Analisis Pengaruh Literasi Keuangan dan Adopsi Financial Technology terhadap Pengelolaan Keuangan pada UMKM Jasa Fashion di Kota Malang
Abstract
This research was conducted with the aim of examining the influence of financial literacy and the adoption of financial technology on financial management in fashion service MSMEs in Malang City. This study uses a quantitative research method which is a data collection research method, namely a questionnaire, involving 79 respondents who are fashion service MSME actors in the Malang City area. To analyze the data, this study used SPSS statistical software. The results of the study revealed that financial literacy has a positive and significant impact on the way MSME actors manage their finances. Then, the adoption of financial technology also turns out to have a significant effect on financial management. Overall, these findings confirm that financial literacy and the simultaneous adoption of financial technology have a positive and significant impact on financial management behavior in fashion service MSMEs in Malang City. This research is expected to provide valuable insights into the importance of financial literacy and the adoption of financial technology in optimizing financial management for fashion service MSMEs.
Keyword: MSMEs; financial literacy; fintech; financial management
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