ANALISIS RANTAI PASOK (Supply Chain) CABAI MERAH (Capsicum Annuum L.) DI STA MANTUNG KECAMATAN PUJON KABUPATEN MALANG.

Melia Agustin, Bambang Siswadi, Sri Hindarti

Abstract


ABSTRACT
This study aims to determine supply chain management and marketing Sefficiency of red chili at STA Mantung. Data used are primary data from the results of observations and interviews conducted in December 2018 in STA Mantung, Pujon District, Malang Regency with determining the sample of farmers using the random sampling method and large traders using the snowball sampling method. amples used, namely 53 respondents: 30 farmers, 9 middlemen, 1 STA Mantung wholesaler, 9 retailers and 3 traders outside the STA Mantung.The results showed that the majority of farmers (82.5%) were directly sold to wholesalers at STA Mantung. There were four marketing channels at STA Mantung, namely: Channel I: Farmers, wholesalers, STA Mantung, End Customers. Channel II: Farmers - Middlemen - Wholesalers STA Mantung - Retailers = End Consumers. Channel III: Farmers - Large Traders of STA Mantung - Wholesalers Outside STA Mantung. Channel IV: Farmers - Large Traders of STA Mantung-Pabrik.Between the four channels the most efficient on the fourth channel. The market formed in STA Mantung is oligopoli
Keywords: red chili, supply chain and marketing efficiency.

Full Text:

PDF

References


DAFTAR PUSTAKA

Badan Pusat Statistik. 2014. Kontribusi Sektor Pertanian. Jakarta.

Badan Pusat Statistik Jogja. 2015. Data Produksi Holtikultura. Yogyakarta.

Buchari Alma, 2007, Manajemen Pemasaran Dan Pemasaran Jasa. Edisi Revisi, Bandung CV, Alfabeta.

Boediono, 1991, Ekonomi Makro, Yogyakarta : BPFE-Yogyakarta

Chopra, S. and Meindl, P., 2007, Supply Chain Management: Strategy, Planning and Operasion, 2nd or 3rd Edition, New Jersey: Pearson Prentice Hall.

Gitosudarmo, Indriyo. 2000. Manajemen Pemasaran Edisi Kedua Cetakan

Keenam. Yogyakarta : BPFE

Haming, M., dan Mahmud Nurnajamuddin., 2011. Manajemen Produksi Modern Operasi Manufaktur dan Jasa. Jakarta: Bumi Aksara.

Heizer, Jay &Render Barry.2015.Manajemen Operasi: Manajemen Keberlangsungan dan Rantai Pasokan, edisi 11.Jakarta:SalembaEmpat

Imtiyaz, H., dan Soni, P. 2013. Supply Chain Analysis of Fresh Guava (A case study).International Journal Management Business 3(4) : 373-382.

Kohls, R.L. and J.N. Uhl. 2002. Marketing of Agricultural Products. A Prentice-Hall Upper Saddle River, New Jersey.

Kottler, P. 2005. Marketing Manajemen (Alih bahasa oleh Herujati Purwanto). Edisi Kedelapan. Erlangga, Jakarta.

Levi, David, and S. Levi. 2003. Desinging and Managing The Supply Chain: Concept, Strategies and Case Studies. Irwin McGraw-Hill, Singapore.

Marimin dan Nurul Maghfiroh. (2010), Aplikasi Teknik Pengambilan Keputusan dalam Manajemen Rantai Pasok. Bogor: Unit Penerbit dan Percetakan IPB Press.

Sugiyono. (2014). Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.


Refbacks

  • There are currently no refbacks.


Copyright (c) 2019 Melia Agustin



Supported by: