The researcher is interested in explaining the strategy of the Islamic Da'wah Agency at Junior High School 14 Malang. this research uses descriptive qualitative research methods with the type of case study research, While the data collection techniques in this study were carried out by means of interviews, observation, and documentation. The results of this study indicate that the first, the planning strategy of the Islamic Da'wah Agency in shaping the value of the love of the Apostle is by designing a program to introduce the stories of the Prophet SAW, the habituation program to read Shalawat, and the extracurricular activities of Hadrah Banjari and hadrah Samroh. The second is the implementation of the strategy This is evidenced by the students carrying out the reading of Shalawat activities which are carried out during morning prayers, inside the classroom and outside the classroom. Apart from that, there are also Hadrah Banjari and Samroh extracurricular activities every week. The results of the evaluation in this study are: 1) the habituation of reading Shalawat runs smoothly every day which is attended by all students of Junior High School 14 Malang, 2) there are limited educators and certain family environmental factors that have not fully instilled the value of the Apostle's love for students, and this is the lack of controllers in the implementation, and 3) there is a feeling of laziness in some individual students which can hinder the effectiveness of carrying out the strategy in forming the value of the Apostle's love for students.

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