E-JRM : Elektronik Jurnal Riset Manajemen
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSNÂ 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Pengaruh Variasi Produk, Pemasaran Media Sosial, Dan Brand Image Terhadap Keputusan Pembelian Dengan Kepuasan Pelanggan Sebagai Variabel Mediasi: Studi Pada Official Store Winod Malang
Abstract This study aims to examine the effects of product variety, social media marketing, and brand image on purchase decisions, with customer satisfaction serving as a mediating variable at Store Winod Malang. The research is based on the Consumer Decision-Making Process (CDMP), which explains the stages consumers undergo before and after making a purchase decision. A quantitative research approach was employed using a survey method. Data were collected through questionnaires distributed to 382 respondents selected using purposive sampling from a population of 8,158 followers of Store Winod Malang's official TikTok account who had previously purchased the products. The collected data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS software. The measurement model evaluation confirmed that all constructs met the criteria for convergent validity, discriminant validity, and reliability. The structural model demonstrated satisfactory explanatory and predictive capabilities, with R² values of 0.670 for customer satisfaction and 0.672 for purchase decisions. Hypothesis testing revealed that product variety, social media marketing, and brand image each have a positive and significant effect on customer satisfaction and purchase decisions. Furthermore, customer satisfaction has a positive and significant effect on purchase decisions and significantly mediates the relationships between product variety, social media marketing, brand image, and purchase decisions. These findings indicate that enhancing product variety, optimizing social media marketing, and strengthening brand image can improve customer satisfaction and ultimately encourage consumers' purchase decisions. Keywords: Product Variety, Social Media Marketing, Brand Image, Customer Satisfaction, Purchasing Decision
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Pengaruh Sistem Cash On Delivery, Gratis Ongkir, Dan Trust Terhadap Keputusan Pembelian (Studi Kasus Pada Mahasiswa Aktif Universitas Islam Malang Pengguna Platform Tiktok Shop)
Abstract This study aims to analyze the effect of the Cash on Delivery system, Free Shipping, and Trust on Purchase Decisions on the TikTok Shop platform, both simultaneously and partially. This study employed a quantitative approach. The population consisted of active students at Universitas Islam Malang who had made purchases through TikTok Shop, with a sample of 85 respondents selected using the Non-Probability Sampling technique with the Purposive Sampling method. Data were collected through an online questionnaire distributed via Google Forms and analyzed using multiple linear regression analysis. The results showed that the Cash on Delivery (COD) system, Free Shipping, and Trust simultaneously had a positive and significant effect on Purchase Decisions on the TikTok Shop platform. Partially, the Cash on Delivery (COD) system, Free Shipping, and Trust also had a positive and significant effect on Purchase Decisions. Based on the findings, it can be concluded that the Cash on Delivery (COD) system, Free Shipping, and Trust are factors that contribute to improving Purchase Decisions on the TikTok Shop platform. Keywords: Cash on Delivery (COD), Free Shipping, Trust, Purchase Decision, TikTok Shop.
Pengaruh Digital Marketing, Brand Awareness, Dan Kualitas Produk Terhadap Keputusan Pembelian Batik Suminar Kediri (Studi pada Konsumen UMKM Batik Suminar Kediri)
Abstract This study aims to scrutinize the sway of Digital Marketing, Brand Awareness, and Product Quality on the Procure Conclusion of Batik Suminar Kediri consumers, both simultaneously and partially. A quantitative associative-causal approach was applied. The population consisted of all consumers who had purchased Batik Suminar products, either directly or by means of digital platforms, the exact size of which could not be identified (infinite population). Following the guideline of Hair et al. (2014), 126 respondents were assigned by means of Non-Probability Sampling with a Purposive Sampling technique. Data were collected via feedback forms and explored using multiple linear regression with SPSS version 26, covering correctness and credibility tests, classical assumption tests, the F-test, the t-test, and the coefficient of ascertainment. The evidences show that Digital Marketing, Brand Awareness, and Product Quality simultaneously have a positive and significant effect on Purchase Decision, with an Adjusted R Square of 0.735. Partially, all three variables also have a positive and significant effect, with Product Quality being the most dominant predictor. These findings suggest that consumer purchase decisions on local batik craft products are driven mainly by consistent product quality, supported by digital marketing efforts and brand awareness reinforcement. Keywords: : Digital Marketing, Brand Awareness, Product Quality, Purchase Decision, Batik MSME
Pengaruh Literasi Digital Dan Kepercayaan Terhadap Peningkatan Penjualan Melalui Digital Payment Pada UMKM Di Bendungan Selorejo
Abstract Digital transformation has accelerated the adoption of digital payment systems among Micro, Small, and Medium Enterprises (MSMEs), creating opportunities to improve business performance. This study aims to examine the effects of digital literacy and trust on sales growth through the mediating role of digital payment among MSMEs in the Bendungan Selorejo area. A quantitative explanatory approach was employed using data collected from 60 MSME owners selected through purposive sampling. The data were analyzed using multiple regression and Sobel mediation analysis. The results show that digital literacy significantly promotes digital payment adoption, whereas trust has no significant effect. In addition, digital payment positively influences sales growth and mediates the relationship between digital literacy and sales growth but does not mediate the relationship between trust and sales growth. These findings highlight the importance of strengthening MSMEs' digital literacy to encourage digital payment adoption and improve sales performance, thereby supporting sustainable digital transformation. Keywords : Digital Literacy, Trust, Digital Payment, Sales Growth, Micro, Small, and Medium Enterprises (MSMEs)
Pengaruh Harga, Online Customer Riview Dan Content Marketing Melalui Tiktok Terhadap Minat Beli Konsumen Pada Bakso President Di Kota Malang (Studi Kasus Mahasiswa Universitas Islam Malang)
Abstract This study examines the effects of price, online customer reviews, and TikTok content marketing on consumers' purchase intention at Bakso President in Malang City. A quantitative approach was employed using purposive sampling of 95 students from Universitas Islam Malang. Data were collected through questionnaires and analyzed using multiple linear regression with SPSS. The findings reveal that price (Sig. = 0.013) and online customer reviews (Sig. = 0.000) have a positive and significant effect on purchase intention, while TikTok content marketing does not have a significant effect (Sig. = 0.228). Simultaneously, the three variables significantly influence purchase intention (F = 205.572; Sig. = 0.000). The model explains 86.7% of the variance in purchase intention (Adjusted R² = 0.867), indicating that online customer reviews are the most influential factor. These findings highlight the importance of competitive pricing and positive customer reviews in increasing consumers' purchase intention in the culinary industry. Keywords: Price; Online Customer Review; TikTok Content Marketing; Purchase Intention.
Pengaruh Employer Branding, Reputasi Perusahaan, Dan Media Sosial Rekrutmen Terhadap Minat Generasi Z Dalam Melamar Pekerjaan (Studi Pada Generasi Z Di Kota Malang)
Abstract The rapid development of digital technology has driven companies to build their attractiveness as employers for Generation Z, who are known for actively using social media in the job-search process. This study aims to analyze the effect of Employer Branding, Corporate Reputation, and Recruitment Social Media on Generation Z's Interest in Applying for Jobs, both simultaneously and partially. This study employs a quantitative approach using explanatory research. The sample consisted of 180 Generation Z respondents domiciled in Malang City, selected through purposive sampling with the criteria of having searched or currently searching for a job and actively using social media. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression with SPSS. The results show that Employer Branding, Corporate Reputation, and Recruitment Social Media simultaneously have a positive and significant effect on job-application interest (Sig. F = 0.000), with an Adjusted R Square of 0.383. Partially, all three variables also have a positive and significant effect, with Corporate Reputation being the most dominant variable (t = 7.182), followed by Recruitment Social Media (t = 5.715) and Employer Branding (t = 5.342). These findings reinforce the relevance of the Theory of Planned Behavior in explaining Generation Z's job-search behavior in the digital era and provide practical implications for companies to strengthen their image, reputation, and social-media-based recruitment communication strategies. Keywords: Employer Branding; Corporate Reputation; Recruitment Social Media; Job Application Interest; Generation Z
Pengaruh Literasi Keuangan, Edukasi Pasar Modal Dan Sikap Risiko Terhadap Perilaku Investasi (Studi Pada Mahasiswa di FEB UNISMA)
Abstract The objective of this study is to investigate the impact of financial literacy, education in capital markets, and risk attitudes on the investment practices of students from the Faculty of Economics and Business at Universitas Islam Malang. This analysis implemented a quantitative strategy, relying on survey methods for data collection. The research involved a total of 658 students from the 2022 cohort, from which 87 participants were chosen through purposive sampling, applying the Slovin formula with a 10% margin of error. Data collection was conducted using questionnaires, and the analysis was performed through multiple linear regression with the help of SPSS software. The findings indicate that financial literacy, education in capital markets, and attitudes towards risk collectively influence students' investment behaviors in a significant way. To some extent, financial literacy does not greatly influence investment behavior; however, education about capital markets and an individual's attitude towards risk do positively and significantly impact students' investment behaviors. With a coefficient of determination of 0.764, it can be inferred that 76.4% of the changes in students' investment behavior are explained by the three independent variables, whereas the remaining 23.6% is attributed to other influences not considered in the study. The results suggest that education in capital markets and students' attitudes towards risk significantly influence their investment behaviors, whereas financial literacy appears to have little impact on these behaviors in this research. Keywords: Financial Literacy; Capital Market Education; Risk Attitude; Investment Behavior; University Students
Pengaruh Sosial Media Marketing, Promosi Digital, Dan Brand Image Terhadap Minat Beli Produk UMKM (Studi Pada Konsumen Generasi Z Di Kota Malang)
Abstract The purposes too this result research is too investigate sugest clarify the effects for Social Media Marketing, Digital Promotion, and Brand Image on the Purchase Intention of Micro, Small, and Medium Enterprise (MSME) products among Generation Z consumers in Malang City. A quantitative method with an explanatory research design was applied in this study. The research involved 109 Generation Z respondents residing in Malang City, who were selected through a purposive sampling technique. The collected data was processed ussing Partisal Least Typer Squares–Structural Dominann Equation Modeling (PLS-SEM) supported by SmartPLSS 4 software. These empirical results reveal that Social Media Marketing exerts a positive and statistically significant influence on Purchase Intention. Likewise, Brand Image demonstrates a positive and significant impact on Purchase Intention. Conversely, Digital Promotion does not significantly affect the Purchase Intention of MSME products among Generation Z consumers in Malang City. In addition, the combined contribution of Social Type Media Marketing, Digital Promotion, and Brand Dominan Image accounts for a moderate to substantial level of variation in consumers' Purchase Intention. These findings imply that optimizing social media marketing strategies and fostering a favorable brand image are more effective in enhancing Generation Z consumers' Purchase Intention than depending exclusively on digital promotion activities. Keywords : Social Media Marketing, Digital Promotion, Brand Image, Purchase Intention, MSMEs.
Pengaruh Edukasi Investasi Dan Persepsi Manfaat Terhadap Niat Berinvestasi Produk Tabungan Emas PT Pegadaian Dengan Kepercayaan Sebagai Variabel Mediasi (Studi Pada Mahasiswa FEB Universitas Islam Malang)
Abstract Pegadaian Gold Savings is a gold deposit service that facilitates public investment in gold. Understanding investment mechanisms, benefits, risks, and security can encourage individuals’ investment intentions. This study aims to analyze the effects of investment education and perceived benefits on investment intention in PT Pegadaian Gold Savings, with trust as a mediating variable among students of the Faculty of Economics and Business, Universitas Islam Malang. The study employs the Theory of Reasoned Action (TRA), which explains that behavioral intention is influenced by individual beliefs and rational considerations. A quantitative approach with an explanatory research design was employed. The sample consisted of 130 students selected using purposive sampling. Data were collected through questionnaires and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS. The results indicate that investment education, perceived benefits, and trust significantly influence investment intention. Investment education and perceived benefits also significantly affect trust. Trust does not mediate the effect of investment education on investment intention but significantly mediates the effect of perceived benefits on investment intention. These findings indicate that enhancing perceived benefits accompanied by strengthened trust can increase students’ investment intention in PT Pegadaian Gold Savings. Keywords: Investment Education, Perceived Benefits, Trust, Investment Intention, PT Pegadaian Gold Savings.
Pengaruh Literasi Keuangan Syariah, Religiusitas, Dan Islamic Branding Terhadap Keputusan Nasabah Memilih Menggunakan Layanan Pegadaian Syariah
Abstract This study aims to analyze the influence of Sharia financial literacy, religiosity, and Islamic branding on customers' decisions to use Sharia-compliant pawnshop services (a case study of the Pegadaian Syariah Sumbawa Besar branch), examining these factors both simultaneously and partially. A quantitative approach was employed. The study population consisted of all customers of the Pegadaian Syariah Sumbawa Besar branch (Seketeng Market Unit). The sample size was determined using the guidelines of Hair et al. (2014) based on the number of questionnaire indicators, resulting in 95 respondents selected via random sampling. Data were collected through questionnaires and analyzed using multiple linear regression, encompassing validity testing, reliability testing, classical assumption testing, the F-test, the t-test, and the coefficient of determination test, all processed using SPSS software. The results indicate that Sharia financial literacy, religiosity, and Islamic branding simultaneously exert a positive and significant influence on customers' decisions to use Sharia pawnshop services, with an F-statistic of 28.685 and a significance level of <0.001 (<0.05). Individually (partially), Sharia financial literacy has a positive and significant effect on customer decisions (t-value = 6.992; significance < 0.01). Religiosity also shows a positive and significant effect (t-value = 4.996; significance < 0.01), as does Islamic branding (t-value = 4.260; significance < 0.01). The Adjusted R-Square value of 0.469 indicates that Sharia financial literacy, religiosity, and Islamic branding explain 46.9% of the variation in customer decisions regarding the use of Sharia pawnshop services, while the remaining 53.1% is influenced by factors outside the research model. Based on the research findings, it can be concluded that increased Sharia financial literacy, religiosity, and effective Islamic branding are important factors in influencing the public's decision to use Sharia-compliant pawnshop services (Pegadaian Syariah). Keywords: Sharia Financial Literacy, Religiosity, Islamic Branding, Customer Decision, Sharia Pawnshop Service.
Pengaruh Gaya Servant Leadership Dan Lingkungan Kerja Terhadap Kinerja Karyawan Dengan Kepuasan Kerja Sebagai Variabel Mediasi (Studi Pada Karyawan Coffee Shop Kab. Malang)
Abstract Employee performance is an important factor in maintaining service quality and competitiveness in the coffee shop industry amid increasingly fierce business competition. The implementation of servant leadership and the creation of a conducive work environment are considered able to improve employee performance, both directly and through Job Satisfaction as a Mediating Mechanism: This study aims to analyze the influence of servant leadership and the work environment on employee performance, with job satisfaction as a mediating variable, among coffee shop employees in Dau District, Malang Regency. This research employed a quantitative approach with an explanatory research design. Data were collected through questionnaires distributed to 95 respondents selected using a purposive sampling technique and subsequently analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results show that servant leadership has no direct significant effect on employee performance, whereas the work environment exerts a positive and significant effect. Additionally, both servant leadership and the work environment demonstrate positive and significant impacts on job satisfaction, which in turn positively and significantly influences employee performance. Furthermore, job satisfaction is empirically proven to mediate the relationship between both servant leadership and work environment on employee performance. These findings highlight the critical role of fostering job satisfaction as a strategic lever to optimize overall workforce performance within the competitive coffee shop industry. Keywords: Servant Leadership, Work Environment, Job Satisfaction, Employee Performance, Coffee Shop.
Pengaruh Strategi Diskon, Flashsale, Dan Gratis Ongkir Terhadap Perilaku Konsumtif Mahasiswa Pada E-Commerce Shopee (Studi Kasus Pada Mahasiswa Program Studi Manajemen Angkatan 2022 Universitas Islam Malang )
Abstract This study aims to determine the effect of discount, flash sale, and free shipping promotional strategies, both simultaneously and partially, on the consumptive behavior of students on Shopee e-commerce, with a case study of Management Study Program students of the 2022 cohort at Universitas Islam Malang. This study used a quantitative approach with a sample of 90 respondents selected through the purposive sampling technique, and the data were analyzed using multiple linear regression. The results show that discount, flash sale, and free shipping simultaneously have a significant positive effect on students’ consumptive behavior. Partially, flash sale has a significant effect and is the most dominant variable, while discount and free shipping have no significant effect on students’ consumptive behavior. Keywords: Discount, Flash Sale, Free Shipping, Consumptive Behavior
Pengaruh Strategi Rekrutmen, Budaya Kerja Islami, Dan Motivasi Kerja Islami Terhadap Kinerja Karyawan (Studi di Bank Muamalat Kantor Cabang Malang)
Abstract This study aims to analyze the influence of recruitment strategy, Islamic work culture, and Islamic work motivation on employee performance at Bank Muamalat Malang Branch Office. This study employed a quantitative approach using a saturated sampling technique..The results showed that recruitment strategy, Islamic work culture, and Islamic work motivation simultaneously had a significant effect on employee performance. Partially, the recruitment strategy had no significant effect on employee performance, while Islamic work culture and Islamic work motivation had a positive and significant effect on employee performance. These findings indicate that employee performance is more strongly influenced by the implementation of Islamic work culture and Islamic work motivation than by the recruitment strategy. Therefore, Bank Muamalat is expected to maintain its Islamic work culture, enhance employees' Islamic work motivation, and evaluate its recruitment strategy to improve its effectiveness in supporting employee performance. Keywords: Recruitment Strategy, Islamic Work Culture, Islamic Work Motivation, Employee Performance, Bank Muamalat.
Pengaruh Trust Dan Kualitas Layanan Terhadap Loyalitas Konsumen Yang Dimediasi Oleh Kepuasan Konsumen (Studi Pada Mahasiswa Penggun Shopee Di Kota Malang)
Abstract This study aims to analyze the influence of trust and service quality on customer loyalty, with customer satisfaction serving as a mediating variable among Shopee users in Malang City. A quantitative approach was employed using a survey of 80 respondents selected through purposive sampling. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS 4.0. The results indicate that trust and service quality have a positive and significant effect on both customer satisfaction and customer loyalty. Furthermore, customer satisfaction has a positive and significant effect on customer loyalty. Customer satisfaction also significantly mediates the relationship between trust and service quality with customer loyalty. These findings support the Expectation Confirmation Theory (ECT), which explains that customer loyalty is formed when the services received meet or exceed customer expectations, leading to higher satisfaction. Practically, the findings suggest that improving trust and service quality is essential for enhancing customer satisfaction and maintaining customer loyalty on the Shopee platform. Keywords: Trust, Service Quality, Customer Satisfaction, Customer Loyalty, Shopee, Expectation Confirmation Theory (ECT).
Zakat Produktif Sebagai Upaya Pengentasan Kemiskinan
Abstract The challenge of poverty continues to be a significant obstacle for nations in development, such as Indonesia. An important factor that can help lower poverty rates is economic progress, where a nation is deemed successful in its economic advancement if it manages to decrease poverty levels, ensure fair income distribution, and generate numerous job opportunities. This study employs a qualitative method with field research techniques. It aims to evaluate and articulate the function of the productive zakat sociopreneur initiative in promoting sustainable development (SDGs), with an emphasis on the primary goal of creating a poverty-free society. The role of productive zakat in lifting underprivileged groups is vital to sustainable development initiatives (SDGs) concerning poverty reduction, yielding very positive outcomes. This indicates that the objectives related to distribution and empowerment through productive zakat, particularly in the sociopreneur domain, have been achieved. Therefore, it is crucial to pay greater attention to the distribution of productive zakat within the sociopreneur sphere, ensuring that the sustainable development goals (SDGs) align with the aims of productive zakat distribution in accordance with Islamic principles. Keyword: Productive Zakat Sociopreneur As An Effort To Eradicate Poverty
Analisis Pengaruh Kualitas Layanan Digital, Kepercayaan, dan Keamanan TerhadapKepuasan Penumpang Pada Penggunaan Layanan Face Recognition Boarding Gate PT Kai (Persero) Stasiun Malang Kota Baru
Abstract The following research aims to analyze the impact of digital service quality, trust, and security on passenger satisfaction among users of the Face Recognition Boarding Gate service at PT KAI (Persero), Malang Kota Baru Station. This research employed a quantitative approach with a sample of 110 respondents selected with a purposive sampling technique. The questionnaire is a way of collecting data and its analysis uses multiple linear regression with the help of SPSS software. The finding shown that digital service quality, trust, and security have a positively and significantly effect on passenger satisfaction. The significance values for each variable are 0.001 for digital service quality, 0.002 for trust, and 0.000 for security. Furthermore, the Adjusted R Square score of 0.817 shown that 81.7% of the variation in passenger satisfaction can be explained by these three variables, while the remaining 18.3% is affected by other factors not examined in the following research. Based on the findings, it can be concluded that digital service quality, trust, and security are crucial factors in enhancing passenger satisfaction among users of the Face Recognition Boarding Gate service at PT KAI (Persero), Malang Kota Baru Station. Keywords: Digital Service Quality, Trust, Security, Passenger Satisfaction, Face Recognition Boarding Gate
Pengaruh Brand Image, Promotion, Product Quality, Dan Word Of Mouth Terhadap Keputusan Pembelian Pada Produk Eiger (Studi Mahasiswa FEB Universitas Islam Malang Angkatan 2023)
Abstract This study aims to analyze the influence of Brand Image, Promotion, Product Quality, and Word of Mouth on the Purchase Decision of Eiger products among students of the Faculty of Economics and Business, Universitas Islam Malang, Class of 2023. This study employs a quantitative approach using a survey method, distributing questionnaires to 90 respondents selected via purposive sampling. Data analysis encompasses instrument testing, classical assumption testing, multiple linear regression analysis, the coefficient of determination (R²), the F-test, and the t-test, utilizing SPSS version 27. The analysis results indicate that Brand Image, Promotion, Product Quality, and Word of Mouth simultaneously have a significant effect on Purchase Decisions. Individually, Brand image (Sig. 0.000), Promotion (Sig. 0.014), Product Quality (Sig. 0.000), and Word of Mouth (Sig. 0.011) have a positive and significant effect on Purchase Decision. These findings suggest that improving Brand Image, Promotional effectiveness, Product Quality, and positive consumer recommendations can enhance consumers' purchase decisions toward Eiger products. This study is expected to serve as a reference for the development of marketing management research and as a consideration for companies in formulating effective marketing strategies. Keywords: Brand Image, Promotion, Product Quality, Word of Mouth, Purchase Decision.
Pengaruh Kualitas Pelayanan, Transparansi, Dan Kompetensi Aparatur Desa Terhadap Kepuasan Masyarakat Dalam Pelayanan Administrasi Desa Ngabab
Abstract This study aims to examine the influence of service quality, transparency, and village officials' competence on community satisfaction with administrative services in Ngabab Village, Pujon District, Malang Regency. A quantitative approach with an associative research design was employed. The study population consisted of 4,299 residents aged 19–65 years, from which 366 respondents were selected using the Slovin formula and simple random sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression with SPSS. The findings indicate that service quality, transparency, and village officials' competence each have a positive and significant effect on community satisfaction. Simultaneously, the three independent variables also have a positive and significant influence on community satisfaction. These findings suggest that improving service quality, ensuring transparency, and enhancing the competence of village officials are essential to increasing public satisfaction with village administrative services. Therefore, village governments should continuously improve service quality, strengthen transparency, and develop the capacity of village officials to deliver more effective, professional, and citizen-oriented public services. Keywords: Service Quality, Transparency, Village Officials' Competence, Community Satisfaction.
Pengaruh Kemudahan Penggunaan, Fitur M-Banking, Dan Customer Relationship Management Terhadap Kepuasan Pengguna M-DIN (Studi Kasus pada Nasabah Bank Muamalat Cabang Surabaya)
Abstract This study aims to examine the effect of perceived ease of use, mobile banking features, and Customer Relationship Management (CRM) on user satisfaction of the M-DIN application among customers of Bank Muamalat Surabaya Branch. This study adopted a quantitative approach with a causal associative research design. The research population comprised customers who actively use the M-DIN application, while the sample was selected through purposive sampling. Data were obtained by distributing questionnaires based on a five-point Likert scale and subsequently analyzed using multiple linear regression with IBM SPSS Statistics. The findings show that perceived ease of use, mobile banking features, and Customer Relationship Management simultaneously have The findings demonstrate that all three independent variables have a positive and statistically significant effect on user satisfaction. Furthermore, each independent variable individually contributes positively and significantly to user satisfaction. These findings suggest that improving application usability, providing comprehensive mobile banking features, and implementing effective Customer Relationship Management are essential factors in enhancing customer satisfaction with the M-DIN application. Keywords: Perceived Ease of Use, Mobile banking Features, Customer Relationship Management, User Satisfaction.
Pengaruh Persepsi Kemudahan Penggunaan, Kualitas Pelayanan, Dan Efisiensi Terhadap Minat Beli Pada Offline Shop Di Era Banyaknya Online Shop
Abstract This study aims to examine how perceived ease of use, service quality, and efficiency influence consumer purchase intention regarding offline shops amidst the proliferation of online shops. The study population consists of all consumers at Pasar Pendopo, Barito Regency, the exact size of which is unknown. A non-probability sampling technique-specifically purposive sampling, which selects samples based on specific criteria-was employed. Data were collected via questionnaires distributed to 75 respondents and analyzed using SPSS software. The results indicate that perceived ease of use, service quality, and efficiency have a significant influence on purchase intention, both simultaneously and individually. Keywords: Perceived Ease Of Use, Service Quality, Efficiency, Purchase Intention
Pengaruh Kompensasi Dan Reward Terhadap Kinerja Karyawan Melalui Motivasi Kerja Sebagai Variabel Mediasi (Studi Kasus Pada Bank Jatim Cabang Syariah Soekarno Hatta Malang)
Abstract This study analyzes the effect of compensation and rewards on employee performance, with work motivation as a mediating variable at Bank Jatim Syariah Soekarno Hatta Malang Branch. This research employed a quantitative approach using a saturated sampling method involving 43 active employees. Data were collected through a questionnaire in the form of Google Forms, distributed via WhatsApp. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0 software. The results showed that: (1) compensation had no significant direct effect on employee performance (β = 0.029, p = 0.834); (2) rewards had no significant direct effect on employee performance (β = 0.180, p = 0.202); (3) compensation had a positive and significant effect on work motivation (β = 0.325, p = 0.045); (4) rewards had a positive and significant effect on work motivation (β = 0.565, p = 0.000); (5) work motivation had a positive and significant effect on employee performance (β = 0.647, p = 0.000); (6) work motivation did not significantly mediate the effect of compensation on employee performance (indirect effect = 0.051, p > 0.05); and (7) work motivation significantly mediated the effect of rewards on employee performance (indirect effect = 0.007, p < 0.05). In conclusion, work motivation plays a critical role as a mediating variable in the relationship between the reward system and employee performance. This study provides practical implications suggesting that organizations should prioritize strategies to enhance work motivation and ensure that compensation and reward systems are designed to strengthen employee motivation before ultimately contributing to improved employee performance. Keywords : Compensation, Rewards, Work Motivation, Employee Performance, PLS-SEM, Bank Jatim Syariah.
Pengaruh Emotional Branding Dan Brand Experience Terhadap Loyalitas Konsumen Yang Dimediasi Oleh Kepuasan Pelanggan Pada Pengguna Kopi Janji Jiwa (Studi Kasus Pada Mahasiwa Kota Malang)
Abstract This study aims to examine and analyze the influence of Emotional Branding and Brand Experience on Customer Loyalty with Customer Satisfaction as a mediating variable among Janji Jiwa customers in Malang City. This research employed a quantitative approach using a questionnaire measured on a Likert scale as the research instrument. The sampling technique used was purposive sampling, involving 80 respondents who had purchased Janji Jiwa products in Malang City. Primary data were collected through an online questionnaire distributed via Google Forms. Data were analyzed using path analysis with the assistance of SPSS version 26, including validity testing, reliability testing, classical assumption tests, multiple linear regression analysis, hypothesis testing, coefficient of determination analysis, and mediation testing using the Sobel Test. The results indicate that Emotional Branding and Brand Experience have a positive and significant effect on Customer Satisfaction. Furthermore, Emotional Branding, Brand Experience, and Customer Satisfaction also have a positive and significant effect on Customer Loyalty. The mediation analysis reveals that Customer Satisfaction significantly mediates the relationship between Emotional Branding and Customer Loyalty, as well as between Brand Experience and Customer Loyalty. These findings suggest that strengthening customers' emotional attachment to the brand and creating positive brand experiences can enhance customer satisfaction, which in turn fosters stronger customer loyalty. Keywords: Emotional Branding, Brand Experience, Customer Satisfaction, Customer Loyalty.
Pengaruh Persepsi Pengguna Transportasi Publik, Kualitas Pelayanan, Dan Harga Terhadap Keputusan Pembelian Tiket Bus Konvensional Jurusan Madura-Surabaya
Abstract This study aims to examine and analyze the influence of public transportation user perception, service quality, and price on the purchasing decision of conventional bus tickets on the Madura–Surabaya route. This study employed a quantitative method with a causal approach. The population consisted of conventional bus passengers on the Madura–Surabaya route, while the sample comprised 96 respondents selected using purposive sampling and accidental sampling techniques. Data were collected through questionnaires and analyzed using multiple linear regression with the assistance of IBM SPSS Statistics 25. The results indicate that, simultaneously, public transportation user perception, service quality, and price have a significant effect on the purchasing decision of conventional bus tickets on the Madura–Surabaya route. Partially, public transportation user perception has no significant effect on purchasing decisions. In contrast, service quality has a positive and significant effect on purchasing decisions. Furthermore, price also has a positive and significant effect on purchasing decisions. Keywords : Public Transportation User Perception; Service Quality; Price; Purchase Decision; Conventional Bus; Madura–Surabaya Route
Pengaruh Daya Tarik Iklan, Kredibilitas Influencer dan Konten Visual Terhadap Kepercayaan Konsumen Pada Makanan Sehat di Media Sosial
Abstract This study investigates the effects of advertising appeal, Influencer credibility, and visual content on consumer trust in healthy food products promoted through social media. A quantitative research design was employed using a survey involving 130 respondents selected through purposive sampling. The population consisted of students at the Islamic University of Malang who actively use social media platforms, particularly Instagram, TikTok, and YouTube, and who have previously encountered promotional content for healthy food products featuring digital advertisements, Influencers, and visual presentations. Data were obtained through questionnaires and subsequently analyzed using multiple linear regression with SPSS. The findings indicate that advertising appeal, Influencer credibility, and visual content simultaneously have a significant influence on consumer trust in healthy food products marketed through social media. In addition, the partial analysis demonstrates that each independent variable has a positive and significant effect on consumer trust. These results suggest that attractive advertisements, credible Influencers, and well-designed visual content can strengthen consumers’ confidence in healthy food products promoted on social media. Keywords: Advertising Attractiveness, Influencer Credibility, Visual Content, Consumer Trust, Social Media
Pengaruh Green Marketing, Brand Awareness, Green Product, Price, Brand Image Dan Electronic Word of Mouth Terhadap Keputusan Pembelian Produk Le Minerale (Studi Kasus Pada Mahasiswa Kota Malang)
Abstract This study aims to analyze the influence of Green Marketing, Brand Awareness, Green Product, Price, Brand Image, and Electronic Word of Mouth on the Purchase Decision of Le Minerale bottled drinking water among university students in Malang City. This research employed a quantitative approach using a survey method by distributing questionnaires to 135 respondents selected through purposive sampling. The data were analyzed using multiple linear regression with the assistance of SPSS version 26.0, including validity, reliability, classical assumption, F-test, t-test, and coefficient of determination (R²) analyses. The results indicate that Green Marketing, Brand Awareness, Green Product, Price, Brand Image, and Electronic Word of Mouth simultaneously have a significant effect on Purchase Decision. Partially, Green Marketing, Brand Awareness, Green Product, Price, and Electronic Word of Mouth have a positive and significant effect on Purchase Decision, while Brand Image has no significant effect. The adjusted coefficient of determination (Adjusted R²) of 0.735 indicates that 73.5% of the variation in Purchase Decision can be explained by the six independent variables, while the remaining 26.5% is influenced by other factors outside this study. These findings suggest that implementing Green Marketing strategies, strengthening brand awareness, developing environmentally friendly products, offering competitive pricing, and optimizing Electronic Word of Mouth can effectively enhance consumers' Purchase Decision toward Le Minerale bottled drinking water. Keywords: Green Marketing, Brand Awareness, Green Product, Price, Brand Image, Electronic Word of Mouth, Purchase Decision
Abstract This study analyzes the effect of compensation and rewards on employee performance, with work motivation as a mediating variable at Bank Jatim Syariah Soekarno Hatta Malang Branch. This research employed a quantitative approach using a saturated sampling method involving 43 active employees. Data were collected through a questionnaire in the form of Google Forms, distributed via WhatsApp. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0 software. The results showed that: (1) compensation had no significant direct effect on employee performance (β = 0.029, p = 0.834); (2) rewards had no significant direct effect on employee performance (β = 0.180, p = 0.202); (3) compensation had a positive and significant effect on work motivation (β = 0.325, p = 0.045); (4) rewards had a positive and significant effect on work motivation (β = 0.565, p = 0.000); (5) work motivation had a positive and significant effect on employee performance (β = 0.647, p = 0.000); (6) work motivation did not significantly mediate the effect of compensation on employee performance (indirect effect = 0.051, p > 0.05); and (7) work motivation significantly mediated the effect of rewards on employee performance (indirect effect = 0.007, p < 0.05). In conclusion, work motivation plays a critical role as a mediating variable in the relationship between the reward system and employee performance. This study provides practical implications suggesting that organizations should prioritize strategies to enhance work motivation and ensure that compensation and reward systems are designed to strengthen employee motivation before ultimately contributing to improved employee performance. Keywords: Compensation, Rewards, Work Motivation, Employee Performance, PLS-SEM, Bank Jatim Syariah.
Pengaruh Brand Satisfaction, Brand Trust, Dan Brand Experience Terhadap Brand Loyalty Konsumen Pelanggan Emina Cosmetic (Studi Pada Konsumen Mahasiswi Universitas Islam Malang Dan SMAN 1 Kraksaan)
Abstract This study aims to analyze the influence of Brand Satisfaction, Brand Trust, and Brand Experience on Brand Loyalty among Emina Cosmetic users, with the research subjects consisting of female students at SMAN 1 Kraksaan and female undergraduate students at the Faculty of Economics and Business, Universitas Islam Malang. This research employed a quantitative method using a survey approach. The sample consisted of 150 respondents selected through purposive sampling. Data were collected using questionnaires and analyzed using multiple linear regression with the assistance of SPSS software.The results indicate that, among female students at SMAN 1 Kraksaan, Brand Satisfaction, Brand Trust, and Brand Experience have a positive and significant partial as well as simultaneous effect on Brand Loyalty. Meanwhile, among female undergraduate students at the Faculty of Economics and Business, Universitas Islam Malang, Brand Trust and Brand Experience have a positive and significant effect on Brand Loyalty, whereas Brand Satisfaction does not have a significant effect. Simultaneously, the three independent variables jointly have a significant effect on Brand Loyalty. Keywords: Brand Satisfaction, Brand Trust, Brand Experience, Brand Loyalty, Emina Cosmetic.
Pengaruh Kualitas Produk, Brand Image, Harga, Dan Promosi Penjualan Terhadap Keputusan Pembelian Produk Iphone (Studi Kasus Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Islam Malang Angkatan 2022)
Abstract The study aims to analyze the influence of product quality, brand image, price, and sales promotion on purchasing decisions of iPhone among students of the Faculty of Economics and Business, Universitas Islam Malang, Class of 2022. The research employed a quantitative approach using a survey method. The sampling technique used purposive sampling with a total of 85 respondents who had purchased or used an iPhone. Data were collected through questionnaires using a Likert scale and analyezd using multiple linear regression. The result indicate that product quality, brand image, price, and sales promotion simultaneously have a positive and significant effect and purchasing decisions. Partially, product quality has a positive and significant effect on purchasing decisions, brand image has a positive and significant effect on purchasing decisions, price has a positive and significant effect on purchasing decisions, and sales promotion has a positive and significant effect on purchasing decisions. These findings demonstrate that purchising decisions can be enhanced by maintaining high product quality, strengthening brand image, implementting appropriate pricing strategies, and conducting effective sales promotion programs. This study is expected to serve as a refrence for smartphone companies, particularly Apple, in developing marketing strategies to improve consumers’ purchasing decisions. Keywords: Product Quality, Brand Image, Price, Sales Promotion, Purchasing Decision.
Pengaruh Persepsi Harga, Program Gratis Ongkir, Dan Kepercayaan Terhadap Minat Beli Online Melalui Platform Shopee (Studi Kasus Pada Mahasiswa FEB Unisma Angkatan 2023)
Abstract The aim of study it to analyse the influence of perception, free shipping programmers, and trust on the willingness to buy online through the Shopee platform among FEB Unisma students in the 2023 intake. The quantitative explanatory approach was used, with a purposive sampling method. The variables studied were price perception, free shipping programmes, and trust, which are important in measuring the level of interest in buying on the Shopee e-commerce platform. The results of the study show that the variables of perception, free shipping programmes, and trust are known to have a positive and significant influence, both simultaneously and individually. This study is expected to contribute to a more indepth understanding of the factors influencing purchasing behaviour on the Shopee e-commerce platform. Keywords: Purchase Interest, Price Perception, Free Shipping Program, Trust, Shopee
Pengaruh Training, Self-Efficacy, Dan Budaya Organisasi Terhadap Kesiapan Karyawan Menghadapi Perubahan Organisasi Pada Unit Operasional PT KAI (Persero) Stasiun Malang
Abstract Organizational change has become an unavoidable necessity for state-owned enterprisesin the transportation sector, such as PT Kereta Api Indonesia (Persero), amid the ongoing digitalization of services and operational modernization. This condition makes employee readiness for organizational change an important issue to examine, particularly in relation to the roles of training, self-efficacy, and organizational culture. This study aims to analyze the effect of these three variables, both partially and simultaneously, on employee readiness to face organizational change among employees at the Operational Unit of PT Kereta Api Indonesia (Persero), Malang Station. The study employed a quantitative associative approach involving 32 employees, all of whom were included as respondents using a census sampling technique. An online questionnaire was used to obtain the data, which were subsequently examined through multiple linear regression analysis. The findings indicate that training does not significantly influence employee readiness. In contrast, both self-efficacy and organizational culture demonstrate positive and significant relationships with employee readiness, with organizational culture emerging as the factor with the strongest influence.. Simultaneously, the three variables were proven to have a significant effect, explaining 78.0% of the variance in employee readiness to face organizational change. Keywords: Training; Self-Efficacy; Organizational Culture; Readiness for Organizational Change.