PENGARUH LINGKUNGAN SOSIAL, INOVASI, TEKNOLOGI DAN MODAL TERHADAP MINAT BERBISNIS PADA MAHASISWA

Abstract

This study aims to determine the effect of social environment, innovation, technology, and capital on students' interest in doing business. This study is a Correlational Research y using primary data from questionnaires and measured using a Likert Scale. The population in the study were students of the Faculty of Economics and Business, University of Islam Malang and Faculty of Economics and Business, University of 17 August 1945, Surabaya. The method of determining the sample is purposive sampling. Sampling using purposive sampling methods obtained the final result for as many as 93 respondents. This data analysis uses Multiple Linear Regression Methods. The research results show that the social environment, innovation, technology, and capital simultaneously affect business interest. Partially the social environment, innovation, technology, and capital positively affect significantly to business interest.

Keywords: Social Environment, Innovation, Technology, Capital, Business Interest