ANALISIS FAKTOR-FAKTOR INTERNAL DAN EKSTERNAL UMKM TEMPE KRIPIK UD RARA DI KABUPATEN TRENGGALEK

Abstract

Abstract

 

Micro, Small and Medium Enterprises (MSMEs) are currently increasingly developing in Trenggalek Regency, which have an important role in supporting equal distribution of welfare in society and are one of the pillars of the community's economy. The key to MSMEs being able to survive and compete is when they are able to implement good management. One of the marketing business ventures in Trengalek Regency is the Tempe Chip product business which is produced from soybeans which are processed into Tempe Chips. The aim of this research is to analyze the internal factors and external factors of the Tempe Kripik UD Rara company. The data collection method uses primary data and secondary data. Data analysis uses IFAS Matrix and EFAS Matrix analysis. The results of this research obtained show that in the IFAS analysis, the main strength is shown with a score of 0.172, namely employees serving swiftly and weaknesses are shown with a score of 0.158, namely employees serving neatly and the total of the IFAS analysis is 3.390. Meanwhile, based on the EFAS analysis, the main opportunity is shown with a score of 0.631. Trenggalek people love tempe chips a lot and the threat is shown with a score of 0.458, namely the presence of competitors offering similar products and online promotions that have not been managed well and the total EFAS analysis is 3.402.

  Keywords: IFAS Analysis, EFAS Analysis, Tempe Chips