CV Karya Tereoga)
Abstract This study aims to explore Generation Z's perspectives on their career expectations and analyze their implications for the development of adaptive competencies to meet the demands of Industry 4.0. This research used a qualitative approach with an intrinsic case study design, at the Soto Tangkar Babeh Oga business unit of CV Karya Tereoga in Malang City. Data were collected through structured interviews, observation, documentation, and in-depth interviews with three informants selected using purposive sampling techniques. Data analysis was conducted using the Miles and Huberman method with the aid of NVivo 12 software. The results indicate that Generation Z's career expectations focus on job satisfaction, work-life balance, skills development, and the desire for career independence through business ownership. Adaptive competency development is influenced by dimensions of career adaptability, including concern, control, curiosity, and confidence, and is supported by hard skills and soft skills such as responsibility, communication, problem-solving, and digital literacy in the use of technology and AI to support work effectiveness in the Industry 4.0 era. Keywords: Generation Z, Career Expectations, Adaptive Competencies, Career Adaptability, Industry 4.0.
Pengaruh Kepemimpinan Transformatif Dan Kapabilitas Inovasi Terhadap Keberlanjutan Usaha, Gender Sebagai Variabel Moderasi. (Studi Kasus UMKM Keripik Tempe Sanan Kota Malang)
Abstract This study examines the effects of transformational leadership and innovation capability on business sustainability and investigates the moderating role of gender among traditional culinary SMEs in Sanan, Malang City. Grounded in the Resource-Based View (RBV), the study employed a quantitative explanatory survey involving 90 production employees from 18 SMEs, selected using a census sampling technique. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4, complemented by the Measurement Invariance of Composite Models (MICOM) and Partial Least Squares Multi-Group Analysis (PLS-MGA) to evaluate gender differences. The structural model demonstrated substantial predictive power (R² = 0.791). The findings revealed that transformational leadership (β = 0.193; p = 0.001) and innovation capability (β = 0.759; p < 0.001) positively and significantly affect business sustainability, with innovation capability representing the strongest determinant. Furthermore, gender did not moderate the relationship between transformational leadership and business sustainability (β = 0.020; p = 0.726), whereas gender significantly moderated the relationship between innovation capability and business sustainability (β = 0.233; p < 0.001). The PLS-MGA results indicate no significant differences in the direct effects of transformational leadership and innovation capability between male and female groups, although the moderating effect of gender on innovation capability differed significantly across groups. These findings reinforce the RBV perspective by highlighting innovation capability as a strategic intangible resource supporting SME sustainability while demonstrating that gender primarily influences the effectiveness of innovation-based sustainability strategies. Keywords: Transformational Leadership, Innovation Capability, Business Sustainability, Gender, Traditional Culinary SMEs, SEM-PLS.`
Peran Mediasi Perceived Value: Pengaruh Kepuasan Dan Citra Merek Terhadap Niat Beli Ulang Pada Skincare Skintific Di Shopee
Abstract This study aims to analyze the influence of Satisfaction and Brand Image on Repurchase Intention, mediated by Perceived Value among Shopee consumers who use Skintific skincare products in Malang. This study employs a quantitative approach using a survey method, specifically by distributing questionnaires to 112 respondents selected through purposive sampling. The data analysis technique used was Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with the assistance of SmartPLS 4 software. The results show that Satisfaction does not have a significant effect on Repurchase Intention but has a positive and significant effect on Perceived Value. Brand Image has a positiveand significant effect on Repurchase Intention but does not have a significant effect on Perceived Value. Furthermore, Perceived Value has a positive and significant effect on Repurchase Intention. Regarding the mediating effect, Perceived Value significantly mediates the relationship between Satisfaction and Repurchase Intention but does not mediate the relationship between Brand Imager and Repurchase Intention. Keywords: Satisfaction, Brand Image, Perceived Value, Repurchase Intention
Pengaruh Kreativitas, Lingkungan Keluarga Dan Inovasi Terhadap Minat Berwirausaha Mahasiswa Di Kota Malang
Abstract Educated unemployment among university graduates remains a structural issue in Indonesia, particularly in Malang City. Developing student entrepreneurship serves as a strategic solution to address this problem; however, entrepreneurial intention is often hindered by a job-seeker mindset. Anchored in the Entrepreneurial Event Model (EEM), this study aims to examine the simultaneous and partial effects of creativity, family environment, and innovation on university students' entrepreneurial intentions in Malang City. This quantitative explanatory research involved a population of active students from seven public and private universities in Malang. A sample of 160 respondents was selected using a combination of proportional quota sampling and purposive sampling, targeting active students who have taken or are currently taking entrepreneurship courses. Primary data collected via online structured questionnaires were analyzed using multiple linear regression. The results indicate that creativity, family environment, and innovation simultaneously have a significant effect on entrepreneurial intention. Partially, all three independent variables significantly and positively affect entrepreneurial intention, with innovation emerging as the most dominant factor. Together, these variables account for 87.1% of the variance in students' entrepreneurial intention. These findings highlight that internal ideation, execution of unique business concepts, and family moral support are critical in strengthening students' perceived feasibility and perceived desirability toward entrepreneurship. Higher education institutions are recommended to enhance practice-oriented entrepreneurship programs and innovation simulations to foster graduates as job creators. Keywords: Creativity, Family Environment, Innovation, Entrepreneurial Intention
Pengaruh Brand Awareness, Social Media Marketing, Dan Perceived Quality Terhadap Brand Loyalty Pada Pengguna Produk Kecantikan Somethinc (Studi Kasus Pada Mahasiswa Kota Malang)
Abstract This research investigates how brand awareness, social media marketing, and perceived quality impact brand loyalty among users of Somethinc skincare in Malang City. A quantitative method was utilized, involving the distribution of online questionnaires to 80 participants chosen through purposive sampling. The data gathered were examined using multiple linear regression analysis with SPSS version 25. Before testing the hypotheses, the research tools were assessed for validity and reliability, followed by classical assumption checks, which included tests for normality, multicollinearity, and heteroscedasticity. The results reveal that brand awareness, social media marketing, and perceived quality collectively have a positive and significant impact on brand loyalty. However, when considered individually, social media marketing and perceived quality have significant effects on brand loyalty while brand awareness does not. The adjusted coefficient of determination (Adjusted R²) value of 0. 538 shows that 53. 8% of the changes in brand loyalty can be accounted for by the three independent variables, leaving 46. 2% related to other influences outside the model. These results highlight that effective social media marketing techniques and favorable consumer perceptions of product quality are more crucial for enhancing brand loyalty than brand awareness by itself. Therefore, companies should focus on improving product quality and creating engaging social media marketing plans to sustain long-term customer loyalty. Keywords: Brand Awareness, Brand Loyalty, Perceived Quality, Social Media Marketing.
Pengaruh Harga, Promosi, dan Kualitas Produk Terhadap Keputusan Pembelian Pada Produk Kosmetik Skintific
Abstract The cosmetic industry in Indonesia has experienced rapid growth along with increasing public awareness of self-care and appearance. Competition among cosmetic brands encourages companies to understand the factors that influence consumer purchasing decisions. One of the rapidly growing brands is Skintific, especially among young consumers. This study aims to analyze the effect of price, promotion, and product quality on purchasing decisions of Skintific cosmetic products among female students of the Faculty of Economics and Business at Universitas Islam Malang, class of 2021, both simultaneously and partially. This study used a quantitative approach with an observational research design. Primary data were collected through questionnaires distributed to 90 respondents selected using purposive sampling technique. Data analysis was conducted using SPSS version 25 through validity test, reliability test, classical assumption test, multiple linear regression, F-test, t-test, and coefficient of determination (R²). The results showed that price, promotion, and product quality simultaneously had a significant effect on purchasing decisions. Partially, price had a positive and significant effect on purchasing decisions with a t-value of 5.435, promotion had a positive and significant effect with a t-value of 6.562, and product quality had a positive and significant effect with a t-value of 6.431. The Adjusted R Square value of 0.541 indicates that these three variables were able to explain purchasing decisions by 54.1%. In conclusion, price, promotion, and product quality are important factors influencing purchasing decisions of Skintific products. Companies need to maintain pricing strategies, improve promotions, and preserve product quality in order to increase consumer purchasing decisions. Keywords: Price, Promotion, Product Quality, Purchase Decision.
Analisis Pengaruh Inovasi, Desain, Dan Kualitas Produkterhadap Loyalitas Konsumen Sepatu Adidas (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang Angkatan 2022)
Abstract This study aims to analyze the influence of innovation, design, and product quality on consumer loyalty of Adidas shoes among students of the Faculty of Economics and Business, Islamic University of Malang, class of 2022. This study used a quantitative approach with an explanatory research method. The population in this study were students of the Faculty of Economics and Business, Islamic University of Malang, class of 2022 who wear Adidas shoes. The study sample consisted of 105 respondents selected using a purposive sampling technique. Data collection was conducted through questionnaires, while data analysis used multiple linear regression analysis with the help of SPSS. The results showed that innovation did not have a positive and significant effect on consumer loyalty among Adidas shoe users. Meanwhile, design had a positive and significant effect on consumer loyalty, and product quality also had a positive and significant effect on consumer loyalty. The results of this study indicate that consumer loyalty of Adidas shoes among students is more influenced by attractive, trendy product designs, and product quality that provides comfort, durability, and good performance. Therefore, Adidas needs to maintain and develop product designs that align with consumer preferences and maintain consistent product quality to increase consumer loyalty. Keywords: Innovation, Design, Product Quality, Consumer Loyalty, Adidas.
Pengaruh Keterlibatan Tenaga Kerja, Manajemen Modal Usaha, Dan Jiwa Kewirausahaan Terhadap Keberhasilan UMKM Di Kota Malang
Abstract This study aims to analyze the influence of workforce engagement, business capital management, and entrepreneurial spirit on the success of Micro, Small, and Medium Enterprises (MSME) in Malang City. This study employs a quantitative approach using a survey method. Research data were collected through the distribution of questionnaires to 100 MSME operators who served as respondents. The sampling technique used was purposive sampling. Data analysis was conducted using multiple linear regression to determine the effects of workforce engagement, business capital management, and entrepreneurial spirit on the success of MSME. The results indicate that workforce engagement, business capital management, and entrepreneurial spirit simultaneously have a positive and significant effect on the success of MSME in Malang City. Partially, workforce engagement, business capital management, and entrepreneurial spirit each also have a positive and significant effect on the success of MSME. Furthermore, workforce engagement is the variable with the most dominant influence on the success of MSME compared to business capital management and entrepreneurial spirit. The results of this study indicate that improving the quality of the workforce, effective working capital management, and strengthening the entrepreneurial spirit can support increased success among MSMEs in Malang City. Keywords: Workforce Engagement, Business Capital Management, Entrepreneurial Spirit, MSME Success.
Pengaruh Sustainable Lifestyle, Eco-Friendly Packaging, Dan Brand Image Terhadap Loyalitas Konsumen Produk Fashion Looklikespin Di Kota Malang
Abstract The fashion industry is one of the largest contributors to global environmental problems, making sustainability issues increasingly influential on consumer behavior, including toward local brands that have not yet implemented actual eco-friendly practices. This study aims to analyze the influence of sustainable lifestyle, eco-friendly packaging, and brand image on consumer loyalty toward LookLikeSpin fashion products in Malang City. This research employed a quantitative explanatory approach with a sample of 100 respondents who were LookLikeSpin consumers with a minimum of two purchases, determined through purposive sampling. Data were collected using questionnaires and analyzed using multiple linear regression with SPSS. The results show that sustainable lifestyle, eco-friendly packaging, and brand image each have a positive and significant effect on consumer loyalty, both partially and simultaneously, with a coefficient of determination (R²) of 0.645, indicating that the three variables explain 64.5% of the variance in consumer loyalty. Sustainable lifestyle exerts the most dominant influence among the three variables. These findings confirm that consumer perceptions of sustainability can form and affect loyalty even when a brand has not actually implemented eco-friendly practices. This study offers implications for fashion MSMEs to strengthen environmental communication, improve packaging design, and build a positive brand image to enhance consumer loyalty. Keywords: Sustainable Lifestyle; Eco-Friendly Packaging; Brand Image
Pengaruh Perceived Ease Of Use Dan Perceived Risk Terhadap Keputusan Pembelian Dengan Trust Sebagai Variabel Mediasi (Studi Pada Mahasiswa Kota Malang)
Abstract The development of information technology has encouraged the growth of e-commerce and changes in consumer behavior in conducting transactions through marketplaces. This study aims to analyze the effect of perceived ease of use and perceived risk on purchase decisions with trust as a mediating variable among students in Malang City. This study uses a quantitative approach with an explanatory research design. Data were collected through questionnaires distributed to 160 respondents who are Tokopedia marketplace users selected using purposive sampling. Data analysis was conducted using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method. The results show that perceived ease of use has a positive and significant effect on trust and purchase decisions. Meanwhile, perceived risk has a negative and significant effect on trust, but does not have a significant effect on purchase decisions. In addition, trust has a positive and significant effect on purchase decisions and is able to mediate the effect of perceived ease of use and perceived risk on purchase decisions. Keywords: Perceived Ease Of Use, Perceived Risk, Trust, Purchase Decision, Tokopedia
Pengaruh Kualitas Informasi, Responsivitas, dan Kepercayaan terhadap Kepuasan Pelanggan pada Media Sosial Perusahaan Layanan Publik @Perumdatirtakanjuruhan
Abstract The purpose of this study is to investigate the impact of information quality, responsiveness, and trust on customer satisfaction via the Instagram account @perumdatirtakanjuruhan. A quantitative technique with a causal associative design was used. The population consisted of people who have interacted with the Instagram account, and 120 respondents were chosen by purposive sampling. Primary data were gathered using an online questionnaire with a five-point Likert scale and analyzed using multiple linear regression, which was supported by validity, reliability, classical assumption, t-test, and F-test analyses. The findings show that information quality and trust have a positive and significant impact on consumer satisfaction, however responsiveness has no significant influence. Information quality, responsiveness, and trust have a considerable impact on customer satisfaction, accounting for 94.6% of the variance (Adjusted R² = 0.946). The results indicate that information quality and trust are the most essential aspects in increasing consumer satisfaction with Perumda Tirta Kanjuruhan's social media services. As a result, the organization should provide accurate, relevant, and understandable information while building client confidence through honest, transparent, and consistent communication.. Keywords: Information Quality, Responsiveness, Trust, Customer Satisfaction, Instagram.
Pengaruh Kualitas Produk, Citra Merek, Harga, Dan Service Quality Terhadap Loyalitas Pelanggan Mie Gacoan Kota Malang
Abstract This study aims to analyze the influence of product quality, brand image, price, and service quality on customer loyalty of Mie Gacoan in Malang City, both partially and simultaneously. The study uses a quantitative approach with an explanatory research design. The population of the study is Mie Gacoan consumers in Malang City, while the sample consists of 105 respondents selected using purposive sampling with the criteria of having made at least two purchases. Primary data were collected through a Likert scale questionnaire 1–5 and analyzed using multiple linear regression with the help of SPSS version 25. The results showed that product quality has a positive and significant effect on customer loyalty with a t-value of 4.155 and a significance of 0.000; brand image has a positive and significant effect with a t-value of 4.331 and a significance of 0.000; price has a positive and significant effect with a t-value of 5.708 and a significance of 0.000; and service quality has a positive and significant effect with a t-value of 3.076 and a significance of 0.003. Simultaneously, the four independent variables significantly influenced customer loyalty, with an F-value of 1,887.814 and a significance level of 0.000. The Adjusted R² value of 0.986 indicates that 98.6% of the variation in customer loyalty can be explained by product quality, brand image, price, and service quality, while 1.4% is explained by other factors outside the model. These findings confirm that managing product quality, strengthening brand image, maintaining competitive prices, and improving service quality are strategic aspects in maintaining customer loyalty at Mie Gacoan in Malang City. Keywords : Product Quality; Brand Image; Price; Service Quality; Customer Loyalty; Mie Gacoan.
Pengaruh Brand Loyalty Dan Diferensiasi Produk Terhadap Keputusan Pembelian Dengan Minat Beli Sebagai Variabel Mediasi (Studi Kasus Pada Produk Di Andikasur)
Abstract This study aims to examine the influence of Brand Loyalty and Product Differentiation on Purchasing Decisions with Purchase Intention as a mediating variable on Andikasur MSME consumers. The study uses a quantitative approach with an explanatory research method. A total of 75 respondents were selected as samples through a purposive sampling technique. Data analysis was carried out using the Structural Equation Modeling (SEM) method based on Partial Least Squares (PLS) with the help of SmartPLS 4.0 software. The results of the analysis show that Brand Loyalty has a positive, but not significant influence on Purchasing Decisions. In contrast, Product Differentiation is proven to have a positive and significant influence on Purchasing Decisions. In addition, Brand Loyalty and Product Differentiation both have a positive and significant influence on Purchasing Intention. Furthermore, Purchase Intention is proven to have a positive and significant influence on Purchasing Decisions. In testing the mediation effect, Purchase Intention has not been able to mediate the influence of Brand Loyalty on Purchasing Decisions, but has succeeded in positively and significantly mediating the influence of Product Differentiation on Purchasing Decisions. Keywords: Brand Loyalty, Product Differentiation, Purchase Decision, Purchase Intention.
Peran Fear Of Missing Out Dalam Memediasi Hubungan Social Media Marketing Dan User Generated Content Terhadap Impulsive Buying Di Aplikasi Tiktok Shop (Studi pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Islam Malang)
Abstract The growth of TikTok Shop as a social commerce platform has driven changes in consumer behavior, particularly regarding Impulsive Buying. This study aims to analyze the influence of Social Media Marketing and User Generated Content on Impulsive Buying, with FoMO as a mediating variable, among students in the Faculty of Economics and Business at the Islamic University of Malang. The study employed a quantitative approach with a sample of 100 respondents selected using purposive sampling. Data were collected via a questionnaire and analyzed using the SEM-PLS method with the assistance of SmartPLS. The results indicate that Social Media Marketing does not have a significant effect on either Impulsive Buying or FoMO, whereas User Generated Content has a positive and significant effect on both Impulsive Buying and FoMO. Additionally, FoMO has a positive and significant effect on Impulsive Buying. FoMO is also found to significantly mediate the effect of User Generated Content on Impulsive Buying, but does not mediate the effect of Social Media Marketing. These findings suggest that User Generated Content and FoMO are key factors in driving Impulsive Buying behavior among TikTok Shop users. Keywords : Social Media Marketing, User Generated Content, Fear of Missing Out, Impulsive Buying, TikTok Shop.
Pengaruh Citra Merek Kualitas Produk Persepsi Nilai Value For Money Terhadap Keputusan Pembelian Sepatu Adidas Samba Di Timor-Leste (Studi Kasus Pada Timor-Leste)
Abstract The growth of the global fashion industry has driven increased consumer interest in international footwear brands, including the Adidas Samba, which serves not only a functional purpose but also acts as a lifestyle statement. Despite the rising popularity of the Adidas Samba, the factors influencing consumer purchasing decisions in Timor-Leste remain under-researched. This study aims to analyze the impact of brand image, product quality, and perceived value (value for money) on purchasing decisions for Adidas Samba shoes in Timor-Leste. A quantitative, explanatory research approach was employed. The sample consisted of 120 respondents selected via purposive sampling—specifically consumers residing in Timor-Leste, aged at least 17, who had previously purchased and worn Adidas Samba shoes. Data were collected using a five-point Likert scale questionnaire and analyzed using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method with SmartPLS 4 software. The analysis involved evaluating the outer model and inner model, as well as hypothesis testing via bootstrapping procedures. The results indicate that product quality has a positive and significant effect on purchasing decisions (p-value: 0.000; t-statistic: 5.928), and perceived value also has a positive and significant effect (p-value: 0.045; t-statistic: 2.011). Conversely, brand image does not significantly influence purchasing decisions (p-value: 0.180; t-statistic: 1.341). Collectively, brand image, product quality, and perceived value significantly influence purchasing decisions, with an R² value of 0.794, indicating that the model explains 79.4% of the variation in purchasing decisions. Furthermore, evaluation results show that all constructs meet validity and reliability criteria and demonstrate good predictive capability. Keywords : Purchase Decision, Brand Image, Product Quality, Perceived Value, Adidas Samba
Pengaruh Kualitas Konten, Interaksi (Engagement), Dan Promosi Melalui Instagram Terhadap Keputusan Pembelian Pada Konsumen Richeese Factory Malang Town Square
Abstract The rapid development of social media has encouraged companies to utilize Instagram as a marketing platform to build relationships with consumers and influence purchase decisions. This study aims to analyze the influence of content quality, interaction, and promotion on Instagram toward consumers’ purchase decisions at Richeese Factory Malang Town Square. A quantitative approach with an explanatory research design was employed. Data were collected through questionnaires using a five-point Likert scale from 80 respondents selected through purposive sampling. The data were analyzed using IBM SPSS Statistics, including validity and reliability tests, classical assumption tests, multiple linear regression, coefficient of determination (R²), t-test, and F-test. The findings reveal that content quality, interaction, and promotion simultaneously have a significant effect on purchase decisions (Sig. = 0.000 < 0.05). Partially, content quality has no significant effect (Sig. = 0.081 > 0.05), while interaction (Sig. = 0.003 < 0.05) and promotion (Sig. = 0.011 < 0.05) significantly influence purchase decisions. Interaction is the strongest predictor (β = 0.329). The Adjusted R Square value of 0.188 indicates that the three variables explain 18.8% of the variance in purchase decisions. These findings suggest that strengthening customer interaction and implementing effective promotional strategies on Instagram can enhance consumers’ purchase decisions.. Keywords : Social Media Marketing, Instagram, Content Quality, Interaction, Promotion, Purchase Decision.
Pengaruh Experiential Marketing, Customer Satisfaction Dan Customer Engagement Terhadap Loyalitas Pelanggan (Studi Pada Konsumen Toko Kopi Jaya Di Kota Malang)
Abstract The purpose of this study was to analyze the influence of experiential marketing, customer satisfaction, and customer engagement on customer loyalty at Toko Kopi Jaya in Malang City. A quantitative approach with a survey method was employed, involving 102 respondents selected through purposive sampling. The collected data were analyzed using multiple linear regression to examine the relationships among the variables. The findings revealed that experiential marketing, customer satisfaction, and customer engagement each had a positive and significant effect on customer loyalty, both partially and simultaneously. Among these variables, customer satisfaction emerged as the most dominant factor influencing customer loyalty. These results indicate that customer loyalty is shaped not only by the memorable experiences customers gain during their visits and their active engagement with the coffee shop but also by the satisfaction they perceive from the products and services provided. In conclusion, customer loyalty can be strengthened by delivering positive customer experiences, maintaining high levels of customer satisfaction, and fostering meaningful customer engagement. Therefore, coffee shop businesses should prioritize integrated marketing strategies focusing on these factors to sustain customer loyalty and remain competitive in the growing coffee shop industry. Keywords: Experiential Marketing, Customer Satisfaction, Customer Engagement, Customer Loyalty.
Pengaruh Motivasi Kerja, Manajemen Waktu Dan Beban Kerja Terhadap Kinerja Pekerja Paruh Waktu (Studi pada Mahasiswa di Kota Malang)
Abstract This study aims to analyze the influence of work motivation, time management, and workload on the performance of part-time workers in Malang City, both simultaneously and partially. This study uses a quantitative approach with an explanatory research type. The study population was part-time workers who are students, with a sample of 119 respondents determined using a non-probability sampling technique. Data were collected through online questionnaires using Google Forms and analyzed using multiple linear regression analysis. The results of the study indicate that work motivation, time management, and workload simultaneously have a significant effect on the performance of part-time workers. Partially, work motivation has a positive and significant effect on performance, indicating that the higher the work motivation, the higher the performance of part-time workers. Time management also has a positive and significant effect on performance, so that the ability to manage time effectively can improve the quality of work implementation. Meanwhile, workload has a negative and significant effect on performance, indicating that the lower the workload, the higher the performance of part-time workers. Based on the results of the study, it can be concluded that the improvement in the performance of part-time workers in Malang City is influenced by a combination of high work motivation, the ability to manage time effectively, and a low workload. Therefore, the balance between internal factors and job demands is an important aspect in supporting the achievement of optimal performance. Keywords: Work Motivation, Time Management, Workload, Performance, Part-Time Workers.
Pengaruh Pelatihan, Motivasi Kerja, Disiplin Kerja Dan Kompetensi Terhadap Kinerja Pegawai Di Polbangtan Malang
Abstract This research is motivated by a decline in employee performance at the Agricultural Development Polytechnic (Polbangtan) Malang during the 2022–2024 period. This study aims to analyze the influence of training, work motivation, work discipline, and competence on employee performance. The study used a quantitative approach with an associative method. The study involved 98 civil servants (ASN), with all members of the population included as respondents through a saturated sampling technique. Data were gathered using questionnaires and subsequently analyzed using multiple linear regression in SPSS. The results showed that partially, training and work motivation had a positive and significant effect on employee performance, while work discipline and competence had no significant effect. Simultaneously, training, work motivation, work discipline, and competence significantly influenced employee performance. The coefficient of determination of 74.2% indicates that variation in employee performance can be explained by the four research variables, while 25.8% is influenced by factors outside the research model. Therefore, improving the quality of training and work motivation needs to be a primary focus in efforts to improve employee performance at Polbangtan Malang. Keywords : Training, Work Motivation, Work Discipline, Competence, Employee Performance
Pengaruh Kualitas Konten, Interaktivitas Media Sosial, dan Electronic Word of Mouth (e-WOM) terhadap Brand Awareness di Instagram ( Studi Pada followers @adiputro_official )
Abstract This study looks into how content quality, social media interaction, and electronic word of mouth (e-WOM) affect brand awareness among followers of the Instagram account @adiputro_official. This study involved 100 respondents who were selected using purposive sampling techniques. Then, the data obtained were processed and analyzed using multiple linear regression methods with the help of IBM SPSS Statistics software. The results show that good content really boosts brand awareness. However, social media interactivity and electronic word of mouth (e-WOM) have positive but insignificant effects on brand awareness. Simultaneously, content quality, social media interactivity, and electronic e-WOM have a positive and significant effect on brand awareness. The Adjusted R Square value of 0.798 shows that about 79.8% of the changes in Brand Awareness can be explained by the three independent variables, while the remaining 20.2% is affected by other factors not included in the study model. These findings suggest that improving content quality, supported by social media interactivity and electronic word of mouth, can contribute to enhancing brand awareness among followers of the @adiputro_official Instagram account. Keywords: Content Quality, Social Media Interactivity, Electronic Word of Mouth (e-WOM), Brand Awareness, Instagram.
Pengaruh Bundling Produk, Live Streaming Dan Label BPOM Terhadap Keputusan Pembelian Produk The Originote Kota Malang
Abstract The expansion of the international community is prompting women to focus more on skincare and enhance their self-esteem. With an increasing number of individuals in Indonesia showing interest in facial care items, the beauty sector has experienced significant growth. A skincare product currently gaining immense popularity is the originote. The originote is a cosmetic item categorized as halal. Manufactured in Indonesia, the originote line has been operational since 2022. It has established itself as one of the leading beauty brands within the nation. This research examines how factors such as product bundling, live Streaming, and BPOM Labels influence consumer decisions regarding The originote products in Malang city. The participants of this study were residents of Malang city, totaling 90 individuals who were chosen using the Malhotra formula alongside the purposive sampling technique. Data was gathered through questionnaires administered via Google form. The data analysis utilized SPSS 25. The findings indicate that product bundling, live streaming, and BPOM labels significantly impact consumer purchasing behavior. Product bundling alters individuals' choices while making purchases. Similarly, live streaming influences their decision-making process. However, BPOM labels do not notably affect purchasing choices. Keywords: Product Bundling, Live Streaming, BPOM Label, Purchasing Decisions
Analisis Pengaruh Financial Literacy, Fintech Adoption, Self-Control, Dan Lifestyle Terhadap Perilaku Keuangan Mahasiswa FEB Universitas Islam Malang
Abstract This study investigates the influence of financial literacy, fintech adoption, self-control, and lifestyle on the financial behavior of students at the Faculty of Economics and Business, Universitas Islam Malang, class of 2022. The rapid expansion of digital payment infrastructure such as QRIS has not been accompanied by a comparable rise in financial literacy among young users, raising concern about how students manage their personal finances amid easy access to digital financial services. A quantitative associative-causal design was employed, involving 85 respondents selected through proportionate stratified random sampling from a population of 580 students. Data were collected using questionnaires and analyzed through multiple linear regression with SPSS. The results show that the four independent variables simultaneously exert a significant effect on financial behavior (F = 11.027; sig. = 0.000), explaining 32.3 percent of its variance (adjusted R² = 0.323). Partially, only self-control has a significant positive effect, whereas financial literacy, fintech adoption, and lifestyle show no significant partial effect. These findings indicate that among students, the capacity for self-regulation plays a more decisive role in shaping sound financial behavior than financial knowledge, technology adoption, or lifestyle orientation. The study extends the Theory of Planned Behavior by highlighting the primacy of perceived behavioral control in financial decision-making among digitally active young consumers. Keywords: Financial Literacy, Fintech Adoption, Self-Control, Lifestyle, Perilaku Keuangan
Pengaruh City Branding, City Image, Dan Media Sosial Terhadap Keputusan Berkunjung Wisatawan Di Kota Batu
Abstract This research aims to investigate the impact of city branding, city image, and social media on tourists' visiting decisions in Batu City. The study employs city branding, city image, and social media as the independent variables, with tourists' visiting decisions serving as the dependent variable. This study employs a quantitative approach because the data analyzed are numerical. The data used are primary data obtained by distributing questionnaires to respondents specifically, tourists who have visited Batu City. This study employs a likert scale as the instrument to measure respondents' responses during the data collection process. A total of 95 tourists participated in this study. The results of this study are that the city branding variable has a positive but insignificant effect on visiting decisions (0.288>0.05), the city image variable has a positive and significant effect on visiting decisions (0.002<0.05), and the social media variable has a positive but insignificant effect on visiting decisions (0.539>0.05). Keywords: City Branding, City Image, Social Media, Decision to Visit.
Pengaruh Lokasi, Harga, dan Fasilitas terhadap Keputusan Menyewa Produk Jasa (Studi pada Keputusan Menyewa Tempat Kos oleh Mahasiswa Generasi Z di Kota Malang)
Abstract This article examines how location, price, and facilities shape Generation Z students' decisions to rent boarding houses in Malang City, both jointly and individually. Malang's position as a major higher-education hub in East Java drives a steady influx of non-local students who need temporary accommodation, making it important to empirically understand the considerations behind their rental choices. A quantitative survey design was applied, involving 80 Generation Z respondents who had lived or were living in a boarding house in Malang City and who made their rental decisions independently, selected through purposive sampling. Data were gathered via an online questionnaire and analyzed using multiple linear regression. The results confirm that location, price, and facilities each exert a positive and significant effect on rental decisions, both simultaneously and partially, with price emerging as the most dominant predictor based on its standardized beta coefficient. These findings contribute academically to consumer-behavior research in housing services and offer practical guidance for boarding-house managers in designing location, pricing, and facility strategies that align with Generation Z preferences. Keywords: Location; Price; Facilities; Rental Decision; Generation Z
Pengaruh Social Media Marketing, Lingkungan Sosial, Dan Testimoni Online Terhadap Keputusan Pembelian Sepatu Lari Ortuseight Pada Mahasiswa FEB Universitas Islam Malang Angkatan 2022
Abstract This study aims to analyze the influence of Social Media Marketing, Social Environment, and Online Testimonials on the Purchase Decision of Ortuseight running shoes among students of the Faculty of Economics and Business, Universitas Islam Malang Class of 2022. The study is motivated by the increasing use of social media as a digital marketing platform, the influence of the social environment on consumer behavior, and the importance of online testimonials as a source of information before making purchasing decisions. This research employed a quantitative approach using an explanatory causal study design. The population consisted of active students of the Faculty of Economics and Business, Universitas Islam Malang, class of 2022, who had purchased Ortuseight running shoes. The sampling technique used was purposive sampling, with a total sample of 100 respondents. Data were collected through questionnaires using a Likert scale. Data analysis was conducted using the Statistical Package for the Social Sciences (SPSS), including instrument testing, classical assumption tests, multiple linear regression analysis, t-test, F-test, and the coefficient of determination (Adjusted R²).The results indicate that Social Media Marketing, Social Environment, and Online Testimonials have a positive and significant effect on Purchase Decisions, both partially and simultaneously. These variables explain consumers' purchase decisions, indicating that better social media marketing strategies, stronger social environmental influences, and more positive online testimonials increase consumers' likelihood of purchasing Ortuseight running shoes. Keywords: Social Media Marketing, Social Environment, Online Testimonials, Purchase Decision, Ortuseight
Pengaruh Motivasi Kerja, Lingkungan Kerja Dan Kompetensi Terhadap Kinerja Karyawan (Studi Pada Karyawan Lapangan Perkebunan Kelapa Sawit CV. Mitra Tani Swadaya Kabupaten Ketapang, Provinsi Kalimantan Barat)
Abstract Employee performance in the oil palm plantation sector remains a critical concern given the industry's strategic role in Indonesia's economy, yet field operations are often hindered by weakening technical skills in harvesting, low discipline, and poor coordination among workers. Anchored in the Ability Motivation Opportunity (AMO) framework, this study examines how work motivation, work environment, and competence jointly and individually shape employee performance, using CV Mitra Tani Swadaya as the research setting. The study adopted a quantitative, explanatory research approach, drawing on a saturated sample of all 42 field workers employed by the company. Primary data were gathered through Likert-scale questionnaires and processed using multiple linear regression analysis. Findings show that, taken together, work motivation, work environment, and competence account for a substantial 91.9 percent of the variation in employee performance, confirming a significant simultaneous effect. When examined separately, however, only work motivation and competence demonstrate a meaningful positive impact, while the work environment fails to show a statistically significant contribution. These results suggest that, in the context of plantation field work, performance improvement is more strongly driven by employees' internal drive and skill mastery than by the surrounding physical or social conditions. Consequently, management strategies aimed at strengthening performance should give greater priority to motivational incentives and competency-building programs, such as recognition schemes and technical training, rather than relying solely on environmental improvements. Keywords: Work Motivation; Work Environment; Competence; Employee Performance; Oil Palm Plantation
Pengaruh Kualitas Konten, Electronic Word of Mouth (E-WOM), Interaksi Media Sosial, Dan Customer Engagement Terhadap Keputusan Pembelian Produk Fashion Aerostreet Pada Platform Tiktok Shop (Studi Kasus pada Mahasiswa Universitas Islam Malang)
Abstract This study aims to examine the influence of content quality, Electronic Word of Mouth (E-WOM), social media interaction, and customer engagement on purchasing decisions for Aerostreet fashion products on the TikTok Shop platform, both simultaneously and partially. This research employed a quantitative approach with an explanatory research design. The population consisted of students of Universitas Islam Malang who had purchased Aerostreet products through TikTok Shop. A total of 95 respondents were selected using purposive sampling. Data were collected through a Likert-scale questionnaire and analyzed using validity and reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing (F-test and t-test) with SPSS. The findings indicate that content quality, E-WOM, social media interaction, and customer engagement have a positive and significant effect on purchasing decisions, both simultaneously and partially. The Adjusted R Square value of 0.569 indicates that these variables explain 56.9% of the variance in purchasing decisions, while the remaining 43.1% is influenced by other factors outside the research model. These findings suggest that strengthening digital marketing strategies through high-quality content, positive E-WOM, active social media interaction, and strong customer engagement can improve consumers' purchasing decisions on TikTok Shop. Keywords: Content Quality, Electronic Word of Mouth, Social Media Interaction, Customer Engagement, Purchase Decision, Aerostreet, TikTok Shop.
Analisis Menejemen Oprasional Dalam Pengelolaan Persediaan Barang Pada Toko Bangunan Bromo Mas
Abstract This study aims to examine the application of operations management in inventory management at Toko Bangunan Bromo Mas Malang and to identify the factors influencing its effectiveness in supporting increased business revenue. The study employs a qualitative approach using a case study method. Data were collected through observation, in-depth interviews with the owner, warehouse manager, cashier/administrator, and staff, as well as through documentation as supporting data. Data analysis involved data reduction, data presentation, and conclusion drawing, while data validity was verified using source and technique triangulation. The results indicate that inventory management has been implemented systematically through electronic recording using the Ketoko.com application, supplemented by manual records. The effectiveness of inventory management is influenced by the accuracy of inventory requirement planning, promotional strategies, capital availability, supplier delivery quality and timeliness, and customer satisfaction levels. Optimization is achieved through the implementation of demand-driven inventory practices, control of inventory quality and quantity, competitive pricing, and periodic stock evaluations. Effective inventory management enhances operational efficiency, minimizes the risks of stockouts and overstocking, accelerates inventory turnover, and contributes positively to revenue growth and the business sustainability of Toko Bangunan Bromo Mas. Keywords: Operations Management, Inventory Management, Inventory Handling, Revenue, Building Materials Store.
Pengaruh Affiliate Marketing, Fear Of Missing Out, Dan Diskon Terhadap Keputusan Pembelian Produk Fashion Di Tiktok Pada Generasi Z (Studi Pada Mahasiswa Aktif Universitas Islam Malang)
Abstract This study aims to examine the influence of Affiliate Marketing, Fear of Missing Out (FoMO), and Discounts on fashion product purchase decisions through the TikTok platform among Generation Z. This research employed a quantitative approach using a purposive sampling technique. The sample consisted of 75 active students of Universitas Islam Malang who belong to Generation Z and had purchased fashion products through TikTok at least twice. Data were collected using a structured questionnaire with a five-point Likert scale and analyzed using SPSS through validity and reliability tests, classical assumption tests, multiple linear regression analysis, coefficient of determination, F-test, and t-test. The findings indicate that Affiliate Marketing has a positive and significant effect on purchase decisions. Fear of Missing Out (FoMO) also has a positive and significant effect on purchase decisions with a significance value of 0.015, while Discounts significantly influence purchase decisions with a significance value of 0.027. Simultaneously, Affiliate Marketing, Fear of Missing Out (FoMO), and Discounts have a positive and significant effect on purchase decisions. The coefficient of determination (R²) indicates that these three independent variables explain a substantial proportion of the variation in purchase decisions, while the remaining variation is influenced by other factors outside the research model. The results imply that marketing strategies utilizing affiliate marketing, psychological consumer factors, and promotional discounts play an important role in encouraging Generation Z to purchase fashion products through TikTok. Keywords: Affiliate Marketing, Fear of Missing Out, Discount, Purchase Decision, TikTok, Generation Z
Pengaruh Pemaaran Digital Melalui Tiktok, Kualitas Pelayanan, Dan Pengelaman Pelanggan Terhadap Brand Image Nia Gorden Malang
Abstract This study aims to analyze the effects of TikTok digital marketing, service quality, and customer experience on the brand image of Nia Gorden Malang, a small and medium-sized enterprise (SME). An explanatory quantitative approach was employed using purposive sampling involving 95 respondents who had purchased products and followed the company's official TikTok account. Primary data were collected through a five-point Likert-scale questionnaire and analyzed using multiple linear regression with SPSS. The results indicate that TikTok digital marketing, service quality, and customer experience simultaneously have a significant effect on brand image. Partially, digital marketing and service quality have positive and significant effects on brand image, whereas customer experience does not have a significant effect. The Adjusted R² value of 0.244 indicates that the proposed model explains 24.4% of the variation in brand image, while the remaining variation is influenced by other factors beyond this study. These findings suggest that strengthening SME brand image can be achieved more effectively through optimized TikTok-based digital marketing supported by high service quality. This study provides practical implications for SMEs in developing digital marketing strategies and improving service quality to enhance brand image. Keywords: Brand Image, Digital Marketing, Tiktok, Service Quality, Customer Experience, SME