PENGARUH EKSPEKTASI PENDAPATAN, MOTIVASI, PENDIDIKAN KEWIRAUSAHAAN, NORMA SUBJEKTIF TERHADAP MINAT UNTUK BERWIRAUSAHA (Studi Kasus Mahasiswa Akuntansi Unisma Angkatan 2017)

Abstract

The purpose of this study is to determine the effect of income expectations, motivation, entrepreneurship education, and subjective norms on entrepreneurial interest in accounting students 2017 Unisma. The independent variables in this study are income expectations, motivation, entrepreneurship education, subjective norms, while the dependent variable is interest in entrepreneurship. This type of research is quantitative research, because the data used are in the form of numbers and numbers. The source of data in this study is primary data with the data collection method in the form of a direct and random questionnaire. The population in this study were 2017 UNISMA accounting students. The data collection technique used purposive sampling with the criteria of 2017 UNISMA accounting students. Based on this method the number of taxpayers used were 70 respondents. The hypotheses were tested using descriptive statistical analysis, instrument testing, normality test, classical assumption test, multiple linear regression analysis test, and hypothesis testing using SPSS Version 25. The results showed that the income expectation variable had an effect on entrepreneurial interest (0.009 < 0, 05), while the motivation variable affects the interest in entrepreneurship (0.003 < 0.05), the entrepreneurial education variable does not affect the interest in entrepreneurship (0.597 > 0.05), and the subjective norm variable affects the interest in entrepreneurship (0.001 < 0.05)

Keywords: Income Expectations, Motivation, Entrepreneurship Education, Subjective Norms.