ANALISIS STRATEGI SOSIALISASI PASAR MODAL DAN PENGARUHNYA TERHADAP KEPUTUSAN BERINVESTASI DI PASAR MODAL (STUDI PADA MAHASISWA DI KOTA MALANG)

Abstract

ABSTRACT

 

This research examines the decision of students to save not only in banks but also to save money in the capital market by investing in the Indonesia Stock Exchange (IDX). The sample of this research totalled 66 students as respondents, the method used in this study was multiple linear regression with primary data to be analyzed using the SPSS For Windows application. Based on research that the Capital Market Seminar Variable, the “Let’s Save Stock†Campaign, and the Investment Gallery influence the decisions of students investing in the capital market. Partial test results The Capital Market Seminar and “Yuk Saving Stock†Campaign Variables influence the decision of students to invest in the capital market. The partial test results show that the Investment Gallery Variable has no effect on the decision of students to invest in the capital market.

 

Keywords: Capital Market Seminar, Campaign “Let’s Save Stocksâ€, Investment Gallery and Investment Decisions of Students