Pengaruh Literasi Digital, Pendidikan Kewirausahaan, dan Pemanfaatan Media Sosial Terhadap Minat Berwirausaha Mahasiswa Gen-Z di Era Ekonomi Digital (Studi Pada Mahasiswa Akuntansi Kota Malang Angkatan 2022)

Alvia Serli Putri Amalia, Moh. Cholid Mawardi, Arista Fauzi Kartika Sari

Abstract


This study aims to analyze the influence of digital literacy, entrepreneurship education, and social media utilization on the entrepreneurial interest of Generation Z students in the digital economy era. The study used a quantitative approach with a survey method of Accounting students of the 2022 intake at three universities in Malang City: the Islamic University of Malang, the State University of Malang, and the Merdeka University of Malang. The sampling technique used purposive sampling with a 5% error rate. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression. The results showed that digital literacy, entrepreneurship education, and social media utilization simultaneously had a significant effect on entrepreneurial interest. Partially, all three variables also had a positive and significant effect. These findings strengthen the Theory of Planned Behavior that states that attitudes, subjective norms, and perceived behavioral control influence entrepreneurial intentions. This research has important implications for the development of digital-based entrepreneurship curricula in universities.

Keywords: Digital literacy, entrepreneurship education, social media, interest in entrepreneurship, gen-z


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References


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