ANALISIS PEMASARAN JAGUNG DI KECAMATAN LENTENG KABUPATEN SUMENEP

Moh Fauzi, Bambang Siswadi, Masyhuri Mahfudz

Abstract


Abstract The research objective was to determine the corn marketing channel and the efficiency of corn marketing in Lenteng District, Sumenenp Regency. The data analysis method used is qualitative analysis and quantitative analysis which consists of three approaches namely (a) Marketing Margin (b) Market Integration and (c) Price Transmission Elasticity. The results of qualitative data analysis explain that there are two marketing channels, namely Channel I: Farmers, Brokers, Collector Traders, Consumers. Channel II: Farmers, Middlemen, Collectors, Wholesalers. Marketing functions carried out by farmers: sales. Middlemen: purchases, weighing, loading and unloading, transportation and sales. Collectors: purchases, weighing, loading and unloading, transportation, packaging, depreciation, retribution and sales. Wholesalers: purchasing, weighing, loading and unloading, transportation, depreciation or sorting, levies and sales. The results of quantitative data analysis indicate that the market structure leads to the monopsony market, this can be seen from the transmission price elasticity (η) of 0.56. Keyword : efficiency of marketing, corn, line of marketing

Full Text:

PDF

References


AAK. 1993. Teknik Bercocok Tanam Jagung. Penerbit Kanisius. Yogyakarta. books.google.com/books?isbn=9794139491

Agroland J. (2009) Produksi dan Pemasaran Jagung di Desa Labuan Toposo Kecamatan Tawaeli Kabupaten Donggalah. http://jurnal.untad.ac.id/jurnal / index.php/AGROLAND/article/ viewFile/238/200. diakses 20 agustus 2012

Anindita, Ratya. 2004. Pemasaran Hasil Pertanian. Penerbit Papyrus. Surabaya.

Anonymous. 1999. Bahan Bacaan Suplemen Praktikum Margin Pemasaran Produk Pertanian.Fakultas Pertanian. Universitas Brawijaya. Malang.

George P.S and King, 1971. Consumer Demand for Food Commodities In The United States With Project For 1980. Gianini Foundation Monograph No 26, March 1971

Gujarati, D. 1999. Ekonometrika Dasar. Alih Bahasa Sumarno Zain. Penerbit Erlangga. Jakarta.

I Putu Cakra P.A. dkk (2005) Efisiensi Pemasaran Jagung di Pulau Lombok NTB. http://ntb.litbang.deptan.go.id/ind/2005/TPH/efisiensipemasaranjagung.doc diakses 20 agustus 2012

Irawan, Faried Wijaya M., dan M.N. Sudjoni, 1999, Pemasaran : Prinsip dan Kasus, Edisi Kedua, BPFE : Yogyakarta.

Irianto, H dan Mardikanto, T. 2011. Metode Penelitian dan Evaluasi Agribisnis. Jurusan/Program Studi Agribisnis. Fakultas Pertanian UNS.

Kartasapoetra, A.G. 1986. Marketing Pertanian dan Industri. PT.Bina Aksara. Jakarta.

Kotler, P dan Gary Armstrong. 1998. Dasar-dasar Pemasaran. Prenhallindo. Jakarta.

Masyrofie. 1994. Pemasaran Hasil Pertanian. Diktat kuliah Fakultas Pertanian Jurusan Sosial Ekonomi Pertanian Universitas Brawijaya Malang.

Mubyarto. 1987. Pengantar Ekonomi Pertanian. LP3 E5. Jakarta.

Saefudin, AM. 1982. Pemasaran Produk Pertanian.IPB Bogor.

Sarasutha. 2002. Kinerja Usahatani dan Pemasaran Jagung di Sentra Produksi. Jurnal Litbang Pertanian. Balai Penelitian Tanaman Serealia. Maros.

Soekartawi, 1989. Prinsip Dasar Ekonomi Pertanian Teori dan Aplikasi. Rajawali Press.

Soekartawi. 1993. Prinsip-prinsip Dasar Ekonomi Pertanian. PT. Grafindo Persada. Jakarta.

Surakhmat. W. (1978). Dasar dan Tehnik Research. Pengantar Metodologi Ilmiah. Tarsito. Bandung

Wicaksono, setiawan. 2008. Pendekatan Penelitian dalam (www.damandari.or.id/file./setiawanwicaksonounbrawbab4). Tanggal 12 Mei 2013. Pukul 16.15.


Refbacks

  • There are currently no refbacks.


Copyright (c) 2019 Moh Fauzi



Supported by: