PENGARUH IMPLEMENTASI SYARIAH GOVERNANCE TERHADAP LOYALITAS NASABAH (Studi Kasus Perbankan Syariah Yang Terdaftar Di Kota Malang)
Abstract
ABSTRACT
This research was conducted to analyze the effect of Sharia governance
implementation on customer loyalty. The population in this study is all customers
of Islamic Banks registered in the city of Malang. based on the sample criteria
that have been established there are 7 Sharia Banks that are the research
samples. Sampling in this study was carried out by giving questionnaires to then
evaluate the answers of the respondents. The analytical method used in this study
is Multiple Linear Regression with analysis using SPSS for Windows v20. based
on the results of testing hypotheses that have been done, then the results of the
study Simultaneously Transparency, Accountability, Responsibility,
Independence, Justice and Sharia Compliance affect the banking customer loyalty
in the city of Malang. Partial test results show that Transparency has no effect on
customer loyalty while Accountability, Responsibility, Independence, Justice and
Sharia Compliance affect the banking customer Loyalty in the city of Malang.
Keyword: Transparency, Accountability, Responsibility, Independence,
Justice and Sharia Compliance, Customer Loyalty.
This research was conducted to analyze the effect of Sharia governance
implementation on customer loyalty. The population in this study is all customers
of Islamic Banks registered in the city of Malang. based on the sample criteria
that have been established there are 7 Sharia Banks that are the research
samples. Sampling in this study was carried out by giving questionnaires to then
evaluate the answers of the respondents. The analytical method used in this study
is Multiple Linear Regression with analysis using SPSS for Windows v20. based
on the results of testing hypotheses that have been done, then the results of the
study Simultaneously Transparency, Accountability, Responsibility,
Independence, Justice and Sharia Compliance affect the banking customer loyalty
in the city of Malang. Partial test results show that Transparency has no effect on
customer loyalty while Accountability, Responsibility, Independence, Justice and
Sharia Compliance affect the banking customer Loyalty in the city of Malang.
Keyword: Transparency, Accountability, Responsibility, Independence,
Justice and Sharia Compliance, Customer Loyalty.
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