IMPLENTASI CSR TERHADAP KESEJAHTERAAN HIDUP MASYARAKAT

Abstract

ABSTRACT
The purpose of this study is to know find out the influence CSR from PT.
East Hope Agriculture towards the welfare of the villagers Bimo, pakuniran subdistrict, probolinggo district. Simultaneously and partially where the independent
variables are CSR Goal, CSI, CRP while the dependent variable is the welfare of
the villager.
case study of this study on the community of Pakuniran village, Pakuniran
sub-district, probolinggo district, where this type of research is casual associative
and the data used is using a questionnaire distributed as many as 277 respondents
using a Likert scale. Data collection method uses purposive sampling method. The
analytical tool used is multiple linear regression. the results of this study indicate
that corporate social responsibility goals, corporate social issues, corporate
relations programs simultaneously and partially have a significant effect on The
welfare of people's lives analysis.
KEY WORDS : Corporate Social Responsibility Goal, Corporate Social Issue,
Corporate Relation Program and Community Welfare.