FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMEN DALAM PEMBELIAN AMPOK JAGUNG INSTAN DI DESA KALIPARE KABUPATEN MALANG

Lailatul Artavia, Dwi Susilowati, Bambang Siswadi

Abstract


AbstractCorn is one of the main secondary crops commodities in Indonesia. Malang Regency is one of the corn producing areas in East Java. The amount of corn production in Kalipare District is less stable from year to year. This is because the selling price of corn is relatively low compared to other food crops. This makes farmers reluctant to plant corn again. To increase the selling value of corn, people make diversified processed corn products in the form of snack food, namely corn chips. The factors that influence consumers in purchasing are many and varied. Purchases can be influenced by several factors originating from within the consumer and outside. This research aims to analyze the factors that influence consumers in purchasing instant corn ampok in Kalipare Village, Malang Regency.            This research was conducted in Kalipare Village with a total of 70 respondents using a quantitative approach. Data analysis used multiple linear regression with SPSS. The research results show that the price of instant corn ampokes, rice price, income, education, number of family members, and knowledge of processing techniques have a significant effect on the number of instant corn ampokes purchased in Kalipare Village. The coefficient of determination is 0.850, which means that the number of purchases of instant corn packets can be explained 85% by the independent variable.

Full Text:

PDF

References


BPS, B. P. S. K. M. (2023). Luas Panen, Produksi, dan Produktivitas Jagung Menurut Kecamatan di Kabupaten Malang. http://kamasuta.malangkab.go.id/

Fangidae, W., Un, P., & Nainiti, S. P. N. (2020). Analisis Keputusan Konsumen dalam Pembelian Jagung Rebus Studi Kasus di Kelurahan Oesao, Kecamatan Kupang Timur, Kabupaten Kupang. Jurnal Excelentia, volume IX No 1, 65–72.

Hariba, N., W, P. R., & Fatmawati, F. (2023). Persepsi Konsumen terhadap Keputusan Pembelian Produk Kerupuk Jagung Amizi di Desa Manding Timur Kecamatan Manding. Prosiding : Seminar Nasional Ekonomi dan Teknologi, 92–99. https://doi.org/10.24929/prosd.v0i0.2374

Maligan, J. M., Pratiwi, D. D., & Widyaningsih, T. D. (2019). Studi Preferensi Konsumen terhadap Nasi Putih dan Nasi Jagung Putih pada Pekerja Wanita di Kantor Pemerintah Kota Malang. Indonesian Journal of Human Nutrition, 6(1), 41–52. https://doi.org/10.21776/ub.ijhn.2019.006.01.5

Mizfar, F., & Sinaga, A. (2017). Analisis Faktor-Faktor yang Mempengaruhi Perilaku Konsumen dalam Pengambilan Keputusan Pembelian Kopi Instan. SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis, 11(2), 175. https://doi.org/10.20961/sepa.v11i2.14172

Musianto, L. S. (2002). Perbedaan Pendekatan Kuantitatif dengan Pendekatan Kualitatif dalam Metode Penelitian. Jurnal Manajemen dan Kewirausahaan, 4(2), 123–136.

Sadat, M. A. (2017). Faktor-faktor Yang Mempengaruhi Permintaan Jagung di Sulawesi Selatan. Jurnal Agribisnis, 6(2), 10.

Siswadi, B., Asnah, & Dynasari. (2018). Pengantar Penerapan Ekonometrika. Yogyakarta : Deepublish, 171.


Refbacks

  • There are currently no refbacks.


Copyright (c) 2025 Lailatul Artavia, Dwi Susilowati, Bambang Siswadi



Supported by:

Â