ANALISIS PENDAPATAN dan EFISIENSI PEMASARAN BAWANG MERAH di DESA LANTA BARAT KECAMATAN LAMBU KABUPATEN BIMA NTB

Nurul Hanifah, M. Noerhadi Sudjoni, Sri Hindarti

Abstract


Abstract

Many farmers in West Lanta Village, Lambu District, cultivate red onions because the cultivation of this plant promises good results and is easy to care for. Cultivating shallots is also very risky of crop failure and unsuitable prices for farmers. The problem that often occurs at the shallot farmer level in West Lanta village is changes in shallot production levels which can cause output prices to increase or decrease. The aim of this research is 1) to find out the income of shallot farmers in West Lanta village, Lambu District, 2) to find out the marketing channels for shallots in West Lanta village, Lambu District, 3) to find out the efficiency of shallot marketing in West Lanta village, Lambu District. Based on this formula, a sample can be calculated from a population of 80 people with an error rate of 100%, so the sample of respondents is 40 respondents. The research results show that shallot farming gets an R/C ratio of 3.87. This means that every time you spend Rp. 1, you will generate income of Rp. This 3.87.R/C Ratio explains that shallot farming in West Lanta Village, Lambu District, is worthy of cultivation. The marketing margin efficiency for shallot farmers is in marketing channel III, this can be seen from the small margin value in marketing channel III, namely IDR. 1,833 or 87.86%, compared to marketing channel I which is Rp. 3,446 or 75.4% and in channel II it is IDR 4,418 or 75.67%. And the highest farmer's share is 100% in marketing channels II and III. Keywords: Shallots, Income, Marketing efficiency

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References


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