PREFERENSI KONSUMSI NASI JAGUNG ALTERNATIF SUMBER KARBOHIDRAT DI KOTA MALANG

Mita Rovita Sari, Titis Surya Maha Rianti, Hadi Apriliawan

Abstract


Abstract

Corn rice has the potential to be an alternative food source of carbohydrates to replace rice, but this potential has not yet been optimized by the Indonesian people, especially in Malang City. So the aim of this research is to determine people's preferences in consuming corn rice as an alternative source of carbohydrates. This research was carried out in Malang City using the accidental sampling, and sampling method with a sample of 80 respondents. The data analysis method used is conjoint analysis. Based on the results of the analysis that has been carried out, the attribute that has the highest importance is the taste attribute with an importance value of 40.00. Then the attribute level that is the first consideration in people's preferences for consuming corn rice is corn rice which has a small mixture of rice with a ratio of corn to rice, namely 2:1 with a utility estimate value of 0.710. It has a sweet taste with a utility estimate value of 0.735. Fluffy texture with a utility estimate value of 0.583. And the price is cheap < Rp. 10,000/portion with basic side dishes with a utility estimate value of 0.639.

Keyword: Preference, Corn Rice, Conjoin Analysis

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References


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