PENGARUH PENGGUNAAN INFORMASI AKUNTANSI, LOKASI USAHA DAN LAMA USAHA TERHADAP KEBERHASILAN USAHA KECIL MENENGAH (Studi Kasus Pada Sentra Industri Keripik Tempe Di Kota Malang)

Abstract

The study aims to examine the effect of the us of accounting information, bussines location and bussines duration on the sucesss of micro, samall, and medium enterprises in Sanan Malang. The population in this study were all micro business  actors  actors producing tempeh chip in Sanan Malang. he sampling technique use purposive sampling, so that a total sample of 65 people was obtained. The data collection technique used a questionnaire. The data analysis technique used in this study is multiple regression analysis and hypothesis testing using the model feasibility test (f test), determination test (R test), and partial test (t test). The results of this study indicate that simultaneously and partially, the independent variables, namely the use of accounting information, business location and length of business, have a positive and significant effect on the dependent variable, namely business success.

Keywords : use of Accounting Information, Bussines Location and length of Bussiness and business success.