PENGARUH FINANCIAL LITERACY, PENGETAHUAN DAN MOTIVASI INVESTASI MAHASISWA TERHADAP PEMANFAATAN PELUANG INVESTASI DI MASA PANDEMI COVID-19 (Studi Empiris Pada Mahasiswa Akuntansi FEB Unisma)

Deby Septiani Putri, Nur Diana, Hariri Hariri

Abstract


This study aims to determine the effect of financial literacy, knowledge, and student investment motivation on the utilization of investment opportunities during the COVID-19 pandemic. The research sample was 284 accounting students from FEB Unisma and obtained data using a questionnaire using google form. The results of this study are that there is a significant influence of financial literacy, knowledge, and investment motivation on the utilization of investment opportunities during the COVID-19 pandemic. partially financial literacy has a significant positive effect on the utilization of investment opportunities during the covid-19 pandemic. partially knowledge has a significant positive effect on the utilization of investment opportunities during the covid-19 pandemic. and lastly, partially student investment motivation has a significant positive effect on the utilization of investment opportunities during the covid-19 pandemic. Keywords : financial literacy, Knowledge, Investment Motivation, Utilization, Investment Opportunities Covid-19

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References


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