Analisis Persepsi Rumah Tangga Terhadap Konsumsi Jagung Sebagai Karbohidrat Alternatif di Desa Kendit, Kabupaten Situbondo

Abstract

Abstract

Food diversification is an important strategy in strengthening national food security, particularly by reducing dependence on rice as the main source of carbohydrates. Corn is one of the potential local commodities, as it is high in fiber, has a low glycemic index, and is highly nutritious. However, corn consumption in the community is still relatively low. One of the reasons is the perception that corn is an inferior food associated with lower-middle-income groups. This stigma also influences household preferences and decisions in incorporating corn into their daily diet. This study aims to analyze the factors influencing household perceptions toward corn consumption as an alternative carbohydrate source. The study location was purposively selected in Kendit Village, Situbondo District, with a sample size of 95 respondents using stratified random sampling. The data analysis method employed in this study was logistic regression analysis. The results showed that age, income, product quality, health benefits, price perception, motivation, and product availability significantly influence household perceptions. These results indicate that factors influencing households' perceptions of corn depend not only on economic factors, but are also influenced by psychological aspects such as motivation and price perceptions, as well as product availability. Therefore, increasing corn consumption requires an educational approach through adaptive marketing strategies and ongoing nutrition education at the household level.

Keywords: Household Perception, Corn, Logistic Regression