KEWIRAUSAHAAN BERBASIS SOFT SKILLS DAN MOTIVASI BERWIRAUSAHA TERHADAP SIKAP ENTREPRENEURSHIP MAHASISWA DI MALANG (Studi Kasus Mahasiswa Akuntansi dan Manajemen Angkatan Tahun 2016-2019 Unisma)

Abstract

This research is an associative study to analyze the relationship or correlation between Soft Skills-based Entrepreneurship and Entrepreneurial Motivation Towards Student Entrepreneurship Attitudes in Malang. The population of this research is students of the Islamic University of Malang, Accounting and Management study program from 2016 to 2019. The sampling technique used in this study is simple random sampling. The results showed that soft skills-based entrepreneurship had a positive and significant effect on the entrepreneurial attitude of students in Malang (Case Study of Accounting and Management Students 2016 to 2019). The higher the level of entrepreneurship based on soft skills, the more it affects the attitude of entrepreneurship. Entrepreneurial motivation has a positive and significant effect on the entrepreneurial attitude of students in Malang (Case Study of Accounting and Management Students 2016 to 2019). The higher the entrepreneurial motivation, the more it will affect the attitude of entrepreneurship. The coefficient of determination R² shows 0.432, meaning that 43.20% of entrepreneurship attitudes are influenced by soft skills-based entrepreneurship and entrepreneurial motivation, while the remaining 56.80% of entrepreneurial attitudes are influenced by other variables not examined in this study.

Keywords: Entrepreneurship, simple random sampling, soft skill.