Peran Literasi Digital dalam Memediasi Kesadaran dan Keadilan Pajak terhadap Kepatuhan Wajib Pajak Orang Pribadi (Studi Kasus pada Wajib Pajak di Universitas Islam Malang)
Abstract
This study aims to analyze the role of digital literacy in mediating the influence of tax awareness and perceived tax fairness on individual taxpayer compliance. This research uses a quantitative approach with a survey method involving individual taxpayers who possess a Taxpayer Identification Number (NPWP). The data analysis technique employs Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results indicate that tax awareness and perceived tax fairness have a positive and significant effect on taxpayer compliance. In addition, tax awareness and perceived tax fairness also have a positive effect on digital literacy. Digital literacy is proven to have a positive effect on taxpayer compliance and is able to mediate the relationship between tax awareness and perceived tax fairness on compliance. These findings suggest that digital literacy plays a strategic role in improving taxpayer compliance in the era of tax digitalization.
Keywords: Tax awareness, perceived tax fairness, digital literacy, taxpayer compliance
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