Analisis Pengaruh Pendidikan Kewirausahaan dan Sosial Media Marketing Terhadap Minat Berwirausaha Pada Mahasiswa (Studi kasus: Mahasiswa Fakultas Ekonomi dan Bisnis Unisma)

Calista Salsabila, Abdul Wahid Mahsuni, Irma Hidayati

Abstract


Entrepreneurship Education and Social Media Marketing has a strategic role in efforts to increase the desire for entrepreneurship in students, through various activities that involve new knowledge by entrepreneurship education and new technological advances so that making it easier to market through social media can help increase entrepreneurial interest in students. Entrepreneurship education is oriented to the character of soft skills which are the foundation, the concept of learning materials that can make it easier for students, as well as the skills of the scope of entrepreneurship education. In addition, social media marketing is also oriented towards entertainment, attractions, customization, and trendiness. This study is quantitative research using primary data. Namely, the researcher obtained data from the survey through questionnaire media on several samples. This research used 100 students of the Faculty of Economics and Business Unisma as samples are selected based on certain criteria. The results of this study show that Entrepreneurship Education and Social Media Marketing have an effect on Entrepreneurial Interest in Students of the Faculty of Economics and Business UNISMA.

Keywords: Entrepreneurship education, social media marketing, entrepreneurial interest, student


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References


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