E-JRM : Elektronik Jurnal Riset Manajemen
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSNÂ 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Pengaruh Adopsi Teknologi Digital, Dukungan Pemerintah, Dan Literasi Keuangan Terhadap Keberlangsungan Usaha Pedagang Pasar Besar Malang
Abstract This research seeks to analyze and determine the influence of digital technology adoption, government support, and financial literacy on the business sustainability of traders at Pasar Besar Malang. This study employed quantitative methods and a Likert scale as a measurement tool. The sample used a purposive sampling technique, with 100 respondents, namely traders at Pasar Besar Malang. Primary data were obtained through direct questionnaire distribution using Google Forms and printed questionnaires. Testing in this study used validity, reliability, normality, classical assumption tests, multiple linear regression, and hypothesis testing using SPSS 25 software. The results of this study indicate that digital technology adoption, government support, and financial literacy each have a partial effect on business sustainability. Keywords: Digital Technology Adoption, Government Support, Financial Literacy, Business Sustainability.
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Pengaruh Promosi Media Instagram, Lifestyle dan Brand Image Terhadap Keputusan Pembelian Pada Kopi Kenangan Suhat Kota Malang (Studi Kasus Mahasiswa di Kota Malang)
Abstract The dynamic of contemporary developments have driven the coffee shop industry in Indonesia to experience rapid growth. This study examines the influence of instagram based promotional activities, lifestyle and brand image on consumer purchasing decisions. The population consist of university student in Malang City with a sample of 100 respondent determined using the slovin formula and selected through a purposive sampling method. A quantitative approach was employed, while data processing and analysis were conducted using SPSS version 27. The analytical procedures included validity and reliability testing, normality test, classical assumtion test, hypothesis test, multiple linear regression analysis and calculation of the coefficient of determination (Adjusted R2). Result indicate instagram promotion, lifestyle and brand image plays an important role in shaping purchasing decision, both simultaneously and partially.. Keywords: Instagram Media Promotion, Lifestyle, Brand Image, Purchasing Decisions
Pengaruh Gaya Kepemimpinan, Kompensasi, Dan Lingkungan Kerja Terhadap Loyalitas Karyawan (Studi pada PT Albarokah Makmur Jaya. Lumajang)
Abstract This study aims to analyze the influence of leadership style, compensation, and work environment on employee loyalty at PT Albarokah Makmur Jaya, Kunir, Lumajang. A quantitative approach was employed by distributing questionnaires to all employees, totaling 35 respondents, using a saturated sampling technique (census). The variables examined leadership style, compensation, and work environment are key factors in measuring the level of employee loyalty. The findings of this research demonstrate that simultaneously, leadership style, compensation, and work environment have an effect on employee loyalty. Partially, leadership style does not influence employee loyalty, compensation does not influence employee loyalty, while the work environment has a partial influence on employee loyalty. This study suggests that the company needs to improve the quality of its leadership style, enhance its compensation system, and maintain as well as develop a conducive work environment to strengthen employee loyalty and minimize turnover in the future. Keywords: Leadership Style, Compensation, Work Environment, Employee Loyalty.
Optimasi Supply Chain Melon Di CV. Panggah Langgeng: Evaluasi Kinerja Berbasis Supply Chain Operations Reference (SCOR)
Abstract Ketidakseimbangan antara permintaan dan ketersediaan produk hortikultura, khususnya melon, menjadi tantangan utama dalam pengelolaan supply chain pertanian . CV. Panggah Langgeng sebagai distributor melon di Kabupaten Malang menghadapi permasalahan berupa keterlambatan pengiriman, ketidakpatuhan petani terhadap standar operasional prosedur (SOP), serta ketidakmampuan memenuhi permintaan pasar secara konsisten. Penelitian ini bertujuan untuk mengidentifikasi alur supply chain serta mengevaluasi kinerja supply chain melon menggunakan model Supply Chain Operations Reference (SCOR). Metode penelitian yang digunakan adalah deskriptif kuantitatif dengan pendekatan studi kasus. Pengukuran kinerja dilakukan berdasarkan lima atribut utama SCOR, yaitu reliability, responsiveness, agility, cost, dan asset management, melalui metrik Perfect Order Fulfillment (POF), Order Fulfillment Cycle Time (OFCT), flexibility, Total Supply Chain Management Cost (TSCMC), dan Cash To Cash Cycle Time (CTCCT). Hasil penelitian menunjukkan bahwa kinerja reliability dan responsiveness berada pada kategori advantage, sedangkan agility dan efisiensi biaya masih memerlukan peningkatan. Penelitian ini memberikan kontribusi empiris terhadap penerapan model SCOR pada sektor pertanian berbasis komunitas lokal serta menghasilkan rekomendasi perbaikan supply chain yang aplikatif. Keywords: Supply chain, SCOR, Kinerja Supply Chain, Melon, Pertanian Hortikultura
Peran Hedonic Shopping Motivation Sebagai Mediasi dalam Hubungan Antara Visual Merchandising dan Fear of Missing Out (FoMO) terhadap Impulse Buying pada Pengguna E-commerce Shopee di Kecamatan Lowokwaru, Malang
Abstract Rapid growth of e-commerce, particularly Shopee platform, has intensified impulse buying behavior influenced by external and psychological factors such as visual merchandising also FoMO. Examine effects of visual merchandising also FoMO on impulse buying also hedonic shopping motivation, as well as mediating role of hedonic shopping motivation among Shopee users in Lowokwaru District, Malang. A quantitative survey method was employed using questionnaires distributed to 100 active Shopee users and analyzed using PLS-SEM. Results indicate that visual merchandising significantly affects impulse buying (O = 0.240; t = 1.965; p = 0.049) and hedonic shopping motivation (O = 0.305; t = 2.663; p = 0.008), but hedonic shopping motivation does not mediate its effect on impulse buying. FoMO shows strongest influence on impulse buying (O = 0.346; t = 3.032; p = 0.002) and hedonic shopping motivation (O = 0.468; t = 4.521; p = 0.000), mediating effect of hedonic motivation is not significant. Findings suggest that external stimuli play a more dominant role than internal motivation in driving impulse buying behavior in e-commerce settings. Keywords: Impulse Buying,Visual Merchandising, FoMO, Hedonic Shopping Motivation.
Peran Persepsi Nilai Yang Dirasakan Konsumen dalam Memediasi Pengaruh Kualitas Produk, dan Persepsi Harga terhadap Kepuasan Konsumen Generasi Z Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Islam Malang (Studi Pada Rucas Brand)
Abstract The rapid development of the local fashion industry in Indonesia has intensified competition among brands, particularly in attracting Generation Z consumers. Consumer satisfaction is a key determinant of brand sustainability and is influenced by product quality, price perception, and perceived value. This study aims to examine the effect of product quality and price perception on Generation Z consumer satisfaction, with perceived value as a mediating variable, using Rucas as the research object. This research adopts a quantitative explanatory approach. The population consists of students of the Faculty of Economics and Business, Universitas Islam Malang, who have purchased or used Rucas products. A total of 100 respondents were selected using purposive sampling. Data were collected through questionnaires and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4.0. The results show that product quality and price perception have a positive and significant effect on consumer satisfaction. Product quality and price perception also significantly affect perceived value. Furthermore, perceived value has a positive and significant effect on consumer satisfaction and mediates the relationship between product quality and consumer satisfaction, but does not mediate the relationship between price perception and consumer satisfaction. These findings highlight the important role of perceived value in strengthening the influence of product quality on Generation Z consumer satisfaction in local fashion brands. Keywords: Product Quality, Price Perception, Perceived Value, Consumer Satisfaction, Generation Z
Pengaruh Motivasi Kerja, Work Familiy Conflict, Lingkungan Kerja Terhadap Produktivitas Kerja Karyawan (Study Pada Kantor BPBD Kab Lembata. NTT)
Abstract This study aims to determine the influence of work motivation, work-family conflict, and the work environment on employee productivity. The approach used was a quantitative method, with the primary instrument being a questionnaire administered to all employees of the Lembata Regency Regional Disaster Management Agency (BPBD) as respondents. Data analysis was performed using multiple linear regression to determine the extent of influence of each variable on employee productivity. The results of the analysis Y = 13.981 + 0.560 x1 + -.294 x2 + -.234 x3 + e. From these results it is known that Work Motivation (X1) and Work Family Conflict (X2) have a positive and significant influence on work productivity (Y). However, the Work Environment (X3) does not show a significant influence on employee productivity. This is supported by the results of the partial test (t) on the employee work motivation variable (X1) which has a Sig value of 0.000 <0.05 and a t-count value of 4.805> t-table 2.660, the work family conflict variable (X2) has a sig value of 0.000 <0.05 and a t-count value of -4.045> t-table 2.660 and the employee work environment variable (X3) has a sig value of 0.104> 0.05 and a t-count value of -.1654 <t-table 2.660, also the results of the simultaneous test (f) show a significant 0.000 <0.05 and a calculated f value of 13.948> f table 2.76 the results of the determinant coefficient analysis show 46.6% employee work productivity (Y) is influenced by the variables of work motivation (X1), Work Family Conflict (X2) and Work Environment (X3). The difference of 53.4% is influenced or explained by other variables not included in the study. Keywords: Work Motivation, Work Family Conflict, Work Environment, Employee Work Productivity
Pengaruh Konten Kreatif Instagram Dan FOMO (Fear Of Missing Out) Terhadap Keputusan Pembelian Skintific Dengan Customer Engagement Sebagai Variabel Mediasi
Abstract The rise of social media has significantly impacted consumer behavior, especially Generation Z, who actively use Instagram. This research looks at the effects of Instagram creative content and Fear of Missing Out (FOMO) on purchase decisions, with customer engagement as a mediating variable. By employing a quantitative method, data was gathered using surveys of Generation Z students at Universitas Islam Malang who had purchased Skintific products. To find both direct and indirect links between variables, path analysis was used. The findings demonstrate that creative content and FOMO significantly increase customer engagement, which in turn positively affects purchase decisions. Customer engagement also mediates the correlation between creative content, FOMO, and purchase decisions. These results emphasize the significance of creating engaging Instagram content and strengthening customer engagement to enhance purchase decisions in digital marketing strategies targeting Generation Z Keywords: : Customer Engagement, Fear of Missing Out, Generation Z, Instagram Creative Content, Purchase Decision
Pengaruh Lokasi Usaha Dan Kualitas Layanan Terhadap Loyalitas Melalui Kepuasan Konsumen Di AHASS Adi Jaya Motor Malang
Abstract This study investigates the influence of business location and service quality on customer loyalty, with customer satisfaction as an explanatory variable, at AHASS Adi Jaya Motor Malang. The research is motivated by the growing competition in the motorcycle service industry, which requires authorized workshops to maintain customer loyalty through superior service performance. A quantitative associative approach was employed using Structural Equation Modeling with the Partial Least Squares (SEM-PLS) method. Data were collected through online questionnaires from 81 respondents selected using purposive random sampling. The findings indicate that business location and service quality have a positive and significant effect on customer satisfaction. Customer satisfaction also shows a positive and significant influence on customer loyalty. Furthermore, customer satisfaction plays an important role in explaining the relationship between business location and service quality with customer loyalty. These results suggest that a strategic and easily accessible location, supported by consistent and reliable service quality, contributes to positive customer evaluations and encourages repeat service usage. Therefore, AHASS Adi Jaya Motor Malang is advised to improve location accessibility, maintain customer comfort, and continuously enhance employee competence and service responsiveness to strengthen long-term customer loyalty. Keywords: Business Location, Service Quality, Customer Satisfaction, Customer Loyalty, AHASS.
Pengaruh Green Product, Green price, Green Place dan Green Promotion terhadap Purchase Intention Konsumen di Pasar Induk Among Tani Kota Batu
Abstract This study aims to examine the effects of green product, green price, green place, and green promotion on consumers’ purchase intention at Pasar Induk Among Tani, Batu City. A quantitative approach with a survey method was employed, involving 142 respondents selected through purposive sampling. The data were analyzed using multiple linear regression with the assistance of SPSS version 25. The results indicate that green product, green price, and green place have a positive and significant effect on purchase intention when tested partially, while green promotion does not have a significant partial effect. However, the simultaneous test shows that all green marketing mix variables collectively have a significant influence on consumers’ purchase intention. These findings highlight the importance of an integrated green marketing strategy in enhancing consumers’ purchase intention. Keywords: Green Product, Green Price, Green Place, Green Promotion, Purchase Intention
Pengaruh Product Quality , Brand Image Dan Product Variant Terhadap Kepuasan Pelanggan Mixue (Studi Kasus Pada Warga Kota Malang)
Abstract The purpose of this study is to determine the influence of product quality, brand image, and product variants on Mixue customer satisfaction. The number of samples in this study was 80 respondents determined using the Malhotra formula with the characteristics that respondents are in Malang City and have purchased Mixue Ice Cream & Tea products. This type of research uses explanatory research and data analysis used is multiple linear regression analysis. The results of this study state that product quality, brand image, and product variants have a significant effect on Mixue customer satisfaction in Malang City partially and simultaneously. Keywords: Product Quality, Brand Image, Product Variant, Kepuasan Pelangan
Pengaruh Brand Ambassador, Brand Trust, Brand Awereness, dan Brand Image Terhadap Keputusan Pembelian Produk Ultra Milk X Stray Kids
Abstract High competition in the milk beverage industry drives firms to adopt innovative marketing strategies, including the use of global brand ambassadors and brand equity enhancement. This study investigates the effects of brand ambassador, brand trust, brand awareness, and brand image on Generation Z’s purchasing decisions toward Ultra Milk X Stray Kids products. A quantitative survey was conducted with 90 respondents selected through snowball sampling, and the data were analyzed using multiple linear regression. The results show that all variables simultaneously influence purchasing decisions. However, only brand awareness has a positive and significant partial effect. These findings indicate that brand awareness is the key determinant of purchasing decisions among Generation Z consumers. Keywords: Brand Ambassador, Brand Trust, Brand Awareness, Brand Image, Purchasing Decision
Pengaruh Kualitas Produk, Celebrity Endorser, dan Brand image Terhadap Keputusan Pembelian Produk Facial Wash KAHF (Studi pada Konsumen Produk Facial Wash KAHF di Kabupaten Jombang)
Abstract This study aims to analyze the effect of product quality, celebrity endorser, and brand image on purchasing decisions of KAHF facial wash products in Jombang Regency. This research uses a quantitative approach with an explanatory research design. The population consists of consumers who have purchased and used KAHF facial wash products in Jombang Regency. The sampling technique used was purposive sampling with a total of 120 respondents. Data were collected through questionnaires measured using a Likert scale and analyzed using multiple linear regression analysis with SPSS. The results show that product quality, celebrity endorser, and brand image simultaneously have a significant effect on purchasing decisions. Partially, product quality, celebrity endorser, and brand image each have a positive and significant effect on purchasing decisions. These findings indicate that improving product quality, selecting appropriate celebrity endorsers, and strengthening brand image can enhance consumer purchasing decisions. Keywords: Product Quality, Celebrity Endorser, Brand Image, Purchase Decision
Pengaruh Lingkungan Kerja, Disiplin Kerja Dan Motivasi Kerja Terhadap Kinerja Karyawan Pada Pabrik Rokok Rejeki Barokah Prima Kabupaten Blitar.
Abstract This research examines the influence of work environment, work discipline, and work motivation on employee performance at Rejeki Barokah Prima Cigarette Factory, Blitar Regency. A quantitative method with an explanatory approach was applied in this study. The research population included all employees working in the production and packing divisions, totaling 51 respondents, with sampling conducted using a saturated sampling method. Data were obtained through structured questionnaires and processed using multiple linear regression techniques. The findings indicate that work environment, work discipline, and work motivation simultaneously affect employee performance. On an individual basis, the work environment variable does not show a significant influence, whereas work discipline and work motivation demonstrate a positive and significant impact on employee performance. Keywords: Work Environment, Work Discipline, Work Motivation, Employee Performance
Pengaruh Iklan Digital, Influencer Marketing, Dan Content Marketing Terhadap Keputusan Pembelian Motor Trail Di Robby MX (Studi Kasus Pada Konsumen Di Robby MX )
Abstract This research examines how digital advertising, influencer marketing, and content marketing influence purchasing decisions among trail motorcycle consumers at Robby MX. A quantitative research design was applied through a survey approach. Primary data were obtained by distributing structured questionnaires to 80 Robby MX customers, with respondents selected using purposive and snowball sampling methods. The collected data were processed using multiple linear regression analysis after the measurement instruments were confirmed to be valid, reliable, and compliant with classical assumption requirements. The findings demonstrate that digital advertising, influencer marketing, and content marketing each exert a positive and statistically significant impact on consumer purchasing decisions, both individually and collectively. These results highlight the strategic role of digital-based marketing activities in shaping consumer decisions within the trail motorcycle market. Keywords:Digital Advertising, Influencer Marketing, Content Marketing, Purchasing Decision.
Pengaruh Perilaku Overconfidence Dan Herding Terhadap Keputusan Investasi Saham Pada Generasi Z Di Malang
Abstract This study aims to determine the effect of Overconfidence and Herding on stock invesrment decisions among generation Z investors in Malang. The research method used is a quantitative method with data collection techniques through distributing questionnaires. The research sample consisted of 75 respondents who are generation Z and have stock investment experience. Data were analyzed using multiple linear regression analysis. The results showed that Overconfidence behavior has positive effect on stock investment decisions, while Herding behavior has no effect on stock investment decisions. This indicates that the level of confidence of generation Z investors plays a role in investment decision-making, while the tendency to follow other investor sis not a determining factor. This research is expected to contribute to the development of literacy behavior finance and become a consideration for young investors Keywords: Overconfidence, Herding, Investment Decisions, Generation Z
Pengaruh Gaya Kepemimpinan Transformasional, Motivasi Kerja, Dan Kepuasan Kerja Terhadap Kinerja Pegawai (Study Pada Pegawai Politeknik Negeri Malang)
Abstract This study aims to analyze the influence of Transformational Leadership Style, Work Motivation, and Job Satisfaction on the Performance of Employees at the State Polytechnic of Malang. This study uses a quantitative approach with a research population of 190 non-ASN employees of the State Polytechnic of Malang. The sampling technique used proportional random sampling and purposive sampling and obtained a sample of 66 employees. Data collection was carried out through questionnaires and analyzed using multiple linear regression to test the influence of independent variables on employee performance. The results of the study indicate that leadership style has a positive and significant effect on employee performance. In addition, work motivation also has a significant positive effect on employee performance and job satisfaction has a positive and significant effect on employee performance at the State Polytechnic of Malang. The results indicate an increase in the effectiveness of transformational leadership and optimal motivation and job satisfaction can encourage an increase in employee performance at the State Polytechnic of Malang. Keywords: Transformational Leadership Style, Work Motivation, Job Satisfaction, Employee Performance.
Pengaruh Influencer Marketing, Kualitas Produk Dan Harga Terhadap Kepuasan Konsumen Generasi Z Di Marketplace Online (Studi Kasus Pada Pengguna Tiktok Shop Di Kecamatan Singosari)
Abstract This study aims to examine the simultaneous and partial effects of influencer marketing, product quality, and price on the consumer satisfaction of Generation Z on the TikTok Shop online marketplace. Utilizing a quantitative approach, a sample 95 respondents was selected through proportional sampling techniques in the Singosari District. The result indicate that, simultaneously, these three variables have a significant impact on consumer satisfaction, contributing 61.3% to the total variance. Partially, influencer marketing, product quality, and price each exert a positive and significant influence, with price being identified as the most dominant factor. Keywords: Influencer Marketing, Product Quality, Price, Consumer Satisfaction, Generation Z.
Pengaruh Strategi Digital Marketing, Promosi Penjualan, Dan Kualitas Layanan Terhadap Kepuasan Konsumen Pada Produk Sepatu Adidas (Studi Pada Mahasiswa Universitas Islam Malang)
Abstract This study examines the impact of digital marketing strategies, sales promotions, and service quality on consumer satisfaction with Adidas footwear products. The research employs an explanatory approach using quantitative methods. The population consists of students from the Islamic University of Malang, with a sample of 105 respondents selected through purposive sampling. Primary data were collected using questionnaires, and data analysis was conducted with SPSS version 26.0. The findings reveal that, both simultaneously and individually, digital marketing strategies (X1), sales promotions (X2), and service quality (X3) significantly influence consumer satisfaction (Y). However, partial analysis indicates that sales promotion and service quality have a positive and significant effect, whereas digital marketing shows a negative influence on consumer satisfaction. These results suggest that consumer satisfaction is more strongly driven by direct experiences gained from promotional activities and service quality rather than digital marketing content. Keywords: Digital Marketing Strategy, Sales Promotion, Service Quality, Consumer Satisfaction, Adidas Shoes.
Penerapan Balanced Scorecard (BSC) Dalam Pengukuran Kinerja Organisasi Publik (Studi Kasus pada Dinas Perhubungan Kota Malang)
Abstract Public organizations are required to demonstrate effective, efficient, and accountable performance in response to increasing public demands for service quality. One comprehensive approach to measuring organizational performance is the Balanced Scorecard (BSC), which integrates four perspectives: financial, customer, internal business process, and learning and growth. This study aims to analyze the implementation of the Balanced Scorecard in measuring the performance of public organizations at the Department of Transportation of Malang City. The research employs a descriptive quantitative approach using a case study method, with a population of 138 civil servants and a sample of 103 respondents. The data consist of primary data collected through employee self-assessment questionnaires and secondary data obtained from financial reports and institutional documents. Data analysis techniques include descriptive statistics and narrative analysis. The results indicate that the performance of the Department of Transportation of Malang City based on the four BSC perspectives is generally categorized as good. The financial perspective reflects relatively economical budget management, while the customer, internal business process, and learning and growth perspectives support the implementation of public services. Overall, the Balanced Scorecard provides a comprehensive overview of organizational performance in the public sector. Keywords: Balanced Scorecard; Public Organizational Performance; Performance Measurement; Department of Transportation.
Pengaruh Pelatihan Dan Pengembangan Terhadap Karir Pegawai Dengan Modal Sosial Sebagai Variabel Mediasi (Studi Pada Dinas Perhubungan Kota Malang)
Abstract This study aim to examines the effect of training and development on employee career advancement with social capital serving as a mediating variable at the Malang City Transportation Office. A quantitative approach with a confirmatory research design was employed. Primary data were collected through questionnaires administered to 58 civil servants selected using purposive sampling. Data analysis was conducted using Structural Equation Modeling with the Partial Least Square (SEM-PLS) technique via SmartPLS software. The results reveal that training and development have a positive and significant effect on employee career advancement as well as on social capital. Moreover, social capital exerts a positive influence on employee career outcomes and partially mediates the relationship between training and development and career advancement. These findings indicate that the effectiveness of training initiatives is not solely determined by improvements in individual competencies, but also by the formation of professional networks, trust, and collaborative social relationships within the organization. Consequently, strengthening social capital constitutes a strategic mechanism for enhancing the impact of training programs and supporting sustainable career development among public sector employees. Keywords: training and development, social capital, employee career..
Pengaruh Kualitas Pelayanan, Promosi Dan Lokasi Terhadap Kepuasan Konsumen Dengan Perceived Value Sebagai Variabel Mediasi Pada Sektor Pariwisata (Studi Pada Desa Wisata Alam Taman Dolan Kota Batu)
Abstract The tourism sector is vital for regional economic growth, requiring destination management to focus on value creation and consumer satisfaction. This study analyzes the impact of service quality, promotion, and location on consumer satisfaction, using perceived value as a mediating variable at Taman Dolan Nature Tourism Village, Batu City. Grounded in Resource-Based View (RBV) theory, the research treats these factors as strategic resources. Using a quantitative explanatory design, data were gathered from 130 respondents via purposive sampling and analyzed using PLS-SEM with SmartPLS. The results show that service quality significantly affects consumer satisfaction, whereas promotion and location do not. However, both service quality and promotion significantly influence perceived value. Furthermore, perceived value significantly impacts consumer satisfaction and effectively mediates the relationships between service quality, promotion, and satisfaction. The study concludes that enhancing consumer satisfaction in rural tourism depends on strengthening service quality to build positive perceived value for tourists.. Keywords: Service Quality, Promotion, Location, Perceived Value, Consumer Satisfaction
Pengaruh Life Style, Social Media Marketing Dan Product Differentiation Terhadap Keputusan Pembelian Produk Mayang Collection
Abstract The purpose of this research is to determine and analyze the influence of lifestyle, social media marketing, and product differentiation on purchasing decisions, including the influence of lifestyle on purchasing decisions, social media marketing on purchasing decisions, and product differentiation on purchasing decisions. This thesis employs explanatory research, with a sample size of 105 respondents. The data were analyzed using multiple linear regression analysis. The results indicate that lifestyle, social media marketing, and product differentiation significantly influence purchasing decisions for Mayang Collection products. Lifestyle significantly influences purchasing decisions for Mayang Collection products, meaning that as lifestyle increases, purchasing decisions for Mayang Collection products will increase. Social media marketing significantly influences purchasing decisions for Mayang Collection products, meaning that as social media marketing increases, purchasing decisions for Mayang Collection products will increase. Product differentiation significantly influences purchasing decisions for Mayang Collection products, meaning that as product differentiation increases, purchasing decisions for Mayang Collection products will increase. Keywords: Lifestyle, Social Media Marketing, Product Differentiation, and Purchasing Decisions
Pengaruh Fitur Personalisasi dan Trust Terhadap Loyalitas Konsumen Gen Z di Aplikasi Shopee (Studi Kasus Gen Z Kota Malang)
Abstract This study aims to analyze the influence of personalization and trust features on the loyalty of Generation Z consumers on the Shopee app. The approach used was quantitative, employing a survey method, by distributing questionnaires to Generation Z Shopee users in Malang City. The research sample was determined using purposive sampling, with 65 respondents. The collected data were then analyzed using multiple linear regression with the aid of SPSS software.The results show that personalization and trust features simultaneously have a positive and significant influence on consumer loyalty. Partially, personalization features were shown to have a positive and significant influence on consumer loyalty, indicating that product recommendations and promotions tailored to user preferences can increase interest and encourage repeat purchases. Furthermore, trust also had a positive and significant influence on consumer loyalty, indicating that confidence in the platform's security and confidentiality plays a crucial role in building consumer loyalty. The findings of this study are expected to serve as a reference for e-commerce managers in designing effective strategies to increase consumer loyalty. Keywords: Personalization Features, Trust, Consumer Loyalty, Shopee.
Pengaruh Flash Sale, Voucher Gratis Ongkir dan Star Seller Terhadap Keputusan Pembelian Konsumen di Platform Shopee (Studi Kasus Konsumen Shopee di Kota Malang).
Abstract The development of e-commerce in Indonesia has driven increasingly fierce competition among digital platforms to attract consumer attention and interest. Shopee, as one of the largest e-commerce platforms, implements various promotional strategies, such as flash sales, free shipping vouchers, and the Star Seller label, to influence consumer purchasing decisions. Based on these conditions, this study aims to analyze the influence of flash sales, free shipping vouchers, and the Star Seller label on consumer purchasing decisions on the Shopee platform.This study used a quantitative approach with descriptive methods. Data were obtained by distributing questionnaires to 95 Shopee user respondents in Malang City, selected using a purposive sampling technique. The collected data were analyzed using multiple linear regression. The results show that flash sales, free shipping vouchers, and the Star Seller label simultaneously have a positive and significant influence on consumer purchasing decisions. These findings suggest that appropriate promotional strategies and consumer trust in sellers play a crucial role in driving online purchasing decisions. Keywords: Flash Sales, Free Shipping Vouchers, Star Seller, Purchasing Decisions, Shopee
Pengaruh Kualitas Sistem Informasi Dan Kemudahan Akses Terhadap Loyalitas Pengguna Dengan Kepuasan Sebagai Variabel Mediasi Pada Platform Weverse (Studi Pada Komunitas Digital Fans K-Pop)
Abstract Accessibility on Weverse users' continuous commitment, with satisfaction serving as a mediating variable. Using the Theory of Reasoned Action as the conceptual foundation, this study employed a quantitative approach with an explanatory design, involving 105 active Weverse users from the Malang City region, selected through purposive sampling. Data were collected using electronic questionnaires with Likert scales and analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM) with SmartPLS version 4.0 software. The measurement model evaluation verified that all indicators met the convergent validity criteria, with factor loadings between 0.785 and 0.908, and Average Variance Extracted values above the 0.50 threshold, along with strong internal consistency reliability as indicated by Composite Reliability and Cronbach's Alpha exceeding 0.70. The empirical results show that platform accessibility has a significant impact on user satisfaction (T-statistic = 3.652; P-value = 0.000) and commitment (T-statistic = 3.578; P-value = 0.000). Contrary to the initial hypothesis, system infrastructure quality did not show a significant influence on satisfaction (P-value = 0.077) or loyalty (P-value = 0.449). Furthermore, satisfaction did not mediate the relationship between these predictors and loyalty. The coefficient of determination reveals that the independent variables explain 20.4% of the variance in satisfaction and 23.8% in user loyalty. Overall, these findings emphasize that operational flexibility and user-friendly features of the platform are primary drivers of loyalty in K-Pop fan digital communities, while concerns about data security and system reliability remain significant barriers in building user loyalty. Keywords: Ease Of Access, User Satisfaction, User Loyalty
Pengaruh Kemudahan dan Keamanan Terhadap Purchase Intention Dimediasi Kepercayaan Pada Pengguna Shopee Paylater
Abstract This study aims to examine the influence of perceived ease of use and security on purchase intention, with trust serving as a mediating variable among Shopee Paylater users. The research adopts a quantitative approach and employs the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method to test relationships among variables specified in the research model. The data used are primary data collected through structured questionnaires distributed to respondents. The population of this study consists of students from the Faculty of Economics and Business at Universitas Islam Malang. The sampling technique applied is non-probability sampling using a purposive sampling method, involving 120 respondents with prior experience using Shopee Paylater in online transactions. The findings indicate that perceived ease of use does not have a significant direct effect on purchase intention. In contrast, security has a significant effect on purchase intention. Moreover, perceived ease of use and security significantly influence user trust. Trust also significantly affects purchase intention. Furthermore, perceived ease of use and security have a significant indirect effect on purchase intention through trust as a mediating variable. These results suggest that trust plays an important role in mediating the effects of ease of use and security on users’ purchase intention toward Shopee Paylater. Keywords: Perceived Ease of Use, Security, Trust, Purchase Intention
Pengembangan Bisnis Model Cnvas untuk Meningkatkan Pendapatan (Fotokopi Mandiri di Kabupaten Pasuruan)
Abstract This study aims to analyze the implementation of the Business Model Canvas (BMC) and its contribution to increasing the revenue of Fotokopi Mandiri, a micro and small enterprise operating in Pasuruan Regency. The research focuses on examining the application of the nine core elements of the BMC, formulating revenue enhancement strategies, and evaluating the impact of BMC implementation on business revenue performance. A descriptive qualitative approach was employed, with data collected through observation, in-depth interviews, focus group discussions (FGD), and documentation. The informants consisted of the business owner, employees, and customers who were directly involved in business operations. The findings indicate that the implementation of the BMC supports more structured and systematic business management. Among the nine elements, four components—value proposition, Customer relationships, Channels, and revenue streams—play a dominant role in driving revenue growth. The application of the BMC positively influences business performance through improved operational efficiency, strengthened marketing strategies, enhanced service quality, and more effective resource utilization. Furthermore, BMC implementation contributes to business sustainability by increasing production capacity and supporting the adoption of digital technology in service delivery and promotion. Overall, this study demonstrates that the Business Model Canvas is an effective strategic tool for improving revenue performance and ensuring the sustainability of micro-scale service enterprises, particularly in the photocopy and printing service sector. Keywords: Business Model Canvas, Revenue Growth, Micro And Small Enterprises, Photocopy Services, Business Sustainability
Pengaruh Content Marketing Dan Brand Awareness Terhadap Keputusan Pembelian Pada Produk Brand Elizabeth Dengan Kepercayaan Konsumen Sebagai Variabel Mediasi (Studi Kasus Perempuan Di Kota Malang)
Abstract This study examines the effects of content marketing and brand awareness on purchasing decisions of Elizabeth brand products, with consumer trust as a mediating variable. A quantitative survey was conducted involving 100 female consumers in Malang City selected through purposive sampling. Data were collected using questionnaires and analyzed with the SEM-PLS method to evaluate direct and indirect relationships among variables. The results indicate that content marketing and brand awareness significantly and positively influence purchasing decisions and consumer trust. Furthermore, consumer trust strengthens the relationship between these variables and purchasing decisions. Therefore, companies are encouraged to improve marketing content quality and enhance brand image to build trust and stimulate purchase intentions. Keywords: Content Marketing, Brand Awareness, Purchase Decisions, Consumer Trust
Pengaruh Celebrity Endorsement, Brand Image Dan Testimoni Terhadap Keputusan Pembelian Konsumen Produk Sepatu Aerostreet (Studi Kasus Pada Mahasiswa Unisma)
Abstract The objective of this research is to explore the effects of Celebrity Endorsement, brand image, alongside consumer testimonials regarding the purchase decisions of Aerostreet shoes among students of Universitas Islam Malang. The research employed a quantitative approach using questionnaires Utilizing a By applying a Likert scale alongside multiple linear regression, the findings demonstrate that all three variables significantly affect purchase decisions both simultaneously and partially, with Celebrity Endorsement emerging as the dominant factor. These findings highlight the importance of marketing strategies based on public figures, strong brand image, and social validation in enhancing consumer trust and attractiveness toward local brands. Keywords: Celebrity Endorsement; Brand Image; Testimonials; Purchase Decision; Aerostreet
Pengaruh Brand Image dan Product Quality terhadap Repurchase Intention : Customer Satisfaction sebagai Variabel Mediasi ( Studi pada Pelanggan Clodia Outfit Malang )
Abstract This study aims to analyze the effect of Brand Image and Product Quality on Repurchase Intention with Customer Satisfaction as a mediating variable among Clodia Outfit Malang customers. This study uses quantitative research with an explanatory approach. Data were collected using a survey method with a sample of 120 respondents, with the population being Clodia Outfit customers in Malang City. Data were analyzed using the Structural Equation Modeling (SEM-PLS) method with the help of Smart PLS 4.0 software. The results show that brand image does not have a significant effect on customer satisfaction, product quality has a significant effect on customer satisfaction, brand image has a significant effect on repurchase intention, product quality has a significant effect on repurchase intention, customer satisfaction has a significant effect on repurchase intention, customer satisfaction is not able to mediate the effect of brand image on repurchase intention, and customer satisfaction is able to mediate the effect of product quality on repurchase intention. Keywords: fashion; brand image; product quality; customer satisfaction; repurchase intention
Ulasan Pelanggan Memediasi Brand Ambassador Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Kecantikan Scarlett Whitening Pada Mahasiswi Universitas Islam Malang Angkatan 2022
Abstract This study was conducted to examine the mediating role of customer reviews in the relationship between brand ambassador and product quality on purchase decisions of Scarlett Whitening beauty products among students of Universitas Islam Malang, class of 2022. The research employed an explanatory design, utilizing primary data collected through Likert-scale questionnaires distributed to 135 respondents selected via purposive sampling, as well as secondary data obtained from relevant scientific literature. Data analysis was carried out using Structural Equation Modeling (SEM) with a Partial Least Square (PLS) approach. The findings reveal that brand ambassador, product quality, and customer reviews have a positive and significant effect on purchase decisions, while brand ambassador and product quality also positively influence customer reviews. Furthermore, customer reviews were found to play a significant mediating role, strengthening the influence of brand ambassador and product quality on purchase decisions. The implications of this study indicate that customer reviews serve as social validation and provide practical insights for companies to enhance the appeal of local beauty products. Keywords: Brand Ambassador, Product Quality, Customer Reviews, Purchase Decision, Scarlett Whitening
Pengaruh Gaya Kepemimpinan, Motivasi Kerja, Budaya Organisasi Dan Work Life Balance Terhadap Retensi Karyawan Ramayana Departement Store Cabang Alun-Alun Kota Malang
Abstract This study examines the influence of leadership style, work motivation, organizational culture, and work life balance on employee retention at Ramayana Department Store, Alun-Alun Branch, Malang City. Using a quantitative approach, data were collected from 68 permanent employees through a Likert scale questionnaire and analyzed using multiple linear regression. Validity, reliability, and classical assumption tests were conducted prior to hypothesis testing. The results show that leadership style, work motivation, organizational culture, and work life balance each have a positive and significant effect on employee retention. Simultaneously, all variables significantly influence employee retention. These findings highlight the importance of effective leadership, enhanced motivation, a positive organizational culture, and balanced work life policies in improving employee retention. The study provides practical implications for human resource management strategies in the retail industry. Keywords: Leadership Style, Work Motivation, Organizational Culture, Work Life Balance, Employee Retention.
Peran Modal Sosial Dan Kepercayaan Interpersonal Dalam Meningkatkan Kinerja Dosen Melalui Komitmen Organisasi Di Lingkungan Universitas Islam Malang
Abstract This study aims to examine the role of social capital and interpersonal trust in improving lecturer performance through organizational commitment at Universitas Islam Malang. This research employs a quantitative approach using Structural Equation Modelling–Partial Least Squares (SEM-PLS). The sample consisted of 204 lecturers selected through proportional sampling. The results indicate that social capital has a positive and significant effect on organizational commitment and lecturer performance. Interpersonal trust has a positive and significant effect on organizational commitment but does not directly affect lecturer performance. Organizational commitment significantly influences lecturer performance. Furthermore, organizational commitment mediates the relationship between social capital and lecturer performance, as well as the relationship between interpersonal trust and lecturer performance. The model explains 44.8% of the variance in lecturer performance and 34.1% of the variance in organizational commitment. These findings highlight the strategic importance of strengthening social relationships and trust within academic institutions to enhance organizational commitment and improve lecturer performance. Keywords: Social Capital, Interpersonal Trust, Organizational Commitment, Lecturer Performance, SEM-PLS
Pengaruh Persepsi Kemudahan, Kepuasan, Dan Minat Pengguna Terhadap Adopsi QRIS Sebagai Inovasi Pembayaran Digital Di Kalangan Generasi Z
Abstract The acceleration of digital transformation has shifted public payment behavior toward cashless systems, including the Quick Response Code Indonesian Standard (QRIS). This study aims to analyze the effect of perceived ease of use, user satisfaction, and behavioral intention on QRIS adoption among Generation Z. A quantitative survey method was applied involving 100 Generation Z respondents in Malang City selected through purposive sampling. The data were analyzed using multiple linear regression with SPSS. The results reveal that perceived ease of use and user intention significantly and positively influence QRIS adoption, while user satisfaction does not show a significant effect. Simultaneously, all independent variables collectively affect QRIS adoption. The coefficient of determination (R²) of 0.326 indicates that 32.6% of QRIS adoption can be explained by the proposed variables. These findings provide insights for policymakers and service providers in formulating strategies to strengthen QRIS adoption among Generation Z. Keywords: Perceived Ease of Use; User Satisfaction; User Interest; QRIS Adoption; Generation Z
Pengaruh Lokasi, Harga dan Kualitas Produk Terhadap Minat Beli Rumah Hunian di Singhasari Residence (Studi Pada Masyarakat Penghuni Singhasari Residence)
Abstract This research is motivated by the rapid population growth in Singosari District, which has triggered a high demand for housing, making it essential for developers to understand the factors influencing consumer purchase interest. Employing a quantitative approach with a causal associative method, this study involved 55 respondents from the Singhasari Residence community, selected through simple random sampling. Data were analyzed using multiple linear regression via SPSS software to examine the effects of location, price, and product quality. The primary findings indicate that, simultaneously, these three variables significantly influence purchase interest, contributing 61.3% to the variance. Partially, location and price have a positive and significant impact due to strategic accessibility and competitive economic value, whereas product quality does not show a significant effect due to the perceived uniformity of building standards. In conclusion, purchase interest at Singhasari Residence is predominantly driven by location and price factors; therefore, developers are advised to continuously optimize pricing strategies and accessibility advantages to maintain market attractiveness. Keywords: Location, Price, Product Quality, Purchase Interest, Singhasari Residence.
Pengaruh Literasi Keuangan, Fear Of Missing Out Dan Ekspektasi Return Terhadap Minat Investasi Saham Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang Angkatan 2022
Abstract This study examines the effect of financial literacy, fear of missing out (FoMO), and return expectation on stock investment interest among students of the Faculty of Economics and Business, Universitas Islam Malang, class of 2022. The research employs a quantitative approach with a survey method. The population consists of FEB UNISMA students from the 2022 cohort enrolled in the Management, Accounting, and Islamic Banking study programs who have received investment-related education through courses such as Digital Investment and the Islamic Capital Market, possess basic investment knowledge, and may or may not have prior investment experience. Simple random sampling was used, resulting in a total of 100 respondents. Data analysis was conducted using multiple linear regression with the assistance of SPSS version 25. The findings reveal that financial literacy, fear of missing out, and return expectation each have a positive and significant influence on students’ interest in stock investment. These results indicate that enhancing financial knowledge, addressing psychological factors, and understanding expected investment returns are crucial in encouraging more rational and sustainable stock investment interest among university students. Keywords: Financial Literacy, Fear Of Missing Out (FoMO), Return Expectation, Stock Investment Interest
Pengaruh Keputusan Pembelian, Kepuasan Pelanggan Terhadap Minat Beli Ulang Pada Shopeefood Di Kota Malang (Studi Kasus Pada Mahasiswa Feb Universitas Islam Malang Angkatan 2021)
Abstract This study aims to analyze the influence of purchase decisions and customer satisfaction on repurchase intention for ShopeeFood services in Malang City, with a case study on students of the Faculty of Economics and Business, Islamic University of Malang, class of 2021. The research employs a quantitative approach, collecting data through questionnaires distributed to 89 respondents. Data analysis was conducted using multiple linear regression to examine the relationship between the independent variables (purchase decisions and customer satisfaction) and the dependent variable (repurchase intention). The results indicate that both simultaneously and partially, purchase decisions and customer satisfaction have a positive and significant effect on repurchase intention. The coefficient of determination (R2) of 0.751 suggests that 75% of the variation in repurchase intention can be explained by these two independent variables, while the remaining 25% is influenced by other factors not examined in this study. These findings imply that enhancing purchase decisions and customer satisfaction can foster consumer loyalty towards ShopeeFood services. Keywords: Purchasel, Delcision, Customelr Satisfaction, Rapurchasel Intelntion, Shoppelelfood.
Implementasi Lean Management Dalam Meningkatkan Efisiensi Operasional Di PT Niaga Sejahtera Plastik Industri
Abstract This study aims to analyze the implementation of Lean Management in improving operational efficiency at PT Niaga Sejahtera Plastik Industri. Lean Management focuses on eliminating waste to create a lean process. The study used a qualitative descriptive approach through interviews, observations, and documentation. The results show that the implementation of 5S, Kaizen, Kanban, VSM, and JIT can reduce production process time, reduce defect rates, and increase productivity. Lean Management has been proven effective in improving the company's operational efficiency. Keywords: Lean Management, Operational Efficiency, Waste, Kaizen, VSM
Pengaruh Customer Experience, Halal Awareness, Dan Customer Engagement Terhadap Customer Loyalty Melalui Customer Satisfaction: Studi Pada Konsumen Online Madu PT Kembang Joyo Sriwijaya
Abstract This study aims to analyze the influence of Customer Experience, Halal Awareness, and Customer Engagement on Customer Loyalty mediated by Customer Satisfaction among online consumers of PT Kembang Joyo Sriwijaya honey products. This research uses a quantitative approach with a purposive sampling technique involving 130 respondents who have purchased the product online. Data analysis was performed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with SmartPLS software. The results indicate that Customer Experience and Customer Engagement have a positive and significant effect on Customer Satisfaction and Customer Loyalty. However, Halal Awareness proved to have no significant effect on either satisfaction or loyalty, indicating that halal certification is considered a hygiene factor rather than a satisfier in this industry. Furthermore, Customer Satisfaction successfully mediates the relationship between Customer Engagement and Customer Loyalty, but fails to mediate the influence of Customer Experience and Halal Awareness. These findings suggest that to increase loyalty, the company should focus on building active engagement and ensuring a seamless customer experience, rather than solely relying on halal labeling. Keywords: Customer Experience, Halal Awareness, Customer Engagement, Customer Satisfaction, Customer Loyalty, PT Kembang Joyo Sriwijaya, SmartPLS, Honey.
Pengaruh Influencer Marketing, Content Marketing, Online Consumer Review Terhadap Keputusan Pembelian Studi Pada Mahasiswa Kota Malang Pembeli Moisturizer Glad To Glow (G2G)
Abstract This study aims to examine the effects of influencer marketing, content marketing, and online consumer reviews on purchase decisiouns among university students in Malang City who have purchased Glad2Glow moisturizer products. This study employs a quantitative method using multiple lineaar regression analysis. Data were collected from 110 respondentss through a questionnaire, consisting of university students in Malang City who had previously purchased Glad2Glow moisturizer. Instrument testing included validity and reliability tests, as well as normality testing, classical assumption tests, F-tests, t-tests, and coefficient of determination analysis to evaluate the proposed hypotheses. The findings indicate that, both individually and simultaneously, influencer marketing, content marketing, and online consumer reviews have a significant effect on purchase decisions. Among these variables, influencer marketing demonstrates the strongest influence, suggesting that students tend to be more responsive to recommendations and the perceived credibility of influencers when making purchasing decisions for skincare products. Keywords: Influencer Marketing, Content Marketing, Online Consumer Review, Keputusan Pembelian, Glad2Glow
Pengaruh Work-Life Balance dan Lingkungan Kerja Terhadap Kepuasan Kerja Karyawan Generasi Z dan Peran Mediasi Keterikatan Kerja (Studi pada PT Torabika Eka Semesta Tangerang Banten)
Abstract Gen Z workers at PT Torabika Eka Semesta were the subjects of this research, which aimed to determine the relationship between work-life balance, workplace climate, and job satisfaction via the medium of work engagement. Researchers used purposive random sampling to gather data from 93 respondents using quantitative methodologies. Structural Equation Modeling (SEM) analysis based on PLS was then used to analyze the data. According to the findings, job satisfaction and engagement were positively affected by both work-life balance and the work environment. Curiously, although work engagement did moderate the link between work environment and job satisfaction, it did not significantly mitigate the effect of work-life balance on job satisfaction. Keywords: Work-Life Balance, Work Environment, Job Satisfaction, Work Engagement, Generation Z.
Peran Mediasi Customer Engagement Pada Analisis Pengaruh Gamifikasi Digital, Percieved Personalization, Dan Algoritma Plaform Terhadap Impulse Buying Konsumen Generasi Z Di E-Commerce Shopee
Abstract The rapid growth of e-commerce has significantly influenced consumer behavior, particularly among Generation Z, who are increasingly prone to impulse buying. Shopee, as one of the largest e-commerce platforms in Indonesia, implements various digital strategies such as digital gamification, perceived personalization, and platform algorithms to enhance user experience. This study aims to analyze the effects of digital gamification, perceived personalization, and platform algorithms on impulse buying among Generation Z consumers on Shopee, as well as to examine the mediating role of customer engagement. This research employs a quantitative approach using a survey method involving Generation Z consumers who are active Shopee users. The sampling technique used is purposive sampling, and the data are analyzed using the Structural Equation Modeling–Partial Least Square (SEM-PLS) method. The results indicate that digital gamification, perceived personalization, and platform algorithms have a positive and significant effect on impulse buying. Furthermore, these three variables also have a positive and significant effect on customer engagement. Customer engagement is found to have a positive and significant effect on impulse buying and is able to mediate the effects of perceived personalization and platform algorithms on impulse buying. This study concludes that customer engagement plays a crucial role in explaining how digital strategies implemented by e-commerce platforms can stimulate impulse buying behavior among Generation Z consumers. Keywords: Digital Gamification, Perceived Personalization, Platform Algorithms, Customer Engagement, Impulse Buying.
Pengaruh Persepsi Kualitas Produk, Persepsi Promosi Harga (Tanggal Kembar), Dan Buy Now Pay Later Terhadap Pembelian Impulsif Produk Wardah Di Shopee (Studi pada Mahasiswi Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Malang Angkatan 2022)
Abstract This research seeks to analyze the influence of perceived product quality, price promotions through double-date campaigns, and the buy now pay later payment option on impulsive buying behavior toward Wardah products on the Shopee platform. The study adopts a quantitative research design using a survey approach. The population comprises female undergraduate students enrolled in the Management Study Program, Faculty of Economics and Business, Universitas Islam Malang, cohort of 2022. A purposive sampling technique was utilized, yielding 89 valid respondents. The collected data were processed using multiple linear regression analysis with the support of SPSS software. The results reveal that perceived product quality exerts a positive yet statistically insignificant impact on impulsive purchasing. Conversely, price promotions associated with double-date events and the buy now pay later facility show a positive and significant effect on impulsive buying behavior. When examined simultaneously, all independent variables exhibit a significant positive influence on impulsive purchasing decisions for Wardah products on Shopee. These findings highlight the importance of promotional mechanisms and flexible payment alternatives in encouraging impulsive purchasing within e-commerce settings. Keywords: Impulsive Buying. Perceived Product Quality. Price Promotion. Buy Now Pay Later.
Pengaruh Environmental Concern, Fear Of Missing Out (FOMO), Dan Corporate Governance Terhadap Keputusan Investasi Saham Pada Generasi Z (Studi Kasus Mahasiswa FEB Universitas Islam Malang Angkatan 2021)
Abstract The aim of this research is to determine and examine the impact of Environmental Concern, Fear of Missing Out (FOMO), and Corporate Governance on stock investment decisions among Generation Z. This study employs an explanatory research method with a quantitative approach, using a Likert scale as the measurement instrument. Purposive sampling was applied with predetermined criteria, resulting in a total of 87 respondents. Primary data were collected through the distribution of questionnaires using Google Forms. The data analysis methods included validity and reliability tests, normality tests, classical assumption tests, multiple linear regression analysis, hypothesis testing, and coefficient of determination analysis using SPSS version 25. The results of this study indicate that Environmental Concern, Fear of Missing Out (FOMO), and Corporate Governance simultaneously influence stock investment decisions among Generation Z. Environmental Concern does not have a significant effect on stock investment decisions among Generation Z. Fear of Missing Out (FOMO) has a significant effect on stock investment decisions among Generation Z. Corporate Governance has a significant effect on stock investment decisions among Generation Z. Keywords: Environmental Concern, Fear of Missing Out (FOMO), Corporate Governance, Stock Investment Decision, Generation Z.
Pengaruh Lingkungan Sosial, Potensi Diri dan Peluang Karir Terhadap Minat Untuk Melanjutkan Pendidikan Tinggi (Studi Pada Sekolah SMAN 1 Waru Pamekasan)
Abstract This study aims to analyze the influence of the social environment, self-potential, and career opportunities on students' interest in continuing higher education at SMAN 1 Waru Pamekasan. This type of research is quantitative using an associative approach. The study population included all 364 students in grades X, XI, and XII, with a sample of 191 respondents determined using the Slovin formula. The sampling technique used was non-probability sampling with a convenience sampling method. Data collection used a questionnaire method that will be given through (online) media using Google Form with a five-point Likert scale. The data obtained were analyzed using the SPSS program version 28. The results of the study indicate that the social environment, self-potential, and career opportunities simultaneously have a positive and significant effect on students' interest in continuing higher education. Partially, each variable also shows a positive and significant effect on interest in continuing higher education. However, this influence is not fully optimal because it is still influenced by economic limitations, family cultural pressures, and minimal career guidance. Therefore, it is necessary to strengthen the role of schools and environmental support in encouraging the sustainability of higher education. Keywords: Social Environment, Self-Potential, Career Opportunities, Interest in Continuing Higher Education.
Pengaruh Pendidikan Karakter, Peran Keluarga, Dan Lingkungan Sosial-Digital Terhadap Kesiapan Sumber Daya Manusia Dalam Menghadapi Persaingan Global Di Era Society 5.0 (Studi pada Mahasiswa FEB UNISMA Angkatan 2022)
Abstract This study aims to analyze the influence of character education, family role, and social-digital environment on human resource readiness in the Society 5.0 era. The research population consisted of individuals pursuing higher education, with a sample of 80 respondents obtained through purposive sampling. The dependent variable in this study was human resource readiness, while character education, family role, and social-digital environment were independent variables. The F test results show that the three independent variables together have a significant effect on human resource readiness. The partial t test results show that character education, family role, and social-digital environment each have a positive and significant effect, with the social-digital environment as the most dominant variable. The coefficient of determination (Adjusted R²) of 0.590 shows that 59% of the variation in human resource readiness can be explained by these three variables, while the remaining 41% is influenced by factors outside this study, indicating that there is still an opportunity for further research to explore additional factors that affect human resource readiness. Keywords: Character Education, Family Role, Social-Digital Environment, Human
Pengaruh Flash Sale, Interaktivitas Host, Dan Fomo Terhadap Impulse Buying Gen Z Pada Tiktok Live Shopping Produk Kecantikan GLAD2GLOW
Abstract The development of social media, particularly the TikTok Live Shopping feature, has driven changes in Generation Z’s shopping behavior, especially in the purchase of beauty products. This study aims to analyze the effect of flash sales, host interactivity, and Fear of Missing Out (FOMO) on Generation Z’s Impulse Buying behavior on TikTok Live Shopping for Glad2Glow beauty products. This research employs a quantitative method with an explanatory approach, involving 85 respondents selected using a purposive sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression with the assistance of SPSS. The results show that flash sales, host interactivity, and FOMO simultaneously have a positive and significant effect on Impulse Buying behavior. Partially, flash sales and FOMO have a positive and significant effect, while host interactivity does not show a significant effect on Impulse Buying. These findings indicate that time-limited promotional strategies and psychological encouragement through FOMO play an important role in stimulating Generation Z’s Impulse Buying behavior on the TikTok Live Shopping platform. This study is expected to serve as a consideration for companies, particularly the Glad2Glow brand, in designing effective marketing strategies through TikTok Live Shopping. Keywords: Flash sale, Host Interactivity, Fear of Missing Out (FOMO), Impulse Buying, TikTok Live Shopping
Pengaruh Kemudahan Penggunaan, Persepsi Manfaat, Pengetahuan, Dan Risiko Terhadap Minat Penggunaan E-Payment Qris Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang
Abstract The transformation of financial technology has changed the transaction patterns of students towards digital payment systems, one of which is through the Indonesian Standard Quick Response Code (QRIS). This study aims to examine the influence of ease of use, perceived benefits, knowledge, and risk on students' interest in using QRIS at the Faculty of Economics and Business, Islamic University of Malang. The approach used is quantitative with a causal associative research design. Data were collected through an online questionnaire from 108 active students who had used e-payment at least three times, then analyzed using multiple linear regression with the help of IBM SPSS version 25. The results of the analysis show that perceived benefits and knowledge levels have a positive and significant effect on interest in using QRIS. Meanwhile, ease of use and risk did not have a significant partial effect. However, collectively, all independent variables had a significant effect on the interest in using QRIS. The research model explained 50% of the variation in the interest in using QRIS. Keywords: QRIS, Interest In Using, Perceived Benefits, Knowledge, Risk.
Analisis Dampak Job Hopping, Budaya Organisasi, Dan Gaya Kepemimpinan Terhadap Kepuasan Kerja Pegawai Dengan Perkembangan Karir Sebagai Variabel Mediasi Pada BKPSDM Kota Malang
Abstract This study analyzes the influence of job hopping, organizational culture, and leadership style on employee job satisfaction, with career development as a mediating variable at the Malang City Human Resources Development Agency (BKPSDM). Civil servant job satisfaction is crucial for improving the quality of public services in local government agencies. The study employed a quantitative explanatory approach with a population of Malang City Civil Servant Agency (BKPSDM) employees. Data were collected through questionnaires that had been tested for validity and reliability, then analyzed using Structural Equation Modeling Partial Least Squares (SEM-PLS) with SmartPLS 4.0. The results showed that job hopping had a positive and significant effect on job satisfaction. However, organizational culture and leadership style did not have a significant direct effect on job satisfaction. Organizational culture and leadership style had a significant positive effect on career development, while job hopping had no effect. Career development did not significantly influence job satisfaction and did not mediate the relationship between the three independent variables and job satisfaction (no mediation in all paths). These findings indicate that in the context of a rigid civil servant bureaucracy, job satisfaction is more directly influenced by job stability and internal job mobility than by career development. The implication is that the BKPSDM needs to optimize internal job hopping and strengthen leadership to increase employee satisfaction. Keywords: Job Hopping, Organizational Culture, Leadership Style, Career Development, Job Satisfaction.
Pengaruh Persepsi Harga, Keragaman Produk, Dan Kepercayaan Konsumen Terhadap Keputusan Pembelian Di Minimarket Al Khaibar
Abstract This investigation seeks to examine the influence of price perception, product variety, and consumer trust upon purchasing decisions within the context of Al Khaibar Minimarket at Universitas Islam Malang (UNISMA). The study adopts a quantitative research design utilizing a survey technique. Information was gathered via questionnaires administered to 70 individuals who had previously transacted at Al-Khaibar Minimarket UNISMA. The analytical procedure involved multiple linear regression, facilitated by SPSS software. Findings reveal that, individually, price perception and consumer trust exert no significant influence on purchasing decisions. Conversely, product variety demonstrates a significant impact. Nevertheless, when considered together, price perception, product variety, and consumer trust collectively exhibit a significant effect on purchasing decisions. These outcomes suggest that product completeness and variety serve as the primary determinants of consumer purchasing decisions at Al-Khaibar Minimarket UNISMA, whereas price and consumer trust are regarded as standard considerations. Keywords: Price Perception, Product Variety, Consumer Trust, Purchasing Decision.
Pengaruh Brand image, Shopping lifestyle, dan Live streaming Terhadap Impulse buying Pada Pengguna E-commerce Shopee Di Kalangan Mahasiswa Unisma
Abstract The purpose of this study was to determine and analyze the influence of Brand image, Shopping lifestyle, and live streaming on Impulse buying among Shopee e-commerce users among students at the Islamic University of Malang. This study employed a quantitative method with a Likert scale as the measurement tool. The research sample was selected using a purposive sampling technique, with 85 students as respondents. Primary data were collected through an online questionnaire distributed using Google Forms. Data testing was carried out through validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, hypothesis tests, and coefficient of determination tests using SPSS version 26 software. The results showed that Shopping lifestyle and Live streaming had a positive and significant effect on Impulsive Buying partially, while Brand image had no significant effect partially. Simultaneously, Brand image, Shopping lifestyle, and Live streaming influenced Impulsive Buying among Shopee e-commerce users among students at the Islamic University of Malang. Keywords: Brand Image, Shopping Lifestyle, Live Streaming, Impulse Buying.
Analisis Literasi Keuangan Terhadap Keberhasilan Usaha Mikro Kecil Dan Menengah (UMKM) Di Kota Malang Dengan Pemanfaatan Teknologi Digital Sebagai Variabel Moderasi
Abstract This study is motivated by the crucial importance of financial management and digital adaptation for the sustainability of Micro, Small, and Medium Enterprises (MSMEs) amid post-pandemic global economic competition. This study aims to analyze the effect of financial literacy on the success of MSMEs in Malang City, using digital technology as a moderating variable. Using a descriptive-verificative quantitative approach, data were collected through questionnaires from 150 MSME respondents selected through purposive sampling. Data analysis was performed using the Partial Least Square (PLS) method with SmartPLS 4.0. The results showed that financial literacy and the use of digital technology each had a positive and significant effect on business success. Furthermore, digital technology was found to significantly strengthen the relationship between financial literacy and MSME success. The implications of this study confirm that the integration of competent financial managerial capacity and the optimization of digital instruments are essential strategies for improving operational efficiency, competitiveness, and long-term business sustainability. Keywords: Financial Literacy, Digital Technology Utilization, Business Success, Malang City MSMEs
Pengaruh Pemanfaatan Chatbot (AI), Customer Relationship Management (CRM) dan E-Service Quality Terhadap Kepuasan Pelanggan Pada E-Commerce (Studi Pada Mahasiswa Pengguna Shopee di Kota Malang)
Abstract This study examines the influence of Chatbot (AI) utilization, Customer Relationship Management (CRM), and E-Service Quality on customer satisfaction among student users of Shopee in Malang City. The study is grounded in the rapid expansion of e-commerce in Indonesia and the growing expectations of digitally oriented students who demand fast, accurate, and reliable online services. Customer satisfaction is considered a crucial factor in sustaining loyalty and maintaining competitiveness in the e-commerce industry. This research applies a quantitative approach with an explanatory research design. The population consists of students in Malang City who actively use Shopee, and 160 respondents were selected through purposive sampling based on specific criteria. Data were gathered using structured questionnaires and analyzed through validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-test, F-test, and coefficient of determination (Adjusted R Square). The findings reveal that Chatbot (AI), Customer Relationship Management (CRM), and E-Service Quality simultaneously have a significant effect on customer satisfaction. Partially, each variable also demonstrates a positive and significant impact. These results emphasize the importance of optimizing digital service strategies to improve student satisfaction in e-commerce platforms. Keywords: Chatbot (AI), Customer Relationship Management (CRM), E-Service Quality, Customer Satisfaction, E-Commerce.
Pengaruh Pembayaran Cash On Delivery Dan Online Customer Rating Terhadap Keputusan Pembelian Di Shoope (Studi Kasus Pada Mahasiswa FEB UNISMA Angkatan Tahun 2022)
Abstract This study aims to analyze the effect of cash on delivery payment and online customer rating on purchasing decisions on the Shopee e-commerce platform. This research employed a quantitative approach using a survey method by distributing questionnaires to 105 students of the Faculty of Economics and Business, Universitas Islam Malang, class of 2022. Data were analyzed using multiple linear regression with SPSS. The results show that simultaneously cash on delivery and online customer rating have a positive and significant effect on purchasing decisions. Partially, cash on delivery has a positive and significant effect on purchasing decisions, and online customer rating also has a positive and significant effect. These findings indicate that transaction security and social information from customer ratings are important factors in enhancing consumer purchasing decisions. Keywords: Cash On Delivery, Online Customer Rating, Purchasing Decision, Shopee
Pengaruh Lingkungan Kerja, Keselamatan Kerja, Dan Kompensasi Terhadap Motivasi Kerja Karyawan: Studi Pada Petugas Penjaga Pintu Perlintasan Kereta Api Di Wilayah Resort 8.16 Lawang
Abstract The purpose of this study is to examine how the workplace affects, occupational safety, and compensation on the work motivation of railway crossing gatekeepers in the Resort 8.16 Lawang area. The study used a survey method with a quantitative approach. The population was made up of all railway crossing gatekeepers (PJL), totaling 40 employees. Therefore, the entire population was used as a research sample using a saturated sampling technique. A questionnaire with a Likert scale was distributed to collect data. Multiple linear regression analysis was used to evaluate the data with IBM SPSS Statistics. The results of the study show that work motivation is greatly influenced by the work environment, work safety, and wages simultaneously. Additionally, each variable exhibits a positive and substantial influence on the employees’ work motivation. These findings suggest that improving the quality of the work environment, implementing effective occupational safety practices, and providing fair compensation are important factors in enhancing the work motivation of railway crossing gatekeepers. Keywords: Work Environment, Occupational Safety, Compensation, Work Motivation.
Pengaruh Product Quality, Price, Dan Promotion Terhadap Customer Loyalty Melalui Customer Satisfaction Pada Konsumen Mie Cetar Di Malang.
Abstract The purpose of this research is to investigate the impact of product quality, price, and promotion on customer loyalty through customer satisfaction among Mie Cetar consumers in Malang. A quantitative approach was employed using a survey method involving 110 respondents. Data were collected through questionnaires and analyzed using Partial Least Square–Structural Equation Modeling (PLS-SEM). The results indicate that product quality and promotion have a significant effect on customer loyalty, while price does not have a direct effect. Furthermore, product quality, price, and promotion significantly influence customer satisfaction. Customer satisfaction mediates the effect of product quality and price on customer loyalty, but does not mediate the effect of promotion on customer loyalty. These findings highlight the importance of maintaining product quality and appropriate pricing strategies to improve customer satisfaction and loyalty in the culinary MSME sector. Keywords: Product Quality, Price, Promotion, Customer Satisfaction, Customer Loyalty
Pengaruh Fashion Lifestyle, Sosial Media Marketing, Dan Variasi Produk Terhadap Minat Beli Produk Thrift Di Kota Malang (Studi Kasus Pada Gen Z Di Kecamatan Lowokwaru)
Abstract This study aims to examine the influence of fashion lifestyle, social media marketing, and product variation on Generation Z’s purchase intention toward thrift products. A quantitative approach with a survey method was employed, involving 129 respondents selected through purposive sampling. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression with SPSS version 31. The results indicate that all variables simultaneously have a positive and significant effect on purchase intention. Partially, fashion lifestyle, social media marketing, and product variation each show a positive and significant influence on purchase intention. These findings suggest that alignment with fashion lifestyle trends, effective social media marketing, and diverse product offerings play an important role in enhancing Generation Z’s purchase intention toward thrift products. This study emphasizes the importance of implementing an integrated marketing strategy to attract young consumers in the sustainable fashion industry. Keywords: Fashion Lifestyle, Social Media Marketing, Product Variation, Purchase Intention.
Pengaruh Work Engagement, Work-Life Balance, Self-Efficcay, dan Fleksibilitas Jam Kerja Terhadap Kepuasan Kerja Karyawan Cafe black Dew, Pacet
Abstract This study aims to analyze the influence of Work Engagement, Work-Life Balance, Self-Efficacy, and Working Hours Flexibility on Employee Job Satisfaction at Black Dew Cafe, Pacet. The research method used is quantitative with an explanatory research approach. The sampling technique used saturated sampling, with a sample of 39 respondents from all employees of Black Dew Cafe. Data were collected through questionnaires and analyzed using multiple linear regression. The results showed that simultaneously, Work Engagement, Work-Life Balance, Self-Efficacy, and Working Hours Flexibility had a positive and significant effect on Job Satisfaction. Partially, Work-Life Balance, Self-Efficacy, and Working Hours Flexibility had a positive and significant effect on Job Satisfaction, while Work Engagement had no significant effect on Job Satisfaction. Keywords: Work Engagement, Work-Life Balance, Self-Efficacy, Working Hours Flexibility, Job Satisfaction
Pengaruh Motivasi dan Disiplin Kerja Terhadap Kinerja Karyawan Melalui Kepuasan Kerja Sebagai Mediasi ( Studi Pada Karyawan Perkemahan Dusun Sahabat Alam )
Abstract This research seeks to investigate and explain the impact of motivation and discipline concerning employee performance through job satisfaction as a mediator (a study of employees at the Perkemahan Dusun Sahabat Alam). A sample size of 40 respondents was collected. The analysis tools used were Multiple Linear Regression and PROCESS using SPSS. The results indicate that motivation has a positive and significant influence on employee job satisfaction at the Sahabat Alam Hamlet Campsite, but does not have a significant direct impact on employee performance. Meanwhile, work discipline has been shown to have a positive and significant influence on both job satisfaction and employee performance. Job satisfaction has also been shown to have a positive and significant influence on improving employee performance. Based on the results of the mediation analysis, job satisfaction is found to fully mediate the relationship between motivation and employee performance. On the other hand, in the relationship between work discipline and employee performance, job satisfaction acts as a partial mediator. Keywords: Motivation, Work Discipline, Employee Performance, Job Satisfaction
Pengaruh Influencer Marketing Dan Brand Trust Terhadap Keputusan Pembelian Produk Skincare Glad2glow Dengan Minat Beli Sebagai Variabel Mediasi Di Kota Malang
Abstrak This study examines the effect of influencer marketing and brand trust on purchasing decisions for Glad2Glow skincare products, with purchase intention as a mediating variable. A quantitative explanatory approach was employed involving 75 consumers of Glad2Glow skincare products in Malang City selected through purposive sampling. Data were collected using structured questionnaires and analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with SmartPLS 4.0. The findings reveal that influencer marketing does not significantly affect purchasing decisions, while brand trust has a positive and significant effect on purchasing decisions. Influencer marketing has a positive but insignificant effect on purchase intention, whereas brand trust significantly and positively influences purchase intention. Furthermore, purchase intention significantly and positively affects purchasing decisions. Mediation analysis indicates that purchase intention does not mediate the relationship between influencer marketing and purchasing decisions but successfully mediates the effect of brand trust on purchasing decisions. These results suggest that strengthening brand trust plays a more crucial role than influencer marketing in encouraging consumers to develop purchase intention and ultimately make purchasing decisions for Glad2Glow skincare products. Keyword: Influencer marketing, Brand trust, Purchase Intention, Purchase Decision
Pengaruh Konten Media Sosial, Influencer, Dan Ulasan Online Terhadap Keputusan Pembelian Produk Fashion Pada Marketplace (Studi Pada Kalangan Generasi Z Di Kota Malang )
Abstract This research aimed to examine and explain the influence of content presented through social media, the role of influencers, and online reviews on the purchasing decision-making process of fashion products in marketplaces among Generation Z in Malang City. The data obtained were then analyzed using multiple linear regression. Prior to the main analysis, instrument and research model testing was conducted, including validity, reliability, and classical assumption testing to ensure the validity of the data used in the analysis. The results showed that social media content, influencers, and online reviews collectively have a significant influence on purchasing decisions for fashion products in marketplaces. Meanwhile, the remaining 15.4% is influenced by factors outside the variables analyzed in this study. The findings of this study illustrate that a digital marketing strategy that optimally utilizes social media, supported by the credibility of influencers and the quality of informative and convincing online reviews, plays a crucial role in driving purchasing decisions for fashion products in the marketplace, particularly among Generation Z consumers. Keywords: Social Media Content, Influencers, Online Reviews, Purchasing Decisions.
Pengaruh Harga, Kualitas Produk dan Atmosphere Terhadap Keputusan Pembelian di ROESTAM SK Dau (Studi kasus paada konsumen Roestam SK Dau)
Abstract This study aims to determine the extent to which price, product quality, and store atmosphere influence purchasing decisions at ROESTAM SK Dau, Malang. This study uses a quantitative approach with a survey method by distributing questionnaires to 80 respondents selected using the Accidental Sampling technique. The collected data were analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, and F tests and t tests with the help of the SPSS version 27 program. The results of the analysis show that the three independent variables of price, product quality, and store atmosphere have a positive and significant effect on purchasing decisions, both partially and simultaneously. This finding confirms that the right pricing strategy, improving product quality, and a comfortable store atmosphere are important factors in driving consumer purchasing decisions at ROESTAM SK Dau. Keywords: Price, Product Quality, Store Atmosphere, Purchase Decision
Pengaruh Pengetahuan Produk, Labelisasi Halal, dan Cita Rasa Terhadap Keputusan Pembelian Street Food Lowokwaru Kota Malang
Abstract This research aims to analyze the influence of product knowledge, halal labeling, and taste on purchasing decisions among street food consumers in Lowokwaru District, Malang City. This research employed a quantitative approach with data collected through questionnaires distributed to 102 respondents selected using purposive sampling. The data were analyzed using multiple linear regression to assess the impact of each independent variable on the dependent variable. The results indicate that knowing a lot about a product doesn't greatly influence someone's choice to buy it. In contrast, halal labeling and taste have a positive and significant effect on people's choices when buying food. These findings indicate that street food consumers in Lowokwaru District place greater emphasis on halal aspects and taste rather than their level of product knowledge when making purchasing decisions. This study provides implications for street food business actors to pay more attention to halal certification and maintain taste quality in order to increase consumer purchasing decisions. Keywords: product knowledge, halal labeling, taste, purchasing decisions, street food
Pengaruh Strategi Promosi Digital, Kemudahan Akses, Literasi Digital, Dan Kepercayaan Konsumen Terhadap Minat Penggunaan Aplikasi Pegadaian Digital Service ( Studi Pada Kantor Pegadaian Di Kota Malang )
Abstract This study aims to analyze the influence of digital promotion strategies, ease of access, digital literacy, and consumer trust on the interest in using the Pegadaian Digital Service (PDS) / Tring! application. The background of this research is the digital transformation in the financial sector, which has encouraged PT. Pegadaian to innovate through digital platforms. However, not all customers have fully shifted to digital services. This quantitative study used a sample of 80 respondents who were customers of PT. Pegadaian Branch Blimbing Malang and had used the PDS/Tring! application. Data were collected through a questionnaire and analyzed using multiple linear regression with the help of SPSS 25. The results showed that the variables of digital promotion, ease of access, digital literacy, and consumer trust simultaneously have a significant effect on usage interest. Partially, only the digital promotion variable has a positive and significant effect on usage interest. Meanwhile, the variables of ease of access, digital literacy, and consumer trust partially have no significant effect on usage interest. The coefficient of determination (Adjusted R²) of 0.074 indicates that 7.4% of the variation in usage interest can be explained by these four variables, while the remaining 92.6% is explained by other factors outside the model. The findings of this study imply that PT. Pegadaian needs to continue focusing on effective digital promotion strategies and providing assistance to customers, especially those less familiar with digital technology, to increase their interest in using the application. Keywords: Digital Promotion, Ease of Access, Digital Literacy, Consumer Trust, Application Usage Interest
Pengaruh Digital Marketing, Brand Awareness, Online Customer Review Dan Flash Sale Terhadap Minat Beli Produk Skintific di E-Commerce (Studi Kasus Pada Mahasiswa Unisma 2021-2024)
Abstact This study aims to analyze the influence of digital marketing, brand awareness, online customer reviews, and flash sales on purchase intention of Skintific products on e-commerce platforms. This research employs a quantitative approach with a survey method involving 103 respondents—students of the Islamic University of Malang (UNISMA) from the 2021–2024 cohort who have purchased Skintific products through e-commerce. The sampling technique used is purposive sampling, and data were analyzed using multiple linear regression through SPSS software. The results are expected to show that the four independent variables simultaneously have a significant effect on purchase intention, while digital marketing and brand awareness are the most dominant factors. The findings provide practical implications for companies to design more effective digital marketing strategies to increase consumer purchase intentions, especially among young consumers. Keywords: Digital Marketing, Brand Awareness, Online Customer Review, Flash Sale, Purchase Intention, Skintific, E-Commerce.
Pengaruh Pengembangan Sumber Daya Manusia, Kepemimpinan Dan Budaya Organisasi Terhadap Kepuasan Anggota Organisasi (Studi Pada DPM Universitas Islam Malang)
Abstract This research seeks to examine the effect of human resource development, leadership, and organizational culture on the satisfaction level of members within the Student Representative Council (DPM) at the Islamic University of Malang. The phenomenon of psychological degradation, such as burnout and declining motivation in student organizations, serves as the background for the urgency of this research. This study employs a quantitative causal-associative approach with a census method (saturated sampling) involving 68 active members from the University and Faculty DPM. Data were collected through Likert-scale questionnaires and analyzed using multiple linear regression techniques. The simultaneous results indicate that the three independent variables significantly influence member satisfaction, contributing 22.7% to the variance. Partially, leadership and organizational culture have a positive and significant impact on member satisfaction. However, human resource development was found to have no significant effect on member satisfaction within the DPM Unisma environment. These findings suggest that member satisfaction in student organizations is more determined by managerial styles and the collective value climate rather than existing formal training programs. Organizations are advised to conduct an in-depth evaluation of the relevance of competence development programs to better align with the actual needs of their members. Keywords:HR Development, Leadership, Organizational Culture, Member Satisfaction, DPM Unisma.
Pengaruh Motivasi Kerja, Disiplin Kerja dan Lingkungan Kerja Terhadap Kinerja Karyawan Studi Pada PT Elharamain Wisata
Abstract This study examines the influence of work motivation, work discipline, and work environment on employee performance at PT Elharamain Wisata. The research was conducted using a quantitative approach with a survey method. The population consisted of all employees of PT Elharamain Wisata, and a saturated sampling technique was applied, involving 35 respondents. Data were collected through structured questionnaires that had passed validity and reliability testing. The analysis employed multiple linear regression, supported by classical assumption tests, as well as simultaneous (F-test) and partial (t-test) hypothesis testing. The findings indicate that work motivation, work discipline, and work environment simultaneously have a significant effect on employee performance. Partially, each independent variable also demonstrates a positive and significant influence on performance. These results suggest that higher levels of motivation, stronger discipline, and a more conducive work environment contribute to improved employee performance. This study highlights the importance of integrated human resource management strategies, particularly in service-based companies operating in a competitive religious travel industry. The results provide practical implications for management in enhancing employee productivity and service quality, while also contributing to the development of human resource management literature. Keywords Work Motivation, Work Discipline, Work Environment, Employee Performance, Human Resource Management, PT Elharamain Wisata.
Pengaruh Visual Merchandising, Online Customer Review, Dan Online Customer Rating Terhadap Keputusan Pembelian Produk EIGER Di Marketplace Shopee (Studi Pada Konsumen Produk EIGER di Kota Malang)
Abstract This study examines the impact of Visual Merchandising, Online Customer Reviews, and Online Customer Ratings on purchase decisions for Eiger products at the official Shopee store in Malang City. Adopting a quantitative methodology, it targets consumers in Malang who have bought Eiger items via Shopee, with a sample of 150 respondents chosen through purposive sampling. Primary data from questionnaires were analyzed using SPSS version 26.0. Findings reveal that these three factors collectively exert a positive and significant effect on buying decisions, with each element individually demonstrating substantial influence as well. The results highlight the critical role of online store visuals, customer feedback, and star ratings in shaping consumer choices for Eiger purchases on Shopee. Keywords: Visual Merchandising, Online Customer Review, Online Customer Rating, Purchasing Decisions
Pengaruh Kompensasi, Efektivitas Kinerja, Dan Kepuasan Kerja Terhadap Produktivitas Karyawan pada CV Griya Façade
Abstract This study examines the effect of compensation, performance effectiveness, and job satisfaction on employee productivity at CV Griya Facade. Human resources play a crucial role in determining organizational success, particularly in companies engaged in construction and manufacturing services where work efficiency, quality, and timeliness are essential. Low productivity levels, such as project delays, employee absenteeism, and declining work quality, indicate the need to identify factors that influence employee productivity. This research uses a quantitative approach with explanatory research design to analyze the relationship between the independent variables and employee productivity. The population of this study consisted of all employees of CV Griya Facade, and a saturated sampling technique was applied, meaning that all employees were used as research respondents. Data were collected through questionnaires using a Likert scale and analyzed using multiple linear regression analysis supported by validity tests, reliability tests, and classical assumption tests. The results of the study indicate that compensation and job satisfaction have a positive and significant effect on employee productivity, while performance effectiveness shows a positive but not statistically significant effect. Simultaneously, compensation, performance effectiveness, and job satisfaction significantly influence employee productivity. These findings imply that organizations need to improve fair compensation systems and create a supportive work environment to increase job satisfaction, which ultimately contributes to higher employee productivity and organizational performance. Keywords: Compensation, Performance Effectiveness, Job Satisfaction, Employee Productivity..
Pengaruh Status Sosial, Keluarga, Situasi dan Kepecayaan Terhadap Keputusan Pembelian Jeruk di Desa Poncokusumo.
Abstract This study examines the effect of social status, family, situational factors, and trust on consumers’ purchasing decisions of oranges in Poncokusumo Village. A quantitative approach was applied using survey data collected from 95 respondents selected through purposive sampling. Data were analyzed using multiple linear regression. The results show that social status, family, situational factors, and trust simultaneously and partially have a significant influence on purchasing decisions. These findings indicate that purchasing decisions are influenced by both social and psychological factors, in addition to economic considerations. The study provides insights for local farmers and agribusiness actors to develop more effective marketing strategies for local orange products. Keywords: Social Status, Family, Situational Factors, Trust, Purchasing Decision.
Pengaruh Event-Based Marketing, Sensory Marketing, Dan User Generated Content Terhadap Loyalitas Merek Jiniso (Studi Pada Pada Mahasiswa Unisma)
Abstract This study aims to analyze the influence of Event-Based Marketing, Sensory Marketing, and User-Generated Content (UGC) on Jiniso Jeans brand loyalty among students at the Universitas Islam Malang. This study used a quantitative approach with a survey method by distributing questionnaires to 110 respondents selected using a purposive sampling technique. The data analysis technique used was multiple linear regression analysis with the help of SPSS. The results showed that simultaneously, Event-Based Marketing, Sensory Marketing, and User-Generated Content significantly influenced Brand Loyalty. Partially, Event-Based Marketing and Sensory Marketing significantly influenced Brand Loyalty, while User-Generated Content did not. These results indicate that in the context of marketing through TikTok Shop, consumer loyalty is more influenced by event experiences and sensory stimuli than by user-generated content. This research is expected to serve as a reference for companies in designing more effective digital marketing strategies to increase brand loyalty. Keywords: Event-Based Marketing, Sensory Marketing, User-Generated Content, Brand Loyalty
Analisis Tingkat Pendidikan, Pengalaman, dan Pelatihan Terhadap Profesionalisme Guru (Studi Kasus Pada SMK TI Bali Global Denpasar)
Abstract This study aims to analyze the influence of education level, teaching experience, and training on teacher professionalism at SMK TI Bali Global Denpasar. The research background is based on the demand for improving the quality of learning in technology-based vocational schools, which require teachers to have high competencies and the ability to adapt to current developments. The study employed an explanatory research design and a quantitative methodology. In this research, 36 educators made up the population and were selected using a saturation sampling approach. Using multiple linear regression after passing reliability, validity, and classical assumption tests, data were retrieved from a Likert-scale questionnaire. The results showed that simultaneously, education level, experience, and training significantly influenced teacher professionalism. Partially, experience and training proved to have a positive and significant effect, while education level showed no significant effect. The coefficient of determination value of 93.8% indicates that teacher professionalism is strongly influenced by these three variables. This finding indicates that teaching experience and ongoing training are dominant factors in shaping teacher professionalism in the era of technology- based education. Keywords : Education Level, Teaching Experience, Training, Teacher Professionalism
Pemimpin Milenial dalam Mengembangkan Budaya Kerja Fleksibel Bagi Generasi Z di Industri Kreatif
Abstract The rapid development of digital technology has significantly transformed work patterns across various sectors, including the creative industry. This sector relies heavily on innovation, creativity, and adaptability, making flexible work practices increasingly relevant, particularly for Generation Z, which now dominates the workforce. This study aims to analyze the role of millennial leaders in developing a flexible work culture for Generation Z in the creative industry. A qualitative approach with a phenomenological design was employed to explore leadership practices and employee perceptions in depth. The research was conducted at Kinaryo Studio and Blooms Organizer in Malang City. Data were collected through in-depth interviews, participant observation, and documentation involving millennial leaders and Generation Z employees. Data analysis was carried out through data condensation, data presentation, and conclusion drawing, supported by triangulation to ensure the validity of the findings. The results show that millennial leaders interpret flexible work culture as a results-oriented system that allows employees to manage their working time and location while maintaining responsibility for achieving organizational targets. Generation Z perceives flexibility as an essential factor that supports motivation, job satisfaction, and work–life balance. Leadership strategies such as open communication, trust-based management, and outcome-based performance evaluation contribute to stronger work engagement, employee loyalty, and improved productivity within the creative industry. Keywords : Millennial Leadership, Flexible Work Culture, Generation Z, Creative Industry.
Pengaruh Iklan Instagram, Content Marketing, Interaktivitas Media Sosial Terhadap Minat Menggunakan Jasa BLOOMS Wedding Organizer
Abstract The rapid growth of the wedding organizer industry in Indonesia has intensified competition, encouraging firms to adopt effective digital marketing strategies. Instagram has become a dominant platform due to its visual advertising features, content marketing capabilities, and interactive communication with potential consumers. This study aims to analyze the influence of Instagram advertising, content marketing, and social media interactivity on consumers’ intention to use BLOOMS Wedding Organizer services in Malang City. The research is grounded in the Theory of Reasoned Action, which explains that behavioral intention is formed through attitudes and subjective norms shaped by marketing stimuli.This study employed a quantitative associative research design. Data were collected using an online questionnaire with a Likert scale distributed to 104 Instagram users aged 20–35 years who were familiar with BLOOMS Wedding Organizer. Purposive sampling was applied to ensure respondent relevance. Data analysis was conducted using multiple linear regression with SPSS, supported by validity tests, reliability tests, classical assumption tests, and hypothesis testing. The results indicate that Instagram advertising, content marketing, and social media interactivity have positive and significant effects on consumers’ intention to use BLOOMS Wedding Organizer services. This finding confirms the importance of integrated digital marketing strategies in wedding services industry. Keywords: Instagram Advertising, Content Marketing, Social Media Interactivity, Purchase Intention, Wedding Organizer
Pengaruh Harga, Promosi, dan Pengalaman Pelanggan terhadap Repurchase Intention pada Marketplace Shopee (Studi pada Gen Z dan Milenial Kabupaten Magetan)
Abstract This study aims to analyze the influence of Price, Promotion, and Customer Experience on Repurchase Intention among Shopee marketplace users from Generation Z and Millennials in Kabupaten Magetan, using a quantitative approach through questionnaires administered to 75 respondents who had made more than one transaction. The study employed purposive sampling and data were analyzed using instrument testing, classical assumption tests, multiple linear regression, t-test, and F-test with SPSS. The results indicate that collectively, the three variables have a positive and significant effect on Repurchase Intention; however, partially, only Price and Customer Experience are significant, with Price identified as the most dominant variable. This confirms that appropriate pricing and satisfying shopping experiences are key factors in increasing repurchase intention among young consumers in non-metropolitan areas. Keywords: Price, Promotion, Customer Experience, Repurchase Intention, Shopee.
Pengaruh Influencer Marketing, Online Review, Dan Brand Image Terhadap Keputusan Pembelian Produk Skincare Glad2glow Pada Platform Shopee (Studi Kasus Mahasiswa Universitas Islam Malang)
Abstract Digital technological developments in Indonesia have brought significant changes in consumption patterns and consumer shopping behavior.This study was conducted to determine and analyze the influence of influencer marketing, online reviews, and brand image on purchasing decisions for Glad2Glow skincare products on the Shopee platform. This type of research uses a quantitative approach. The population in this study were students who had purchased Glad2Glow skincare products on the Shopee platform at least once at the Islamic University of Malang. The sampling technique used purposive sampling with a sample of 100 respondents. Data were obtained from a questionnaire using a Likert scale. Data analysis of this study used multiple linear regression analysis. The results show that influencer marketing, online reviews, and brand image simultaneously influence purchasing decisions and each independent variable, influencer marketing, online reviews, and brand image have a positive and significant effect on purchasing decisions. Keywords: Influencer Marketing, Online Review, Brand Image, Purchase Decision
Pengaruh Work-Life Balance Terhadap Turnover Intention Melalui Stres Kerja Sebagai Variabel Mediasi Pada Karyawan PLN UP3 Malang
Abstract This study aims to analyze the effect of Work-Life Balance on Turnover Intention through Job Stress as a mediating variable among employees of PLN UP3 Malang. The research employed a quantitative approach using Structural Equation Modeling based on Partial Least Square (SEM-PLS) with the assistance of SmartPLS software. A saturated sampling technique was applied, involving all permanent employees as respondents. The results of the measurement model evaluation indicate that all indicators of Work-Life Balance, Job Stress, and Turnover Intention met the criteria for validity and reliability, making them suitable for further analysis. The structural model testing reveals that Work-Life Balance has a significant effect on Job Stress as well as on Turnover Intention. Furthermore, Job Stress is also proven to significantly influence Turnover Intention. These findings emphasize that the balance between work and personal life plays a crucial role in shaping employees’ psychological conditions and their intention to remain within the organization. Job Stress is found to mediate the relationship between Work-Life Balance and Turnover Intention, meaning that a better work-life balance can reduce stress levels, which in turn lowers employees’ intention to leave the company. Therefore, enhancing organizational policies and practices that support Work-Life Balance becomes an essential strategy for reducing Turnover Intention and creating a healthy, productive, and sustainable work environment. Keywords: Work-Life Balance, Job Stress, Turnover Intention, Mediation.
Pengaruh Good Coorporate Governance, Manajemen Risiko, Dan Intelllectual Capital Terhadap Kinerja Keuangan (Studi Pada Perusahaan Sektor Perbankan Yang Terdaftar di BEI Periode 2022-2024)
Abstract This study analyzes the effect of good corporate governance (GCG), risk management, and intellectual capital on the financial performance of banks listed on the Indonesia Stock Exchange (IDX) for the 2022-2024 period. The sample was selected using purposive sampling, and the data were analyzed using multiple linear regression. GCG was measured using the Corporate Governance Performance Indicator (CGPI score), risk management was proxied by Non-Performing Loan (NPL), intellectual capital was measured by Value Added Intellectual Coefficient (VAIC), and financial performance was proxied by Return on Equity (ROE). The results show that GCG and risk management have a significant effect on financial performance, while intellectual capital has an insignificant effect. These findings indicate that good governance and effective credit risk control effectively drive profitability, but investments in intellectual capital require time to be converted into improved performance. The implications of this study are beneficial for investors, bank management, and regulators. Keywords: Good Corporate Governance, Risk Management, Intellectual Capital, Financial Performance, Banking
Pengaruh Atmosphere, Word Of Mouth, Dan Kualitas Pelayanan Terhadap Loyalitas Melalui Kepuasan Pengunjung: Studi Empiris Pada Wisata Bukit Gandrung Kediri.
Abstract The tourism sector continues to grow and contributes significantly to the Indonesian economy. Bukit Gandrung Tourism in Kediri is one of the destinations experiencing rapid development. Increasing competition among tourist attractions requires effective strategies to build visitor loyalty through satisfaction. This study aims to analyze the effect of atmosphere, word of mouth, and service quality on visitor loyalty through visitor satisfaction at Bukit Gandrung Kediri. This research uses a quantitative approach with an explanatory research design. Data were collected through questionnaires distributed to 120 visitors who met the research criteria. Data analysis used Structural Equation Modeling–Partial Least Square (SEM-PLS) with SmartPLS 4.0. The results show that atmosphere, word of mouth, and service quality significantly influence visitor satisfaction. These variables also significantly affect visitor loyalty. In addition, visitor satisfaction significantly influences visitor loyalty and mediates the relationship between atmosphere, word of mouth, service quality, and visitor loyalty. These findings provide insights for tourism managers in improving visitor loyalty by enhancing visitor satisfaction. Keywords: Atmosphere, Word of Mouth, Service Quality, Visitor Loyalty,Visitor Satisfaction.
Pengaruh Harga, Lokasi, Dan Brand Image Terhadap Loyalitas Pelanggan Tomoro Coffee Di Kota Malang.
Abstract This study aims to determine and analyze the effect of price, location, and brand image on customer loyalty at Tomoro Coffee in Malang City. This research uses an explanatory research method with a quantitative approach. The data were collected through questionnaires distributed to 80 respondents, consisting of students of Universitas Islam Malang class of 2021 who have made at least one purchase at Tomoro Coffee Dinoyo branch. The sampling technique used in this study is purposive sampling. The data analysis method applied is multiple linear regression to examine the relationship between variables. The results of this study indicate that price, location, and brand image simultaneously have a significant effect on customer loyalty. Partially, each variable, namely price, location, and brand image, also has a positive and significant effect on customer loyalty. Price reflects the value received by customers, location provides ease of access and convenience, while brand image builds positive perceptions in the minds of consumers. These findings suggest that improving pricing strategies, selecting strategic locations, and strengthening brand image are essential factors in increasing customer loyalty. Therefore, companies are expected to optimize these variables to maintain and enhance long-term customer relationships. Keywords: Price, Location, Brand Image, Customer Loyalty
Pengaruh Content Marketing, Endorsement Influencer, Dan Customer Review Terhadap Minat Beli Keripik Lokal (Studi pada Generasi Z di Kabupaten Mojokerto)
Abstract This study aims to analyze the effect of content marketing, influencer endorsement, and customer reviews on purchase intention toward local chips among Generation Z in Mojokerto Regency. This research uses a quantitative approach with a survey method involving 85 respondents selected through purposive sampling. Data were collected through questionnaires and analyzed using multiple linear regression analysis. The results indicate that content marketing, influencer endorsement, and customer reviews simultaneously and partially have a positive and significant effect on purchase intention toward local chips among Generation Z in Mojokerto Regency. These findings suggest that effective digital marketing strategies, credible influencer endorsements, and informative customer reviews can increase consumers’ interest in purchasing local chip products. Therefore, local chip business owners are encouraged to utilize digital marketing strategies and social media platforms to enhance consumer engagement and improve purchase intention among Generation Z. Keywords: Content Marketing, Influencer Endorsement, Customer Review, Purchase Intention, Generation Z
Retensi Karyawan Sebagai Mediasi Dalam Pengaruh Talent Management Dan Motivasi Kerja Terhadap Kinerja Karyawan
Abstract This research purposes to analyze the impact of Talent Management and Work Motivation on Employee Performance, with Employee Retention as a mediating variable at CV. Aneka Grafika Malang. The background of this research is the declining number of employees and decreasing performance achievement over the past three years, which have affected operational stability and production target attainment. This research employed a quantitative explanatory approach. The population consisted of 114 employees, and a saturated sampling (census) technique was applied, involving all employees as respondents. Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) was used to examine the data. The findings indicate that Talent Management has a positive and significant impact on Employee Performance. Work Motivation does not have a significant effect on Employee Performance. Talent Management and Work Motivation significantly influence Employee Retention. Employee Retention significantly affects Employee Performance. However, Employee Retention does not significantly mediate the relationship between Talent Management and Work Motivation on Employee Performance. The practical implication suggests that the company should strengthen a structured and sustainable Talent Management system to improve workforce stability and operational performance. Keywords: Talent Management,Work Motivation, Employee Retention, Employee Performance.
Analisis Komparatif Metode Line Balancing Dalam Meningkatkan Produktivitas Sewing Line (Studi Kasus PT XYZ)
Abstract Penelitian ini bertujuan untuk menganalisis efektivitas penerapan metode line balancing dalam meningkatkan produktivitas pada sewing line melalui perbandingan kondisi sebelum dan sesudah improvement di PT XYZ. Permasalahan utama yang dihadapi perusahaan adalah rendahnya efisiensi lintasan produksi akibat ketidakseimbangan beban kerja antar workstation, yang menyebabkan terjadinya Constrains, tingginya idle time, serta rendahnya produktivitas. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan desain studi kasus kuasi-eksperimental (sebelum intervensi dan setelah intrvensi). Data dikumpulkan melalui observasi langsung, studi waktu (time study), serta dokumentasi produksi. Analisis line balancing dilakukan dengan mengidentifikasi kendala (constraint), menghitung cycle time, takt time, dan line efficiency, kemudian merancang ulang alokasi elemen kerja guna menciptakan keseimbangan lintasan produksi. Pengujian statistik dilakukan menggunakan paired sample t-test untuk menguji perbedaan produktivitas sebelum dan sesudah improvement. Hasil penelitian menunjukkan bahwa penerapan metode line balancing mampu meningkatkan line efficiency dari kondisi awal sebesar 55,9% menjadi lebih optimal, menurunkan work in process dan idle time, serta meningkatkan produktivitas sewing line secara signifikan. Kesimpulan penelitian ini menyatakan bahwa metode line balancing terbukti efektif sebagai solusi non-investasi dalam meningkatkan produktivitas dan efisiensi lintasan produksi pada industri garmen. Keywords: Line Balancing, Produktivitas, Line Efficiency, Sewing Line, Improvement
Pengaruh Green Marketing, Digital Engagement, Dan Citra Klinik Terhadap Kepuasan Pasien BPJS Di Klinik Utama Sudirjo Partodimejo Dalam Perspektif Pembangunan Berkelanjutan
Abstract This study is motivated by the importance of improving BPJS patient satisfaction as an indicator of sustainable healthcare service quality. Patient satisfaction is influenced not only by medical service quality but also by environmentally friendly practices, digital technology utilization, and the image of healthcare facilities. From the perspective of consumer behavior and service quality, green marketing, digital engagement, and clinic image are assumed to shape patient satisfaction, with sustainable development acting as a moderating factor. This research aims to analyze the influence of green marketing, digital engagement, and clinic image on BPJS patient satisfaction with sustainable development as a moderating variable at Klinik Utama Sudirjo Partodimejo. The study employed a quantitative approach using purposive sampling of eligible BPJS patients. Data were collected through questionnaires and analyzed using Structural Equation Modeling based on Partial Least Square (SEM-PLS). The results indicate that green marketing, digital engagement, and clinic image significantly affect patient satisfaction. Furthermore, sustainable development strengthens the influence of the independent variables on patient satisfaction. These findings suggest that the integration of environmentally friendly practices, digital service engagement, positive service image, and sustainability commitment plays an important role in enhancing patient experience and satisfaction. Keywords:Green Marketing, Digital Engagement, Clinic Image, Sustainable Development, Patient Satisfaction
Pengaruh Electronic Word of Mouth dan Label Halal Terhadap Keputusan Pembelian Produk Skincare Avoskin Dengan Brand Trust Sebagai Variabel Mediasi (Studi Pada Gen Z di Kota Malang)
Abstract This study aims to examine the influence of electronic word of mouth and halal labeling on purchasing decisions of Avoskin skincare through brand trust. The study employs a quantitative model with an explanatory research technique. The population consists of Gen Z individuals residing in the city of Malang, and the sample was determined using the Malhotra formula, resulting in 70 respondents. The study uses data analysis (SEM) with the assistance of SmartPLS 4.0 software. The findings indicate that electronic word of mouth plays a role in influencing purchasing decisions, while halal labeling does not have a significant effect on purchasing decisions. Electronic word of mouth contributes to brand trust, as does halal labeling. However, electronic word of mouth and halal labeling do not affect purchasing decisions through brand trust. Keywords : Electronic Word of Mouth, Halal Label, Brand Trust, Purchasing Decision
Pengaruh Pengembangan Karir, Kepuasan Kerja, Dan Kompetensi Terhadap Kinerja Pegawai Badan Pemerintah Kota Malang
Abstract This study aims to analyze and determine the influence of career development, job satisfaction, and competence on employee performance at the Malang City Government Agencies, both simultaneously and partially. The type of research used is quantitative research with a descriptive approach. The population in this study includes all 159 employees in five agencies of the Malang City Government, with a sample of 62 respondents determined using the Slovin formula and purposive sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression methods with the help of SPSS software. The results showed that simultaneously, career development, job satisfaction, and competence significantly influence employee performance. Partially, career development and competence are proven to have a positive and significant effect on employee performance. However, the job satisfaction variable was found to have no significant partial effect on employee performance at the Malang City Government Agencies. The Adjusted R Square value of 0.429 indicates that 42.9% of the variation in employee performance is influenced by these three independent variables, while the remaining is influenced by other factors outside this study. Keywords: Career Development, Job Satisfaction, Competence, Employee Performance, Government Agency, Human Resources.
Pengaruh Islamic Branding Terhadap Customer Loyalty Dengan Brand Awareness Sebagai Variabel Mediasi (Studi Pada Pengunjung Lafayette Coffe And Eatry, Kota Malang)
Abstract This study aims to analyze the influence of Islamic Brandingon Customer Loyalty, with Brand Awarenessas a mediating variable, among visitors to Lafayette Coffee and Eatry in Malang City. The study employed a quantitative approach with a survey method involving 120 respondents selected using a purposive sampling technique. Data were analyzed using Structural Equation Modeling Partial Least Squares (SEM-PLS).The results indicate that Islamic Brandinghas a positive and significant effect on Brand Awarenessand Customer Loyalty. Furthermore, Brand Awarenessalso has a positive and significant effect on Customer Loyaltyand has been shown to mediate the effect of Islamic Brandingon Customer Loyalty. These findings suggest that implementing Islamic Brandingwill be more effective in increasing Customer Loyaltyif it can first build strong Brand Awareness. This research is expected to contribute to the development of sharia marketing and serve as a practical reference for halal culinary businesses in designing sustainable branding strategies. Keywords: Islamic Branding, Brand Awareness, Customer Loyalty, Sharia Marketing, Halal Culinary Industry
Pengaruh Harga, Lokasi, Dan Variasi Produk Terhadap Loyalitas Pelanggan Nice So Cabang Tlogomas Kota Malang
Abstract The recovery of Indonesia’s retail sector after the pandemic has shown a positive trend, driven by increased household consumption and economic activity. Due to the increased competition, businesses must increase customer loyalty as a critical component of their long-term viability.. This study aims to analyze the effect of price, location, and product variety on customer loyalty at Nice So Tlogomas Branch. A quantitative approach was employed, with data collected through questionnaires distributed to 95 respondents who had made at least two purchases. The data were analyzed using multiple linear regression with SPSS. The results indicate that partially, price, location, and product variety each have a positive and significant effect on customer loyalty, with product variety emerging as the most dominant variable. Simultaneously, all three variables significantly influence customer loyalty, as evidenced by an F-test significance value of 0.000 (less than 0.05). Furthermore, the coefficient of determination (Adjusted R²) of 0.609 shows that 60.9% of customer loyalty variation is explained by these variables, while the remaining 39.1% is influenced by other factors not included in the model. These findings suggest that competitive pricing, strategic and accessible locations, and diverse, relevant product offerings play a crucial role in enhancing customer satisfaction and fostering long-term customer loyalty in the retail sector.. Keywords: Customer Loyalty, Price, Location, Product Variety, Modern Retail
Pengaruh Literasi Keuangan, Persepsi Resiko, dan Media Sosial Terhadap Minat Investasi Saham (Studi Kasus Pada Wanita Generasi Z di Kota Malang)
Abstract This study aims to analyze the influence of financial literacy, risk perception, and social media on stock investment interest. This research employs an explanatory research design using a quantitative method. The population of this study consists of Generation Z women in Malang City, with a sample of 102 respondents selected using purposive sampling. Primary data were collected through questionnaires, and SPSS version 26.0 was used as the data analysis tool. The results show that simultaneously, financial literacy, risk perception, and social media have a significant effect on stock investment interest. Partially, financial literacy and social media have a positive and significant effect on stock investment interest, while risk perception does not have a significant effect. These findings indicate that stock investment interest among Generation Z women is more influenced by financial understanding and the use of social media as a source of investment information than by perceptions of investment risk. Keywords : Financial Literacy, Risk Perception, Social Media, Stock Investment Interest, Generation Z
Pengaruh Motivasi Kerja Dan Kepuasan Kerja Terhadap Pelayanan Aparatur Pemerintah Desa Yang Di Mediasi Oleh Efektivitas Kerja (Studi Pada Kecamatan Bumiaji)
Abstract This study aims to analyze the effect of Work Motivation and Job Satisfaction on Apparatus Service with Work Effectiveness as a mediating variable among village government officials in Bumiaji District. This research uses a quantitative approach with a survey method through questionnaire distribution to respondents from village apparatus. The sampling technique used was purposive sampling. The data analysis method applied was Structural Equation Modeling based on Partial Least Square (SEM-PLS). The results show that Work Motivation and Job Satisfaction have a significant effect on Apparatus Service. Job Satisfaction also has a significant effect on Work Effectiveness, while Work Motivation does not have a significant effect on Work Effectiveness. Work Effectiveness is proven to have a significant effect on Apparatus Service and is able to mediate the effect of Job Satisfaction on Apparatus Service, but does not mediate the effect of Work Motivation on Apparatus Service. These findings indicate that improving the quality of apparatus service is influenced not only by motivation and job satisfaction factors, but also by work effectiveness as a strengthening mechanism. This study is expected to contribute to the development of public sector human resource management and serve as a practical reference for village governments in improving service quality. Keywords: Work Motivation, Job Satisfaction, Work Effectiveness, Apparatus Service
Pengaruh Live Streaming Dan Brand Image Terhadap Repurchase Intention Pada Mahasiswa FEB Universitas Islam Malang Konsumen TikTok Shop
Abstract This study aims to analyze the influence of Live Streaming and Brand Image on Repurchase Intention among students of the Faculty of Economics and Business at the Islamic University of Malang who use TikTok Shop. The research applies a quantitative approach, with data collected through questionnaires distributed to 116 respondents. The instruments were examined using validity and reliability tests, followed by classical assumption testing. Due to the non-normal distribution of residual data, the bootstrapping method was utilized in the analysis. The findings reveal that Live Streaming does not have a significant effect on Repurchase Intention. This indicates that live streaming activities on TikTok Shop are not the primary factor driving students to repurchase products. On the other hand, Brand Image shows a significant effect on Repurchase Intention, meaning that a favorable brand perception can enhance students’ intention to make repeat purchases. In conclusion, Brand Image plays a more dominant role than Live Streaming in influencing Repurchase Intention among FEB Unisma students. These results suggest that strengthening brand perception is essential for increasing customer loyalty and encouraging repeat purchasing behavior among student consumers in digital marketplace environments. Keywords: Live Streaming, Brand Image, Repurchase Intention, TikTok Shop.
Pengaruh Green Innovation, Digital Marketing, Dan Market Orientation Terhadap Keunggulan Kompetitif. ( Studi Pada Konsumen Batik Olive Kota Batu )
Abstract This study aims to analyze the effect of Green Innovation, Digital Marketing, and Market Orientation on Competitive Advantage at consumers Batik Olive in Kota Batu. This research employs a quantitative approach with an explanatory research design. The sample consists of 85 respondents who are consumers of Batik Olive Kota Batu, selected using a purposive sampling technique. Primary data were collected through questionnaires and analyzed using multiple linear regression with the assistance of SPSS version 26.0. The results simultaneously indicate that Green Innovation (X1), Digital Marketing (X2), and Market Orientation (X3) have a significant effect on Competitive Advantage (Y). Partially, Digital Marketing and Market Orientation have a positive and significant influence on Competitive Advantage, while Green Innovation does not have a significant effect on the Competitive Advantage of UMKM Batik Olive Kota Batu. These findings suggest that the improvement of Batik Olive’s competitiveness is more dominantly influenced by the optimization of digital marketing strategies and market orientation compared to the implementation of green innovation, which has not yet been fully integrated strategically. Keywords: Green Innovation; Digital Marketing; Market Orientation; Competitive Advantage; batik MSMEs.
Pengaruh Gender, Beban Kerja, dan Work-Life Balance Terhadap Stres Kerja (Studi Pada Dosen Fakultas Ekonomi dan Bisnis Universitas Islam Malang)
Abstract The increasing demands of the Tri Dharma of Higher Education, combined with rapid technological advancements, have intensified lecturers’ workload and blurred the boundaries between professional and personal life, potentially leading to job stress that affects well-being and productivity. Job stress among lecturers is a complex phenomenon influenced by various factors, yet previous studies on the effects of gender, workload, and work-life balance have produced inconsistent findings. This study aims to examine the influence of gender, workload, and work-life balance on job stress among lecturers at the Faculty of Economics and Business, Universitas Islam Malang. The study employed a quantitative approach, with 54 lecturers selected through proportionate stratified random sampling. Using SPSS 30, data were analysed using multiple linear regression after being collected through a Likert-scale questionnaire. The results indicate that gender, workload, and work-life balance simultaneously have a significant effect on job stress. Partially, workload has a positive and significant effect, while work-life balance has a negative and significant effect. Gender does not have a significant effect. These findings highlight the importance of effective workload management and the promotion of work-life balance to reduce job stress and support lecturers’ well-being. Keywords: Gender, Work load, Work-Life Balance, Work Stress, Lecturers.
Pengaruh Environmental Awarenees, Green Marketing, Brand Image, Dan Brand Trust Terhadap Keputusan Pembelian Produk Avoskin Pada Konsumen Generasi Z Di Store The Beauty Shop Sply Kota Malang
Abstract Environmental awareness has increasingly shaped Generation Z’s consumption behavior in selecting eco-friendly beauty products, such as Avoskin. The purpose of this research is to examine how environmental consciousness, green marketing, brand perception, and trust in the brand affect the purchase choices of millennials and Gen Zers at Malang City's The Beauty Shop Sply (TBSS). One hundred thirty-five participants, chosen at random, participated in the study using a quantitative strategy based on an explanatory research technique. Using a Likert-scale questionnaire, we gathered data and ran it through multiple linear regression, which included tests for partial significance (t-test), simultaneous significance (F-test), and coefficient of determination. Results show a positive and statistically significant correlation between each of the the four factors and the choice to buy. The impacts of Green Marketing are moderate at best, whereas those of Brand Image and Brand Trust are strong and favorable. Environmental Awareness, on the other hand, has only a moderate impact. According to these results, among Gen Z customers in Malang City, Avoskin product purchases are mostly influenced by consumers' perceptions of the brand and their level of confidence in it. Keywords : Environmental Awareness, Green Marketing, Brand Image, Brand Trust, Purchasing Decision.
Pengaruh Strategi Limited edition Product (Scarcity Effect) Dan Fear of Missing Out (FOMO) Terhadap Impulsive Buying Behavior Dengan Hedonic shopping motivation Sebagai Variabel Mediasi (Studi Pada Konsumen Rucas di Kota Malang)
Abstract The increasing competition in the fashion industry encourages companies to implement marketing strategies that influence consumer behavior, particularly impulsive buying. This study aims to examine the effect of limited edition strategy and Fear of Missing Out (FOMO) on impulsive buying behavior, with hedonic shopping motivation as a mediating variable among Rucas consumers. This research employs a quantitative approach using a survey method. Data were collected from 72 respondents through questionnaires and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS).The results indicate that the limited edition strategy does not have a significant direct effect on impulsive buying behavior, while FOMO has a positive and significant effect on impulsive buying behavior. Furthermore, both limited edition strategy and FOMO have a positive and significant influence on hedonic shopping motivation. Hedonic shopping motivation also has a positive and significant effect on impulsive buying behavior. In addition, hedonic shopping motivation significantly mediates the relationship between limited edition strategy and impulsive buying behavior, as well as between FOMO and impulsive buying behavior. These findings suggest that emotional factors play a crucial role as a mechanism linking marketing stimuli to consumer behavioral responses.The implications of this study indicate that scarcity-based marketing strategies and psychological pressure will be more effective in encouraging impulsive purchases when they enhance consumers’ emotional experiences and enjoyment during shopping activities. Keywords: Limited edition, Fear Of Missing Out, Hedonic shopping motivation, Impulsive Buying Behavior, SEM-PLS
Pengaruh Mental Accounting, Literasi Keuangan Syariah Dan Love of Money Terhadap Perilaku Keuangan Pelaku Usaha (Studi pada Anggota Koperasi BMT Sarana Wiraswasta Muslim di Kota Malang)
Abstract The financial behavior of entrepreneurs nowadays is becoming increasingly varied and complex, influenced by technological advancements and the instability of global economic conditions. Entrepreneurs' financial behavior plays a crucial role in maintaining healthy and sustainable financial management, especially in cooperative environments like BMT Self-employment facilities Muslim in Malang City. This study aims to examine the impact of mental accounting, Islamic financial literacy, and love of money on the financial behavior of entrepreneurs among members of the BMT Self-employment facilities Cooperative in Malang City, partially. This study employs a quantitative approach with data collection through purposive sampling technique. The sample size reaches 64 respondents, namely active members of the BMT SWM Cooperative in Malang City. Data analysis was conducted using multiple linear regression with SPSS 25 software. The findings of this study indicate that there is no significant influence from the variables of mental accounting and love of money on entrepreneurs' financial behavior. Conversely, the variable of Islamic financial literacy has a significant influence on entrepreneurs' financial behavior among members of the BMT Self-employment facilities Muslim Cooperative in Malang City. Keywords: Mental Accounting, Islamic Financial Literacy, Love Of Money, Financial Behavior Of Business Actors.
Pengaruh Keterlibatan Karyawan, Lingkungan Kerja Dan Budaya Organisasi Terhadap Kinerja Karyawan (Studi Pada UMKM Pelaku Usaha Madu Di Kota Malang)
Abstract This study analyzes the influence of employee engagement, work environment, and organizational culture on employee performance in honey-based MSMEs in Malang City. This research is motivated by the importance of optimizing human resources as a key factor in organizational performance, especially in MSMEs that still face challenges such as low employee involvement, less supportive work environments, and suboptimal organizational culture. The study aims to examine both simultaneous and partial effects of these variables on employee performance. A quantitative explanatory approach was employed using a saturated sampling technique involving 49 employees. Data were collected through structured questionnaires and analyzed using multiple linear regression with SPSS. The results indicate that simultaneously all variables significantly affect employee performance. Partially, employee engagement has a positive and significant effect, while work environment and organizational culture do not show significant effects. These findings suggest that employee engagement is the most dominant factor in improving employee performance. Therefore, MSMEs should prioritize strategies that enhance employee engagement to improve performance outcomes. Keyword : Employee engagement, Work environment, Organizational culture, Employee performance
Pengaruh Harga, Kualitas Barang Terhadap Keputusan Pembelian Air Mineral AQNU (Studi Kasus Pada Mahasiswa Universitas Islam Malang
Abstract This study to examine the influence of price and product quality on purchasing decisions of AQNU bottled water (A case study on students of Universitas Islam Malang). The population in this study consists of students from Universitas Islam Malang. The sampling technique used is non-probability sampling with a purposive sampling approach. Data collection was conducted using a questionnaire method. The sample size was determined using the Slovin formula, resulting in 100 respondents. The sample characteristics include students who have purchased AQNU bottled water products at least twice. Keywords: Behavior Finance, Knowledge Investment, Tolerance Risk, Investment Decisions, Theory Of Panned Behavior
Pengaruh Kenaikan Cukai Hasil Tembakau, Biaya Produksi, Dan Volume Penjualan Terhadap Profitabilitas PT Gudang Garam TBK. (Periode 2020-2024)
Abstract This study aims to analyze the impact of increases in tobacco excise taxes, production costs, and sales volume on the profitability of PT Gudang Garam Tbk during the 2020–2024 period. This study employs a quantitative approach using secondary data obtained from the company’s financial statements, analyzed via multiple linear regression using EViews software. The results indicate that, simultaneously, the variables of tobacco excise tax increases, production costs, and sales volume influence profitability. However, individually, these three variables do not significantly affect profitability. The coefficient of determination indicates that the independent variables explain 53.64% of the variation in profitability, while the remaining 46.36% is influenced by other variables outside the research model. These results suggest that the company is able to make adjustments through pricing strategies, cost efficiency, and sales management, thereby minimizing the impact of excise tax increases and production costs on profitability. Keywords: Tobacco Excise Tax, Production Costs, Sales Volume, Profitability
Pengaruh Store Atmosphere, Bonus Pack, Dan Halal Awareness Terhadap Purchase Intention (Studi pada Store Retail Watsons Malang Town Square)
Abstract This study was motivated by the increasing competition in the health and beauty retail sector, which necessitates an understanding of the factors influencing consumer purchase intention, including shopping experience and halal awareness. The objective of this study is to analyze the influence of store atmosphere, bonus packs, and halal awareness on consumer purchase intent. The study employs a quantitative approach using a survey method involving 112 respondents selected via purposive sampling, with data analyzed using multiple linear regression. The results indicate that all three variables have a positive and significant influence on purchase intention, both partially and simultaneously, with halal awareness being the most dominant variable. This indicates that, in addition to promotional factors and store atmosphere, halal aspects are a primary consideration in shaping consumer purchase intentions. In conclusion, purchase intention can be increased through the management of an attractive store atmosphere, effective bonus pack strategies, and the strengthening of product halal guarantees. The implications of this study underscore the importance of integrating marketing strategies with consumers’ religious values to enhance retail competitiveness. Keywords: Store Atmosphere, Bonus Pack, Halal Awareness, Purchase Intention
Pengaruh Kualitas Pelayanan, Kualitas Produk, Dan Harga Terhadap Kepuasan Pelanggan Fans.Net Di Desa Watukebo Banyuwangi
Abstract This research sets out to examine the role of three variables—service quality, product quality, and price—in shaping customer satisfaction, looked at both simultaneously and partially. The subjects of the study are subscribers of Fans.net residing in Watukebo Village, Banyuwangi, whose total number could not be determined precisely. Sampling was carried out through a non-probability route, specifically purposive sampling, which selects respondents on the basis of predetermined criteria. A questionnaire was administered to 90 participants, and the responses were processed using SPSS. Findings demonstrate that the three predictors, taken together, exert a significant influence on customer satisfaction. When tested individually, however, only service quality and product quality registered statistically significant effects, whereas price did not. Keywords: Service Quality, Product Quality, Price, Customer Satisfaction.
Pengaruh Konten Kreatif, Influencer, Dan Kepercayaan Digital, Terhadap Minat Beli Konsumen Generasi Z Pada Live Thrift
Abstract Digital transformation has reshaped how consumers obtain information, interact with sellers, and make purchasing decisions through social media. TikTok has emerged as a prominent platform by integrating live streaming features for marketing and transactional activities, including the rise of live thrift shopping. This study aims to analyze the influence of creative content, influencers, and digital trust on Generation Z's purchase intention in TikTok live thrift activities. A quantitative approach was employed using a survey method involving 100 respondents who met the criteria as TikTok users from Generation Z. Data were analyzed through multiple linear regression using SPSS version 26. The findings reveal that creative content, influencers, and digital trust have positive and significant effects on purchase intention, both partially and simultaneously. These results suggest that live-stream-based marketing strategies should emphasize engaging content presentation, credible communicators, and trust-building mechanisms to enhance promotional effectiveness and stimulate consumer purchasing decisions Keywords: Purchase Intention, Creative Content, Influencers, Digital Trust, Generation Z, TikTok Live Thrift
Pengaruh Gaya Kepemimpinan Transaksional Dan Transformasional Terhadap Kinerja Karyawan Yang Di Mediasi Oleh Motivasi Kerja
Abstract This study aims to determine the direct and indirect effects of transactional and transformational leadership on employee performance, with motivation as a mediator. This study uses a quantitative method with an explanatory research approach by conducting a questionnaire survey of respondents. The research hypothesis was tested using multiple linear regression and path analysis tests. The conclusions of this study are (1) transactional leadership and transformational leadership have an effect on motivation. (2) Transactional leadership style and work motivation cannot influence employee performance, but transformational leadership style can influence employee performance. (3) Work motivation cannot mediate the relationship between transactional leadership and transformational leadership on employee performance. Keywords : Transactional Leadership, Transformational Leadership, Motivation, Employee Performance.
Pengaruh Gaya Hidup, Motivasi, Dan Literasi Terhadap Kemampuan Kritis Mahasiswa (Studi Pada Mahasiswa FEB UNISMA)
Abstract This study aims to analyze the influence of lifestyle, motivation, and literacy on the critical thinking skills of students in the Faculty of Economics and Business at the Islamic University of Malang. Using an explanatory quantitative approach, Data were collected from 90 respondents. They were selected through purposive sampling. The data were analyzed using multiple linear regression. This was done via SPSS software. The results indicate that, simultaneously, lifestyle, motivation, and literacy significantly influence critical thinking skills. However, when analyzed individually, only the lifestyle and literacy variables were determined to impact the model positively and significantly, while the motivation variable was not found to have a significant effect. These findings indicate that patterns of productive activities and proficiency in managing information are dominant factors in shaping students’ critical reasoning. The implications of this study emphasize the importance of educational institutions in designing curricula that stimulate academic literacy and support a scientific lifestyle to enhance the intellectual competitiveness of graduates in the global era. Keywords: Critical Thinking, Lifestyle, Literacy, Motivation, Students.
Pengaruh Influencer Marketing Dan Online Customer Review Terhadap Keputusan Pembelian Melalui Brand Awareness (Studi Konsumen Produk KAHF Melalui TikTok Shop Sebagai Media Pemasaran)
Abstract This research seeks to examine the effect of influencer marketing and online customer reviews on purchasing decisions, with brand awareness functioning as an intervening variable. The study focuses on consumers of KAHF products purchased through TikTok Shop, particularly students from the Faculty of Economics and Business at Universitas Islam Malang. A quantitative research method with an explanatory research approach was applied in this study. The respondents were selected using a purposive sampling technique, resulting in 104 participants who had experience purchasing and providing reviews for KAHF products on TikTok Shop. Data collection was carried out through questionnaires, while data analysis employed the Partial Least Squares (PLS) method. The findings reveal that influencer marketing positively and significantly influences both purchasing decisions and brand awareness. Likewise, online customer reviews demonstrate a significant positive impact on purchase decisions as well as on brand awareness. In addition, brand awareness is proven to positively affect consumer purchasing decisions. Regarding the mediating role, brand awareness is found to mediate the influence of influencer marketing on purchasing decisions and the relationship between online customer reviews and purchasing decisions, although the magnitude of the mediation effects differs.These results imply that the optimization of influencer marketing initiatives and the enhancement of online customer review quality can strengthen brand awareness, which subsequently contributes to consumer purchasing behavior. Accordingly, companies, particularly KAHF, are encouraged to reinforce their digital marketing efforts by collaborating with trustworthy influencers and promoting genuine customer feedback in order to improve their competitive position on social commerce platforms such as TikTok Shop. Keyword: Influencer Marketing, Online Customer Review, Brand Awareness, Keputusan Pembelian.
Efektivitas Strategi Flash Sale dan Gratis Ongkir Terhadap Perilaku Impulsive Buying Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Islam Malang Sebagai Konsumen Online
Abstract The purpose of this study was to examine how digital advertising tactics, such as flash sales and free shipping, influence online impulse buying behavior among students at the Faculty of Economics and Business, Islamic University of Malang. Due to the rapid development of e-commerce, digital platforms are encouraged to use marketing techniques that emphasize financial benefits and time urgency, which can lead to impulsive purchases. Students, as a digital generation, are a group frequently exposed to such promotional stimuli. To investigate the causal relationship between variables, this study employed a quantitative approach using explanatory research. Data were collected through questionnaires administered to students at the Faculty of Economics and Business, Islamic University of Malang. Multiple linear regression analysis was then used to examine the simultaneous and partial effects of flash sales and free shipping on impulsive buying behavior. The results showed that both promotional tactics had a significant impact on impulse buying, with free shipping increasing perceived transaction value by lowering shipping costs and flash sales stimulating purchases through time pressure and perceived scarcity. It is hoped that this study will theoretically add to knowledge of digital consumer behavior and practically offer guidance to e-commerce professionals and academic institutions on how to improve rational consumption literacy in the digital era. Keywords: Flash Sale, Free Shipping, Impulsive Buying, Consumer Behavior, E-Commerce.
Pengaruh Live Music, Varian Menu Dan Atmosfer Terhadap Kepuasan Pengunjung Cafe Amstirdam Di Jl. Soekarno Hatta Kota Malang
Abstract Coffee-based culinary delights have a unique appeal in Indonesia. The purpose of this study was to analyze the influence of live music, menu variety, and atmosphere on customer satisfaction at Cafe Amsterdam in Malang City. The location of this study was Amstirdam Coffee. Amstirdam Coffee itself has four branches in Malang City, one of which is Amstirdam Suhat, located at Ruko Soekarno Hatta Indah, No. D18, Jl. Mojolangu, Lowokwaru District, Malang City, East Java. The study used an explanatory method. The visitor population at Cafe Amsterdam in Malang City used the Hair formula to determine a sample of 95 consumers. The results of the study simultaneously examined the variables of Live Music, Menu Variety, and Atmosphere on Customer Satisfaction at Cafe Amsterdam in Malang City. Partially, Live Music, Menu Variety, and Atmosphere have a significant positive effect on customer satisfaction at Cafe Amsterdam, which is able to adapt to customer preferences. Keywords: Live Music, Menu Variety, Atmosphere, Customer Satisfaction
Pengaruh Content Marketing, Sales Promotion, Dan Ease Of Payment Terhadap Impulse Buying Generasi Z Di Marketplace Tiktok (Studi Kasus Pada Generasi Z Kota Malang)
Abstract This study aims to determine the influence of content marketing, sales promotion, and ease of payment on impulse buying in the TikTok marketplace among Generation Z in Malang City. This research used a quantitative method with a non probability sampling technique through convenience sampling, in which respondents were selected based on accessibility and suitability with the research criteria. The research sample consisted of 96 respondents, determined using the formula proposed by Hair et al. (2014). Data were collected through questionnaires and analyzed using multiple linear regression with the assistance of SPSS. The results showed that partially, content marketing did not have a significant effect on impulse buying, while sales promotion and ease of payment had a positive and significant effect on impulse buying. Simultaneously, content marketing, sales promotion, and ease of payment had a significant effect on impulse buying. The findings of this study indicate that sales promotion and ease of payment play a greater role in encouranging impulse buying among Generation Z in TikTok Shop compared to content marketing. Keywords: Content Marketing, Sales Promotion, Ease Of Payment, Impulse Buying
Pengaruh Brand awareness Ricky Harun di Instagram, Brand awareness, dan Harga Promo Terhadap Keputusan Pembelian Brand Kahf (Studi Kasus Pada Mahasiswa FEB Unisma)
Abstract This study investigates how brand awareness endorsement, brand awareness, and promotional pricing influence purchasing decisions toward Kahf grooming products among university students. A quantitative explanatory approach was employed using survey data collected from 105 male students of the Faculty of Economics and Business at Universitas Islam Malang. Data were analyzed using multiple linear regression to examine both partial and simultaneous effects. The findings demonstrate that brand awareness credibility and attractiveness, strong brand awareness, and competitive promotional pricing significantly affect purchasing decisions. Among the variables tested, brand awareness shows the strongest predictive power. The results highlight the importance of integrating brand awareness marketing strategies with consistent brand-building and value-oriented promotional pricing to strengthen consumer decision-making. This research contributes to digital marketing literature by providing empirical evidence from an emerging market context. Keywords: Brand awareness Marketing, Brand Awareness, Promotional Strategy, Consumer Behavior, Purchasing Decision
Pengaruh Perceived Taste Dan Suasana Kafe Terhadap Keputusan Pembelian Dengan Persepsi Nilai Sebagai Variable Mediasi Pada Tomoro Coffee Cabang Dinoyo (Studi Pada Mahasiswa Unisma)
Abstract This study aims to determine the influence of Perceived Taste and Café Atmosphere on Purchasing Decisions with Perceived Value as a mediating variable among consumers of Tomoro Coffee Dinoyo Branch. This research employed a quantitative approach, with data collected through questionnaires distributed to 101 respondents who had previously purchased products at Tomoro Coffee. The data analysis technique used in this study was Partial Least Square – Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS software. The results showed that Perceived Taste significantly affects Perceived Value and Purchasing Decisions. In addition, Café Atmosphere significantly influences Perceived Value but does not have a significant direct effect on Purchasing Decisions. Furthermore, the mediation analysis indicated that Perceived Value fully mediates the relationship between Café Atmosphere and Purchasing Decisions. This finding suggests that the café atmosphere does not directly encourage consumers to make purchasing decisions; instead, consumers’ perceptions of taste and value play a more dominant role in influencing their purchasing decisions toward Tomoro Coffee products and services. In conclusion, Perceived Taste and Perceived Value are more dominant in influencing consumer purchasing decisions than Café Atmosphere directly. The findings of this study imply that improving product taste quality and creating positive perceived value are important strategies for encouraging better purchasing decisions in the coffee shop industry. Keywords: Perceived Taste, Café Atmosphere, Perceived Value, Purchasing Decision, Tomoro Coffee.
Pengaruh Electronic Word Of Mouth Dan Brand Image Terhadap Keputusan Pembelian Kembali Melalui Kepercayaan Pada E-Commerce Shopee (Studi Kasus Pada Gen Z Di Kota Malang)
Abstract This study aims to analyze the effect of electronic word of mouth (e-WOM) and brand image on repurchase decisions through trust in the Shopee e-commerce platform. This research employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to respondents who had previously made purchases on Shopee. The data were analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) to examine the relationships among variables. The results indicate that brand image has a significant effect on trust and repurchase decisions. Trust also has a significant effect on repurchase decisions. However, electronic word of mouth does not have a significant effect on trust nor on repurchase decisions through trust. These findings suggest that although the reviews available on Shopee tend to be positive, consumers rely more on personal experience and brand perception in forming trust and making repeat purchase decisions. In conclusion, brand image and trust are the main factors influencing repurchase decisions on the Shopee e-commerce platform, while e-WOM does not directly affect repurchase decisions through trust. Therefore, companies should strengthen their brand image and maintain service quality to enhance customer loyalty. Keywords: Electronic Word Of Mouth, Brand Image, Trust, Repurchase Decision, Shopee
Pengaruh Produk, Harga, Tempat Dan Promosi Terhadap Keputusan Pembelian (Studi Kasus Pada Konsumen Waroeng Dhuro)
Abstract This study aims to analyze the influence of product, price, place, and promotion on consumer purchasing decisions at Waroeng Dhuro. This study uses a quantitative approach with a descriptive research type. The population in this study were all consumers who made purchasing transactions at Waroeng Dhuro, with a sampling technique using accidental sampling of 80 respondents. Data collection was carried out through distributing questionnaires using a Likert scale, while data analysis used instrument tests, classical assumption tests, multiple linear regression analysis, F tests, t tests, and coefficients of determination (Adjusted R²) with the help of the SPSS version 25 application. The results of the study indicate that product, price, place, and promotion variables simultaneously have a significant effect on consumer purchasing decisions at Waroeng Dhuro. Partially, product, price, and promotion variables have a positive and significant effect on purchasing decisions, while the place variable does not have a significant effect on consumer purchasing decisions. This study proves that marketing mix strategies, especially in the aspects of product, price, and promotion, have an important role in increasing consumer purchasing decisions in regional culinary businesses. Therefore, Waroeng Dhuro is expected to maintain product quality, set prices that are in line with consumer purchasing power, and improve promotional strategies to increase consumer interest and loyalty. Keywords: Product, Price, Place, Promotion, Purchase Decision.
Pengaruh Influencer Marketing, Citra Merek, Media Sosial, dan Harga Terhadap Keputusan Pembelian Sepatu Compass Pada Mahasiswa Universitas Islam Malang
Abstract The domestic footwear sector, particularly the Compass brand, exhibits progressive growth and strong appeal among the younger generation, notably university students who are digitally engaged. This empirical study designs to examine the impact of influencer marketing, brand image, social media engagement, and pricing strategies on Compass shoes purchase choices among students at the Islamic University of Malang. Employing a quantitative approach, data gathered from 105 participants via purposive sampling criteria. The structural data collection utilized a 1-5 Likert scale questionnaire, followed by validity, reliability, classical assumption analysis, and multiple linear regression testing via SPSS. The empirical results demonstrate that influencer marketing, brand image, social media, and price significantly affect purchasing decisions simultaneously and partially. Notably, brand image and influencer marketing emerged as the most prominent determinants. These outcomes offer strategic insights for local enterprises in optimizing marketing frameworks targeted at youth segments. Keywords: Influencer Marketing; Brand Image; Social Media; Price; Purchase Decision
Pengaruh Motivasi Kerja, Reward Dan Punishment Terhadap Kinerja Karyawan Pada PT Malang Strudel
Abstract: This study aims to examine the effect of work motivation, Reward, and Punishment on employee performance at PT Malang Strudel, both simultaneously and partially. This research employed a quantitative approach using a survey method. The sample consisted of 56 employees, selected using a saturated sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression with SPSS. The results indicate that work motivation, Reward, and Punishment simultaneously have a significant effect on employee performance. Partially, work motivation has a positive and significant effect on employee performance, indicating that higher work motivation leads to better employee performance. Reward has a negative and significant effect on employee performance, suggesting that Rewards have not become the primary factor in improving employee performance. Meanwhile, Punishment has a positive and significant effect on employee performance, demonstrating that fair and consistent Punishment can enhance employee discipline and responsibility, thereby improving performance. Therefore, the effective management of work motivation, Reward, and Punishment is essential for enhancing employee performance at PT Malang Strudel. Keywords: Work Motivation, Reward, Punishment, Employee Performance
Pengaruh Lingkungan Kerja, Disiplin Kerja, Beban Kerja, Motivasi Kerja Terhadap Kepuasan Kerja Karyawan UD. Jaya Kelapa Mojokerto
Abstract Job satisfaction is an important aspect that reflects the level of comfort and well-being of employees in the workplace. This study aims to analyze the influence of work environment, work discipline, workload, and work motivation on employee job satisfaction at UD. Jaya Kelapa Mojokerto. This research employed a quantitative approach. Data were collected through questionnaires distributed to the entire population of 66 employees; therefore, a saturated sampling technique was applied. Data analysis was conducted using multiple linear regression and hypothesis testing through both simultaneous and partial tests.The results of the study indicate that: (1) the work environment has a positive and significant effect on employee job satisfaction; (2) work discipline has a positive and significant effect on employee job satisfaction; (3) workload has a positive and significant effect on employee job satisfaction; and (4) work motivation has a positive and significant effect on employee job satisfaction. Furthermore, simultaneously, work environment, work discipline, workload, and work motivation have a positive and significant effect on employee job satisfaction at UD. Jaya Kelapa Mojokerto. These findings indicate that a better work environment, higher work discipline, a more appropriate workload, and stronger work motivation contribute to increased employee job satisfaction. Keywords: Work Environment, Work Discipline, Workload, Work Motivation, Job Satisfaction.
Peran Strategi Komunikasi Digital dan Kualitas Konten Media Sosial dalam Membangun Loyalitas Konsumen melalui Brand Image sebagai Variabel Mediasi (Studi Kasus Pada Konsumen Skincare Garnier Di Kota Malang)
Abstract This study aims to determine and analyze the influence of digital communication strategies and the quality of social media content on consumer loyalty with brand image as a mediating variable on consumers of Garnier skincare products in Malang City. This study applies consumer behavior theory to understand how consumers form perceptions of brands through information received from digital communication and social media content. These findings indicate that strengthening communication strategies, improving content quality, and building a positive brand image are essential for enhancing long-term consumer loyalty. The population of this study is Garnier consumers in Malang City who are at least 17 years old and have used Garnier products at least twice. The sample in this study amounted to 80 respondents. Data analysis using the Partial Least Square (PLS) method with the help of the SmartPLS 4 application. The results of the study show that digital communication strategies and social media content quality have positive and significant effects on both brand image and consumer loyalty. Brand image also has a positive and significant effect on consumer loyalty and successfully mediates the influence of digital communication strategies and social media content quality on consumer loyalty. Keywords: Digital Communication Strategy, Social Media Content Quality, Brand Image, Consumer Loyalty, Garnier.
Pengaruh Harga Konten Marketing Dan Digital Marketing Terhadap Kepuasan Pelanggan Pada Produk Skincare Skintific (Studi Kasus Pada Konsumen Mahasiswa Universitas Islam Malang)
Abstract The rapid growth of the skincare industry in Indonesia has encouraged companies to implement effective marketing strategies to enhance customer satisfaction. Skintific is one of the popular skincare brands among consumers, especially the younger generation, by offering competitive pricing, informative content marketing, and intensive use of digital marketing. This study aims to analyze the effect of price, content marketing, and digital marketing on customer satisfaction of Skintific skincare products, both simultaneously and partially. This research uses a quantitative approach with a survey method. Data were collected through questionnaires distributed to consumers who have used Skintific skincare products. The sampling technique used was purposive sampling, with a total of 96 respondents. The data analysis method used was multiple linear regression analysis supported by validity testing, reliability testing, classical assumption testing, F-test, and t-test. The results showed that price, content marketing, and digital marketing simultaneously have a significant effect on customer satisfaction. Partially, price has a significant effect on customer satisfaction, content marketing has a significant effect on customer satisfaction, and digital marketing also has a significant effect on customer satisfaction of Skintific skincare products. The findings of this study are expected to serve as a reference for skincare companies in formulating effective marketing strategies to improve customer satisfaction. Keywords: Price, Content Marketing, Digital Marketing, Customer Satisfaction, Skintific Skincare
Pengaruh Beban Kerja Dan Fleksibilitas Kerja Terhadap Kinerja Karyawan Dengan Work-Life Balance Sebagai Variabel Mediasi (Studi Pada Industri Kreatif Digital Di Kota Malang)
Abstract This study examines the effects of workload and work flexibility on employee performance by incorporating work-life balance as a mediating variable in the digital creative industry in Malang City. The research was conducted in response to the rapid expansion of the digital creative sector, which has increased work demands while emphasizing the need for flexible work arrangements and a balanced integration of employees' professional and personal lives. A quantitative explanatory research design was employed. The study targeted employees working in the digital creative industry in Malang City, with 65 respondents selected through purposive sampling. Primary data were collected using Likert-scale questionnaires and analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) approach with SmartPLS 4 software. The findings indicate that both workload and work flexibility have positive and significant effects on work-life balance. In contrast, workload does not significantly influence employee performance, whereas work flexibility and work-life balance positively and significantly affect employee performance. Furthermore, work-life balance significantly mediates the relationship between workload and employee performance but does not mediate the effect of work flexibility on employee performance. These findings suggest that organizations should manage employee workloads appropriately while adopting flexible work policies that promote work-life balance to achieve better employee performance in the digital creative industry. Keyword : Workload, Work Flexibility, Work-life balance, Employee Performance, Digital Creative Industry.
Analisis Pengaruh Komunikasi Interpersonal, Pengalaman Magang, dan Efikasi Diri Terhadap Kesiapan Kerja (Studi Kasus Pada Mahasiswa Manajemen Yang Telah Mengikuti Praktik Magang Universitas Islam Malang Angkatan 2022)
Abstract The challenges of employment and increasingly competitive work environments require college graduates to be mentally, socially, and professionally prepared for work. This study aims to analyze the influence of interpersonal communication, internship experience, and self-efficacy on the work readiness of Management students from the Faculty of Economics and Business, Islamic University of Malang, class of 2022. The study used a quantitative approach, with a sample of 80 students selected through purposive sampling. Data were collected through questionnaires and analyzed using multiple linear regression analysis using SPSS version 25. The results showed that all three variables simultaneously had a significant effect on work readiness. Partially, interpersonal communication had a positive but insignificant effect, while internship experience and self-efficacy had a positive and significant effect. These findings indicate that student work readiness is influenced by environmental and personal factors, with increased internship experience and self-efficacy being important aspects in supporting student work readiness. Keywords: Interpersonal Communication, Internship Experience, Self-Efficacy, Work Readiness, Students.
Pengaruh Pelatihan Disiplin Kerja Dan Motivasi Kerja Terhadap Kinerja Aparatur Desa Kecamatan Kotaanyar.
Abstract This study aims to describe training, work discipline, work motivation, and the performance of village officials, as well as to determine the influence of training, work discipline, and work motivation on official performance, both partially and simultaneously. A quantitative approach was employed, specifically utilizing explanatory research. The study sample consisted of 135 village officials from Kotaanyar District. To obtain accurate and detailed data, a questionnaire-based data collection method was used. Data analysis involved instrument testing, normality testing, multiple linear regression analysis, classical assumption testing, and hypothesis testing, all conducted using SPSS 25 for Windows. The results indicate that training, work discipline, and work motivation simultaneously influence the performance of village officials in Kotaanyar District; furthermore, each of these factors—training, work discipline, and work motivation—also exerts a partial influence on the officials' performance. Keywords: Training, Work Discipline, Work Motivation, And Civil Servant Performance..
Pengaruh Gaya Kepemimpinan, Komunikasi Internal, Dan Komitmen Organisasi Terhadap Kinerja Karyawan (Studi pada PT. Japfa Comfeed Indonesia Tbk)
Abstract This research was conducted to determine how leadership style, internal communication, and organizational commitment contribute to employee performance at PT Japfa Comfeed Indonesia Tbk. A quantitative research design was adopted, and data were gathered through questionnaires administered to all employees of the company. Since the population consisted of 62 employees, the study applied a saturated sampling technique, allowing every member of the population to participate as respondents. The analysis involved several procedures, including validity and reliability assessments, normality and classical assumption tests, multiple linear regression analysis, hypothesis testing using t-tests and F-tests, and coefficient of determination analysis, all performed using SPSS software. The findings demonstrate that leadership style positively and significantly influences employee performance. Similarly, internal communication and organizational commitment were found to have positive and significant effects on employee performance. When examined simultaneously, these three variables collectively exert a significant influence on employee performance, with an Adjusted R Square value of 0.703, indicating that the model explains 70.3% of the variation in employee performance. These results highlight the importance of developing effective leadership, fostering strong communication practices, and reinforcing organizational commitment as strategic efforts to improve employee performance, particularly in agribusiness firms characterized by complex operational activities. Keyword : Leadership Style, Internal Communication, Organizational Commitment, Employee Performance
Pengaruh Online Customer Review, Brand Image Dan Persepsi Kualitas Produk Sepatu Casual Terhadap Buying Intention Aerostreet Di Shopee Pada Mahasiswa FEB Universitas Islam Malang
Abstract This study aims to analyze the influence of online customer review, brand image, and perceived quality on buying intention of Aerostreet products on Shopee marketplace among students of the Faculty of Economics and Business, Universitas Islam Malang. This research uses a quantitative approach with explanatory research. The sample was determined using purposive sampling with 102 respondents. Data analysis was performed using multiple linear regression assisted by SPSS. The results showed that simultaneously online customer review, brand image, and perceived quality have a significant effect on buying intention. Partially, perceived quality has a positive and significant effect, while online customer review and brand image do not have a significant effect. Keywords: Online Customer Review, Brand Image, Perceived Quality, Buying Intentio
Pengaruh Servant Leadership, Budaya Kerja, Dan Kepercayaan Diri Terhadap Kepuasan Kerja Karyawan (Studi pada Bank BRI Kantor Cabang Pembantu Sukun dan Bank BRI Unit Gadang)
Abstract This research aims to analyze the influence of servant leadership, work culture, and self-confidence on employee job satisfaction at Bank BRI Malang City Branch Office. The background of this research is based on the importance of the role of human resources in improving organizational performance, as well as differences in previous research results related to the influence of the three variables on employee job satisfaction. This research uses a quantitative approach with an associative research type. The population in this study is all employees of Bank BRI Malang City Branch Office, with sampling techniques using methods that are adjusted to the research criteria. Data collection is done through the distribution of questionnaires. Data analysis includes validity tests, reliability tests, classical assumption tests, and multiple linear regression analysis to test simultaneous and partial effects. Research results show that servant leadership, work culture, and self-confidence simultaneously have a significant effect on employee job satisfaction. Partially, servant leadership and work culture have a positive and significant effect on employee job satisfaction, while self-confidence has a more varied influence depending on individual conditions and work environment. In conclusion, increasing employee job satisfaction can be done through the implementation of a servant leadership style, strengthening a positive work culture, and developing employee confidence. This research is expected to contribute to the development of human resource management science as well as be a consideration for the management in improving the quality of performance and employee welfare. Keywords: Servant Leadership, Work Culture, Self-efficacy, Job Satisfaction.
Pengaruh Customer Experiences, Content Marketings, Dan Electronic Word Of Mouth (E-Wom) Terhadap Purchase Decision Pada Pengguna Tiktokshop Di Kota Malang
Abstract This study examines the influence of customer experience, content marketing, and electronic word of mouth (e-wom) on purchase decisions in Tiktokshop. A quantitative approach was applied using survey methods through questionnaires distributed to respondents who had previously purchased products on Tiktokshop. Data analysis was conducted using multiple linear regression. Results show that customer experience, content marketing, and e-wom simultaneously have a significant effect on purchase decisions. Partially, customer experience and e-wom significantly influence purchase decisions, while content marketing does not show a significant effect. These findings indicate that user experience and consumer reviews are more influential in shaping purchase decisions than marketing content. The study provides practical insights for businesses to improve digital marketing strategies by enhancing customer experience and optimizing positive e-wom on Tiktokshop. Keywords: Customer Experience, Content Marketing, Electronic Word of Mouth (E-WOM), Purchase Decision
Peran Emosional Branding Sebagai Mediator Pengaruh Social Media Marketing Terhadap Purchase Intention Skincare N’pure Mediasi Pada Mahasiswa FEB Unisma Prodi Manajemen
Abstract This study aims to examine the effect of Social Media Marketing on purchase intention, the effect of Social Media Marketing on emotional branding, the effect of Emotional Branding on purchase intention, and the mediating role of Emotional Branding in the relationship between Social Media Marketing and purchase intention among N'PURE skincare consumers. This study employed a quantitative approach with an explanatory research design. A total of 100 respondents were selected using a purposive sampling technique. Data were collected through questionnaires and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS software. The results indicate that Social Media Marketing has a positive and significant effect on both purchase intention and emotional branding. Furthermore, Emotional Branding has a positive and significant effect on purchase intention and is proven to mediate the relationship between Social Media Marketing and purchase intention. These findings suggest that effective social media marketing, supported by strong emotional branding, can enhance consumers' purchase intention toward N'PURE skincare products. Keywords: Social Media Marketing, Emotional Branding, Purchase Intention