POLA DISTRIBUSI BERAS ORGANIK DI UD GAPOKTAN AL BAROKAH DESA LOMBOK KULON KABUPATEN BONDOWOSO

Oktavia Dwi Ariyanti, Lia Rohmatul Maula, Titis Surya Maha Rianti

Abstract


Abstract

Organic rice in Lombok Kulon Village, Bondowoso Regency is produced by UD Gapoktan Al Barokah and is the only pilot area for organic rice farming in Bondowoso Regency that has been certified by the Seloliman Organic Agriculture Certification Institute (LeSOS). Organic rice is marketed in Lombok Kulon Village, Bondowoso Regency. The purpose of this study is  To determine the distribution pattern of organic rice from UD Gapoktan Al Barokah to end consumers. This research was conducted at UD Gapoktan Al Barokah. The location selection was done intentionally (purposive sampling). The Key Informant in this study was Mr. Mulyono as the head of UD.Gapoktan Al-Barokah. The population in this study were all marketing institutions in Lombok Kulon Village, Bondowoso Regency. The analysis method used was descriptive quantitative. The results of the study showed that there were 3 organic rice marketing channels, Marketing Channel I (Producer - Retailer). Marketing Channel II (Producer - Wholesaler - Retailer). Marketing Channel III (Producers – Agents – Out-of-Town Traders).

Keywords: Organic Rice, Marketing Channels, UD Gapoktan Al Barokah


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