PENGARUH KONTEN DAN PROMOSI GIVEAWAY TERHADAP MENINGKATNYA POPULARITAS (STUDI KASUS MOBILE LEGENDS BANG BANG PADA AKUN INSTAGRAM @DEVCLOVEDMLBB)

fuad al afif, sri nuringwahyu, dadang krisdianto

Sari


This study aims to determine the significant influence between content (X1) and giveaway promotion (X2) simultaneously and partially on increasing popularity (Y), and the dominant influence of content (X1) and giveaway promotion (X2) on increasing popularity (Y). the method used is quantitative. The sample used amounted to 60 respondents from event giveaway participants. Data collection techniques are done using online questionnaires. Data analysis was performed by multiple linear analysis, t test, F test and coefficient of determination with the help of SPSS 23.


Kata Kunci


Content, Giveaway Promotion, Popularity

Teks Lengkap:

PDF (English)

Referensi


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https://www.liputan6.com/tekno/read/3637149/ indonesia-penyumbang-penggunaaktif-terbesar-untuk-mobile-legends (diakses 2 Juli)


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