SISTEM KOMUNIKASI GURU PENDIDIKAN AGAMA ISLAM DALAM MEMBENTUK AKHLAK TERPUJI PADA SISWA SEKOLAH MENENGAH PERTAMA NEGERI 1 BEJI PASURUAN

Abstract

This study explores the role of Islamic Religious Education (IRE) teachers at SMPN 1 Beji Pasuruan in shaping students’ noble character through the application of informative, persuasive, and coercive communication models. Positioned within the context of increasing moral challenges among students in the digital era, the research investigates how communication strategies can support the internalization of Islamic values in character education. Using a qualitative descriptive method, data were collected through participant observation, in-depth interviews with IRE teachers and students, and documentation analysis. The findings reveal that the informative communication model enables teachers to effectively deliver clear and contextual moral messages using simple language, real-life examples, and visual media, fostering students’ understanding and engagement. The persuasive model proves successful in motivating students to practice religious values through strong argumentation and interactive discussions, while the coercive model, though more structured and authority-based, also contributes positively when applied with flexibility and continuous evaluation. This research highlights the practical significance of strategic communication in religious education and suggests that the integration of these three models can holistically support character development in junior high school students, especially within institutions facing modern moral and behavioral challenges..