MINAT BERINVESTASI DI PASAR MODAL: APLIKASI THEORY PLANNED BEHAVIOUR SERTA PERSEPSI BERINVESTASI DI KALANGAN MAHASISWA (Studi Kasus Pada Mahasiswa Akuntansi Fakultas Ekonomi Universitas Islam Malang)

Abstract

ABSTRAKSI
Penelitian ini bertujuan untuk mengetahui pengaruh sikap, norma
subjektif, perceived behavioral control¸ dan edukasi terhadap minat berinvestasi
di pasar modal. Populasi dari penelitian ini adalah mahasiswa akuntansi Fakultas
Ekonomi Universitas Islam Malang angkatan 2014-2015. Metode pengambilan
sampel menggunakan metode purposive sampling. Sampel penelitian terdiri dari
217 mahasiswa. Jenis data yang digunakan dalam penelitian ini adalah data
primer. Metode statistik yang digunakan untuk menguji hipotesis adalah analisis
regresi berganda. Hasil penelitian menunjukkan bahwa variabel sikap dan
perceived behavioral control berpengaruh signifikan terhadap minat berinvestasi
di pasar modal, sementara norma subjektif dan edukasi tidak berpengaruh
terhadap minat berinvestasi di pasar modal.
Kata kunci: Investasi, Sikap, Norma Subjektif, Perceived Behavioral Control,
Edukasi.

ABSTRACT
The purpose of this research is to observe the influence of attitude,
subjective norm, perceived behavioral control¸ and education on the interest to
invest in capital market. The population of this study is the accounting students
Faculty of Economics, Islamic University of Malang force 2014-2015. The
research uses a purposive sampling method to select the respondents. The study
sample consisted of 217 students. The type of data uses in this study is the primary
data. The statistical method uses to test the hypothesis is multiple linear
regression analysis. The results showed that attitude and perceived behavioral
control variables significantly influence the interest of investing in the capital
market, while subjective norm and education do not have any influence on the
interest invest in capital market.
Keywords: Investment, Attitude, Subjective Norm, Perceived Behavioral Control,
Education