PENGARUH ADANYA TEMPAT WISATA TERHADAP KESEJAHTERAAN DAN PENDAPATAN UKM KECIL DISEKITAR TEMPAT WISATA DESA SANANREJO, KECAMATAN TUREN KABUPATEN MALANG

Abstract

ABSTRACT
The development of Sananrejo Village tourism area has the potential to
provide business opportunities for the surrounding communities. Sananrejo
Village tourism object is located in Sananrejo Village, Turen District, Malang
Regency. The success of tourism objects is very dependent on the important role
of the surrounding community. This study aims to analyze the level of welfare of
SMEs who use the services of Sananrejo Village tourism objects and analyze the
factors that influence the level of income of SMEs who use the services of
Sananrejo Village tourism objects. Data analysis includes descriptive analysis,
multiple linear regression analysis and SUSENAS-BPS welfare indicator analysis.
The results showed that factors affecting the welfare of SMEs were income,
expenditure, education, health, housing conditions, and home facilities. While the
factors that influence welfare are, age, education, number of family members,
expenses, and work time. Based on the level of welfare of most SMEs that use
Sananrejo Village tourism objects, have a moderate level of welfare with a
percentage of 43%, then a high level of welfare with a percentage of 31% and the
smallest is a low level of welfare with a percentage of 26%. Then based on the
income level of most SMEs that utilize Sananrejo Village tourism objects, have a
moderate income level with a percentage of 58%, then a high income level with a
percentage of 33% and the smallest is a low income level with a percentage of 9%
Keywords: Sananrejo Village Tourism Object, Prosperity, Revenue