Mengungkap Strategi Keuangan UMKM Pasca Pandemi (Studi Kasus Toko Keripik Tempe Rohani Sanan Malang)

Abstract

This research aims to find out the financial strategy of MSMEs before the pandemic at the Rohani Tempe Chips Shop, Malang. This research uses qualitative research methods. Data collection was carried out by means of interviews, direct observation at the research site and documentation through collecting documents and other sources. The research results show that before the pandemic financial and sales strategies increased, during the pandemic financial and sales strategies decreased, and after the pandemic financial and sales strategies began to increase. The business strategy of the Rohani Sanan Malang Tempe Chips Shop is starting to recover from the pandemic and return to normal before the pandemic by increasing available resources and creating new innovations.

Keywords: MSE financial strategy, before the pandemic, during the pandemic, post-pandemic.