ANALISIS FAKTOR - FAKTOR YANG MEMPENGARUHI NASABAH MENGGUNAKAN JASA BANK SYARIAH (Studi Kasus Pada Bank Bni Syariah Dan Bank Syariah Mandiri Di Kota Ternate)
Abstract
ABSTRACT
This study was conducted to analyze the factors that influence customers to use
the services of Islamic banks in conducting financial transactions. The variables
used in this study are: Determination of the sample in this study was carried out
by giving a questionnaire for later reference to respondents. The analytical tool
used in this study was Multiple Linear Regression with analysis using SPSS for
Windows v20. Based on the results of simultaneous analysis of Location,
Promotion, Facilities, Services and methods by using Syariah Bank
Keywords: Location, Promotion, Facilities, Services and Profit sharing, customer
decisions of using Syariah Bank
This study was conducted to analyze the factors that influence customers to use
the services of Islamic banks in conducting financial transactions. The variables
used in this study are: Determination of the sample in this study was carried out
by giving a questionnaire for later reference to respondents. The analytical tool
used in this study was Multiple Linear Regression with analysis using SPSS for
Windows v20. Based on the results of simultaneous analysis of Location,
Promotion, Facilities, Services and methods by using Syariah Bank
Keywords: Location, Promotion, Facilities, Services and Profit sharing, customer
decisions of using Syariah Bank
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