Analisis Sensitivitas Industri Keripik Pare pada UMKM Sama Suka Kota Batu

Trizki Oktavia, Lia Rohmatul Maula, Arief Joko Saputro

Abstract


The role of MSMEs is very large in the growth of the Indonesian economy, their number reaches 99% of all business units. The contribution of MSMEs to GDP reached 60.5%, and to labor absorption it was 96.9% of the total national labor absorption. This research aims to analyze the level of sensitivity of the bitter melon chips business in Sama Suka MSMEs in Batu City. The location of this research is in Batu City. Determining the research location was determined using the purposive method. With the results of the analysis, the bitter melon chips industry business carried out by UMKM Sama Suka Batu City is worthy of development. This is shown by the business analysis value of the Sama Suka MSME bitter melon chips industry at an interest rate of 0.005% to 0.049%. The bitter melon chips industry business is quite profitable and still worth pursuing. At an interest rate of 0.06%, the bitter melon chips industry is experiencing losses so it is not worth running.

Keywords: MSME, Bitter melon chips, Feasibility

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References


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