Tingkat Kepuasan Konsumen Produk Makanan Ringan Chitato di Kota Malang

Nisfaturrohmalia Asnafi, Nikmatul Khoiriyah, Titis Surya Maha Rianti

Abstract


Abstract

Chitato snack products are a long-established brand of potato chips and have a strong market position. This is inseparable from the problems faced, such as product counterfeiting and consumer complaints regarding quality. The purpose of this study was to measure consumer satisfaction based on the attributes of price, packaging, taste, promotion, product quality, and brand image. The research method used a quantitative approach with a purposive sampling technique for 100 respondents in Malang City. Data were collected through questionnaires and analyzed using the Customer Satisfaction Index (CSI). The results showed a CSI value of 87.09%, indicating consumers were "very satisfied" with Chitato snack products.

Keyword: Kepuasan Konsumen, Customer Satisfaction Index, Chitato

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References


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