Analisis Faktor-Faktor yang Mempengaruhi Penjualan Jeruk Siam Mendesfarm di Website Among Tani Corp Kota Batu
Abstract
Oranges are one of the most prospective horticultural commodities in Batu City, with Junrejo Village serving as a center for Siamese orange cultivation. However, most farmers still rely on middlemen, which often results in suboptimal selling prices. Mendes Farm, an agribusiness in Junrejo Village, seeks to increase revenue by integrating the sales of Siamese Honey Oranges into the Among Tani Crop (ATC) website, managed by the Department of Agriculture and Food Security of Batu City. This study aims to analyze revenue growth after integration and identify the factors influencing online purchases of Siamese Oranges through the digital platform. The research applied a mixed-method approach, combining quantitative and qualitative analysis, conducted from April to May 2025 with data analysis in June 2025. The sample was determined using a total sampling technique, while data were analyzed using without–with tabulation, multiple linear regression, and Paired Sample T-Test. The results show that website integration generated a total revenue of IDR 19,545,000, with an additional IDR 2,460,000 or 22.24% from online sales. Although the Paired Sample T-Test indicated no significant difference (Sig. = 0.338 > 0.05), practically, website integration increased profit and expanded the market to Malang. The coefficient of determination (R²) of 0.572 reveals that 57.2% of the purchasing variation is explained by independent variables, while the rest is influenced by external factors. The F-test confirmed that all variables simultaneously affected purchasing behavior, while the partial t-test showed that only income had a significant effect, whereas age, education, occupation, and website usage duration were not significant.
Keyword: Citrus Sales, E-Commerce, Multiple Regression
Full Text:
PDFReferences
Adha, L. A. (2020). Digitalisasi industri dan pengaruhnya terhadap ketenagakerjaan dan hubungan kerja di Indonesia. Jurnal Kompilasi Hukum, 5(2), 267-298.
Assyakurrohim, D., Ikhram, D., Sirodj, R. A., & Afgani, M. W. (2022). Metode Studi Kasus dalam Penelitian Kualitatif. Jurnal Pendidikan Sains Dan Komputer, 3(01), 1–9. https://doi.org/10.47709/jpsk.v3i01.1951
Bot, J. B. (2020). SELOREJO KECAMATAN DAU KABUPATEN MALANG Tabel 1 . Data Produksi Buah Jeruk Di Kecamatan Dau 2017-2020. Seagri Unisma.
Darmawan, I., Umar Mansyur, M., Zulfana Imam, K., Moh. Syahdan, & Fawaid, A. (2023). Perbandingan Performansi Single Web Server Dan Multi Web Server Dengan Uji Coba Paired Sample T Test. Jurnal Informasi Dan Teknologi, 08(September), 120–128. https://doi.org/10.37034/jidt.v5i2.368
Fiantara, Y. O. (2021). Analisis Mutu Fisik Jeruk Siam (Citrus nobilis lour) Asal Kuok Dengan Lama Penyimpanan Berbeda Pada Suhu Ruang Skripsi, Uin Sultan Syarif Kasim Riau.
Harto, B., Rukmana, A. Y., Boari, Y., Rusliyadi, M., Aldo, D., Juliawati, P., & Dewi, Y. A. (2023). Wirausaha Bidang Teknologi Informasi: Peluang usaha dalam meyongsong era society 5.0. PT. Sonpedia Publishing Indonesia.
Indriani. 2024. “Strategi Pemasaran Untuk Meningkatkan Pendapatan Pengrajin Keripik.” 19(2021). http://www.nber.org/papers/w16019.
Jailani, Syahran, Jeka, & Firdaus. (2023). Populasi dan Sampling (Kuantitatif), Serta Pemilihan Informan Kunci (Kualitatif) dalam Pendekatan Praktis. Jurnal Pendidikan Tambusai, 7(3), 26320–26332.
Kadafi, M., Indrawanis, E., & Marlina, G. (2023). Respon Pertumbuhan Eksplan Jeruk Siam (Citrus Nobilis. L) Terhadap Pemberian Hormon Naa Dan Kinetin Pada Media Ms. Green Swarnadwipa: Jurnal Pengembangan Ilmu Pertanian, 12(1), 183-191.
Manurung, H., Simanungkalit, F. J., & Nadapdap, M. (2024). Pengaruh Tingkat Kematangan dan Lama Penyimpanan Terhadap Karakteristik Mutu Fisikokimia Jeruk Siam Madu (Citrus nobilis) Pada Kondisi Penyimpanan Dingin. Rona Teknik Pertanian, 17(1), 10-23.
Mustaqim. (2016). Metode Penelitian Gabungan Kuantitatif Kualitatif/Mixed Methods Suatu Pendekatan Alternatif. Jurnal Intelegensia, 04(1), 1–9. https://ejournal.unisnu.ac.id/JI/article/view/1351
Nurhasanah, Arliansyah, & Efendi, S. (2022). Analisis Uji Beda Kinerja Keuangan Studi Pada PT. Garuda Indonesia ( Persero ) Tbk. Jurnal Visioner & Strategis, 11, 61–72.
Rahmayani, D., Sulistiyowati, M. I., Rasendriyo, ... & Hanan, H. S. (2023). Ekonomi Kelembagaan dan Digitalisasi Sektor Pertanian. Pekalongan: Penerbit NEM.
Rhofita, E. I. R. (2022). Optimalisasi sumber daya pertanian Indonesia untuk mendukung program ketahanan pangan dan energi nasional. Jurnal Ketahanan Nasional, 28(1), 82.
Setiawan, G. F., Arifin, Z., Surya, D. T., Rianti, M., Kunci, K., & Padi, U. (2023). ANALISIS EFISIENSI USAHATANI PADI (Oryza sativa L.) DI DESA TANGGUNGAN KECAMATAN PUCUK KABUPATEN LAMONGAN. Jurnal Sosial Ekonomi Pertanian Dan Agribisnis, 1(3), 1–11. http://riset.unisma.ac.id/index.php/SEAGRI/index
Shabrina, A., Prasmono, P., & Ahdika, A. (2023). Analisis Regresi Berganda pada Faktor-Faktor yang Mempengaruhi Kinerja Fisik Preservasi Jalan dan Jembatan Di Provinsi Sumatera Selatan. Emerging Statistics and Data Science Journal, 1(1), 47–56.
Susanti, I., & Saumi, F. (2022). Penerapan Metode Analisis Regresi Linear Berganda Untuk Mengatasi Masalah Multikolinearitas Pada Kasus Indeks Pembangunan Manusia (Ipm) Di Kabupaten Aceh Tamiang. Gamma-Pi: Jurnal Matematika Dan Terapan, 4(2), 38–42.
Wahyuni, I., & Aprollita, A. (2024). Hubungan Peran Penyuluh Pertanian Terhadap Penerapan Teknologi Jeruk Siam Madu Di Desa Jujun Kecamatan Keliling Danau Kabupaten Kerinci. Skripsi. Universitas Jambi.
Wisnujati, N. S. (2021). ANALISIS PRODUKSI DAN PRODUKTIVITAS CABAI RAWIT (Capsicum frutescens L) di INDONESIA. Jurnal Ilmiah Sosio, 21(1), 18–29.
Refbacks
- There are currently no refbacks.
Copyright (c) 2025 Alzifqi Aghdefriyan Degi Fansfendo, MN. Sudjoni, Nikmatul Khoiriyah
Supported by:
 